Connect with us

General News

How Discount Solutions Can Drive Customer Loyalty in Africa

Published

on

Kindly share this post

In Africa’s economically diverse and highly competitive market, building customer loyalty has never been more important for businesses. The continent’s consumers are highly price-sensitive, driven by the need to get a bargain or good deal on purchases. Indeed, research on consumer behaviour indicates that affordability and value for money are top considerations for many Africans when making purchasing decisions.

For businesses seeking to stand out and thrive, discount solutions such as those offered by SeerBit provide a powerful way to attract and retain customers. These strategies not only build trust but also inspire repeat patronage, turning casual buyers into lifelong advocates.

Discounts also tap into cultural values and purchasing behaviours that vary across regions, ensuring that businesses connect deeply with their target audiences.

Importance of Discounts in African Markets

Economic factors play a critical role in the effectiveness of discounts. With much of Africa’s population operating on tight budgets, discounts act as a motivating factor that makes goods and services more accessible. For example, a promotional discount can help a consumer purchase essential household items without financial strain. Beyond economic incentives, discounts also tap into emotional triggers that foster brand loyalty. When customers feel they are getting a good deal, they are more likely to associate positive emotions with the brand, enhancing long-term relationships.

Moreover, discounts provide businesses with a competitive advantage in saturated markets. By strategically offering discounts, companies can differentiate themselves from competitors, encouraging customers to choose their products or services over others. This advantage is particularly crucial in sectors like retail and e-commerce where customer retention is key to growth and sustainability.

Popular Discounts Models for African Consumers

Different discount models resonate with African consumers, depending on their needs and cultural contexts.

Loyalty-based discounts: Loyalty-based discounts rewards repeat customers with exclusive deals, encouraging them to continue patronising the business. For instance, a business offering a discount after a specific number or value of purchases not only builds customer trust, but also boosts sales through consistent engagement. This strategy appeals to customers who value recognition for their loyalty.

Seasonal promotions: Seasonal promotions linked to cultural and local events are another effective strategy. For instance, during festive seasons like Ramadan, Christmas, Valentine’s Day, etc., businesses can provide discounts on relevant products, creating an emotional connection with customers while driving sales.

Referral discounts: These are equally impactful, as they leverage word-of-mouth marketing by rewarding existing customers for introducing new ones. This type of discount encourages social proof and expands the business’s customer base organically.

Flexible payment options: When tied to discounts, these are especially powerful in Africa, where digital wallet adoption is growing rapidly. Discounts that incentivise customers to use mobile money or other digital payment methods promote financial inclusion while simplifying transactions. For example, offering a small discount for payments made via platforms like M-Pesa encourages faster adoption of these tools, while enhancing customer satisfaction.

The Role of Technology in Delivering Discounts

Technology is revolutionising how discounts are designed and delivered. Mobile payment systems allow businesses to integrate discounts seamlessly into their platforms. Customers receive instant cashback or discounts at checkout, enhancing convenience and satisfaction.

AI-powered personalisation further elevates the experience by tailoring offers to individual preferences. By analysing customer behaviour, AI algorithms suggest discounts on products that customers are more likely to purchase, increasing conversion rates. This level of personalisation fosters a sense of exclusivity, encouraging customers to return.

Data analytics also plays a crucial role in optimising discount strategies. Businesses can track customer responses to various discount campaigns, identifying what works and what doesn’t. This data-driven approach ensures resources are allocated efficiently, maximising ROI. Companies like SeerBit have built platforms that support instant cashback and reward programs, simplifying the management of discount campaigns for businesses across industries.

Real-World Success Stories

Across Africa, businesses are witnessing tangible benefits from well-implemented discount programs. Jumia Black Friday sales is an example of a successfully implemented discount program. For example, in 2021, Jumia’s Black Friday revenue increased by 30% to $150 million, and it has continued to experience a year-on-year increase. TEMU is also a recent and very good example of a brand that has leveraged discount offerings to drive customer adoption and repeat patronage.

Common Challenges and Solutions

While discounts are highly effective, there are a few challenges that some businesses still have to navigate

Over-discounting: Over-discounting is capable of eroding the profit margins of business. To avoid this, companies should align discounts with broader business goals, offering them strategically rather than indiscriminately.

Fraud: This is a present concern with digital transactions. Secure payment gateways, such as those offered by SeerBit, help mitigate these risks by verifying transactions and ensuring transparency.

Transparency: This is essential for maintaining customer trust. Clear communication about terms and conditions prevents misunderstandings, ensuring customers fully understand the value of the discounts offered. Businesses that prioritise transparency in their discount programs are more likely to build loyal customer bases.

Best Practices for Implementing Discounts

Successful discount programs are built on strategic planning and execution.

Align discount strategies with business goals: This can be to drive sales, enhance customer retention, or increase market share.

Use clear messaging: Discounts should be communicated through engaging campaigns on social media, email and other marketing channels. For instance, using visually appealing graphics and videos of winners can make discount promotions more attractive and authentic.

Promote discounts effectively through social media, email campaigns and partnerships.

Monitor and measure the ROI of discount initiatives. By analysing metrics such as redemption rates and customer feedback, businesses can refine their strategies to achieve better results.

Why Discount Solutions Represent Game-Changer for Businesses

Discount solutions play a critical role in the successful implementation of discount programs. They enable businesses to automate processes like instant cashback and reward allocation, reducing the administrative burden and enhancing customer experience.

SeerBit’s secure and user-friendly discount solution is designed to support innovative discount initiatives tailored to African markets, empowering businesses to deliver value seamlessly. The SeerBit Discount Feature enables businesses to configure and apply discounts based on their unique requirements to suit various product/service types.

With businesses often struggling to implement and manage discounts effectively, leading to missed sales opportunities and customer dissatisfaction, the SeerBit Discount Feature addresses this challenge by providing a user-friendly solution that streamlines the discount configuration process, enabling businesses to attract customers, boost sales and enhance customer satisfaction.

The SeerBit Discount Feature is ideal for businesses of all sizes across various industries, including retail, e-commerce, hospitality and more.

How it Works

With the SeerBit Discount Feature, businesses can access and set up discounts using card BIN with options to specify single or multiple card BINs. Alternatively,  discounts can be set up based on payment methods. In addition, the SeerBit Discount Feature allows businesses to decide how the discount is applied. This could be via flat amounts or as a percentage on their prices, thereby encouraging flexibility and convenience.

Users can also define the period for the discount, including start and end dates. This feature allows businesses to schedule discounts in the future or deactivate upcoming discounts

Discount solutions are a proven strategy for driving customer loyalty in Africa. By leveraging technology, understanding market dynamics and adopting best practices, businesses can create meaningful connections with their customers. As competition intensifies, staying ahead requires not just offering discounts but delivering them strategically.

 

 


Kindly share this post

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

General News

FG to Balance Innovation with National Security with  Stronger Drone Regulations

Published

on

Kindly share this post

Federal government said it is committed to the implementation of stricter, more organized drone regulations to balance innovation with national security.

FG to Balance Innovation with National Security with  Stronger Drone Regulations

This came as stakeholders at the 6th Dronetecx Conference and Exhibition in Lagos called for stronger regulation and a comprehensive national policy framework for unmanned aircraft systems as the Nigeria Civil Aviation Authority (NCAA) launched a Drone Portal.

Speaking at the conference, representatives of Office of the National Security Adviser (ONSA), the Ministry of Aviation and Aerospace Development and NCAA, said Nigeria is intensifying efforts to balance innovation with national security as drone operations continue to expand across sectors such as agriculture, healthcare, oil and gas, logistics, construction and security.

Mallam Nuhu Ribadu, national security adviser, represented by Commodore Oscar Mbanu, deputy director, Defence Affairs,  said the federal government had adopted a strict but innovation-friendly regulatory framework requiring security clearance, end-user certification and operational approval before drones can be deployed.

He disclosed that a multi-agency drone task force involving the NCAA, security agencies and other relevant bodies had been established to strengthen monitoring, enforcement and accountability, while the End-User Certificate system would help track imported drones and prevent misuse.

Also speaking, Mahmud Kambari, permanent secretary, Ministry of Aviation and Aerospace Development, represented by Mrs Rubiyatu Aliu, director of Air Safety and Administration in the Ministry of Aviation and Aerospace Development,  announced the launch of a new digital drone registration portal and Flyer ID scheme introduced by the NCAA in partnership with Dronetecx to improve oversight and proper registration of operators.

She urged drone operators to comply with regulatory requirements, warning that innovation must operate within the law.

Captain Chris Najomo, director general of NCAA, said the Federal Government was moving from policy discussions to implementation with plans to establish a comprehensive national drone policy and roadmap approved by Mr Festus Keyamo, minister of Aviation and Aerospace Development.

He noted that the framework would complement existing aviation regulations and provide clearer direction for investors and operators in the rapidly growing industry.

Mr Fortune Edu, conference organiser and founder of Dronetecx, said Nigeria must urgently position itself as a leading player in Africa’s emerging drone economy or risk losing opportunities to countries already advancing in the sector.

He explained that the proposed national framework would support innovation, research, advanced air mobility and job creation while preparing the country for future drone applications including cargo delivery and passenger transportation.

Stakeholders at the conference expressed optimism that stronger collaboration between government agencies and industry operators would accelerate the safe growth of drone technology and support national development.

 


Kindly share this post
Continue Reading

General News

Olusi, BOI MD Harps on the Media as Nigeria’s Biggest Development Partner

Published

on

Kindly share this post

Dr. Olasupo Olusi, the Managing Director/Chief Executive Officer of Bank of Industry, has described the media as Nigeria’s most important development partner, noting that effective communication remains critical to national growth and institutional impact.

Speaking during an interactive session with media partners in Lagos, Olusi said journalists play a central role in shaping development outcomes by amplifying progress, accountability, and national aspirations.

“The media is the biggest agent of development anywhere,” he said. “Communicating what needs to be done and what has been done is critical in the journey of any development institution.”

Olusi used the engagement to unveil major milestones in BOI’s ongoing transformation agenda, which he said is focused on strengthening support for Nigeria’s private sector and driving inclusive economic growth.

On the BOI he met when he was appointed, Olusi said: “I inherited a very strong institution. The Bank of Industry was already one of the leading development finance institutions in Africa, and certainly a respected institution in Nigeria. I usually describe it as inheriting a Rolls-Royce.” He noted that the current leadership is innovating and repositioning the Bank to become even more effective in delivering long-term financing and developmental impact for Nigeria’s private sector.

“I came with the mindset of a development economist who truly believes in impact-making,” he said.

Olusi revealed that BOI has established an Impact Fund financed through a percentage of the Bank’s annual profits to support strategic national investments.

According to him, the Fund invested $15 million in the New Africa Medical Centre of Excellence in Abuja and N25 billion in the National Credit Guarantee Company (NCGC) to improve access to financing for MSMEs lacking collateral.

“The objective is to remove the long-standing barriers preventing small businesses from accessing finance,” he explained.

The BOI boss also announced plans to commence non-interest banking operations following final regulatory approvals from the Central Bank of Nigeria.

He said the initiative would provide inclusive financing options for Nigerians who prefer non-interest financial products.

In addition, Olusi disclosed that BOI has established more than 20 youth and skills hubs nationwide focused on ICT, agro-processing, fashion, printing, and entrepreneurship development.

“These hubs are designed to help young Nigerians learn, innovate, package products, and eventually establish sustainable businesses,” he stated.

Reaffirming BOI’s commitment to Nigeria’s economic transformation, Olusi said the Bank remains focused on creating measurable impact across communities and sectors nationwide.

“The opportunities for making a difference in Nigeria are enormous across all sectors and spheres of life,” he added.


Kindly share this post
Continue Reading

General News

Google Just Changed Android Forever With 12 New Gemini-Powered Features

Published

on

Kindly share this post

Google’s annual I/O developer conference is a hub for exciting product updates. This year, “The Android Show: I/O Edition” offered an early preview of Android’s future. Packed with groundbreaking news, these updates will transform our Android interactions. Android, the world’s most popular OS with over 3 billion active devices, continues to innovate, bringing practical benefits and new possibilities.

Google Just Changed Android Forever With 12 New Gemini-Powered Features

Google

For people in Nigeria, these advancements promise easier, safer, and more personal digital lives driven by Gemini Intelligence. From handing off your to-do list to unbreakable theft protection, dive into how Android’s 12 latest offerings will empower users across the continent:
1. Hand Off Your To-Do List with Gemini App Automation

Google is introducing Task Automation, allowing Gemini to navigate multi-step tasks across your apps so you can focus on other things. Instead of manually switching between apps and copying data, you can simply point your camera at a travel brochure in a hotel lobby and say, “Find a tour like this on Expedia for a group of six.” You can also long-press your power button over a grocery list in your notes app and ask Gemini to build a shopping cart with all the items for delivery. Gemini handles the logistics in the background while keeping you in complete control.

Availability: Already in beta on S26 and P10 Pro devices, and launching on Galaxy Fold8 and Pixel 11 later this year.

2. Speak Naturally with “Rambler” (Powered by Gemini)

Google is announcing Rambler, a revolutionary voice typing feature in Gboard that captures your underlying intent rather than just transcribing your exact words. Because we don’t always speak the way we want to write, Rambler lets you talk naturally—including self-corrections, repeats, and filler words like “ums” and “ahs”—and turns those raw thoughts into a polished, concise message. It is built for a global community and can seamlessly switch between multiple languages, like blending English and Hindi, within a single sentence.

Availability: Rolling out first to Pixel devices starting in Q3 2026.

3. A Personal Browsing Assistant with Gemini in Chrome

Google is announcing a built-in personal browsing assistant for Chrome on Android, designed to help you research and understand web content without ever leaving the app. By tapping the Gemini icon on your toolbar, the assistant opens at the bottom of your display so you can ask specific questions about the webpage you are currently viewing. Whether you need a quick summary of a long article or a detailed explanation of a complex topic, this tool seamlessly enhances your mobile web experience.

Availability: Rolling out to select Android 12+ devices with 4GB+ of RAM in the U.S. starting at the end of June.

4. Instant Image Customization with Nano Banana

Google is introducing Nano Banana, an innovative feature that lets you instantly create and customize images directly within your Chrome browser. For example, if you are studying for an online exam, you can simply ask your browsing assistant to turn a text-heavy page into an informative infographic. Similarly, if you are scrolling through apartment listings, you can ask the assistant to alter a photo of an empty room to include modern living room essentials, allowing you to instantly visualize ideas on the go.

Availability: Available in Chrome for Android starting next month.

5. Share with Anyone Using Quick Share & AirDrop

Google is announcing a massive expansion to Quick Share, making it compatible with AirDrop to solve the universal hassle of sharing files between different phone brands. If you are at a family gathering and want to share a video with friends using iOS, you can simply use Quick Share on your Android phone to generate a QR code. Scanning this code lets you instantly share high-quality media across devices via the cloud, breaking down the barriers between operating systems.

Availability: Expanding to more partners including Samsung, OPPO, OnePlus, Vivo, Xiaomi, and HONOR this year.

6. OSmosis: Wireless iOS-to-Android Transfer

Google is announcing OSmosis, a completely overhauled, wireless iOS-to-Android transfer process that makes switching phones easier than ever. You can now wirelessly migrate your passwords, photos, messages, favorite apps, contacts, and even your precise homescreen layout directly from your iPhone to your new Android device without needing a cable.

Availability: Launching first on new Samsung Galaxy and Google Pixel devices later this year.

7. Pro-Grade Creator Tools Natively on Instagram

Google is announcing an expanded partnership with Meta to bring pro-level camera and editing features natively to the Instagram app on Android flagships. Android creators can now enjoy Ultra HDR capture for lifelike, vibrant colors, along with built-in video stabilization to keep footage smooth while walking or dancing. The update also includes deep Night Sight integrations, ensuring you can capture the perfect shot even in the dimmest settings.

Availability: Rolling out to flagship devices throughout Q3 and Q4 2026.

8. Reclaim Your Time with “Pause Point”

Google is introducing Pause Point, a new digital wellbeing tool designed to help you stop mindless, autopilot scrolling. When you try to open an app you have identified as distracting, Pause Point gives you a mandatory 10-second breather to ask yourself, “Why am I here?” During this pause, you can do a quick breathing exercise or set a strict timer for your app usage. To ensure you stick to your goals, turning the feature off completely requires you to restart your phone.

Availability: Available in Q4 2026 across all countries and languages.

9. Unbreakable Biometric Theft Protection

Google is announcing a powerful new anti-theft measure that enhances the “Mark as lost” feature with biometric authentication. If your device is snatched, you can now lock it using your fingerprint or face in addition to the standard passcode. This provides an immediate, unbreakable layer of security, meaning that even if a thief spied on your PIN before stealing your phone, they will not be able to turn off device tracking or re-access your personal data.

Availability: Rolling out as a built-in feature on devices running Android 17.

10. Express Yourself with Noto 3D Emoji

Google is announcing Noto 3D, a massive update to the way we express ourselves with nearly 4,000 newly designed emoji. Moving away from flat 2D icons, these new 3D emoji bring a touch of physicality and weight to your digital conversations. Whether you are sending a wrapped burrito or a joyful smile, this visually vibrant collection bridges the digital divide, representing the difference between a message simply being received and a true presence felt.

Availability: Available across Google platforms, starting with Pixel phones later this year.

11. Fill Out Forms in a Single Tap with Gemini Personal Intelligence

Google is announcing an evolution to Autofill with Google, powered by Gemini’s Personal Intelligence. This new feature allows Android to automatically fill in complex forms across your apps and Chrome browser. By securely pulling relevant information from your connected apps or saved photos—such as passport details or frequent flyer numbers—your device saves you from the universal hassle of typing out tiny text on a mobile screen.

Availability: Rolling out in Q2 2026 for phones, and Q4 2026 for laptops and tablets.

12. Build Custom Widgets with Gemini Intelligence

Google is introducing Create My Widget, taking the first step in generative UI to give you more ways to make your device truly yours. You can now build entirely custom widgets just by describing what you want using natural language. For example, a meal prepper can ask for a widget that suggests high-protein recipes every week, or a cyclist can create a weather dashboard that surfaces exact wind speed and rain stats right on the home screen.
Availability: Launching in Q3 2026 for phones, watches, laptops, and tablets.


Kindly share this post
Continue Reading

Trending