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Stakeholders advocate Effective Marketing strategy for Courier Business

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Andrew Ebiloma of Courier Regulatory Department had in his book Courier Development in Nigeria postulated five marketing environments for courier companies in Nigeria namely competitive environment, socio-cultural environment, technological environment, technological environment, economic environment and political-legal environment.
Explaining the competitive environment, he said that marketers are often faced with the types of competition which are competition among similar products, competition among substitutes and competition for consumer purchases. This is because competitive environment often determines the success or failure of a product.
According to him, marketers should monitor and assess competitors’ marketing strategies. They should consider new product offerings along their line of business such as technological advancements, price reduction or adjustment, special promotion and other competitive methods. As part of competitive strategies, courier companies  now engage in promotions which  most of them say, are avenues to reward loyal customers  but the bottom-line is that  the hype involved in such campaigns have far reaching effect  on loyal customers as well as  potential ones. It is also interesting to discover that some courier companies have started advertising in the newspapers to boost their customer base.
However the ability to engage a competitive strategy in the competitive environment is dependent upon resources and profit expected. It will not make a good business sense for a courier company to embark on an extensive media campaign when actually it has nothing on ground in terms of character; network among others that will attract clients to patronize that courier company.
Ebiloma suggested that every competitor must address questions such as, should we compete? If yes, in what market and how the competition should be done?
The socio-cultural environment, he said is another important aspect of the marketing environment which considers how the society perceives the products and services on offer by the competitors and how they affect the needs of the society. 
He explained that for companies to entrench a product on the society, they should engage in corporate social responsibility to foster good relationship between them and their products or services as well as the society where it operates.
Jude Ugwoke, general manager of IFEX Express Courier added that corporate social responsibility is a long term survival strategy of a company based on adding value to a company’s image. He advised that: “Companies must be involved in corporate social responsibility as every company is made up of internal and external environments which interrelate with various units to make or mar the survival of the organization”.
Economic environment influences buying power and marketing strategies of companies including the courier.  In this period of economic recession, companies are careful in the way they spend .They adopt marketing strategies that spend less but attracts more profit. The situation becomes more frightening when we hear that some very big companies in America and Britain are shedding off workers before they sink even when others have actually sunk.

 


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E-Financial

Ecobank Nigeria Fully Repays $300m Eurobond Notes

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Ecobank Nigeria has announced the successful repayment of the outstanding principal and accrued interest on its original $300 million Eurobond due February 16, 2026, marking a significant milestone in its liability management strategy and overall balance sheet strengthening efforts.

Ecobank Nigeria Fully Repays $300m Eurobond Notes

Following the full repayment of the Eurobond obligations, the Bank stated that it will now focus its funding initiatives primarily on the domestic capital markets. T

his strategic shift reflects growing confidence in Nigeria’s local debt market and aligns with Ecobank Nigeria’s long-term objective of optimising funding costs while deepening its participation in the domestic financial ecosystem.

“Going forward, Ecobank Nigeria will prioritise domestic credit ratings and local debt issuance to achieve its funding objectives,” stated Ogorchukwu Okwechime, Financial Controller, Ecobank Nigeria, in Lagos.

He added that the successful repayment reinforces the Bank’s commitment to maintaining a resilient balance sheet and sustaining investor confidence.

The tender offer was conducted with Renaissance Capital Africa (Renaissance Securities Nigeria Limited) acting as financial adviser and dealer manager, while Sodali & Co Limited served as tender agent.

The notes were originally issued by EBN Finance Company B.V., with limited recourse to the issuer, for the sole purpose of financing the purchase of the US$300 million 7.125 per cent Senior Note due 2026 issued by Ecobank Nigeria.

The transaction underscores Ecobank Nigeria’s proactive approach to liability management, prudent capital planning, and strategic alignment with evolving market conditions.

It further positions the Bank to leverage domestic funding opportunities while maintaining financial flexibility and operational stability.


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E-Business

Chams Carves Out Subsidiary to Support Africa’s Digital Transformation

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Chams Holding Company Plc, (Chams Holdco), digital payments and verification firm, has created a new subsidiary which is expected to strengthen the push for Africa’s digital transformation.

Chams Carves Out Subsidiary to Support Africa’s Digital Transformation

The creation of the new subsidiary, ChamsCorp Plc, which took effect from February 1, was made known in a filing to the Nigerian Exchange Limited , according to an announcement.

Chams said that the new subsidiary, which is its 5th, will give a new dimension to its more than 40 years of work in building the digital ecosystem not only in Nigeria, but across the continent and the rest of the world.

The newly created company will focus on three major aspects, namely the manufacturing of digital devices and development of digital infrastructure and services; data center design, construction and operations, and the development and implementation of AI infrastructure and intelligent systems.

It will also contribute to its parent company’s digital ID, digital verification, and trust services offering.

“For nearly four decades, we’ve enabled trust in transactions and identity. Now, we go furthe”

Chams is expanding into AI, data centre infrastructure, and intelligent systems, building the backbone for Africa’s digital transformation,” the company wrote in a LinkedIn post.

“We are not just participating in the future. We are engineering it,” the message added.

According to the Chams announcement, a decision of its Board of Directors appointed members of the pioneer board of ChamsCorp Plc, with renowned banker Mohammed Bashir Yunusa designated as Chairman.

He is described as a well-known finance expert who specializes in deal structuring, corporate and retail finance, business strategy, digital transformation, and Islamic Finance and Banking.

With more than 10 years of experience in the financial services industry, Yunusa currently serves as head of Consumer and Digital Banking for Non-Interest Banking Retail at Sterling Bank Nigeria, and will also serve as a non-executive director on the board.

“Chamscorp is designed to take our most ambitious ideas to market at speed and scale. As Africa’s digital economy evolves, we are focused on delivering transformative solutions that empower governments, businesses, and citizens alike,” Femi Oyenuga, CEO, Chams, commented on the development.

Chams has over the years played a major role in contributing to Nigeria’s digital ID ecosystem development to facilitate access to financial services.

In 2023, the company Group Chairman publicly stated that in providing such digital services to the Nigerian government, it had incurred debts estimated at $100 million and were planning to change their business model as a result.


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E-Financial

BoI Secures CBN’s Approval for Non-interest Banking Operation

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Bank of Industry (BOI) has received approval from the Central Bank of Nigeria (CBN) to operate a Non-Interest Banking (NIB) Window.

BoI Secures CBN’s Approval for Non-interest Banking Operation

Theodora Amechi, bank’s divisional head, Public Relations, said the regulatory nod allows BOI to launch non-interest banking operations, targeting underserved business segments with tailored financial solutions to support Nigeria’s industrial development.

BOI stated that NIB operations will promote inclusive growth, attract ethical funding, bolster the real economy, and finance customer assets and raw materials using approved non-interest products.

“This approval authorises BOI to commence Non-Interest Banking operations, positioning the bank to further advance Nigeria’s sustainable and inclusive industrial development through tailored financial solutions for underserved and high-impact business segments.

“The Non-interest Banking operations will enable BOI to drive inclusive growth, mobilise new ethical funding, expand support for the real economy, and align its financing activities with social and developmental objectives.

According to the bank, under this framework, BOI will be able to finance customers’ assets and raw materials using approved Non-Interest Banking products.

Announcing this milestone, Dr Olasupo Olusi, MD/CEO, Bank of Industry,  said, “This licence marks a pivotal moment in the Bank’s journey of transforming Nigeria’s industrial sector. With this licence, we can reach a new category of borrowers who, before now, could not be served.”

He said the approval underscores the CBN’s confidence in the Bank’s commitment to responsible financing, adding that it will allow the bank to scale its operations, introduce innovative financing solutions, and deepen support for Micro, Small and Medium Enterprises (MSMEs), as well as other underserved segments critical to Nigeria’s sustainable economic growth.

“BOI’s decision to commence Non-Interest Banking operations is aimed at expanding access to ethical funding for businesses—particularly those that have traditionally avoided conventional interest-based financing.

This initiative opens new opportunities for ethically motivated and faith-sensitive enterprises, as well as segments of the economy that face challenges accessing traditional credit.

It enables such businesses to access much-needed financing and participate confidently in the formal financial system in a manner consistent with their values and business realities.

Bank of Industry (BOI) is Nigeria’s foremost Development Finance Institution, committed to driving industrial growth and inclusive economic development,” Olusi said.

Established in 1959 as the Investment Company of Nigeria (ICON) and reconstituted as Nigerian Industrial Development Bank (NIDB) under World Bank guidance in 1964.

The Bank assumed its current form in 2001 following the merger of the Nigerian Bank for Commerce and Industry (NBCI) and the National Economic Reconstruction Fund (NERFUND).

The Bank’s primary mandate is to provide financial assistance for the establishment and expansion of large, medium, small-scale, and micro projects.


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