Broadcasting
MultiChoice Unfolds Plans for Digital Migration

MultiChoice, the leading provider of premium pay television on the DStv and GOtv platforms, has renewed its commitment in boosting content on its channels with the digital migration plan scheduled to take place by June 2015.
The company said that its subscribers need not worry as it has perfected plans to ensure that contents are enhanced on its platform, thereby declaring its readiness for the digital migration.
In line with the Digital Switch over propagated by the National Broadcasting Commission (NBC) in tantrum with the International telecommunication Union (ITU’s) mandate, MultiChoice said through DStv and GOtv respectively, it has plans to collaborate with the Commission to ensure effective delivering of contents, especially, locally developed contents.
Speaking during a media parley at the weekend, in Lagos, Mr. Martin Mabutho, general manager, marketing and Sales, MultiChoice Nigeria, said that DStv would offer the best to its subscribers during and after the ongoing world cup in Brazil on its channels.
He added that the excitement of the games would be taken from the event scenes to the television screens of the subscribers without disruption.
Mabutho added that the broadcast right, as already secured by MultiChoice, would be effectively utilized within the period and other sporting seasons, as well as the Big Brother Africa (BBA) season 9 due to commence soon.
He said, “Plans are on the way to ensure that we deliver this content on GOtv platform which is the first for us, and we would also unveil year end programming which cannot be disclosed at this time. And from the programming point of view we are looking really solid”.
On her part, Mrs. Elizabeth Amkpa, general manager, GOtv, said that the pay TV Company would increase its programme, enhance picture and audio clarity without increase in subscription rate.
According to her, GOtv would be partnering with NBC in the digital migration process to ensure it delivers the best service to its customers which cuts across the country.
Amkpa further explained that the defects from payment vendors in terms of subscription issues would be thoroughly addressed and that subscribers should always direct their complaints to its customer care unit which was attested to have been efficient.
Explaining further, Mabutho said that MultiChoice has done much in its corporate social responsibility (CSR) initiatives that border around education and health.
He said as part of its CSR, MultiChoice has embarked on the resource centre project, an educational scheme committed to the effective use of information technologies (ICTs) for enhancing teaching, learning and management processes in the nation’s education system
The MultiChoice resource centre project is currently up in 284 schools in 28 States of the Federation.
Recently, ten public secondary schools in Bayelsa State were added to the list of beneficiaries of the scheme.
Broadcasting
Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela
This is coming after he was posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.
Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.
The honorees were revealed on Monday night in the US, during an airing of American Idol.
Sade Adu, Nigerian-born British singer, will be honoured in the performance category.
However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.
Over 1,200 artists, historians and music industry professionals voted to decide the honorees.
The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.
Broadcasting
FG to Gift Nigerians over 100 Free TV Channels from May 15

National Broadcasting Commission (NBC) is set to launch so-called FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

The launch is scheduled for May 15.
Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.
The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .
FreeTV will be true free-to-air – no encryption, no set-top box barrier.
Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.
The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.
Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).
To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.
After that, a regulated tiered rate card takes effect.
According to NBC, the strategic rationale is simple: build viewers first, monetise later.
The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.
Broadcasting
What Adekunle Gold’s Support Means for ‘The Gathering on 100

Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

Adekunle Gold
Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.
While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.
The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.
From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.
This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.
His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.
For fans and attendees, this adds another dimension to what The Gathering on 100 represents.
As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.
Head to gathering.com to register.
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