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Google Launches Hustle Academy 2025: Empowering SMBs in Africa with AI-Powered Training and Mentorship

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Google on Thursday announced the opening of applications for the 2025 edition of its Hustle Academy program, designed to empower small and medium-sized businesses (SMBs) across Kenya, Nigeria, and South Africa. Building on the success of previous years, the program will continue to emphasize AI-powered business training, alongside the launch of a new season of the popular “Hustle Academy Brings You” speaker series.

Despite their critical role in driving Africa’s economic growth, SMBs across the continent often face significant hurdles. Limited access to funding, inadequate business resources, and a lack of specialized skills hinder their ability to scale and thrive. Google’s Hustle Academy directly addresses these challenges by providing practical training, expert mentorship, and a robust entrepreneurial network, enabling SMBs to overcome obstacles and unlock their full potential.

Since 2022, Google’s Hustle Academy has provided critical support to over 15,000 SMBs who have completed the bootcamp. The 2025 program will further equip entrepreneurs with the skills and knowledge needed to scale their businesses in today’s digital landscape.

“We are thrilled to launch the 2025 Hustle Academy, continuing our commitment to empowering African entrepreneurs,” said Kristy Grant, Head of B2B Marketing, SSA at Google. “This year, we are reinforcing our focus on AI-powered business training, enabling SMBs to leverage cutting-edge technology for growth. We are also excited to bring back ‘Hustle Academy Brings You’, featuring inspiring stories from successful African business leaders.”

The free, virtual Hustle Academy 2025 bootcamp will provide participants with in-depth training on:

  • AI Integration: Learning how to incorporate AI into operations, marketing, and customer engagement.

  • Core Business Fundamentals: Covering business strategy, financial management, digital marketing, and leadership development.

To be eligible, SMBs must have been operating for at least one year in Kenya, Nigeria, or South Africa and be seeking to expand their business. Participants will benefit from expert mentorship, practical case studies, and networking opportunities.

Complementing the bootcamp, the new season of “Hustle Academy Brings You” will feature candid conversations with prominent African entrepreneurs, including:

  • Adenike Ogunlesi, Founder and Chief Responsibility Officer, Ruff ‘n’ Tumble

  • Brian Jura, Founder & CEO, Home 254 Apparel

  • Foluso Ogunwale, Founder of i-Fitness Gym and Wellness Center

  • Nobukhosi Mukwevho, Founder and CEO of Khosi Nkhosi Fashion House

  • Yolanda Odida, Founder of Pure Purple

These episodes, available on the Google Africa YouTube channel, will offer valuable insights into the challenges and successes of building businesses in Africa.

“By combining practical training with inspiring stories, we aim to provide SMBs with the tools and motivation they need to succeed,” added Grant.

Applications for Hustle Academy 2025 are now open at g.co/hustleacademy.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Spacecoin Secures Licenses to Roll Out Satellite Connectivity in Nigeria, Kenya

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Spacecoin, US-based, has announced the signing of recent agreements with local authorities and operators to launch satellite connectivity pilot projects in Africa.

Spacecoin Secures Licenses to Roll Out Satellite Connectivity in Nigeria, Kenya

The initiatives, focused on Kenya and Nigeria, aim to serve areas where terrestrial networks remain limited or unavailable.

n Kenya, Spacecoin has obtained a transmission license from the Communications Authority, allowing it to test satellite-based solutions for connectivity and Internet of Things (IoT) monitoring, particularly in rural and peri-urban areas with limited internet access.

According to the Kenyan regulator, internet penetration remains below 50% of the population, despite mobile penetration exceeding 130%.

In parallel, the company is continuing operations in Nigeria under an existing license issued by the Nigerian Communications Commission (NCC).

This authorization supports initiatives aimed at delivering affordable broadband connectivity to isolated and underserved communities.

Spacecoin’s approach is based on a decentralized satellite network using nanosatellites in low Earth orbit (LEO).

Combined with blockchain-based protocols, this architecture is intended to offer more flexible and cost-effective connectivity services than traditional networks, while also enabling the integration of IoT solutions for a range of uses, from smart agriculture to infrastructure monitoring.

These projects are part of a broader strategy to help narrow Africa’s digital divide, where a significant share of the population still lacks access to reliable internet services.

Satellite technology is increasingly viewed as a complement to terrestrial infrastructure, particularly in hard-to-reach areas where deployment costs and geographic constraints remain high.

Beyond Africa, Spacecoin is also running pilot projects in Asia, working with local partners to test the viability of its model across different regulatory and geographic environments.

According to the company’s management, growing interest from regulators reflects a shift toward solutions capable of reaching populations that have long been excluded from internet access.


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AVEVA Names Khaled Salah Vice President for Africa to Drive Growth

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AVEVA, a global leader in industrial software, driving digital transformation and sustainability, today announces the appointment of Khaled Salah, 37 years old, as Vice President of Africa.

AVEVA Names Khaled Salah Vice President for Africa to Drive Growth

Khaled Salah

In this new role, he will be responsible for about 30 employees to ensure the successful implementation of AVEVA’s growth strategy. Khaled Salah will report directly to Jesus Hernandez, SVP of the EMEA region.

A 15-years + career across different industries and domains

With a MBA in management from the Warwick business school, UK, and a master’s degree in engineering from Ain Shams university in Egypt, Khaled Salah is an active advocate for driving sustainable progress in the industrial sector. With Sustainability in mind, Khaled is keen on making a positive business impact, while fostering progress for people and the planet.

He started his career at Schneider Electric, in 2013 in the global supply chain and evolved through various roles such as Europe procurement and supply chain strategy Manager, and Global Commercial strategy Director for the industrial automation business. Khaled Salah has developed a strategic understanding of all those fields.

After 12 years in Schneider Electric, Khaled joined AVEVA in 2022 to lead AVEVA and Schneider Electric global strategic partnership, across all industries managing a team of 30 people.

He has led the introduction of new AVEVA software solutions to initiate and develop significant growth areas across all Schneider Electric verticals.

Ambitious plans for AVEVA in Africa

In addition to his current role as AVEVA and Schneider Electric partnership Vice-President, Khaled now takes over the management of AVEVA’s activities in Africa.

Jesus Hernandez, SVP of the EMEA region says: “Africa is a strategic region for AVEVA. In this major industrial market, customers, world leaders in the fields of Energy, Metal & Mining, Chemicals, and Water, are looking for AVEVA’s expertise to accelerate and drive their digital transformation and sustainability strategies, as well as their energy transition projects.

“Khaled Salah’s qualities of leadership in a global environment will benefit his team spread across 12 countries including Algeria, Morocco, Egypt, Kenya, Nigeria, and South Africa.”

Motivated by the prospect of capitalizing on the talent of his team to strengthen AVEVA’s presence in Africa in the years to come, Khaled Salah says: “Helping my team realize their professional potential is close to my heart.

“We will work together to support and accelerate the digital transformation of industries in Africa, in particular through CONNECT, our industrial intelligence platform, with the support of our ecosystem of partners. »


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Google Report: Nigeria Leads Global AI Adoption in Learning, Entrepreneurship

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A Google-Ipsos report reveals Nigerians topping global AI usage at 88%, surpassing the 62% worldwide average, with sharp rises in education and business applications.

Google Report: Nigeria Leads Global AI Adoption in Learning, Entrepreneurship

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“Our Life with AI: Helpfulness in the hands of more people” shows 93% of Nigerians using AI for learning complex topics versus 74% globally, 91% for work assistance, and 80% for new ventures—nearly double the 42% global rate.

Taiwo Kola-Ogunlade, Google’s West Africa Communications Manager, stated: “Nigerians are creatively using AI to unlock opportunities for learning, growth, and economic empowerment, shaping their future with technology.”

Key findings highlight 91% viewing AI positively for learning access, 95% expecting benefits for students and educators, and strong optimism—80% excited versus 20% concerned, compared to global 53%-46% split. Frequent users show 90% excitement


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