E-Business
How to Use AI Tools and Navigate Black Friday Safely

With Black Friday fast approaching, consumers are sure to be turning to artificial intelligence (AI) in increasing numbers. From personalised shopping agents to virtual try-ons, AI promises a smoother, more efficient path to the perfect purchase. The data is clear; consumers are ready to let AI take the wheel.

According to Kaspersky survey data, 72% of respondents have used AI, with 30% integrating it into daily routines like generating shopping lists and planning budgets. This trend is set to explode during the holiday season.
Making the most of Black Friday with AI
Shoppers are deploying AI as a powerful “deal hunter,” moving beyond simple price comparisons into the era of agentic commerce, where consumers can delegate shopping tasks entirely. Imagine instructing an AI agent to monitor prices for a specific 65-inch 4K TV and authorising it to purchase automatically when the price drops below your target.
Not only customers, but also famous brands and marketplaces are also rapidly embedding AI into every layer of the shopping experience, from dynamic pricing engines and predictive inventory systems to personalised product recommendations and AI-powered chat assistants. Some brands already allow shoppers to explore and buy products from retail ecosystems directly through AI chatbots like ChatGPT.
However, convenience in AI-driven commerce introduces new cybersecurity risks. Entrusting AI agents with shopping and payment decisions opens several attack vectors: chatbots can be compromised through prompt injection techniques that redirect users to malicious websites, while credential theft from these sites can lead to financial fraud and data breaches.
What’s more, during Black Friday, scammers frequently impersonate major retailers like Amazon and Walmart to send phishing emails claiming to offer exclusive discounts or prizes. For instance, last year Kaspersky reported a near 25% surge in retail-focused cyberthreats ahead of Black Friday.
Staying secure whilst securing savings
The good news is that people don’t have to forgo the benefits of AI to stay safe. By adopting the following smart cyber habits, consumers can make shopping more profitable and secure:
Use well-thought prompts. Instead of using a vague prompt like “Find me the best Black Friday laptop deals,” which might give you less accurate or reliable offers, try crafting a prompt that clearly states what you’re looking for. A much more efficient approach would be to say: “Act as my trusted personal shopping assistant. Find three laptops from major, reputable retailers like Apple, Amazon or Dell, with an average customer review of 4 stars or higher.
“Exclude any sellers with less than 1,000 reviews. For each, list the product name, key specs, current price, and a direct link to the product page on the official retailer’s site. Ensure all deals are valid for Black Friday 2025.”
Be cautious about what you share with AI. Try to avoid granting AI tools or browser plug-ins access to payment details unless they are from a highly reputable, established company.
Fortify your accounts by using multi-factor authentication and opt for trusted payment platforms or credit cards, which offer superior fraud protection compared to debit cards. To guarantee the top tier safety of your banking data consider using a cybersecurity solution with online payments protection feature.
Always double-check URLs before entering any personal or payment information. It’s crucial to avoid clicking on links in unsolicited emails, texts or social media ads, no matter how compelling the offer, instead, navigate directly to the retailer’s official website.
To stay truly protected during Black Friday shopping use a reliable security solution with an anti-phishing component. For example, Kaspersky actively amplifies its solutions with AI-powered anti-phishing tools, to ensure advanced cyber protection against increasingly complex phishing threats.
This Black Friday, AI is your most powerful ally in navigating the sales, but it pays to be aware that cybercriminals are using the same technology. By leveraging AI’s capabilities wisely while adhering to strict security practices, you can unlock unprecedented convenience and savings without falling victim to the holiday season’s digital Grinches.
E-Business
Kaspersky Launches OT Calculator to Align Cybersecurity Investments with Business Goals

Kaspersky’s new online tool has been specially developed for industrial organisations to assess the potential costs associated with insufficient operational technology (OT) security.

By offering detailed financial forecasts, the calculator empowers senior management to make well-informed decisions regarding security investments.
Industrial organisations increasingly depend on interconnected systems, elevating cybersecurity to a critical factor in business resilience and profitability.
According to VDC Research, over 60% of industrial companies last year reported that cybersecurity breaches had led to significant costs. Despite this, a persistent disconnect remains between security teams and executive leadership as security professionals focus on minimising risk, while executives must balance cybersecurity concerns with broader business objectives. This misalignment often results in competing priorities and underfunded security initiatives.
To bridge this gap, Kaspersky has launched the OT Cybersecurity Savings Calculator, an innovative online tool designed specifically for industrial organisations to assess the potential costs of inadequate operational technology (OT) security¹.
The primary aim of this tool is to translate cyber risks into tangible financial metrics and support strategic discussions around priorities and budget allocation. By entering details such as their sector, sub-sector, region, company size, breach history, and existing cybersecurity measures, organisations can estimate their potential cost savings and receive customised, actionable recommendations.
The calculator benchmarks performance against industry peers and highlights the company’s position within the current threat landscape.
“We believe this calculator is a powerful resource for transforming complex cyber risk data into straightforward financial insights. It enables OT leaders, security professionals, and executive teams to develop clear, data-driven business cases and recognise the value of cybersecurity investments. With actionable guidance, it promotes a comprehensive approach to resource management and strengthens overall organisational resilience,” comments Andrey Strelkov, Head of Industrial Cybersecurity Product line at Kaspersky.
E-Business
Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold
Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.
Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.
“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.
A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.
E-Business
Firm Identifies AI as Common Denominator in Entertainment Industry’s 2026 Security Threats

In its Kaspersky Security Bulletin, the cybersecurity company’s researchers identified critical threats expected to affect the global entertainment industry in 2026, from ticketing and visual effects pipelines to content delivery networks, games and regulation.

Artificial intelligence is changing how people buy tickets, watch movies and play games – and it is also changing how malicious actors target those experiences.
The entertainment industry is particularly sensitive to AI because the technology does not only automate back-office workflows; it increasingly creates and imitates the core product itself – human-centered stories, performances and visual experiences.
Kaspersky researchers highlighted five critical threats emerging as AI integrates deeper into entertainment workflows and consumer experiences.
What happens when ticket markets become an arms race between algorithms and scalpers? Kaspersky predicts that AI will make dynamic pricing faster and more granular, while also giving scalpers better tools to identify profitable events, deploy bots at scale and manage resale pricing across multiple platforms.
Even when artists choose fixed face values, AI-driven resellers can recreate “dynamic” pricing on secondary markets by adjusting prices in real time based on demand signals.
How will AI-commodified visual effects affect the risk of leaks? As high-end computer-generated imagery becomes more accessible through cloud-based AI platforms, studios will connect to larger networks of small vendors and freelancers.
Kaspersky expects attackers to target this extended supply chain by compromising render farms, plug-ins or small post-production houses in order to quietly steal sequences, assets or episodes before release, bypassing more heavily protected studio environments.
Could content delivery networks become a direct target? CDNs now carry unreleased episodes, game builds and live streams for many major entertainment brands, concentrating valuable content in a small number of providers.
AI-enhanced attackers will be able to map CDN infrastructure more efficiently, locate where premium content resides and search for weak credentials or configuration errors. A single successful compromise could expose multiple titles at once or allow malicious code to be injected into legitimate streams.
How will generative tools change abuse patterns in games and fan communities? Players and power users will continue to jailbreak in-game AI companions and content editors, and to use external generative models to produce material that would normally be blocked – such as hyper-violent or sexualized scenarios – and then reimport it into games, mods, or fan videos.
There is also a risk of personal data appearing in “creative” outputs if training or fine-tuning data is not properly cleaned, for example, when lyrics, dialogue, or imagery inadvertently include real names or other identifying details.
What role will regulation and compliance play for AI in creative work? Lawmakers and industry groups are moving toward rules that require transparency about AI-generated media and clearer consent and licensing practices for training on copyrighted material.
Kaspersky expects this to drive the creation of new roles inside entertainment companies, similar to COVID-compliance managers on film sets, focused on AI governance: checking how AI tools are trained, how they are used in production and marketing, and whether they comply with contractual and legal requirements.
“As we examined different parts of the industry, it became clear that AI is the thread running through most of the emerging risks.
“By diving into this, we wanted to highlight that AI will not only help defenders detect anomalies faster, it will also help attackers model markets, probe infrastructure and generate convincing malicious content.
“Studios, platforms and rights holders need to treat AI systems, and the data behind them, as part of their core attack surface, not just as creative tools, and build security and governance around that reality,” said Anna Larkina, web content analysis expert at Kaspersky.
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