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A Billion-Dollar Obsession in 90-Second Bites

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About ₦2 billion changes hands in bets every day (KPMG Gaming Outlook 2025), driven by a 60-million-strong punter base that treats wagering as both entertainment and side-hustle. Industry revenue is on pace to hit US $3.63 billion in gross gaming revenue (GGR) by December 2025 – roughly the size of Nigeria’s entire recorded-music market.

Smartphones rule this universe: more than 90 percent of slips now start and finish on a handset, which is why the market leaders obsess over data-lite apps and USSD deposits almost as much as odds feeds.

Our Litmus Test for “Best”

To separate hype from heft we graded each book on the nine variables that still matter after the banner ads fade:

  1. Odds edge & market depth – average margin on EPL, NPFL and niche sports
  2. Live tech stack – cash-out latency, in-play uptime, streaming rights
  3. Payout speed & reliability
  4. Responsible-gaming tools (RG) – time-outs, self-exclusion, deposit caps
  5. Licensing strength & dispute history
  6. Promotions that actually pay
  7. Product breadth – virtuals, jackpots, prediction games, casino
  8. Financial resilience – operating cash flow, retail footprint, VC war chest
  9. Cultural traction – agent networks, grassroots sponsorships, meme power

The Heavyweights – and Why Each Owns a Piece of The Best

OperatorWhat They NailTicking Time-BombsVerdict
SportyBetBiggest traffic (≈ 57 M visits / month), sub-5-second cash-outs, crazy-low EPL margin (~4.5%).Still no retail city hubs; crash loops on older Tecno devices.Mobile kingpin
Bet9jaHeritage trust, retail agents in 20 states, jackpots like Super9ja; circa ₦10 billion monthly handle.Dated UX; odds less sharp since 2024 revamp.Legacy war-horse
BetKingData-driven odds, Genius Sports in-play feed, renewed deal with Gamble Alert for RG training.Slower KYC queues at peak traffic.RG poster-child
Surebet247NLRC Permit 0001081; cash-first agent model with mobile slip tracking; boosted welcome bonus to ₦150k; full cash-out on domestic basketball.Android app, iOS app; livestream rights still pending.Mobile dark horse
1xBet & BetwayGlobal market buffet, esports, crypto options.Offshore-licence optics; occasional geoblock glitches.International muscle
NairaBet, AccessBET, Msport, Premier Bet, BetPawaNairaBet = pioneer cachet; Msport & BetPawa blitz TikTok; Premier Bet just signed Francis Ngannou.Each misses at least one core pillar (RG tooling, market depth or fast payouts).Specialist niches

Two Deep-Cut Insights the Billboards Won’t Show You

  1. Women are quietly reshaping the market. According to University of Abuja (“according to data from the University of Abuja”), 30 percent of urban Lagos women now gamble regularly, and a 2025 field survey found daily spend often tops ₦50,000 despite lower median income.
  2. Mobile-money betting dents student wallets. According to Lagos State University, mobile-money deposits explain 26.7 percent of the variance in student financial well-being – a stat that should make every platform’s RG desk sweat.

So, Who Actually Wins?

  • Premier-League diehards who live for lightning-fast in-play cash-out: SportyBet wears the crown.
  • Corner-shop loyalists who still like to chat with a clerk: Surebet247 Betshop nails the cash-plus-mobile sweet spot.
  • Jackpot chasers who want EPL on Saturday, Ugandan Super League on Tuesday, and darts on Thursday: Bet9ja is still the Swiss-Army knife.
    Punters who value self-exclusion toggles and deposit caps (you should): BetKing edges ahead.

In reality, “best” is contextual. Odds hawks, live-stream junkies, crypto degenerates and agent-network stalwarts will all point to different logos. What you don’t want is a bookie that melts down at 89′ when Villarreal finally scores.

On that front, the four names above – plus a rapidly innovating Surebet247 mobile bet shop – look built to survive Nigeria’s next data-price hike and the NLRC’s tightening audit screws.

The rest? Keep one eye on their uptime dashboards – and the other on your bankroll.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Davido, Babajide Sanwo-Olu, Karl Toriola, Others To Be Honoured At The Most Influential People of African Descent Awards In Lagos

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Most Influential People of African Descent (MIPAD) is excited to announce the Lagos Diaspora Experience 2025, a week-long celebration of African art, culture, innovation, and connection, culminating in the End of the Year Awards & Celebration on Sunday, December 21st, 2025, in Lagos, Nigeria.

Davido, Babajide Sanwo-Olu, Karl Toriola, Others To Be Honoured At The Most Influential People of African Descent Awards In Lagos

The Most Influential People of African Descent Awards

This historic occasion marks the first time the world-famous Most Influential 100 Recognition & Awards Ceremony—traditionally held in New York on the sidelines of the United Nations General Assembly (UNGA)—will be hosted in Lagos, Nigeria.

The week will feature events such as Diaspora Day at the Fela Exhibition (Afrobeat Meets Diaspora), Cultural Heritage Day, and Business Leadership Luncheons, all culminating in the awards celebration.

The evening will honor the Best & Brightest of the Year, recognizing exceptional individuals and institutions whose work has advanced Global African Achievement and Black Excellence across business, government, media, culture, and technology.

Key Recognitions for 2025
– Governor of the Year & City of the Year: His Excellency Babajide Sanwo-Olu, Governor of Lagos State, honored alongside Lagos as City of the Year for its global leadership in culture, innovation, tourism, and diaspora engagement.

– Her Excellency Hannatu Musa Musawa, Minister of Art, Culture, Tourism and Creative Economy, will be honoured as Minister of the Year for her contribution to the creative economy’s role in nation branding and cultural diplomacy.

– Most Influential Woman of the Year: Olorì Atúwàtse III, Queen Consort of the Warri Kingdom

– Most Influential Man of the Year: Adewale Tinubu, Group Chief Executive, OANDO

– CEO of the Year: Karl Toriola, Chief Executive Officer of MTN Nigeria; who will deliver a keynote address, recognized for his transformative leadership and impact on Nigeria’s telecommunications and digital economy.

Others include; Karl Toriola of MTN as CEO of the year, Uche Pedro of Bella Naija as Lifestyle Personality Of The Year, Ojy Okpe of Artise News as Most Influential News Anchor Of The Year, Stephanie Busari as Media Executive of the Year, Kayode Okikiolu as Pressman of the year, Davido as Artist of the year and several others.

In celebrating this year’s honorees, Michael Ehindero, Managing Director, Pernod Ricard Nigeria, owners of Martell Cognac, who emerged as Brand Of The Year expressed deep appreciation for the brand’s continued global recognition, saying: “It’s a great reward for the team who’s delivered Martell excellently in Nigeria over the years.

“We say thank you to the teams, we say thank you to our consumers and we say thank you to MIPAD.

“Martell has a lot of promising experiences in the years to come in Nigeria and with this we invite you over to Nigeria to experience Detty December”.

The ceremony will also celebrate the achievements of the Class of 2025 Honorees, alongside past Nigerian honorees who were unable to attend their year of recognition in New York.

“For the first time, we’re bringing our world-famous recognition platform home to celebrate excellence within the Global Africa Family — right here in Lagos,” said Kamil Olufowobi, Founder & Chairman of MIPAD. “This is more than an event; it’s a movement uniting the best of us — connecting, collaborating, and working together to change the world.”

Event Details
📍 Lagos, Nigeria
– Friday, Dec 19 – #DettyDec Diaspora Day at Fela Exhibition FREE


– Sunday, Dec 21 – End of Year Recognition & Award Ceremony STRICTLY BY INVITATION
🎟️ RSVP: https://rsvp.oakenevents.com/mipad


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NCC Blocks Piracy Sites as Nollywood Faces Rising Digital Theft

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Nigerian Copyright Commission (NCC) has called for urgent adoption of advanced digital protections after blocking seven piracy sites amid escalating online threats to Nollywood content.

NCC Blocks Piracy Sites as Nollywood Faces Rising Digital Theft

The call was made during a webinar hosted by Greychapel Legal titled “Clicks, Streams, and Copyright: Who Owns Nollywood’s Digital Future?”, which brought together filmmakers, regulators, entertainment lawyers and media strategists to examine how content ownership and copyright enforcement are being reshaped by the digital age.

Lynda Alphaeus, director and head of the NCC Lagos Office, said the Commission has intensified its efforts to combat piracy across digital channels and is upgrading its operations to meet emerging threats.

According to her, Nigeria’s new Copyright Act was deliberately updated to strengthen creators’ rights amid the explosion of online distribution.

“NCC has worked, and is still working tirelessly to adapt Nigeria’s legal framework to cope with digital distribution challenges. We now have the power to block networks publishing illegal content, and we have already blocked seven websites distributing pirated Nigerian works,” Alphaeus said.

She revealed that the Commission has established a special taskforce known as the STOP Unit to coordinate anti-piracy operations online, alongside new awareness campaigns targeting local markets and schools to educate content creators and the public on copyright obligations.

Alphaeus urged filmmakers and producers to take ownership of their digital safety by deploying available technological protections to safeguard their intellectual property.

She explained that tools such as encryption help prevent unauthorised copying, blockchain technology offers immutable proof of ownership, digital watermarking allows creators to trace illegal uploads, while cloud security and regular offline backups protect creative files before they reach the market.

While noting that copyright in Nigeria does not legally require registration, she stressed that registering one’s work strengthens protection and provides legal presumptions that can be vital in enforcement.

“Whatever you register is presumed to be yours until proven otherwise,” she said, urging creators to invest in copyright knowledge as part of their business strategy.

Other speakers at the webinar reinforced the urgency of protecting Nollywood’s digital assets.

James Omokwe, film director, noted that while streaming platforms have created unprecedented opportunities for visibility and monetisation, they have also opened new vectors for intellectual property theft and unauthorised redistribution.

Solafunmi Laelle, media strategist,  added that audience data, which streaming platforms rely heavily on, will increasingly determine leverage and value in film licensing negotiations.

According to her, creators who lose control of their intellectual property, whether through piracy or unfavourable contracts, also lose access to valuable data that could shape their long-term earnings.

Nky Ofeimun, entertainment lawyer, emphasised the need for creators to understand the contractual implications of ownership, platform exclusivity, and reversion rights.

She noted that many filmmakers still underestimate how quickly digital copies can be illegally duplicated or uploaded once control is lost.

The panelists agreed that as Nollywood deepens its digital footprint, piracy will continue to evolve and become more sophisticated.

They stressed that the industry must respond with equally sophisticated tools, stronger contract negotiation, and improved education around copyright.


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Four Must-Watch African Films Debut Free on Glo TV

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Globacom, just introduced four brand new movies on its premium entertainment platform, Glo TV, and they are completely free for all subscribers. The company says the release marks another major step in its mission to enrich digital entertainment for millions of viewers across the country.

In a statement from Lagos on Wednesday, Globacom explained that the new titles feature some of Africa’s most celebrated actors and filmmakers, offering a colorful mix of romance, comedy, drama, culture, and emotional storytelling. The lineup includes Johnny Just Come (JJC), Eko Vibes, Bound, and Shifting Desire.

“Each of these movies was chosen to spotlight diverse African stories while delivering world class entertainment unavailable in cinemas, on YouTube, or on any other streaming service. Viewers do not need any subscription or extra payment. Access is completely free,” the company said.

Leading the pack is Shifting Desire, featuring Lilian Afegbai and veteran actor Majid Michel. The film is a gripping romantic drama that dives into marriage, intimacy, betrayal, healing, and the emotional journey of a couple using therapy to rebuild trust. Shifting Desire premiered on Glo TV on December 2 and is already streaming for free.

Johnny Just Come (JJC), starring Patience Ozokwor and Nancy Isime, delivers a hilarious cultural crossover story about an American man trying to navigate love and marriage in an African household. The movie explores themes of identity, family, culture, and coexistence in a warm and relatable way.

The third title, Bound, starring Rita Dominic and Eyinna Nwigwe, is a thought-provoking family drama that follows a successful career woman confronting long hidden personal struggles and the impact on her relationship. The film showcases powerful performances from some of Nollywood’s finest.

Rounding out the collection is Eko Vibes, featuring Broda Shaggi, Josh2Funny, and Nkechi Blessing. The movie captures the energy and hustle of Lagos youth culture, spotlighting ambition, humor, and the vibrant spirit of young people chasing success in the city.

Globacom noted that the new releases reinforce its commitment to delivering original African content at the highest quality. “With these exclusive titles, Glo TV is redefining digital entertainment in Nigeria by offering fresh, premium movies not available anywhere else. We remain committed to growing our catalog with rich African stories that celebrate creativity at its best,” the company added.


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