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GSMA Intelligence Reveals Telcos Eye on $400Bn Enterprise Opportunity

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A new report from GSMA Intelligence launched ahead of MWC Las Vegas shows Telcos sizing prospects for growth in financial services, manufacturing, automotive and aviation​ – highlighting an addressable market of more than $400bn, looking to grow revenues in the enterprise space. This equates to approximately 35% of the existing mobile operator revenue base worldwide.

The report also shows that telcos need to look beyond connectivity driven solutions and services and take a broader view of the opportunity. Core telecom solution and service areas, such as SD-WAN, unified communications and mobile voice and data, currently contribute around 70% of B2B revenues or $250bn for operators in 2023, although they offer little headroom for growth with just 3% compound annual growth rate (CAGR) expected out to 2030.

Conversely, enterprise spending on tech services beyond those core services – including cloud and datacentre, cybersecurity, IoT, analytics, AI, blockchain and network APIs – is around five times the spend on traditional communications at $1.16tn in 2023, with a CAGR of 14% to 2030, growing to become a market worth $2.91tn.

Tim Hatt, Head of Research, GSMA Intelligence, said: “Telcos looking to monetise their investments in 5G need to look beyond consumer centric and basic connectivity driven use cases. Greater focus is needed on offering advanced network solutions such as network slicing and private networks in the short term and developing end-to-end solutions to support a variety of enterprise use cases combined with integration capabilities in the longer term.

“Enterprises are increasingly looking for service providers to integrate a blend of technologies that fit their specific technology environments and business needs. Though the competition is fierce, telcos have assets and capabilities they can leverage to play in over one-third of this trillion-dollar market.”

Manufacturing and financial services offer biggest opportunities

The report highlights characteristics of four key verticals: financial services, manufacturing, automotive and aviation.

In 2023, these sectors presented significant addressable opportunities for telcos, valued at $59 billion, $61 billion, $22 billion and $16 billion respectively. Collectively, they accounted for 37% of the total addressable market opportunity, amounting to $159 billion. Projections indicate robust growth for these markets, with expected CAGR of 10.9%, 12.1%, 12.0%, and 8.4% from 2023 to 2030.

Other markets comprised 63% of the telcos’ growing addressable enterprise tech services beyond core opportunity. This growth is driven by diverse verticals, including healthcare, public sector, retail, media, smart cities, energy and utilities, agriculture, oil & gas, transportation & logistics, professional services, personal & consumer services, mining and ports.

Jo Gilbert, Technical Director and GSMA Connected Manufacturing and Production lead, said: “To bolster operational efficiency, resilience, agility, and flexibility, manufacturing companies are investing in advanced connectivity, IoT, edge, and AI technologies.

“These innovations are generating massive data volumes across factories, requiring stronger data management capabilities to unlock business value. Furthermore, the growing convergence of IT and OT systems has expanded cyberattack surfaces, making cybersecurity a key priority for manufacturers.”

Telcos must be prepared to compete with a diverse array of players

To meet the demands of the market, operators face significant competition not only from their peers and equipment vendors, but also from a broad array of players, including hyperscalers and security vendors. In fact, 24% of operators view hyperscalers as formidable competitors in edge networking and cloud, while 41% view security vendors as key competitors in security.

Operators must invest in building new capabilities, enhancing their existing offerings in key areas like security and exploring partnerships in others such as cloud. By balancing internal investments with external partnerships, operators can remain competitive, optimize resources, and meet the evolving demands of the market.

Hatt continues: “Winning in market needs a new mindset and operational changes. To succeed operators must look to collaborative approaches and new partnerships as well as adopting an enterprise-centric solution-oriented approach; being more like IT consultants than connectivity sellers. Telcos need to consolidate and simplify enterprise portfolios, adapt sales and marketing, and acquire new technical and commercial skills to effectively serve ever-evolving needs of enterprise customers.”

Services beyond connectivity are gaining ground

The latest research tracks with earlier findings from GSMA Intelligence’s “Enterprise Opportunity 2024” survey, published in March 2024, where 36% of the operators said market leadership in enterprise connectivity and services is the primary goal of their B2B strategy; with leadership in enterprise connectivity second.

Historically, connectivity has received the highest share in previous editions of this survey. This is the first time operators have identified connectivity and services as their primary goal.

Furthermore, a majority (64%) of participants said they have already launched 5G services beyond connectivity for enterprises such as 5G IoT, private networks and Mobile Edge Compute. This signals a shift in focus towards services and the need to be good at bundling connectivity with services fit for enterprise needs.

New enterprise survey to be previewed at MWC Las Vegas 2024

As part of our participation at MWC Las Vegas 2024, GSMA Intelligence will be offering an exclusive preview of the forthcoming GSMA Intelligence Digital Transformation Survey 2024 results at the GSMA Pavilion in the exhibition hall, booth 557 — one month prior to the official launch. The survey, conducted with over 4,200 enterprises across 10 vertical sectors and 21 countries, provides a deep dive into digital transformation trends across key sectors such as manufacturing and financial services.

 


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PalmPay Commits to Gender Balance in Fintech Space @ Purple Woman 3.0

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L-r: Olorunfemi Hanson Head of Marketing, PalmPay Nigeria; Kemi Okusanya, CEO, Hydrogen; Chika Nwosu, MD PalmPay Limited; Harriet Kariuki, Head of SME PalmPay; and Nneka Okekearu, Director, Enterprise Development Centre (Pan-Atlantic University) at the PalmPay Purple Woman 3.0 Masterclass
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PalmPay Nigeria has expressed commitment to increasing women’s participation in the financial technology sector through its Purple Woman initiative designed to equip young women with digital and professional skills.

Speaking at the event, Chika Nwosu, managing director of PalmPay Nigeria, said the initiative was launched to address the low representation of women in fintech and the broader technology ecosystem.

“This initiative is because we noticed that there are not so many women in fintech and in the tech industry, and we intend to bridge that gap. We want to see a whole lot of women in leadership positions in fintech,” Nwosu said.

The programme, organised in collaboration with the Global Women’s International Campaign Nigeria to commemorate International Women’s Day, forms part of PalmPay’s broader effort to create an inclusive digital economy and empower women with technology-driven skills.

According to Nwosu, empowering women produces long-term social and economic impact. “A money in the hand of a man feeds a family, but money in the hand of a woman feeds generations,” he said, noting that women’s financial empowerment often translates to better education and opportunities for children and stronger households.

Although the programme is hosted in Lagos, he explained that participation is open to women across Nigeria through an online registration platform. “Our head office is in Lagos, but we invite women from all over Nigeria. They register through a link for Purple Woman. It is not only for people in Lagos; it is for all Nigerians,” he said.

At the end of the masterclass, 10 participants were selected for a six month internship programme at PalmPay where they will receive practical experience across different departments.

Explaining the selection process, Anthony Iwuala, head of human resources at PalmPay, said the company used a merit-based system to identify the most qualified candidates. “For us at PalmPay, we believe in equity and equality and following the right process. As a company, we believe in people who have skills and talent, so we ensure that we select people who are qualified,” Iwuala said.

According to him, participants were assessed through the classes and written tests conducted during the programme. “Participants went through the classes and wrote tests for every class. A lot of people passed, but we still had to rank them and select only the top ten,” he said.

Iwuala added that the selected interns will be deployed across departments such as marketing, human resources, administration, product development, sales and business intelligence where they will receive mentorship and hands-on training. “We assign mentors to them, and these mentors will provide on the job training for six months,” he said.

He stressed that the programme is designed not only to train participants but also to create employment opportunities. “We are not just taking them to train them; we train them to employ them,” he said.

He noted that previous editions have already produced tangible results. The Purple Women 2.0 programme saw the ten women we trained offered full employment at PalmPay, and they are still working with us currently, Iwuala said. “These ones will not be different.”

In her presentation, Nneka Okekearu, director of the enterprise development centre at Pan-Atlantic University, delivered a masterclass focused on self-worth, confidence and self awareness for women.

Okekearu explained that many women grow up with unconscious biases that affect their confidence and career choices. “A lot of women have grown up being told they cannot do certain things. Unlike their male counterparts, they are sometimes discouraged from pursuing opportunities,” she said.

According to her, the session focused on helping women recognise their abilities and build confidence. “A lot of women have so much to give, but they are shackled by unconscious bias. The session focused on self-awareness, building confidence and realising that we know it and should own it,” she added.

She acknowledged that progress has been made in female leadership in Nigeria’s corporate sector. “Today we have more than 30 percent of commercial banks with female CEOs. We now have women serving as bank chairpersons and more women on corporate boards,” she posited.

However, she highlighted what she described as the missing middle, where many women leave the workforce at critical career stages. “When women enter the workforce, by the time they get married and have children, many leave. We need systems that allow them to return without losing their career progress,” Okekearu said.


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Turkish Airlines Grounded at Lagos Airport Over Union Protest

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Operations of Turkish Airlines at Murtala Muhammed International Airport, Lagos, ground to a halt on Tuesday following a protest by aviation workers over the alleged unlawful dismissal of seven union members.

Turkish Airlines Grounded at Lagos Airport Over Union Protest

Turkish Airlines

Members of the National Union of Air Transport Employees (NUATE) picketed the airline’s counters at the international terminal, forcing hundreds of passengers to return home after check-in.

Protesters stormed the terminal with placards and solidarity songs, accusing Turkish Airlines management in Nigeria of violating labour laws, victimising union members, and ignoring a National Industrial Court ruling ordering payment and reinstatement of the sacked executives.

NUATE General Secretary Sikiru Waheed, in a March 9 circular, decried the airline’s “flagrant disobedience” of Nigeria’s Constitution and Labour Act despite efforts to resolve intimidation and harassment cases.

The affected workers, dismissed in 2020 for union activities, have not received terminal benefits years later, according to union claims captured in chaotic videos from the scene.

NUATE said the protest became inevitable to compel compliance with the court order and respect for workers’ rights to unionise.

The action stranded passengers mid-process, highlighting ongoing labour tensions that previously led the Nigeria Labour Congress to shut down the airline in 2024 over the same dispute.

Union leaders vowed continued protests until Turkish Airlines reinstates the workers and honours Nigerian labour laws.


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Africa Startups Raised $272m in Funding in February

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Forty startups across the continent raised more than $272 million in funding last month through deals worth at least $100,000. The figure marks a clear rise from $174 million in January and is slightly above the $254 million monthly average recorded over the past year.

Despite the rebound, most of the money went to only a few companies. Six startups accounted for about 80 percent of the total funding raised in February, highlighting how capital in Africa’s tech sector remains concentrated in larger ventures.

Among the biggest deals was Spiro, a Benin-based electric mobility company, which secured $57 million in debt financing across two transactions. Egyptian online grocery platform Breadfast raised $50 million in a pre-Series C round, while ride-hailing platform GoCab in Côte d’Ivoire announced $45 million in combined debt and equity funding.

Other significant deals included Terra Industries in Nigeria, which added $22 million to a previously announced funding round, education group Enko Education in South Africa with $22 million in debt, and South African fintech lender Lula, which secured $21 million from Dutch development finance institution FMO.

Equity investments accounted for 54 percent of the capital raised in February, while debt financing made up about 45 percent, showing that startups are increasingly turning to alternative funding structures as venture capital remains cautious.

From a regional perspective, West Africa attracted the largest share of funding, bringing in 53 percent of the total, followed by North Africa with 24 percent and Southern Africa with 21 percent.

Egypt led the continent with $64 million in funding, followed by Benin with $57 million, Côte d’Ivoire with $45 million, and South Africa with $44 million.

One notable shift was the sharp drop in East Africa’s share of funding, which fell to just three percent in February. The region had previously dominated Africa’s startup ecosystem, accounting for 34 percent of total funding in 2025.

With February’s rebound, African startups have now raised more than $446 million in the first two months of 2026, slightly ahead of the $417 million recorded during the same period in 2025.

The figures suggest that while investor activity has stabilised after a slow January, the continent’s startup funding environment remains uneven and heavily dependent on a small number of large transactions.


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