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BA Uncovers Fliers’ Quirky Habits

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New Ipsos MORI research commissioned by British Airways has revealed the range of emotions fliers go through when they travel and the quirks that make them feel comfortable.

The study found that travellers experience seven different emotions when they fly: enjoyment, conviviality, belonging, security, control, empowerment and vitality.

Most travellers feel the need to start in control, often exhibiting behaviours such as ticking off check-lists and fibbing to partners by telling them the flight leaves earlier than it really does in order to get to the airport in plenty of time.

Once there, people continue with the control phase and are super organised.

Documents are at hand (and regularly checked on), ready for each checkpoint.

Travellers are already clutching their 100ml liquids in a plastic bag at security before being asked to and the time they have to spend in duty free has been calculated with precision in advance.

They also take the time now to organise what items they will need to hand on the flight and what should be stored in the overhead lockers.

This need for ‘control’ now starts to intertwine with the ’empowerment’ need. Regular travellers will know which seat they want and will employ the shortcuts they know to get through the airport more quickly. And many people take the opportunity for a final toilet stop before boarding.

Once on board the ‘secure’ and ‘belonging’ feelings kick in with fliers appreciating the tannoy announcement from the pilots, and a smile from the crew. At this stage most will arrange the space around them to their specifications.

This is when the ‘enjoyment’ and ‘convivial’ behaviours come to the fore, and there is a distinct theme of suspending normal life for fliers with many of them admitting to breaking their own norms and indulging in calorific food, drinking alcohol first thing in the morning and watching three films in a row ‘because they can’.

Those travelling with others will use this time to eat together and many will watch the same films to share the experience.

The ‘vitality’ need – that desire to experience something new – rears itself at various points throughout the journey. It may manifest itself as planning activities, or being more open minded as to trying different foods.

Excitement is a big factor too. The pods that transfer Terminal 5 passengers from the car park to the airport bring out the child in the travellers that use them.

Equally, those flying with children pick up on their sense of excitement and for regular travellers something as simple as the start of a new month heralding a new selection in in-flight entertainment gives them a frisson.

Abigail Comber, British Airways’ head of brands and marketing said: “We all have our habits when we fly, be that constantly checking for our passport, turning up really early or watching back-to-back films on board, just because we can.

“Our customers are at the heart of everything we do, so we want to ensure we recognise how they feel at every stage of their journey and tailor our service to fit. To make sure they feel in control, it could be something as simple as reminding them that we offer mobile boarding passes, so they don’t have to worry about losing their ticket. To make sure they feel at home it may be in the welcome our pilots and cabin crew give. And for their enjoyment, it’s making sure we provide great food and entertainment.

“It’s also about giving us an insight to help us develop the British Airways experience in the future and we’ve already got a number of ideas in the pipeline so watch this space….”

British Airways is investing more than £5bn in new aircraft, smarter cabins, elegant lounges, and new technologies to make life more comfortable in the air and on the ground.
 


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Top Nigerian Startups Secure Funding Boost @ iHatch Demo Day Awards

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Nigeria’s startup ecosystem received a fresh injection of momentum as top emerging ventures secured funding and investor attention at the iHatch National Demo Day, where Interface Africa clinched the highest prize of $15,000.

The 4th cohort of the NITDA–JICA-backed accelerator brought together founders, policymakers, and venture stakeholders in Abuja, showcasing innovations ranging from clean-energy financing and digital food marketplaces to next-gen fintech tools.

The startups went rounds of running through state-level selections and regional competition. iHatch was established in 2021 as a strategic partnership to create an enabling environment for young Nigerians to develop and scale their innovative solutions.

The iHatch National Demo Day (4th Cohort), is an initiative by NITDA and JICA which provides a clear pathway for homegrown talent to contribute significantly to economic diversification and digital transformation.

After rigorous selection processes, the top founders converged to pitch their innovations, recognised the standout performers, which are:

Interface Africa with $15,000, the firm is driving Nigeria’s clean energy transition by enabling structured and affordable solar financing.

Ahioma with $12,000, the firm enhances food accessibility with a digital marketplace connecting consumers directly to trusted vendors.

Linia Finance with $10,000, the firm is helping Nigerians take control of their finances with tools for budgeting, tracking, and smart money planning.

Chapta got a laptop reward. They delivering an offline-capable school application ensuring consistent, accessible learning for students everywhere.

Softdrop also got a laptop reward, they solve logistics challenges through a modern delivery platform designed for speed, convenience, and efficiency.

 


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Fidelity Bank to Host Virtual Masterclass on New Tax Law

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Fidelity Bank Plc, a leading financial institution, will host a free virtual training on the Nigeria Tax Act 2025 (NTA) as part of its commitment to helping small businesses prepare for the upcoming legislation.

Fidelity Bank to Host Virtual Masterclass on New Tax Law

Fidelity Bank

The masterclass is scheduled for 10:00 AM (Nigerian time) on Friday, 12 December 2025. It will provide participants with clear insights into changes in the tax framework, the impact on income and business operations, and practical steps to avoid penalties in 2026.

Attendees will also learn strategies to stay ahead in an evolving regulatory environment.

The Nigerian government enacted major tax reforms on 26 June 2025 when President Bola Ahmed Tinubu signed four tax bills into law.

These Acts will take effect on 1 January 2026 and represent a significant overhaul of the country’s tax system.

The reforms aim to modernize and harmonize Nigeria’s tax framework, improve revenue generation, broaden the tax base, and create clearer rules for individuals, businesses, and government agencies.

“Our decision to host this masterclass reflects our commitment to empowering businesses with the right information ahead of the commencement of the new tax regime.

“Information is money and a well-informed business owner is already steps ahead in the race to success.

“This is why we are bringing experts to provide accurate details and demystify the tax act,” said Osita Ede, Divisional Head, Product Development, Fidelity Bank Plc.

Interested participants can register via https://bit.ly/2026TaxLawMasterclass .


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PalmPay MD Seeks Deeper Financial Inclusion @ CeBIH Annual Conference 2025

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L-r: Chika Reginald Nwosu, Managing Director, PalmPay; Tunde Ogundipe, Co-Founder & Chief Executive Officer, E-Doc Online; Emezino Afigbe, Head, Gender Center for Excellence, Enhancing Financial Innovation and Access (EFInA); Ronke Kuye, CeBIH Advisory Council; Dr. Badamasi Lawal, CEO National Social Investment Program; Uche Uzoebo, Chief Executive Officer, Shared Agent Network Expansion Facilities (SANEF); Dominic Wadongo, Chief Risk Officer, SmartCash Payment Service Bank, Nigeria, at the CeBIH Annual Conference recently.
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PalmPay, Nigeria’s leading digital banking platform, has renewed its commitment to deepening financial inclusion across the country. At the CeBIH Annual Conference 2025, themed “Reimagining Financial Inclusion through Cultural Shifts in Consumer Credit,” PalmPay’s Managing Director, Chika Nwosu, urged industry players to deepen financial inclusion by embracing community-aligned solutions and customer-centric innovations that can better serve Nigeria’s underserved and unbanked populations.

Speaking during a panel session titled “Social Inclusion, A Veritable Tool for Financial Inclusion,” Chika Nwosu joined other industry leaders to share insights on strengthening participation among women, rural dwellers, low-income earners, and other financially excluded groups.

Chika Nwosu highlighted PalmPay’s commitment to inclusive finance through its 500,000-strong agent network, which enables seamless cash-in/cash-out services for unbanked users across Nigeria. He also emphasised the importance of PalmPay’s USSD platform, 861#, which allows users with basic phones or limited internet access to perform essential financial transactions.

“Financial inclusion goes beyond access; it must be equitable and tailored to real-life needs,” Chika Nwosu said. He shared how PalmPay leverages behavioural insights to design impactful services, including affordable health insurance, reliable bill payments, merchant solutions, and automated savings features that support financial discipline among users.

The session further examined the role of grassroots agents and community touchpoints in driving last-mile adoption. Chika Nwosu noted that PalmPay’s widespread community presence continues to build trust and encourage excluded populations to embrace digital financial tools.

The session was moderated by Ronke Kuye of the CeBIH Advisory Council and featured representatives from E-Doc Online, SmartCash Payment Service Bank, SANEF, and EFINA.

PalmPay reaffirmed its commitment to driving accessible, secure, and inclusive financial services for all Nigerians. PalmPay is a leading digital banking platform driving financial inclusion and economic empowerment in underserved emerging markets. Through its secure, user-friendly, and inclusive suite of financial services, PalmPay empowers individuals and businesses with tools to manage and grow their money.

PalmPay offers a comprehensive range of products, including mobile payments, savings, and micro-insurance via its app and mobile money agent network.

Since launching in Nigeria in 2019 under a Mobile Money Operator license, the platform has grown to over 35 million app users. PalmPay has operations in Nigeria, Ghana, Tanzania, and Bangladesh.


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