Telecom
‘Tobi Adekunle Releases Growth Marketing Guide for Beginners

‘Tobi Adekunle, who co-founded the Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria, has released a new eBook on Growth Marketing for the Growth Skool UK.

The eBook title: Growth Marketing Series: A Comprehensive Guide for Beginners and Professionals,’ serves as a beginner’s Guide tailored for beginners and professionals, providing readers with a solid foundation in growth marketing principles and strategies.
Whether you’re a student, a recent graduate, or a professional transitioning into marketing, this Beginner’s Guide will equip you with the essential knowledge you need to kickstart your growth marketing journey.
It also offers Step-by-Step Guidance to Growth Marketing. “We understand that starting in a new field can be overwhelming. That’s why our Beginner’s Guide Ebook Series offers step-by-step guidance, breaking down complex concepts into easily understandable bite-sized chapters. Follow along as we walk you through the fundamentals of growth marketing”, Mr Adekunle said.
According to him, “The Growth Skool UK was also started to bridge the knowledge gap in Growth Marketing especially for younger professionals in Nigeria and Africa who are trying to find their path within the marketing profession and are keen in learning beyond the traditional or ‘digital’ marketing.”
The eBook covers a wide range of essential growth marketing topics, including growth marketing funnel, differences between growth marketing and growth hacking, similarities between growth marketing and performance marketing, and more.
“The eBook focuses on a basic aspect of growth marketing, providing you with a comprehensive understanding of growth marketing as a whole”, he explained.
The guide is a valuable resource that you can refer back to whenever you need guidance.
“As you embark on your growth marketing journey, our Beginner’s Guide will serve as a trusted companion, helping you navigate the ever-changing landscape of marketing with confidence,” the author said.
About the author:
‘Tobi Adekunle is a growth and marketing professional with a deep passion for technology.
With an impressive track record spanning over 12 years across diverse industries, including e-Commerce, Information Technology, Energy, Financial Technology, Advertising Technology, and Private Investment Property Management, Tobi has consistently delivered exceptional results.
As the co-founder of Growth Skool UK and also one of Nigeria’s largest digital communities, Tobi is highly regarded as a mentor and trainer within the digital and marketing ecosystem.
He actively contributes to the professional development of individuals in the field, serving as a marketing tutor for the Chartered Institute of Marketing UK Professional Certification and Diploma, where he teaches Digital Marketing Techniques and Digital Strategy modules. Additionally, Tobi facilitates various course modules for the Digital Marketing Institute (DMI) Ireland.
His commitment to continuous learning and professional growth is evident through his academic achievements. He holds a Post-Graduate Diploma in Professional Marketing from the esteemed Chartered Institute of Marketing UK and an MBA from the renowned Business School Netherlands, which has equipped him with a comprehensive understanding of strategic business management.
He has further enhanced his expertise in the field through a Certificate in Strategic Marketing from Lagos Business School. Tobi is an active member of the PMAlliance global community and serves as an ambassador for the Association of International Product Marketing and Management (AIPMM) USA.
Motivated by his belief in the power of technology to drive business growth, Tobi is dedicated to pushing boundaries, fostering collaboration, and empowering marketing professionals and entrepreneurs to thrive in today’s ever-evolving business landscape.
To access the growth marketing eBook, visit: https://selar.co/5953p6
Telecom
NCC Blames NOGASA for Abuja Outage

Nigerian Communications Commission (NCC) has blamed the actions of the National Oil and Gas Suppliers Association (NOGASA), for the recent telecom blackout experienced in the Abuja area.

NCC
A statement issued on Friday by the Head, Public Relations, NCC, Mrs. Nnenna Ukoha, while acknowledging the challenges and impact of the degraded Quality of Service (QoS) in the area on subscriber experience, stated: “The challenges are a result of the activities of the National Oil and Gas Suppliers Association (NOGASA), which disrupted diesel supplies to sites with the attendant telecommunications services outages in Abuja.”
She however disclosed that the telecommunications sector regulator is committed to ensuring restoration of seamless communication services to the affected area, and all Nigerians at large, and recognizes the importance of reliable power supply for the provision of optimal telecommunication services.
“The Commission is collaborating with major stakeholders and licensees to address these challenges, largely caused by disruption to diesel supply affecting IHS Nigeria Limited, the colocation provider responsible for powering Airtel and MTN base stations in the affected areas.
“The NCC is actively engaging with relevant stakeholders to address the diesel supply issues and explore sustainable solutions.
“The Commission urges all parties to work together to collaboratively resolve these challenges swiftly by removing the diesel supply bottlenecks affecting critical telecommunications infrastructure, arising from NOGASA’s actions.
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“In the face of these challenges, we reiterate our commitment to fostering a conducive environment for the growth and sustainability of telecommunications services in Nigeria.
“We are taking proactive steps to facilitate dialogues between the impacted service providers and other stakeholders to promptly resolve the diesel supply concerns that have negatively impacted service quality.”
While assuring that the Commission remains dedicated to effectively managing the situation and will keep the public updated on progress towards restoring full telecommunication services in Abuja, Mrs. Ukoha appreciated subscribers for their patience.
“We thank telecommunications subscribers for their understanding and patience during this period and reaffirm our commitment to delivering high-quality telecommunications services nationwide,” she said.
Telecom
NITDA Charts Path for Kano as Innovation Hub

Mallam Kashifu Inuwa Abdullahi, Director-General of the National Information Technology Development Agency (NITDA), has called for a fundamental shift in Kano State’s economic strategy, urging stakeholders to embrace innovation, technology and collaboration as the drivers of growth in the 21st century.

Mallam Kashifu Inuwa Abdullahi, Director-General of the National Information Technology Development Agency (NITDA)
This is contained in a press statement e-authored by the Director of Corporate Communications & External Relations at NITDA, Hajia Hadiza Umar.
Speaking at the Kano Startup Weekend, Mallam Abdullahi acknowledged Kano’s long-standing reputation as the commercial nerve centre of Northern Nigeria and the wider Sahelian region, noting that its history of trade, enterprise and human capital provided a solid foundation for future growth.
Abdullahi emphasised that while these strengths powered Kano’s success for centuries, the modern economy now offered even greater opportunities through innovation and technology.
He described innovation as the process of transforming ideas into impactful solutions through commercialization, stressing that when ideas were effectively deployed, they created value, solved societal challenges and generated sustainable economic growth.
He noted that Kano’s large market, strategic location and vibrant entrepreneurial culture placed it in a strong position to take advantage of innovation-driven opportunities.
According to him, “Innovation is the process of taking an idea from inception to impact. Invention on its own is a cost centre, but when you commercialise an idea, when you turn it into a product or service that solves a real problem and creates value, that is when you begin to drive economic growth and inclusion.”
He noted that the state hosted numerous degree-awarding institutions across federal, state and private ownership, providing a strong base for human capital development.
However, the NITDA DG expressed concern that these institutions often operated in isolation from industry, with research outputs rarely translating into commercial or industrial applications.
He explained that innovation did not happen in silos and stressed the need for a strong, interconnected ecosystem that brought together academia, industry, startups, entrepreneurs and government.
According to him, universities should conduct research informed by industry needs, industries should leverage research to improve productivity and competitiveness, and startups should serve as the bridge that converted ideas into market-ready solutions.
The NITDA boss further encouraged entrepreneurs to leverage technology to build businesses that could grow beyond local markets, explaining that innovation-driven enterprises had the power to scale rapidly, create jobs and position Kano competitively at both national and global levels.
According to him, digital platforms and emerging technologies now made it easier for startups to reach wider markets and develop solutions that were previously unimaginable.
“You can start your business here in Kano, but your thinking must be global from day one. Technology has removed barriers. With the right skills and platforms, a startup in Kano can build solutions that serve not just Nigeria, but the world,” he noted.
Highlighting NITDA’s ongoing interventions, its Director-General outlined the Agency’s commitment to building national innovation capacity through targeted human capital development programmes.
He cited the Digital Literacy for All (DL4ALL) initiative, which aimed to equip Nigerians across all segments of society with essential digital skills, and the 3 Million Technical Talents (3MTT) programme, designed to produce a pipeline of globally competitive technical professionals in areas such as software development, data analysis and emerging technologies.
He said, “Through DL4ALL, we are ensuring that Nigerians at all levels have the basic digital skills needed to participate in the digital economy, while 3MTT is deliberately building a pipeline of globally competitive technical talents who can drive innovation, create jobs and attract investment.”
Abdullahi explained that these programmes were key pillars of President Bola Ahmed Tinubu’s Renewed Hope Agenda, which prioritised skills development, innovation, job creation and inclusive economic growth as pathways to national prosperity.
According to him, empowering Nigerians with digital and technical skills was essential for building a resilient economy capable of competing in the global digital landscape.
“President Tinubu’s Renewed Hope Agenda is about investing in people, empowering them with relevant skills and creating opportunities for inclusive growth.
“At NITDA, we are using digital skills and innovation as tools to translate that vision into real economic impact for Nigerians,” he said.
The NITDA boss urged all stakeholders in Kano to work together to build a functional innovation ecosystem that could unlock the state’s vast potential and expressed confidence that with the right mindset, strong collaboration and sustained investment in digital skills and innovation, Kano could reclaim its historic leadership role and emerge as a major innovation and entrepreneurship hub in Nigeria and beyond.
Telecom
Minister Claims Bandits Exploit Poor Network, Bounce Calls Off Multiple Towers

Bosun Tijani, minister of Communications, Innovation and Digital Economy, yesterday claimed that bandits and terrorists are able to communicate and coordinate their activities with ease because they exploit gaps in the country’s telecommunications network.

Bosun Tijani, minister of Communications, Innovation and Digital Economy,
Tijani, who spoke Politics Today, a Channels Television’s programme, on Friday, Tijani said the criminals exploit gaps in the country’s telecommunications network.
He also claimed the bandits use advanced technology to bounce calls across multiple towers in areas with poor connectivity.
“They weren’t using the normal towers; they bounced calls off multiple towers, which is why they favor areas that are largely unconnected,” he said.
When asked about reports that unregistered or fraudulently registered SIM cards are still in use despite the Bank Verification Number (BVN) and the National Identification Number (NIN)–Subscriber Identity Module linkage policies, Tijani said the issue is technically complex and the reports are not fully verified.
“Whether it’s fact or not, I do not know where you’re getting that from, and I do not know who has evidence that there are people with unregistered SIMs,” he added.
The minister stated that the federal government is investing in telecom towers in underserved regions, upgrading the country’s communication satellites to improve coverage, and expanding fiber-optic networks to strengthen the country’s digital infrastructure.
“If our towers are not working, our satellites will work. Nigeria is the only country in West Africa with communication satellites, and we are bringing new satellites to upgrade their capabilities,” Tijani said.
He added that these initiatives aim to ensure better connectivity for Nigerians while closing loopholes that criminals exploit, thereby enhancing national security.
The minister’s comments come amid rising concerns over insecurity in several parts of the North, where banditry, kidnapping, and terrorism have escalated in recent years.
There are also reports of bandits flaunting ransom payments on social media platforms such as TikTok, raising alarm among authorities and the public
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