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Stakeholders advocate Effective Marketing strategy for Courier Business

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Andrew Ebiloma of Courier Regulatory Department had in his book Courier Development in Nigeria postulated five marketing environments for courier companies in Nigeria namely competitive environment, socio-cultural environment, technological environment, technological environment, economic environment and political-legal environment.
Explaining the competitive environment, he said that marketers are often faced with the types of competition which are competition among similar products, competition among substitutes and competition for consumer purchases. This is because competitive environment often determines the success or failure of a product.
According to him, marketers should monitor and assess competitors’ marketing strategies. They should consider new product offerings along their line of business such as technological advancements, price reduction or adjustment, special promotion and other competitive methods. As part of competitive strategies, courier companies  now engage in promotions which  most of them say, are avenues to reward loyal customers  but the bottom-line is that  the hype involved in such campaigns have far reaching effect  on loyal customers as well as  potential ones. It is also interesting to discover that some courier companies have started advertising in the newspapers to boost their customer base.
However the ability to engage a competitive strategy in the competitive environment is dependent upon resources and profit expected. It will not make a good business sense for a courier company to embark on an extensive media campaign when actually it has nothing on ground in terms of character; network among others that will attract clients to patronize that courier company.
Ebiloma suggested that every competitor must address questions such as, should we compete? If yes, in what market and how the competition should be done?
The socio-cultural environment, he said is another important aspect of the marketing environment which considers how the society perceives the products and services on offer by the competitors and how they affect the needs of the society. 
He explained that for companies to entrench a product on the society, they should engage in corporate social responsibility to foster good relationship between them and their products or services as well as the society where it operates.
Jude Ugwoke, general manager of IFEX Express Courier added that corporate social responsibility is a long term survival strategy of a company based on adding value to a company’s image. He advised that: “Companies must be involved in corporate social responsibility as every company is made up of internal and external environments which interrelate with various units to make or mar the survival of the organization”.
Economic environment influences buying power and marketing strategies of companies including the courier.  In this period of economic recession, companies are careful in the way they spend .They adopt marketing strategies that spend less but attracts more profit. The situation becomes more frightening when we hear that some very big companies in America and Britain are shedding off workers before they sink even when others have actually sunk.

 


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E-Financial

NDIC Begins Payment to Depositors of 46 Failed Microfinance Banks

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Nigeria Deposit Insurance Corporation (NDIC) has begun paying insured deposits to customers of the 46 recently failed microfinance banks.

NDIC Begins Payment to Depositors of 46 Failed Microfinance Banks

Mr Thompson Sunday, managing director and chief executive, NDIC, disclosed this in an interview with the News Agency of Nigeria (NAN) in Abuja.

The interview took place on the sidelines of the International Association of Deposit Insurers Africa Regional Committee meeting.

Sunday said the corporation was using the Nigeria Inter-Bank Settlement System (NIBBS) and customers’ Bank Verification Numbers (BVN) for the payments.

He said the NDIC had traced depositors’ alternative bank accounts and credited them directly without requiring physical visits.

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He advised depositors without BVNs to visit the nearest NDIC zonal office for verification and payment processing

“The CBN revoked the licences of the 46 microfinance banks on July 1, 2026,” he said.

He said the NDIC automatically became the provisional liquidator after the revocation, in line with the law.

Sunday said the corporation had commenced payment of the insured maximum deposit of N2 million to eligible customers.

He explained that further payments would depend on the recovery of the failed banks’ assets and outstanding debts.

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He said proceeds realised from recoveries would be distributed as liquidation dividends to eligible depositors.

Sunday cited Heritage Bank, Aso Savings and Union Homes as examples of the NDIC’s prompt reimbursement efforts.

He said insured depositors of Heritage Bank were paid within four days of the revocation of its licence.

He added that customers of Aso Savings and Union Homes received payments within 72 hours.

“The law allows us 30 days, but we are working to surpass our previous records,” he said.

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The Central Bank of Nigeria (CBN) revoked the banks’ licences for failing to meet regulatory requirements for continued operations.

The apex bank said the action was aimed at protecting depositors, strengthening financial stability and ensuring regulatory compliance.

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Telecom

Telcos Seek Clear Regulatory Framework on Airtime Credit Services

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Telecommunications operators have called on the Federal Competition and Consumer Protection Commission (FCCPC) and the Nigerian Communications Commission (NCC) to establish a clear regulatory framework for airtime and data credit services, warning that millions of Nigerians could face fresh disruptions if the agencies fail to coordinate their responsibilities.

Telcos Seek Clear Regulatory Framework on Airtime Credit Services

Gbenga Adebayo, chairman, ALTON

This is coming on the heels of the Federal High Court judgment affirming the FCCPC’s authority to regulate consumer protection in the airtime and data credit market while preserving the NCC’s exclusive mandate over telecommunications licensing and technical regulation.

The ruling effectively clarified that both regulators have complementary roles rather than overlapping powers.

Association of Licensed Telecommunications Operators of Nigeria (ALTON), said the judgment should serve as the basis for stronger collaboration between the two regulators to avoid the regulatory uncertainty that earlier forced operators to suspend airtime and data credit services.

Gbenga Adebayo, chairman, ALTON, said the industry was not disputing the authority of either regulator but was seeking a clearly defined operational framework before any further regulatory actions are taken.

“The court has done something important. It has confirmed the FCCPC’s authority and, in the same breath, affirmed that the NCC’s role is preserved. Concurrency means coexistence. The industry now expects both regulators to establish the coordination framework that the court’s reasoning requires,” Adebayo said.

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He stressed that regulatory certainty had become critical because millions of Nigerians depend on airtime and data credit services for daily communication.

“Forty million Nigerians depend on these services. The court has made clear that both regulators have a role. The industry is asking them to define how that works before any action that could disrupt access again,” he stated.

Adebayo also urged both agencies to engage industry stakeholders before introducing measures capable of affecting consumer access to the services.

According to him, the Presidential Enabling Business Environment Council (PEBEC) directive requiring Regulatory Impact Assessments before major policy changes should be observed to minimise unintended consequences on businesses and consumers.

The renewed call comes months after major mobile network operators temporarily suspended airtime and data borrowing services following the implementation of the FCCPC’s Digital, Electronic, Online and Non-Traditional Consumer Lending (DEON) Regulations, a development that affected millions of subscribers nationwide.

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In its judgment, the Federal High Court held that while the FCCPC has powers over competition and consumer protection issues in the digital lending ecosystem, it cannot assume the NCC’s statutory responsibility for licensing telecommunications operators.

Justice Ambrose Lewis-Allagoa ruled that the two agencies must operate within their respective mandates, describing their relationship as one of “coexistence, not displacement.”

 

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E-Financial

FG Says Rumours, Fear, Can Crash Banks

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Mr Taiwo Oyedele, minister of Finance and Coordinating Minister of the Economy, has warned that fear, rumours and misinformation could trigger instability in the banking sector if not properly managed.

FG Says Rumours, Fear, Can Crash Banks

Mr Taiwo Oyedele, minister of Finance and Coordinating Minister of the Economy

Oyedele gave the warning in Abuja at the 2026 International Association of Deposit Insurers (IADI) Africa Regional Committee (ARC) Annual Meeting and Workshop, with the theme: “Safeguarding Stability: Public Awareness and Crisis Readiness for a Stronger Future.”

The minister said public confidence remained the foundation of every stable financial system, stressing that panic triggered by false information could create liquidity challenges even for financially sound institutions.

According to him, “there can be no economic growth without financial system stability, and there can be no financial stability without public trust.”

He explained that in the digital age, misinformation could spread rapidly across social media platforms, causing depositors to react out of fear.

“Public trust is fragile. In the digital age, rumours and misinformation can spread across social platforms in seconds, creating liquidity shocks even for solvent institutions,” Oyedele said.

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He stressed that building public awareness should not be viewed as a public relations activity, but as a key risk management strategy capable of protecting depositors and strengthening the financial system.

Oyedele noted that deposit insurance had evolved beyond a mechanism for handling bank failures, describing it as a strategic tool for promoting confidence and economic stability.

He said effective crisis preparedness required clear frameworks, communication channels, simulation exercises and coordination among financial sector regulators before emergencies occur.

“Preparedness is not an event, it is a culture,” he said, adding that the strongest crisis response was one that prevented panic from occurring in the first place.

Highlighting Nigeria’s financial sector reforms, the minister said the country’s banking recapitalisation exercise, concluded in March 2026, strengthened the resilience of banks.

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He disclosed that 33 out of Nigeria’s 37 banks met the new capital requirements, raising a combined N4.65 trillion in fresh capital, with over 70 per cent sourced from domestic investors.

Oyedele said a better-capitalised banking system would be better positioned to absorb shocks, sustain lending and reduce pressure on the deposit insurance fund.

He also pointed to Nigeria’s removal from the Financial Action Task Force (FATF) grey list in October 2025 as another milestone that strengthened confidence in the country’s financial system.

Also speaking, Mr Olayemi Cardoso, governor, Central Bank of Nigeria (CBN), said public awareness and crisis preparedness were central to maintaining financial stability.

Represented by Solaja Olayemi, director, Other Financial Institutions Supervision Department represented, Cardoso said financial systems globally were undergoing rapid transformation due to technological innovation, digital finance, changing consumer behaviour and increasing market interconnectedness.

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According to him, while these developments create opportunities, they also introduce new risks that require stronger cooperation among financial safety-net institutions.

The CBN boss warned that misinformation could spread quickly through digital channels, amplifying depositor reactions and creating potential threats to financial stability.

He added that institutions must continuously strengthen crisis management frameworks, operational resilience and coordination mechanisms to respond effectively to emerging challenges.

The apex bank governor also highlighted the impact of Nigeria’s banking sector recapitalisation policy, saying stronger capital buffers would reduce the likelihood of bank failures and reinforce depositor confidence.

“No single institution can safeguard financial stability in isolation. It is through the coherence and complementarity of this institutional relationship that Nigeria’s financial safety net derives its strength,” he noted.

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Earlier, Mr Thompson Sunday, managing director/chief executive officer, Nigeria Deposit Insurance Corporation (NDIC),  said confidence remained the most valuable asset in any financial system.

The NDIC boss said trust could take years to build but could be lost quickly if stakeholders perceived uncertainty or instability. He said deposit insurers must ensure that the public understands and trusts existing protection frameworks during both normal periods and times of crisis.

He noted that the 2023 global banking turmoil highlighted the need for institutions to invest in crisis simulation exercises, contingency planning and effective communication strategies.

According to him, the NDIC has continued to strengthen its operational readiness through improved depositor reimbursement systems, public awareness initiatives and enhanced crisis management capabilities.

 

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