Samsung Electronics has laid off hundreds of employees in its United States consumer electronics business as part of a headquarters relocation from New Jersey to Texas, amid mounting pressure on its mobile and home appliance divisions.

The South Korean technology giant said Samsung Electronics America (SEA) would relocate its headquarters to Texas, a move affecting 739 positions in Englewood Cliffs, New Jersey.

The company said most affected employees had been offered relocation packages, while others were laid off.

In Plano, Texas, about 100 employees, including workers in Samsung’s mobile division, were also dismissed, according to a source familiar with the development.

Samsung said the relocation could lead to workforce changes involving employees unable to relocate and the restructuring of certain functions to align with business priorities.

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Documents cited by Reuters indicated that affected employees were informed on June 30 of an enterprise-wide workforce reduction that would have a significant impact on staff.

Several employees also disclosed their departures through posts on LinkedIn, including senior sales and marketing executives based in Texas and New Jersey.

The layoffs come despite Samsung’s semiconductor division recording strong growth driven by rising global demand for artificial intelligence (AI) chips.

The company recently projected a 19-fold increase in second-quarter profit, supported by booming AI-related chip sales, and announced plans to invest hundreds of billions of dollars in expanding chip manufacturing.

However, Samsung’s consumer electronics business continues to struggle with higher semiconductor costs and increasing competition.

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Its mobile division is expected to record its first-ever operating loss as it faces stiff competition from Apple, while Chinese brands, including TCL and Hisense, continue to gain market share in the television and home appliance segments.

Industry observers say the contrasting performance highlights Samsung’s growing reliance on its semiconductor business as consumer electronics revenues weaken.

Samsung denied reports of a broader global restructuring, insisting there was no company-wide overhaul of its consumer products division.

According to the company, relocating its U.S. headquarters is intended to improve collaboration and strengthen operations within Texas’ expanding technology and AI ecosystem.

Texas has increasingly attracted major technology companies due to its lower taxes and business-friendly environment, with firms such as Tesla and Oracle also relocating significant operations to the state.

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Samsung already operates semiconductor manufacturing facilities in Texas, alongside its mobile operations hub in Plano.

As of the end of 2025, Samsung Electronics employed about 11,770 workers across the United States, including staff in its semiconductor business.

Meanwhile, Samsung SDS America, the company’s IT services affiliate, has also notified authorities that 179 positions could be affected by the relocation of its North American headquarters, although Samsung said the move was unrelated to layoffs or corporate restructuring.

Mrs. Hadiza Umar, Director of the Corporate Communications and Media Relations Department at the National Information Technology Development Agency (NITDA), has been officially recognised as one of Nigeria’s top public relations professionals in the prestigious 2026 PR Power List.

The definitive annual list, compiled by GLG Communications in partnership with The Guardian, was unveiled to commemorate World PR Day.

It celebrates 50 outstanding professionals within Nigeria and the diaspora whose strategic communication strategies have significantly shaped organisations, influenced public discourse, and advanced the profession over the past 12 months.

Adding to the momentous milestone, Mrs. Umar was hit with a major surprise at the exclusive PR Power List Soirée and Awards ceremony held at the Alliance Française in Ikoyi, Lagos, where she was unveiled as a front-cover personality for the Glazia Magazine PR Power List Special Issue.

The double recognition highlights her exceptional distinction and impact in public sector communications and narrative management.

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Speaking on the dual achievement, Mrs. Umar expressed profound gratitude for the honours, describing the magazine cover appearance as a breathtaking surprise.

“I am deeply humbled and honored to be recognized on the 2026 PR Power List and to feature on the cover of Glazia Magazine alongside other exceptional industry titans,” Umar said.

“This milestone is a testament to the enabling environment and visionary leadership of the Director General of NITDA, Kashifu Inuwa Abdullahi, CCIE, which has allowed us to strategically drive the narrative of Nigeria’s digital economy and technological innovation.”

Mrs. Umar, a highly respected corporate communications strategist, holds professional fellowships in the Nigerian Institute of Public Relations (Chartered), the African Public Relations Association (APRA), and the Institute of Corporate Administration (CICA).

Under her supervisory role, NITDA’s media relations have consistently projected national information technology frameworks, start-up support frameworks, and digital literacy initiatives, to position Nigeria competitively on the global stage.

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The 2026 PR Power List selection process involved a rigorous, independent evaluation led by a distinguished international jury.

The organisers noted that the class of 2026 represents professionals raising the standard of strategic communications and introducing new ideas to the industry.

The need for Nigeria to think outside the box in its need to drive towards global relevance with innovations and scientific developments will be on the front burner at the NITRA Innovative & Scientific Conference scheduled to hold on Thursday July 23, 2026 in Ikeja, Lagos.

NITRA

The Nigerian Communications Commission (NCC) will lead other delegates to discuss and take far-reaching decisions at the event, which has its theme as “Bridging Nigeria’s Digital Divide With Scientific Innovation”.

Other companies that have indicated interest in partnering with NITRA include mobile communications company, Tecno; Africa’s premier end-to-end AI solutions company, Hyperspace; and telecommunications data infrastructure company, Digital Realty.

Speaking on the proposed event, the Chairman, Nigeria Information Technology Reporters Association (NITRA), Chike Onwuegbuchi noted that the event will seek to create a platform for government and private organisations to deliberate on policies around scientific innovations in Nigeria, challenges, place of indigenous and foreign collaboration, roles of each stakeholder, and grassroots development in that regard, among others.

According to him: “The Federal government, with series of programmes and partnerships, has established the urgent need to create an ecosystem that thrives on scientific innovation, breeding institutions and individuals with a target of placing the country at the fore-front of Next-Gen development.

It is a known fact that digital and scientific innovations are crucial, not only to the survivability of a nation, but also to the sustainability of its growth and development, with significant effect on economic strength, global image, defense and security, government capabilities to function, and public health and safety, communication and digital footprint, among others.

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The federal government is actively driving scientific innovation to foster economic diversification and build a $1 trillion economy by 2030. Efforts are heavily focused on commercializing research, establishing massive research funds, and funding strategic infrastructure, particularly in technology, biotechnology, and healthcare. Core government initiatives and policies include the newly instituted National Research and Innovation Development Fund (NRIDF), which aims to mobilize about $500 million annually to support research and the commercialization of scientific outputs; and the Nigeria Genomic City, a multi-ministerial initiative aimed at transforming Nigeria into a leading hub for genomics, precision medicine, and biotechnology. It is designed to protect indigenous data, stimulate artificial intelligence in health, and develop a highly skilled scientific workforce.

According to the General Secretary of NITRA, Mr. Chidiebere Nwankwo, the forum will also be a vehicle to propagating the views of decision makers to the public, thereby furthering the cause of public awareness and information dissemination on the topic.

The focus, he said will be on how Nigeria can sustain digital innovative growth and scientific development in Nigeria