E-Business
Event Goldmine: Strategies for a Lucrative 2023 Celebration Circuit

By Reuben Kalu
As the world embarks on a new year, the enthusiasm for in-person events is palpable. After facing limitations and uncertainties, people are eager to reconnect, learn, and celebrate together.

Reuben Kalu
This article delves into the evolving landscape of event monetization, offering insights and strategies for individuals and businesses looking to capitalize on the renewed interest in gatherings.
- The Resurgence of In-Person Events:
- Post-Pandemic Dynamics:
- Reflecting on the impact of the pandemic on the events industry.
- The psychological shift and increased value placed on in-person interactions.
- Emerging trends in event preferences and attendee expectations.
- Diverse Event Opportunities:
- Conferences and conventions.
- Workshops and training sessions.
- Festivals and entertainment events.
- Social and networking gatherings.
- Understanding Your Audience:
- Targeting the Right Demographics:
- Analyzing your event niche and identifying target demographics.
- Conducting market research to understand attendee preferences.
- Utilizing data analytics to tailor events to audience expectations.
- Building Community Engagement:
Leveraging social media platforms to create pre-event buzz.
Encouraging user-generated content and participant interaction.
Establishing a sense of community to foster long-term engagement.
III. Event Monetization Strategies:
- Ticket Sales and Pricing Models:
- Implementing tiered ticket pricing for different attendee experiences.
- Offering early bird specials and exclusive packages.
- Exploring dynamic pricing based on demand and availability.
- Sponsorship and Brand Partnerships:
- Crafting compelling sponsorship packages.
- Identifying and approaching potential sponsors aligned with your event.
- Leveraging brand partnerships for mutual promotion and financial support.
- Merchandising and Souvenirs:
- Designing branded merchandise to enhance event memorability.
- Setting up on-site or online merchandise stores.
- Utilizing limited-edition items for exclusivity and increased demand.
- Upselling and Add-Ons:
- Offering premium experiences and VIP packages.
- Providing additional services or perks for an extra fee.
- Creating an à la carte menu of add-on options.
- Leveraging Technology for Monetization:
- Virtual and Hybrid Events:
- Expanding reach through virtual attendance options.
- Monetizing virtual events through pay-per-view models.
- Utilizing virtual sponsorships and digital advertising
- Event Apps and Platforms:
- Integrating in-app purchases and upgrades.
- Utilizing push notifications for targeted promotions.
- Enhancing attendee experience through interactive features.
- Live Streaming and Content Monetization:
- Monetizing live streams through subscription models.
- Offering access to exclusive event content.
- Exploring pay-per-view options for virtual attendees.
- Post-Event Revenue Streams:
- Content Licensing and Repurposing:
- Negotiating licensing agreements for event recordings.
- Repurposing event content for on-demand access.
- Creating online courses or webinars from event material.
- Membership and Subscription Models:
- Establishing a membership program for ongoing engagement.
- Offering exclusive perks and content to subscribers.
- Building a loyal community through recurring revenue.
- Feedback and Analytics for Improvement:
- Gathering attendee feedback for future event enhancements.
- Analyzing event data to identify successful revenue streams.
- Continuously iterating and improving monetization strategies.
- Legal and Ethical Considerations:
- Transparent Pricing and Policies:
- Communicating clearly with attendees about pricing structures.
- Establishing refund and cancellation policies.
- Ensuring compliance with consumer protection laws.
- Data Privacy and Security:
- Implementing robust data protection measures.
- Clearly communicating data usage policies to attendees.
- Complying with relevant data privacy regulations.
The year 2023 presents a promising landscape for event organizers to capitalize on the pent-up demand for in-person gatherings.
By understanding the diverse avenues for event monetization, leveraging technology, and prioritizing attendee experience, individuals and businesses can not only create memorable events but also establish sustainable revenue streams. As the events industry continues to evolve, the key lies in adaptation, innovation, and a deep understanding of the changing dynamics in this dynamic and exciting space.
E-Business
Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.
GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.
In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.
Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.
The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).
GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.
E-Business
Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”
Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.
A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.
Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”
Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.
“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”
E-Business
Galaxy Backbone Tops FG’s Website Performance Ranking

Galaxy Backbone Limited (GBB) has been ranked first overall in the 2025 Federal Government Website Performance Scorecard.

This is a landmark achievement for Nigeria’s digital economy.
The ranking, conducted by the Bureau of Public Service Reforms (BPSR), is the definitive benchmark for digital excellence and transparency across all Ministries, Departments, and Agencies (MDAs).
Professor Ibrahim Adepoju Adeyanju, managing director and CEO of Galaxy Backbone, received the award during a ceremony in Abuja.
He described the feat as a validation of the agency’s“Nigeria First”data sovereignty strategy and its relentless pursuit of service excellence.
This recognition comes as the Federal Government intensifies its push to achieve a fully paperless civil service by December 31, 2025.
GBB has been the primary architect of this transition through its 1Gov Enterprise Content Management (ECM) platform, which now hosts the operations of almost all federal MDAs.
The award adds to a growing list of accolades for Galaxy Backbone in 2025, following its recent win of the “International Standard Excellence Award for Best IT Service Provider.”
As the central hub for government shared services, GBB’s performance serves as a blueprint for other agencies currently undergoing digital transformation.
With its expanded fiber-optic backbone now covering over 13 states and its secure cloud solutions, Galaxy Backbone remains the cornerstone of Nigeria’s vision to become a leading digital nation by the end of the decade.
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