Telecom
How MIP Is Making a Difference in The Media Landscape
MTN Media Innovation Program (MIP), a six-month fully-funded certificate fellowship designed for media professionals, is redefining journalism and content creation in Nigeria.
Now in its fourth year, MIP, launched by MTN Nigeria in partnership with the School of Media and Communication (SMC), Pan-Atlantic University, is empowering journalists, broadcasters, and content creators with the tools to adapt, innovate, and thrive in today’s challenging media landscape.
Despite promising forecast that the market value of the Nigerian entertainment and media industry will grow from US$9.0bn in 2023 to US$13.6bn in 2028, the media sector has since grappled with issues such as limited access to training, financial instability, and the rapid decline of traditional revenue models. With digital platforms disrupting how news is consumed and monetised, journalists and media owners must rethink their approach.
MIP provides a structured learning environment where media professionals gain first-hand exposure to new industry trends, digital transformation, and the intersection of media and ICT. From data journalism to audience engagement strategies, participants leave the program with actionable skills that are shaping the future of storytelling in Nigeria.
A standout feature of MIP is its international study visit to South Africa, where fellows engage with leading media institutions, visit MTN Group’s headquarters, and participate in hands-on training sessions at the University of Johannesburg. This global exposure provides invaluable insights into how media practitioners in other markets are leveraging technology and innovation to stay ahead.
For many participants, this has been a career-defining experience. Juliet Tontoye, Vice-President, MIP Cohort 3, describes the program as ‘a turning point.’ “When we share our experiences with our colleagues at our respective media houses, we realize that the program’s benefits and impact are easier to experience than explain. In the past three months, MIP has been such an eye-opening journey. It’s a fellowship every media professional needs to experience. MTN has been such a wonderful host and we know this costs millions of Naira. However, we believe it will have a profound impact on our colleagues.”
Beyond individual impact, MIP is helping reshape the media industry by fostering collaboration and leadership. By bridging the gap between traditional journalism and digital innovation, the program ensures that fellows graduate not just as better storytellers, but as industry disruptors with a mission to create lasting change. The program’s 60 alumni, now spread across Nigeria’s top media organisations, are applying their knowledge to revolutionise newsrooms, create digital-first content strategies, and introduce sustainable business models.
According to Tobechukwu Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria: “When we launched MIP in 2022, our goal was to enhance media professionals’ reporting capabilities and deepen their understanding of the technology sector, empowering them to become true media innovators. Seeing the impact of the programme over the past three years has been both inspiring and humbling. We are proud to continue this initiative and invite all eligible media professionals and content creators to seize this opportunity by applying for the fourth cohort.”
Similarly, the Dean of the School of Media and Communication, Pan-Atlantic University, stated: “SMC will leverage its extensive experience in training media professionals to equip this next cohort. And we will do this with our usual emphasis on creativity and ethics.”
With over 60 fellows trained since its inception in 2022, MIP is building a network of media advocates who are championing ethical reporting, storytelling innovation, and the smart use of technology in journalism.
MTN Nigeria has invested over NGN 300 Million in building Nigeria’s media industry in the past three years through its partnership with PAU.
As applications open for the 2025 cohort, the program continues to attract top-tier talent eager to take their careers to the next level and contribute to the transformation of Nigerian media.
For journalists, broadcasters, and content creators looking to future-proof their careers, the MTN Media Innovation Program is more than just a fellowship—it is a movement that is reshaping the industry, one fellow at a time.
Interested journalists, bloggers, and content creators can apply for the MIP 2025 at https://bit.ly/MTN_MIP2025.
In the true spirit of the festive season, Globacom has introduced “Glo Take a Guess,” a new value-added service designed to entertain, engage, and reward subscribers across Nigeria.
The interactive trivia game lets customers test their knowledge of everyday topics and lifestyle trends for a chance to win airtime, data, and exciting cash prizes.
According to Globacom, subscribers can join the fun by dialing 209992# and choosing from daily, weekly, or monthly plans. Once subscribed, they’ll receive an SMS confirmation with a link to play.
“Participants stand a chance to win fantastic rewards, including airtime, data, and cash prizes, when they answer trivia questions correctly,” the company explained. “It’s a fun and rewarding experience for everyone.”
Subscription costs ₦100 per day, ₦300 per week, or ₦500 per month — with corresponding rewards of ₦10,000 daily, ₦100,000 weekly, and up to ₦1 million monthly. The more subscribers play, the greater their chances of winning.
Globacom added that “Glo Take a Guess” is more than just a game — it’s a lighthearted way to stay entertained and earn rewards while easing the pressures of rising living costs.
Telecommunications giant, Globacom, has launched an exciting new lottery service — Glo Play Up — designed to blend fun, anticipation, and the prospect of life-changing rewards for its subscribers.
Glo Play Up offers Nigerians a simple yet thrilling opportunity to turn small predictions into multi-million-naira wins. The game invites subscribers to pick a lucky number between 1 and 9 for a chance to strike gold.
To participate, Glo customers simply dial *400# or send their chosen number via SMS to 400. Each entry costs just ₦100, and players can either subscribe daily or play on demand — whenever inspiration strikes.
In a statement issued in Lagos, Globacom described the initiative as more than just a game of chance, but a celebration of hope and possibility.
“We understand the optimism and adventurous spirit of Nigerians,” the company explained. “People love to dream, play, and believe in the power of that one big win. Glo Play Up makes that dream more attainable — it’s easy to play, affordable, and truly rewarding.”
Every Friday at 4 p.m., a weekly draw will take place at Glo’s Head Office, where ten lucky subscribers will each receive ₦1 million. In addition, a grand prize winner will be announced monthly, walking away with an impressive ₦10 million. Winners will be hosted at their nearest Glo Regional Office, and all cash prizes will be credited directly into their MoneyMaster Wallet accounts.
With Glo Play Up, entertainment meets empowerment — reinforcing Globacom’s commitment to innovation, connection, and customer delight. The service not only promises excitement but also the possibility of transforming lives through rewarding experiences.
For more information, visit https://www.gloworld.com/ng/glo-play-up-lottery
In an era where organisations are redefining leadership and equity, MTN Nigeria continues to set the pace with its growing cadre of women in senior leadership positions. The company’s consistent recognition of female excellence, both within and beyond its walls, reflects a deep, deliberate culture of inclusion and empowerment.
L-R: Katuka Halilu, Regional General Manager, MTN Nigeria; Ajibola Opeoluwa-Calebs, Senior Manager, Reward, MTN Nigeria; Esther Akinnukawe, Chief Human Resources Officer, MTN Nigeria, and ThankGod Otorkpa, General Manager, Regional Operations (Northwest), MTN Nigeria at the Award Ceremony and Gala Night of the Chartered Institute of Personnel Management (CIPM), held at the Bola Ahmed Tinubu International Conference Centre, Abuja, on Thursday, October 30, 2025.
Most recently, Esther Akinnukawe, Chief Human Resources Officer (CHRO) at MTN Nigeria, was conferred with the Fellowship Award of the Chartered Institute of Personnel Management (CIPM) at the CIPM Gala Night and Awards Ceremony held on Thursday, October 30th, 2025.“This recognition is truly fulfilling, it represents the culmination of years of passion and perseverance. To be honoured by the leading institute for HR professionals in Nigeria is a remarkable achievement. I look forward to applying my experience and insight to continue strengthening MTN’s people strategy and driving excellence in human resource management,” Akinnukawe said following the honour.
Her recognition adds to a growing list of milestones achieved by MTN Nigeria’s female leaders in recent years. In July 2025, Uto Ukpanah, the company’s Company Secretary, made history as the 30th President and Chairman of the Institute of Chartered Secretaries and Administrators of Nigeria (ICSAN), becoming only the second woman to hold the role in nearly six decades. According to the company’s 2024 Annual Report, women now represent 41.4% of the total workforce, 34.7% of management, and 21.4% of the board. These figures reflect a steady rise in gender representation across all levels, supported by a range of internal programmes focused on inclusion, mentorship, and leadership development.
In the first half of 2025, MTN Nigeria’s strong financial and operational performance further reinforced the strength of its diverse leadership. The company recorded a 54.6% increase in service revenue to ₦2.4 trillion and an impressive EBITDA growth of 119.5%, reflecting its resilience, innovation, and effective people strategy.
This performance culture, anchored on inclusion and excellence, is reflected across the company’s leadership team. Beyond Ukpanah and Akinnukawe, several women occupy influential positions shaping the company’s vision and social impact. They include Dr. Mosun Belo-Olusoga, Chairman of the MTN Foundation; Odunayo Sanya, Executive Director of the MTN Foundation and recipient of the 2024 CSI Personality of the Year Award at the Nigeria Tech Innovation & Telecoms Awards; A’isha Mumuni, Chief Digital Officer; Oby Ugboma, Chief Risk & Compliance Officer; Lynda Saint-Nwafor, Chief Enterprise Business Officer; Ugonwa Nwoye, Chief Customer Relations and Experience Officer; and Onyinye Ikenna-Emeka, Chief Marketing Officer.
Her journey, from teaching and consulting to leading human capital strategy for Africa’s leading TechCo brand, exemplifies MTN’s belief that empowered women empower organisations.
MTN’s ongoing success story, both in its financial results and in people development, demonstrates that diversity is not just a metric, it’s a growth strategy. As the company continues to invest in digital skills, entrepreneurship, and social impact programmes, its commitment to elevating women into positions of influence remains resolute.
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