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Maad Raises $3.2m Seed Funding to Transform Francophone Africa’s Retail Market

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Maad, Francophone Africa’s fastest-growing tech & logistics platform for informal retailers, today announced the successful completion of its $3.2 million seed funding round (debt & equity).

The round was led by Ventures Platform, with participation from Seedstars International Ventures, Reflect Ventures, OuiCapital, Launch Africa, Voltron Capital & Alumni Ventures. Proparco and local banks participated in the debt financing.

Maad is a tech & logistics platform that directly connects suppliers and small retailers of Fast Moving Consumer Goods (FMCG). Their tech-driven solution allows retailers to order products from a one-stop shop, with reliable delivery, competitive prices while benefiting from working capital loans.

Maad leverages this distribution infrastructure to offer additional high-value services to brands: data, software, and services for advertising, distribution, and market understanding.

Maad is on a mission to transform the retail landscape in Francophone Africa, where 80% to 95% of consumption still takes place in informal mom-and-pop shops. “Among startups operating in this space, Maad benefits from a clear first-mover advantage in Sub-Saharan Francophone Africa.

 

“We often say this is a blue ocean. As the fastest-growing player in the region, we are well-positioned to maintain our leadership and continue driving transformation in this underserved market,” said Sidy Niang, Co-founder & CEO of Maad.

The company currently operates in Senegal and has already achieved significant milestones, including partnering with more than 80 suppliers, offering a catalog of over 1,000 SKUs of household brands, and reaching a monthly GMV of $3 million, while operating near breakeven. Maad plans to use the funds to further expand across & dominate the Senegalese market, introduce financial services such as Buy Now, Pay Later through a digital wallet, and launch in a second country in Francophone Africa.

Maad’s founding team brings a wealth of experience and expertise to the table. Jessica Long, Co-founder & COO, focused on Operations Excellence & Technology, was the 15th employee at Airbnb and has been living in Senegal for over 7 years, designing digital distribution systems nationwide.

Sidy Niang, is focused on Growth, Hiring & Fundraising, has over 4 years of experience in private equity and infrastructure investments with the IFC (International Finance Corporation) and previously co-founded a food delivery company.

“Small retailers are central to neighborhood life and to Senegal’s economy. Maad builds scalable digital technology and core logistics infrastructure so that these retailers can make everyday-need products consistently available to people who make less than $5 a day,” added Jessica Long.

She continues, “Maad’s strength lies in its technology. We have built a fully in-house ERP, for order, delivery & warehouse management that fits perfectly with our operations, allowing us to operate more efficiently at every single step of the logistics chain. We also collect data points on product & retailers, which we process and use to make insights available to suppliers so that they can make better decisions”

“Maad’s innovative approach to digitizing the informal retail sector in Francophone Africa has the potential to create a significant impact on the lives of small business owners and consumers,” said Dotun Oloworopoku, Managing Partner at Ventures Platform. “We are thrilled to lead this investment round and support the Maad team as they work towards building a more efficient and inclusive retail ecosystem in the region.”

Charlie Graham-Brown, Seedstars International Ventures Partner shared, “What sets Maad apart is their ability to navigate the complexities of the informal retail sector while maintaining a sustainable business model.

“Their focus on profitability and efficient use of capital, combined with their first-mover advantage in a largely untapped market, makes them an attractive investment opportunity. We believe that Maad has the potential to drive significant economic impact and create lasting positive change in the lives of retailers and consumers across the region.”

Maad’s unique positioning, sustainable business model, and ability to secure funding during a challenging climate for B2B e-commerce startups demonstrate the company’s potential to drive significant transformation across Sub-Saharan Francophone Africa’s retail landscape.


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E-Business

NIN Enrollment Hits over 136m as New ID Law Takes Effect

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National Identity Management Commission (NIMC) has said thet more than 136 million Nigerians and legal residents have been enrolled in the National Identity Database (NIDB).

NIN Enrollment Hits over 136m as New ID Law Takes Effect

In a statement on Tuesday, Kayode Adegoke, head of corporate communications, NIMC, said Abisoye Coker-Odusote, chief executive officer (CEO) of the commission, announced the milestone during a courtesy visit to the ministry of budget and economic planning.

In April 2025, NIMC said over 117.36 million Nigerians had been enrolled as of February 28, 2025.

The visit was part of the commission’s ongoing stakeholder engagements with ministries, departments and agencies (MDAs) on the implementation of the NIMC Act 2026.

Presenting the new Act, Coker-Odusote said the legislation repeals and replaces the 2007 NIMC Act, modernising Nigeria’s digital identity ecosystem by positioning the national identification number (NIN) as the country’s foundational identity under the “one person, one identity” policy.

She said the law also establishes NIMC as the root certificate authority for the national digital infrastructure and introduces stronger data protection and cybersecurity measures, as well as digital credentials.

“The Federal Government remains committed to enrolling and issuing NINs to all Nigerians and legal residents within the shortest possible time,” Coker-Odusote said.

She added that NIMC is ready to collaborate with the ministry of budget and economic planning to leverage the NIN for economic planning and national development initiatives.

Speaking during the visit, Abubakar Atiku Bagudu, the minister of budget and economic planning, reaffirmed the federal government’s commitment to the implementation of the NIMC Act 2026.

Bagudu described the legislation as “a transformative milestone” that would strengthen Nigeria’s digital identity ecosystem and accelerate national planning and development.

He commended the NIMC director-general and the commission’s leadership for their efforts in securing the passage of the legislation, noting that it provides “a solid legal foundation for a trusted, secure, and inclusive national identity management system”.

The minister, however, said the true measure of the Act’s success would lie in its implementation and the benefits it delivers to Nigerians.

“The true measure of the Act’s success will lie in its effective implementation and the tangible benefits delivered to citizens,” he said.

Bagudu also called for stronger collaboration across the federal, state and local governments to build public confidence in the national identity system and eliminate the duplication of identity databases across government institutions.

He said the NIN should serve as Nigeria’s single, universally accepted identity standard, supporting efficient service delivery and good governance.

On June 26, President Bola Tinubu signed the NIMC Act 2026 into law, repealing the commission’s 2007 establishing Act.

At the time, Olubunmi Tunji-Ojo, minister of interior, said the legislation would strengthen Nigeria’s legal framework for digital identity management, cybersecurity and secure digital authentication, while reinforcing the NIN as the country’s foundational identity credential under the “one person, one identity” principle.


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Plateau PCC Collects Nigerians’ Data without Privacy Policy – FIJ

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Plateau State Public Complaints Commission (PCC), an agency of the state established to investigate complaints of abuse of office, administrative injustice and other forms of official misconduct is allegedly collecting personal information from members of the public through its website with no privacy policy.

Plateau PCC Collects Nigerians’ Data without Privacy Policy - FIJ

According to investigation by Foundation for Investigative Journalism (FIJ), PCC is falling short of a key transparency requirement under Nigeria’s data protection laws.

FIJ found on Tuesday that PCC collects personal information from members of the public through its website despite providing no privacy policy explaining how that information is collected, processed, stored or protected.

The commission serves as the state’s ombudsman, receiving complaints free of charge against public institutions and private organisations on issues including wrongful dismissal, victimisation and administrative negligence.

Yet, while its online complaint portal requests personal information such as names, phone numbers, email addresses, subject lines and complaint details, visitors are given no privacy notice explaining what becomes of that information after it is submitted.

The omission means visitors are not told why their information is being collected, how long it will be retained, the legal basis for processing it or the rights available to them as data subjects.

WHAT IS THE POSITION OF THE LAW?

The guidelines issued by the National Information Technology Development Agency (NITDA) are explicit: every government website is required to have a privacy policy.

Section 10.4 (i, ii) of the NITDA guidelines mandates all government websites to exercise diligence when collecting personal details or information about visitors on their websites.

The requirement is intended to ensure transparency and accountability in the handling of personal information, allowing visitors to understand why their data is collected, how it will be used and the safeguards in place to protect it.

Similarly, the Nigeria Data Protection Act (NDPA) 2023 requires data controllers to provide privacy notices to individuals before, or at the point of, collecting their personal information.

Such notices are expected to disclose, among other things, the purpose for collecting the data, the legal basis for processing it, the period for which it will be retained and the rights available to data subjects.

Section 27 of the NDPA states:

(1) Before a data controller collects personal data directly from a data subject, the data controller shall inform the data subject of the – (a) identity, residence or place of business of, and means of communication with the data controller and its representatives, where necessary;

(b) specific lawful basis of processing under section 25(1) or 30(1) of this Act, and the purposes of the processing for which the personal data are intended;

(c) recipients or categories of recipients of the personal data, if any;

(d) existence of the rights of the data subject under Part VI;

(e) retention period for the personal data;

(f) right to lodge a complaint with the Commission in accordance with section 46 (1) of this Act; and

(g) existence of automated decision-making, including profiling, the significance and envisaged consequences of such processing for the data subject, and the right to object to and challenge such processing.

Without a privacy policy, visitors have no way of knowing the commission’s data-handling practices or the safeguards, if any, in place to protect the personal information they submit through the website.

At press time, the Plateau State Public Complaints Commission’s website had no privacy policy.

 


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FG Suspends New Internet Regulations to Prevent Overlapping Rules

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Federal government has directed key digital regulators to suspend the implementation of new rules affecting internet platforms and online intermediaries while it develops a unified national regulatory framework.

FG Suspends New Internet Regulations to Prevent Overlapping Rules

Dr Bosun Tijani, minister of Communications, Innovation and Digital Economy

The directive was issued on Tuesday by Dr Bosun Tijani, minister of Communications, Innovation and Digital Economy, after chairing a strategic meeting with the leadership of the Nigerian Communications Commission (NCC), the National Information Technology Development Agency (NITDA), and the Nigeria Data Protection Commission (NDPC).

The minister in a statement, said that the rapid growth of the digital economy has created areas where the responsibilities of the three regulators increasingly overlap, particularly in artificial intelligence, online safety, and data protection.

He said that a coordinated approach is needed to provide regulatory clarity, protect investor confidence, and support innovation.

Dr Tijani noted that as part of the directive, the agencies will temporarily halt the implementation of recently introduced guidelines in these overlapping areas.

However, the Minister said that they will continue to carry out their statutory responsibilities within their respective legal mandates.

Dr Tijani said that a Joint Technical Coordination Committee will now be established to work with industry players, academics, and civil society on a single, coherent regulatory framework.

The minister added that the move is designed to improve coordination across government, create a more predictable business environment, and strengthen Nigeria’s position as a leading destination for digital investment in Africa.


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