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TikTok Rolls Out Personalization Tools for Nigerian Users

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TikTok has today announced a new set of features designed to give users greater control over the content they see—helping them explore their interests, discover fresh creators, and personalise their TikTok experience.
These tools will include a Manage Topics feature, smart keyword filtering and a 101 guide to how the For You feed works. The For You feed lies at the heart of the TikTok experience. It’s where users discover new topics, and where creators, communities, and small businesses find their audiences and grow.
Entertainment creators like Anchi Vibes have built a name for themselves on TikTok. Posting everything from red carpet interviews to BTS moments from judging Nigerian Idol, Anchi’s posts give the world a uniquely Nigerian perspective on the biggest moments in local and global pop culture. Through wit and humour, other creators like Charityekezie are breaking down myths about Africa one stereotype at a time. The For You feed is a powerful tool to elevate these crucial voices and spark meaningful conversations.
The company’s Head of Operations & Trust & Safety, Adam Presser said, “the For You feed is a growth engine like no other. It’s where our users discover new interests and a crucial tool for creators to grow thriving communities. We’re thrilled to offer more resources that empower people to find their favourite creator, shape their ideal For You feed experience and explore safely in a place customised for their needs.
The new updates include:
Manage Topics:
Manage Topics is a new feature that allows users to customise how frequently they see content related to over 10 popular categories, including Creative Arts, Travel, Nature, and Sports. With just a few taps, users can shape their For You feed to more accurately reflect what they want to see.
These settings won’t eliminate any topics but can influence how often they’re recommended as people’s interests evolve. This makes it even easier for communities to discover new topics and creators that they love.
TikTok has introduced a new Smart Keyword Filter, a setting that expands filtering to include synonyms and related terms, helping users sort through a broader range of content more effectively. The enhanced feature will help users easily limit content they may want to avoid or see less of in their feeds.
TikTok’s custom keyword filters have long helped users tailor their feed by limiting content that includes specific words or phrases. This tool has been used more than 190 million times by our global community.

To help users better understand how the For You feed works, TikTok is also rolling out a comprehensive educational guide. This resource will equip users with practical tips and tools to effectively understand and personalise their feeds in one convenient place.

The guide will include features that show why content was recommended, and educational videos that have received over 180 million views around the world. The new updates are eligible for both teen and adult accounts, building on tools and safeguards that help people have a great For You feed experience. These include:

  • Applying strict For You feed eligibility standards to restrict content that isn’t appropriate for a general audience from recommendation in For You feeds and working to prevent content with mature or complex themes from reaching teens through Content Levels.
  • Offering additional For You feed tools to help people refresh their For You feed, indicate they’re “not interested” in a video or turn on Restricted Mode to further limit content that may not be comfortable for broad audiences.
  • Taking steps to interrupt frequent recommendations of some types of content that may be problematic if seen too often.
All these updates will further empower Nigeria’s TikTok users to explore, learn and discover content and creators they love.

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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Glo Unveils Immersive Gaming Experience, Travel Saga

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With the introduction of Travel Saga, a premium, fast-paced gaming experience that is currently live and accessible to customers on its network, Globacom has lifted the bar for mobile entertainment in the country.

Travel Saga is a story-driven, intricately connected role-playing game designed to provide the thrill, complexity, and competitive intensity of some of the most well-known action games in the world.

The game, which has been painstakingly optimized for mobile devices, redefines mobile gaming as a full-fledged digital battlefield by translating a console-grade experience onto data-enabled handsets.

Fundamentally, Travel Saga takes users on quick virtual journeys against recognizable international landscapes. In a dynamic, ever-evolving gaming environment, players are thrown into furious missions, fierce fights, and ever-expanding tales where talent, strategy, and endurance determine who rises through the ranks to become a true war hero.

In addition to the excitement of fighting, users are encouraged to go to various locations, take part in thrilling challenges, and participate in intense competition for in-app rewards like points and victory badges. With each encounter and accomplishment, the immersion increases with each level, maintaining momentum and excitement.

Flexible subscription plans with one-time or auto-renewal choices are available to subscribers for the service, which costs ₦100 per day and ₦250 per week. By dialing *70021#, customers can quickly subscribe and gain instant access to the action.

With Travel Saga, Glo reaffirms its dedication to innovation and high-end digital experiences, making top-notch gaming easily accessible to its customers. The game offers uninterrupted action, adventure, and competition, all smoothly supported by the Glo network.


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SHELT Named in Prestigious 2025 MSSP 250 List for Cybersecurity Excellence

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SHELT, a leading cybersecurity-as-a-service provider, has earned inclusion in the 2025 MSSP 250, the annual ranking of the world’s top 250 Managed Security Service Providers (MSSPs) by MSSP Alert, a CyberRisk Alliance publication.

SHELT Named in Prestigious 2025 MSSP 250 List for Cybersecurity Excellence

SHELT

The list evaluates firms on business performance, service breadth, and industry impact, spotlighting those excelling in growth, operational excellence, and advanced managed security amid rising cyber threats. Selection criteria include annual recurring revenue, profitability, workforce expansion, business growth, and the depth of managed security offerings.

SHELT’s recognition underscores its investments in scalable security operations, threat intelligence, and tailored managed services across multiple regions, enabling clients to navigate complex risk landscapes effectively.

“Being recognised in the MSSP 250 is a meaningful milestone for our team,” stated Youssef Abillama, CEO of SHELT. “It validates our focus on building practical, resilient security services that help organisations manage risk and respond effectively to today’s evolving cyber threats.”

The company hailed the honour as testament to its teams’ dedication and expertise worldwide, reaffirming commitment to enhancing capabilities and delivering trusted cybersecurity solutions.


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Meta Names Ex-Trump Adviser Dina Powell McCormick as President

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Meta Platforms, owner of Facebook, has appointed Dina Powell McCormick, a former adviser to President Donald Trump, as its new president and vice chairman, bolstering its leadership amid aggressive AI and infrastructure expansion.

Meta names ex-Trump adviser Dina Powell McCormick as president

Dina Powell McCormick

The announcement, made on Monday, positions Powell McCormick – who recently stepped down from Meta’s board after eight months – to guide overall strategy, including multi-billion-dollar investments in data centres and global partnerships.

A Goldman Sachs veteran with 16 years in senior roles and prior stints as deputy national security adviser under Trump and in the Bush administration, she brings deep finance and international ties to the role.

Meta CEO Mark Zuckerberg hailed her as “uniquely qualified” for the company’s next growth phase, while President Trump praised the move on Truth Social as a “fantastic choice”.

The hire signals Meta’s efforts to strengthen White House relations, following recent dinners with Trump and U.S. investment pledges worth hundreds of billions


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