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Consumer Value Awards Offers Brands Growth in perception, Reputational Capital – Ekine
Akonte Ekine, CEO, BrandXchange, Convener Consumers Value Awards in this interview explains the online voting process to determine winners of Consumer Value Awards as well as benefits to winners
Akonte Ekine, CEO, BrandXchange, Convener Consumers Value Awards
What Makes the Consumers Value Awards unique compared to other industry awards?
Thank you, Consumers Value Awards as express by the name is an award under the sphere of consumers. Everything about the process of the Consumers Value Awards is more in the hands of the consumers. For instance, at the nomination stage, it is consumers that will nominate brands for listing to be voted for.
What we do is basically to announce that the portal is open for nomination and with strong desire for transparency we announce the opening on almost all platforms including your reputable publication.
So, the uniqueness of the Consumers Value Awards is that it is driven by consumers for consumers with the objective of expressing concerns about better service within the eight consumer rights.
Can you tell us more about the voting process and how consumers can participate in selecting the winners?
After listing of all the brands listed for voting based on nominations by consumers, we opened the website for voting and the website remains open till last day of June 2024 to enable consumers to cast votes.
It is important to state that you can only vote in the various categories once because for every time you attempt to vote in each of the category, consumers are required to submit their email address as an identity for an OTP to be sent for verification. Once you get the OTP and you input the OTP, your voting will be recognized.
To protect the integrity of the system it is important we establish the process to avoid double voting or multiple voting by consumers.
Why is it important for Consumers to Participate in voting for Consumers Value Awards?
The entire initiative is about promoting the Eight Consumer Rights which includes the right to be heard and the right to expression as well the right to contribute to product and service development.
So, it is important that consumers participate in voting to call out brands that are not keeping promises made to the public.
The participation of consumers is also very important at this time as we consumers play the role of our brothers’ keeper when we shout down a brand that is poor in performance, we have simply alerted another consumer to stay away.
The consumers’ participation is the establishment of the essence of the programme as a vehicle to ensure that brands are living up to expected standard they have created or meet the expectation of the consumers.
What criteria do brands need to meet to be nominated for the Consumers Value Awards?
Good question, for us our consideration is that once a consumer has made effort to purchase a brand or engage a service, then that brand is good enough to be listed or nominated. It is an open market initiative for brand owners and consumers generally.
Any brand that is on the shelf in the market or on the internet that is consumed by the people is good enough for nomination and in the last two editions we have had over 500 brands across all sectors listed for nomination and voting.
That is why we call it a badge of honour from Consumers to the Brands as a statement of thank you which will put the brands on the spot for sustainable representation in the market.
Can you share some success stories or testimonials from previous awards?
This is the journey third edition and the voting is ongoing. The success of the last two edition can be seen from the fact that representative of Nigerian Communications Commission, Federal Competition and Consumer Protection Commission, National Agency for Food and Drug Administration Agency, Nigeria Civil Aviation Authority and the Advertising Regulatory Commission of Nigeria were well represented and delivered messages to consumers.
It is also for us a success to have over 50 brands in attendance to pick the bade of honours in the last two editions, including brands such as Glo, Dangote Cement, Reload Multivitamin, Leadway Insurance, Bigi Cola, Bigi Sausage and Oral B tooth paste to mention a few.
For us the real success is the consumers making effort to list brands and voting. It shows that there is a growing consciousness that consumers deserve better market experience and there will be more vehicle for expression that will call out service providers and regulators to do better.
What benefits do brands gain from receiving a Consumers Value Awards?
I am sure that you are all aware that the best marketer of a brand is the consumers, so winning the award is a great opportunity for brand growth in terms of perception, reputational capital and increase in sales.
Benefits seems endless but it must be stated that a consumers bade of honour based on voting is a major stamp of respect for the brand by consumers from consumers to consumers. It is a stamp of acceptance and a bench market for the brands keep the standard and improve on it.
It is call to all brands to look around and act if they want to play in the same market as consumers are pushing for better experience.
How has the response been from consumers and brands in the previous editions of the awards?
We had the very first edition two years ago and the second edition last year at same venue, what is very clear is that CVA has come to stay has 5 consumer regulatory related agencies of government were in attendance and we recognized people like Mrs. Sola Salako Ajulo, a member of the Tribunal in FCCPC, for her effort as a pioneer advocate of Consumer Rights to the best of our knowledge.
In the first edition, we also recognized Dr Olalekan Fadolapo, Director General, Advertising regulatory Commission, Professor Umar Danbatta former EVC and Chief Executive Officer of Nigeria Communications Commission for the excellent work they are doing in promoting better consumer experiences through legislations.
It is only the consumers that can give the success rating on this project but if in two years of existence we have pulled together over one hundred brands across the globe to attend the event, then we can safely say we are on a journey of excellence.
Aside attendance, the celebration of the awards by brands such a Glo, Leadway, reload Multivitamin, Checkers Custard, Bigi Cola, Bigi Sausage and Fearless Energy Drink again, to mention a few of the brands is a great sign of success.
Are there any new categories or changes in this third edition of the consumers Value Awards?
Last year we introduced the special public sector category to search for governors and states that are actively promoting consumers rights and we are holding onto that because it is a good conversation sustainer on the subject of our interest.
This year we are looking out for consumer conversations from brands that are social advocacy.
This new category to promote public conversation from corporate sustainability initiative of brands to promote better consumer behaviour in the market.
Unlike last year, we have also through consumers nomination created sub-categories under some brands as a result of herbal availability, children and infant categories of the brands.
It is not us that created it but consumers nominations made it happen that we have to establish such and this also affect home appliances where we have to separate the brands into four different categories based on functionality rather than group into one.
Third edition voting is ongoing on the website and we can see that consumers are responding positively with votes and we can only wait till the last day of June to conclude on the winners.
How does BrandXchange ensure the integrity and transparency of the voting?
BrandXchange is doing everything to ensure that the voting is not compromise. We are staying with the process of ensuring that you can only vote if you register your email to get OTP and you must input the unique OTP before your voting can be valid. It is the Consumers that validate the brands so we keep that simple yet effective law active on the website.
We have had challenges about voting and OTP and we stayed true to the goal to be transparent on this project because at the stage we are, it is the consumers that we are protecting and promoting to get better service.
I am sure that is the trust we built in the first edition is not good enough the second edition will probably not get the degree of success we got and therefore we have to hold onto that public trust and remain open or transparent for everyone interested to visit the website and cast vote or review it.
We call it a bade of Honour and so even from inception it must be seen and experienced as such.
What is the timeline for the voting period and announcement of winner?
The voting is ongoing till 30th June and there after we will inform the winners and all invited regulators and other winners and participants that will grace the beautiful day in September at same venue.
Bank of Industry (BoI) and MTN Nigeria Foundation have launched a N1 billion Y’ellopreneur 3.0 Matching Fund to support women-owned businesses across Nigeria.
The fund was launched at the official unveiling of the BOI–MTN Foundation Y’ellopreneur 3.0 Matching Fund held in Lagos.
Dr Olasupo Olusi, managing director of BoI, said the initiative reflects a shared commitment to entrepreneurship and women’s empowerment.
Represented by Oluwatoyin Edu, executive director, MSMEs, Olusi, said the partnership has grown from a N100 million youth programme in 2018 to a N1 billion fund, financed equally by both institutions.
“Today, we are pleased to deepen this collaboration with the launch of the N1 billion Y’ellopreneur 3.0 Matching Fund.
“This programme aligns strongly with BoI’s 2025–2027 strategy for enterprise development and economic transformation,” he said.
Olusi said 1,000 women entrepreneurs would receive structured training, while 200 women-led MSMEs would access loans of up to N5 million each.
The BoI boss added that the programme targets sectors including agro-processing, light manufacturing, fashion, energy, waste management and digital services.
Mrs Mosun Belo-Olusoga, chairman of MTN Nigeria Foundation, said the initiative highlighted women’s critical role in economic development.
According to her, the foundation now treats women’s empowerment as central to nation-building, rather than a corporate social responsibility obligation.
Belo-Olusoga said over 5,700 women had been trained, with the programme designed to bridge economic gaps limiting women’s participation.
“This fund provides equipment financing, enabling women to transition from small-scale operations to industrial-level businesses,” she said.
She stressed the need for greater awareness, especially in rural communities, to ensure inclusiveness.
Mrs Odunayo Sanya, executive director of the foundation, said the initiative combined capacity building with access to capital.
Sanya said beneficiaries would undergo a five-week training programme by Pan-Atlantic University Enterprise Development Centre, ending with business growth plans.
She said the foundation aimed to build 30,000 female-led businesses in five years, with 10,000 expected to receive funding.
“We believe this partnership with BoI opens the door to scaling women-owned businesses through working capital and equipment financing,” she said.
Mrs Ibijoke Sanwo-Olu, wife of Lagos State governor, described the initiative as timely in tackling unemployment and unlocking women’s economic potential.
Represented by Mrs Oyinlola Agoro, she said equipping women with skills, mentorship and planning tools is vital for resilient enterprises.
Sanwo-Olu commended earlier phases, which trained over 5,700 women and supported 122 beneficiaries with equipment.
“This shows that when women are empowered, families thrive, communities prosper and the economy grows stronger.
“The N1 billion matching fund will deepen financial inclusion and promote women-led enterprises,” she said.
She reaffirmed her commitment to initiatives promoting women’s empowerment, economic independence and inclusive development.
News
NSIA Sign MoU with UK’s Asset Green Ltd to Develop $496M Integrated Dairy Livestock Production Platform in Nigeria
The Nigeria Sovereign Investment Authority (NSIA) has signed a Memorandum of Understanding (MoU) with UK‑based Asset Green Ltd to advance the development of a large‑scale integrated dairy livestock production and processing platform set to transform Nigeria’s dairy industry and strengthen national food security.
Signed on Tuesday in London ahead of the State Visit, the MoU outlines the framework for collaboration and the project‑development cost commitments leading up to the formal shareholders’ agreement.
This initiative represents one of the most ambitious integrated dairy investments ever undertaken in Nigeria. It will combine 20,000 hectares of climate‑smart, regenerative crop and forage production with a modern 10,000‑milking cow dairy operation, supported by a state‑of‑the‑art processing plant capable of producing fresh milk, milk powders, butter, cream, and up to 15,000 metric tonnes of infant formula annually.
Designed to reduce Nigeria’s reliance on imported milk powder, the project will modernise agricultural practices, improve nutrition, and integrate up to 10,000 rural households into the supply chain through inclusive out‑grower schemes. Once operational, the platform is expected to generate over US$620 million annually and create 2,500 direct and 5,000 indirect jobs nationwide.
British Deputy High Commissioner, Jonny Baxter, said: “Over a decade ago, the UK provided pivotal support to Nigeria in establishing the NSIA, offering legal and financial expertise that helped lay the foundation for its successful launch and strengthening its governance and credibility.
“That early institutional investment has paid dividends, helping to build a resilient Nigerian institution capable of creating jobs and driving transformational, long‑term development.
“The NSIA and Asset Green partnership is a powerful example of how that groundwork continues to deliver impact – a full‑circle moment that reflects the long-term economic cooperation between the UK and Nigeria and the shared commitment to deepening sustainable, private‑sector‑driven growth.”
NSIA Managing Director & CEO, Aminu Umar‑Sadiq, said: “NSIA is pleased to partner with Asset Green on this transformative investment. With a project size of almost US$500 million, this is one of the most ambitious initiatives aimed at strengthening Nigeria’s food and nutrition security in a generation.
“By combining climate‑smart farming, advanced processing capacity, and inclusive out‑grower participation, we are laying the foundation for a modern, competitive dairy sector that reduces import dependence, creates meaningful jobs, and delivers long‑term value for Nigerians.”
Asset Green Ltd Director & Agrium Capital Ltd CEO, Rod Bassett, said: “This partnership between NSIA and Asset Green is the business and investment innovation required to unlock the potential of the agriculture sector in Nigeria, with the development of such a future (dairy) food system.
“The foundation of the approach is one of collaborating with NSIA and their shared vision and purpose to establish a platform to catalyse the development of such a national strategic priority. We are incredibly proud to partner with Nigeria’s premier investment institution.
“The development of greenfield projects have consistently played a major role in our history, establishing industries or nurturing young businesses that are able to deliver catalytic transformation.
This US$500 million greenfield investment in Nigeria’s dairy industry allows for the development of advanced and necessary infrastructure spanning the full production and supply system to enhance local production, reduce the reliance on the huge imports of dairy goods into Nigeria, deliver environmental services and strengthen national food sovereignty and nutritional resilience.”
In March 2026, Kaspersky Threat Research has identified a new malicious campaign targeted at developers looking for installation instructions for Claude Code, a development agent created by Anthropic. When searching for “Claude Code download”, sponsored advertisements appear at the top of the search results.
One of these ads redirects users to a malicious webpage that closely imitates the official installation documentation for Claude Code. As a result, users are tricked into installing malware which harvests sensitive information including credentials, crypto wallet data, browser sessions, and other confidential files. Similar malicious campaigns mimic other popular AI tools, including OpenClaw.
The fake documentation page is visually identical to the legitimate one and is hosted on the website-building and hosting platform Squarespace. Because the page precisely copies the original instructions, users may not notice the difference when copying and executing installation commands.
However, instead of installing the developer tool, the commands deliver malware to the victim’s system. Depending on the operating system, the malicious commands deploy different infostealers:
. Windows systems receive Amatera, an information-stealing malware that collects data from user directories, web browsers, and cryptocurrency wallets before sending the stolen information to a remote server. Amatera has previously been observed in campaigns using the ClickFix distribution technique and is operated under a Malware-as-a-Service (MaaS) model.
. macOS systems receive AMOS, another infostealer previously documented in several malware campaigns targeting Apple devices. It has been described by Kaspersky before.
Kaspersky researchers also identified similar malicious campaigns targeting other popular AI tools, including OpenClaw and Doubao. Using the same approach, attackers registered multiple domains and distributed files containing the Amatera infostealer while disguising them as legitimate downloads for these tools.
“The campaign poses significant risks because AI development tools such as Claude Code and OpenClaw are widely used not only by hobbyists and automation enthusiasts but also by professional developers working in large organisations.
If infected, victims may unknowingly expose source code from active projects, confidential corporate data, authentication credentials, and private accounts. This makes such campaigns particularly dangerous for businesses whose developers rely on AI-assisted coding tools,” comments Vladimir Gursky, cybersecurity expert at Kaspersky.
In December 2025, Kaspersky detected that attackers spread a macOS infostealer using Google Ads. A specially generated chat interface designed to resemble a ChatGPT tutorial pretended to guide users through installing the Atlas Browser. The malicious instructions appeared to be hosted on a legitimate site associated with OpenAI, helping attackers gain users’ trust.
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