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Infobip Integrates Microsoft Dynamics 365 Marketing to Support Marketing Communications

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Infobip, Global cloud communications platform has enhanced its collaboration with Microsoft Dynamics 365 Marketing to help businesses meet customers on their preferred channels and boost return on investment from marketing campaigns.

Microsoft has integrated Infobip’s SMS channels into its marketing platform, enabling Dynamics 365 users to send and receive text messages for real-time marketing.

Customers increasingly want to communicate with businesses and brands on the channels they use every day. So, brands must deliver real-time marketing promotions and campaigns via popular channels like SMS.

Infobip’s native SMS integration with Dynamics 365 now allows marketing teams in enterprises to build real-time marketing campaigns using text messages to reach and engage customers. With a global reach and local presence, Infobip is the only global cloud communications platform multinational businesses will ever need to reach customers worldwide.

With this integration, businesses can respond to customer actions in real-time, send hyper-personalized messages and connect with customers on the channels they use most. Listed first among its competitors on the Dynamics 365 platform, Infobip’s SMS integration is available worldwide now through the real-time marketing module in Dynamics 365 Marketing.

Veselin Vuković, vice president of Strategic Partnerships at Infobip, said: “Whether for sales, support or marketing, customers increasingly want to engage a business or brand over their preferred channels. For many, that means sending and receiving personalized text messages.

“That’s why we’ve enhanced our collaboration with Microsoft with our native SMS integration. In doing so, we’re helping enterprises meet their customers where they are and benefit from better customer loyalty and higher sales.

“I also want to reinforce all we have accomplished in concert with Microsoft where we are active players on both Microsoft Azure Marketplace and Microsoft Appsource, and as a Microsoft partner, we’ve now integrated our chatbot building platform Answers on Azure, provided WhatsApp for Business through Microsoft Bot Framework Composer and integrated SMS and WhatsApp solutions in Microsoft Dynamics 365 Sales.

“This further integration demonstrates how we are the one communication platform for every platform.”

Jim Nakashima, head of product management, Microsoft Dynamics 365 Marketing, said: “Infobip adds value to Microsoft 365 Dynamics Marketing with its omnichannel communications solutions. Now, through our SMS integration with Infobip, businesses and brands using our platform can build and deliver real-time customer experiences including marketing campaigns over SMS, helping meet their customers where they are most likely to engage.”

This news follows Gartner’s latest Communications Platform as a Service report, which noted Infobip delivers a “complete CPaaS solution, including APIs for voice, SMS, email and an impressive array of OTT channels”.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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IFC Invests $45m to Green African Telecom Sites

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Clean and reliable power for telecom networks in Ethiopia, Liberia, and Sierra Leone will be expanded following a $45 million investment by the International Finance Corporation (IFC) in IPT PowerTech.

The investment targets countries where limited power supply continues to slow digital connectivity and broader economic participation, the institution stated earlier this week.

To enable this expansion, the IFC is providing a $45 million corporate financing package consisting of an A-loan of $27 million and $18 million in blended finance.

The blended portion is sourced from the Canada-IFC Blended Climate Finance Programme and the IDA20 Private Sector Window Blended Finance Facility.

The initiative marks the IFC’s first direct infrastructure engagement in Liberia in a decade and in Sierra Leone in six years.

It will help scale solar- and battery-based power systems that reduce reliance on diesel and support greener, more resilient telecom networks.

By improving the quality and stability of power to telecom towers, the initiative will strengthen mobile coverage and ensure that households, schools, health centres, and small businesses can depend on consistent digital services, said the IFC.

The funding supports the modernisation, operation, and maintenance of 2 235 telecom sites across the three nations. More than 90% of these are located in off-grid or weak-grid locations.

With new solar and battery systems powering these sites, mobile networks will experience fewer outages and improved service quality.

Optimising the energy mix is estimated to reduce power costs for operators by up to 30% in Liberia, 26% in Sierra Leone, and 52% in Ethiopia.

This transition is also expected to cut emissions by more than 10 624 tonnes of carbon dioxide annually. Furthermore, the partnership will promote gender inclusion by expanding opportunities for women in technical, operational, and leadership roles within the sector, says the IFC.

This agreement reflects a shared vision for a greener telecom industry and empowers the company to scale its innovative energy platforms, according to Nabil Haddad, CEO of IPT PowerTech Group.

Reliable and affordable power for telecom networks is a cornerstone of Africa’s digital transformation, said Nathalie Kouassi-Akon, IFC regional director for West Africa and the Gulf of Guinea.

Through this partnership, the institution is supporting a scalable, private sector-led solution that enables mobile operators to reach underserved and fragile communities more sustainably, added Kouassi-Akon.

The project advances the World Bank Group and African Development Bank’s Mission 300 initiative, which aims to provide electricity to 300 million Africans by 2030.


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Expedier Launches Platform to Ease Cross-Border Payments for African Firms

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Expedier has unveiled “Expedier for Business,” an online pro-banking platform to simplify global payments, multi-currency transactions, and financial operations for expanding companies.

Expedier Launches Platform to Ease Cross-Border Payments for African Firms

Kingsley Madu

The tool centralizes payments, invoicing, payroll, and treasury into one secure dashboard, tackling challenges like fragmented systems and poor visibility that hinder international scaling.

Kingsley Madu, Co-Founder and CEO of Expedier, said: “African businesses are increasingly global… Expedier for Business was built to simplify how companies manage money across borders while maintaining visibility, control, and compliance.”

Key features include customizable dashboards for payments, invoices, and workflows; support for USD, CAD, GBP, EUR, and more; virtual cards; automated payroll/invoicing; currency swaps; and real-time tracking.

Security measures cover two-factor authentication, KYC/KYB verification, and team access controls.

As cross-border trade and remote work boom in Africa, the platform aids firms dealing with international suppliers, teams, and customers. It is now available for organizations scaling globally.


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Moniepoint Seals 78% Stake in Kenya’s Sumac Bank for East Africa Push

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Nigerian fintech unicorn Moniepoint Inc. has finalised its acquisition of a 78% stake in Kenya’s Sumac Microfinance Bank, gaining a key deposit-taking licence for credit expansion in East Africa’s biggest economy.

Moniepoint Seals 78% Stake in Kenya's Sumac Bank for East Africa Push

The deal, marked by a Nairobi reception, bypasses the Central Bank of Kenya’s licence freeze, letting Moniepoint rival giants like Safaricom and Equity Group after a stalled Kopo Kopo bid.

It signals Africa’s fintech shift to licensed banking and mergers, equipping Moniepoint to roll out high-speed SME lending via Sumac’s 20-year-old infrastructure and branches.

The acquisition builds a cross-border merchant ecosystem beyond fees, integrating recent Orda buyout (cloud restaurant software) for “business-in-a-box” tools like inventory, payroll, and capital amid Kenya’s digital lending scrutiny.

Moniepoint, which hit $294 billion annualised transactions in 2025, eyes Kenya’s SMEs with Nigeria-honed retail expertise.


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