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AAAN Congratulates Steve Babaeko, X3M Ideas on Financial Times Recognition

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Association of Advertising Agencies of Nigeria (AAAN) has extended its heartfelt congratulations to Steve Babaeko and the entire X3M Ideas team following their remarkable achievement of being ranked 31st on the Financial Times’ prestigious 2025 list of Africa’s Fastest-Growing Companies.

This recognition by the Financial Times, in collaboration with global research firm Statista, highlights X3M Ideas’ outstanding performance and resilience in a highly competitive and challenging business landscape.

The agency’s ranking was determined based on its compound annual growth rate (CAGR) between 2020 and 2023, verified through independently certified financial data, underscoring the credibility and transparency of the accolade.

Founded by renowned advertising executive Steve Babaeko, X3M Ideas has consistently demonstrated innovation, operational excellence, and creative leadership. The agency’s bold campaigns and commitment to impactful storytelling have not only elevated its profile in Nigeria but have also established its presence across several African markets.

This milestone marks a significant moment for Nigeria’s creative sector, traditionally overshadowed by industries such as fintech and energy in continental rankings.

AAAN President, Lanre Adisa, in a statement, congratulated Babaeko and X3M Ideas on the remarkable recognition. He said: “Steve’s tenure as AAAN President was quite revolutionary. He raised the bar for our association and industry at large. His leadership brought bold ideas to life, executed with brilliance and a deep sense of purpose for the creative community.

“This global acknowledgment is a testament to his enduring impact, not just as a creative force but as a trailblazer on the African continent.”

The Financial Times’ 2025 list features 130 top-performing companies from across Africa, with Nigeria and South Africa accounting for a significant share, reflecting the economic strength and entrepreneurial spirit of the continent’s largest economies.

X3M Ideas’ recognition not only celebrates its own growth but also signals the rising influence of the creative economy in shaping Africa’s future.

This latest accolade adds to a string of recent achievements for X3M Ideas, including being named Independent Network of the Year at the 2025 Pitcher Awards, further cementing the agency’s status as a leader in African creativity and innovation.

AAAN commends Steve Babaeko and the entire X3M Ideas team for their outstanding contribution to the industry and for flying the flag of Nigerian creativity high on the global stage.


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MTN ASAP Enugu Stakeholders’ Conference Rallies More Action Against Youth Drug Abuse, Unveils N33Bn ASAP Impact

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In a renewed push to confront the rising tide of drug abuse among Nigerian youth, stakeholders converged on Tuesday, June 9, 2026, at the ICC Dome, Enugu, for a State Stakeholders’ Engagement convened under the Anti-Substance Abuse Programme (ASAP).

MTN ASAP Enugu Stakeholders' Conference Rallies More Action Against Youth Drug Abuse, Unveils ₦33 Billion ASAP Impact

The conference brought together government representatives, educators, development partners, and civil society actors to chart a unified path against substance abuse, with disclosures at the gathering revealing that an estimated ₦33 billion has so far been committed to developmental projects, programmes, and initiatives across the country, interventions that have impacted more than 33 million Nigerians directly and reached over 100 million through advocacy and awareness campaigns.

The Executive Governor of Enugu State, Barr. Peter Mbah, represented by the Secretary to the State Government, Prof. Chidiebere Onyia, commended the Foundation for its sustained investment in youth development and the fight against substance abuse.

He noted that the state’s transformation agenda is anchored in youth empowerment, education, healthcare, and human capital development – areas where the Foundation’s ₦33 billion commitment was already making a measurable difference.

“The MTN Foundation’s investment in youth development and the fight against substance abuse aligns directly with our administration’s transformational agenda. Initiatives like ASAP are exactly the kind of partnerships that move the needle on national development,” Prof. Onyia said.

He further urged other private sector players to emulate the Foundation’s example, stressing that the scale of Nigeria’s drug abuse demands sustained collaboration between government, the private sector, development partners, and civil society.

Addressing stakeholders, Odunayo Sanya, Executive Director of the MTN Foundation, said the Foundation, established in 2004 and fully funded by MTN Nigeria, was created to drive impact across health, capacity building, and economic empowerment, with deliberate focus on young people, who constitute the majority of Nigeria’s population.

She explained that the ASAP initiative, launched in 2019 in partnership with the National Drug Law Enforcement Agency (NDLEA) and the United Nations Office on Drugs and Crime (UNODC), was designed to reduce first-time drug use among young Nigerians through awareness campaigns and school-based interventions.

“We have reached over 50,000 students across the country and trained about 1,556 teachers as part of our efforts to create anti-drug ambassadors in schools and communities.”

“For us at the MTN Foundation, saving even one young person from substance abuse is a worthwhile achievement. The consequences go beyond the individual and affect families, communities, and the nation at large,” Odunayo said.

Looking ahead, she disclosed that the Foundation plans to reach more than 20,000 additional students in 2026 through expanded stakeholder engagements, school-based interventions, teacher training programmes, and community awareness campaigns.

She described substance abuse as a major threat to families, communities, and national development, stressing the urgent need for collective action to shield young people from addiction.

According to her, the Foundation’s mission is rooted not just in numbers, but in human outcomes – the lives, families, and futures it helps preserve.

The Executive Director, on her part, called on parents, educators, faith leaders, and community influencers to remain active partners in safeguarding the next generation from the dangers of substance abuse.

The intervention comes at a critical time. Fresh data presented at the conference indicate that over 360,000 youths in Enugu State – approximately 13.4% of the state’s young population – are actively involved in drug use.

Currently, the MTN Foundation (MTNF) and the United Nations Office on Drugs and Crime (UNODC) are conducting a comprehensive National Substance Use Survey to gather grassroots data on drug abuse, especially among secondary school students.


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PalmPay MD Seeks Stronger Infrastructure, Access to Finance for SMEs @ Digital Pay Expo 2026

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Sitting third left, Chika Nwosu, Managing Director of PalmPay Nigeria, during a panel discussion at the 2026 Digital Pay Expo.
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PalmPay has called for stronger infrastructure and better access to finance for small businesses as essential to the next phase of financial inclusion and economic growth in Nigeria.

This position was shared by Chika Nwosu, Managing Director of PalmPay Nigeria, during a panel session at Digital Pay Expo 2026, where regulators, fintech leaders, payment operators and other key ecosystem stakeholders gather to discuss the future of digital payments in Africa.

Speaking during a session focussed on advancing financial inclusion and SME growth, Nwosu said that while the micro, small, and medium enterprises remain central to economic activity, many still face real barriers around access to credit, reliable payment infrastructure, and the relevant digital tools needed to grow sustainably.

According to him, meaningful financial inclusion must go beyond onboarding more users into the formal financial rail. It must also address the structural issues that limit how small businesses participate, transact, and scale.

“SMEs contribute 40 per cent of the country’s GDP. For us in PalmPay, Financial inclusion is not just about enabling transactions. It is also about helping businesses access the tools and support they need to expand, build resilience, and create jobs.

He also highlighted the importance of digital literacy, noting that as digital tools and AI become more embedded in financial services, business owners must be equipped to use them effectively and responsibly.

For PalmPay, the future of inclusion will depend not only on innovation, but on how well the ecosystem reduces friction for small businesses and provides the infrastructure and financial support they need to grow.

Discussions at the event also pointed to the need for stronger collaboration across the ecosystem and more practical approaches to helping SMEs move from awareness to adoption of digital financial services.

PalmPay’s MD noted that unlocking the full potential of Nigeria’s SMEs will require a combination of accessible finance, financial education, trusted platforms, and coordinated ecosystem support.


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Kaspersky Identifies over 336 Unique Domains Impersonating the Official World Cup Website

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The World Cup 2026 kicked off on June 11 and alongside it the number of scammers attempting to exploit fan excitement has also increased. According to Kaspersky, at least 336 unique domains mimicking official World Cup resources have been detected. In addition, cybercriminals are actively exploiting growing interest in match streaming and sports betting.

Fake broadcasting schemes

Since the start of the tournament, millions of viewers worldwide have been tuning in across TVs and other devices to watch matches live. At the same time, fraudsters have been creating websites offering “online streaming” of the championship.

The scam works as follows: attackers set up fake websites that claim to provide free access to World Cup broadcasts. After clicking “Watch now,” users are prompted to register to gain access. They are then asked to pay a cryptocurrency fee for “lifetime tournament access.” The danger of this scheme lies in the potential loss of both registration data and cryptocurrency funds.

Betting traps: When the wager is already lost

Another trap targeting football fans involves fraudulent betting and match prediction platforms. For instance, a Spanish-language website was found requesting extensive personal information, including first and last name, email address, phone number and more, under the guise of account creation.

Such schemes expose users to credential theft, particularly if they reuse the same password across multiple services, as well as to potential financial loss.

“Since the start of the tournament, scammers have increasingly focused on the ways fans engage with the event online, as watching matches today requires only an Internet connection and a device.

As a result, criminal activity continues to grow, as reflected in the fraudulent websites we observe offering streaming and betting services in multiple languages. We recommend that users stick to official broadcasts to help protect their data and finances,” says Olga Altukhova, Senior Web Content Analyst at Kaspersky.

You’ve got mail: (Un)real predictions

Another attack scenario involves emails in which attackers attempt to trick users into sending money or clicking phishing links. To increase engagement, these messages often use compelling subject lines and persuasive wording.

In one observed case, fans received emails advertising football analytics services and match winner predictions. A notable feature is the sense of urgency, asking recipients to act quickly, which is one of the common indicators of a possible scam email.

In this case, users are asked to pay a $200 fee to access football analytics. While the offer targets fans interested in betting, paying for such “services” can potentially result in irreversible financial loss.


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