Telecom
QNET’s Ethical Pivot: Reshaping Direct Selling for Nigeria’s 2026 Surge

As Nigeria faces rising youth unemployment and increasing scrutiny of informal business models, trust has become the defining currency of entrepreneurship.

Against this backdrop, QNET, a global wellness and lifestyle company, says it is repositioning ethical direct selling as part of the solution – not as a quick-income promise, but as a regulated, transparent pathway into micro-entrepreneurship – as it outlines its Nigeria-focused strategy heading into 2026.
With nearly three decades of experience in the wellness and lifestyle segment, QNET has operated in Nigeria through independent distributors and digital sales channels since 2021.
In recent years, regulators have intensified oversight of informal and semi-formal business models amid growing concerns around consumer protection, transparency, and fraud, reshaping expectations for how direct-selling companies operate in the country.
For Nigeria, where millions of young people rely on informal income streams, the distinction between legitimate direct selling and fraudulent schemes has become a policy and consumer-protection priority.
“Against this backdrop, QNET’s 2026 strategy for Nigeria will place integrity, strict regulatory compliance, and responsible stakeholder engagement at the centre of its operations.
“As the company adapts to tighter oversight and evolving market conditions, we believe ethical entrepreneurship must be anchored in transparency and accountability if it is to remain a credible pathway for economic participation, particularly for young Nigerians facing limited formal employment opportunities,” says Ayokunmi Solesi, General Manager for QNET in Nigeria.
At the core of QNET’s direct-selling model are product value, transparent compensation structures, and strict adherence to consumer protection standards, principles aligned with the global direct selling industry’s performance as reported in the WFDSA 2024 STATS Report, which showed the channel generating around $164 billion in retail sales and supporting more than 104 million independent representatives worldwide.
QNET’s model ensures that Independent Distributors (IDs) earn solely from verified product sales rather than recruitment-based incentives, reinforcing the distinction between legitimate direct selling and illicit schemes.
This distinction—earning from products rather than recruitment—is widely recognized by regulators as the primary line separating ethical direct selling from pyramid-style schemes.
By prioritizing verifiable product demand and transparent earnings, QNET supports sustainable income opportunities and professional skill development that contribute positively to Nigeria’s formal economy.
Product innovation remains a key pillar of QNET’s 2026 outlook in Nigeria. Through its partner Transblue Limited since 2022, the company has hosted workshops and expos, such as the 2025 Lagos Product Expo, to promote innovation and youth opportunities.
These events showcased certified wellness products while addressing misconceptions, with over 8,000 attendees at the Abuja edition alone.
QNET’s product portfolio spans health, wellness, personal care, home living & living. At the heart of its wellness category are the Amezcua range of products – including the Amezcua Bio Disc and Chi Pendant – which remain among the company’s most recognised offerings and are widely used for personal well-being and lifestyle optimisation.
Complementing these are timepieces and accessories under the Bernhard H. Mayer brand, including the OMNI Watch, which earned a Silver Stevie Award in 2025 for its sustainability-forward design.
Together, these products reflect QNET’s continued emphasis on certified wellness, durability, and long-term consumer value within Nigeria’s growing lifestyle and wellness market.
Beyond product innovation, consumer protection is expected to be a central pillar of QNET’s strategy, amid rising financial fraud in Nigeria. Building on recent advocacy and enforcement efforts, the company says it is expanding both preventive and defensive measures to safeguard consumers.
In an environment where financial fraud continues to undermine public trust, QNET says consumer education and institutional accountability must go hand in hand. The company’s “Say NO!” public awareness campaign, launched in 2023, focused on helping citizens identify fraudulent schemes through mass outreach and community engagement across Nigeria and other West African markets.
This effort was reinforced through structured collaboration with Nigerian authorities, including the Economic and Financial Crimes Commission (EFCC) and the Federal Competition and Consumer Protection Commission (FCCPC), aimed at disrupting impersonation networks and protecting the integrity of legitimate entrepreneurship.
Such measures place QNET among a small group of direct-selling firms in Nigeria publicly aligning enforcement, education, and regulator engagement as part of their operating model.
In addition to external advocacy, the company believes ethical direct selling must be enforced from within. Between 2022 and 2023, QNET suspended more than 80 distributor accounts across Sub-Saharan Africa for ethics violations, underscoring its zero-tolerance approach to misrepresentation and misconduct. Continuous monitoring of digital platforms for brand misuse further reflects QNET’s view that compliance is not a one-time response, but an ongoing responsibility essential to sustaining trust in the direct-selling sector.
Complementing these legal efforts are educational programmes, such as QNET’s signature financial literacy programme, FinGreen Programme, launched in 2022 in partnership with Transblue Limited, which has trained over 1,500 young people and women across Nigeria in budgeting, saving, responsible spending, and digital financial literacy skills to avoid exploitation.
Moving forward, QNET aims to strengthen its role in Nigeria’s formal economy by positioning ethical direct selling as a viable pathway for micro-entrepreneurship, income diversification, and skills development, particularly among young people navigating an increasingly competitive labour market.
As Nigeria’s gig economy matures under tighter regulation, QNET argues that the future of direct selling will be decided less by scale and more by trust—measured in transparency, consumer protection, and the economic literacy of those it empowers.
Telecom
Telcos Bleed Loses in Billions as Thieves and Vandals Destruct Infrastructure

Telecommunications operators in Nigeria are waxing worriedly over the increasing activities of vandals and thieves who are cutting fiber optic cable, stealing generators and batteries.

According to the operators, the activities of the vandals and thieves have led to degrading quality of service (QoS)- prolonged network downtimes, high rates of dropped calls, and slow internet speeds.
It also directly lead to poor voice quality, interrupted data services, and failures in critical, time-sensitive applications like banking.
According to figures by the Nigerian Communications Commission (NCC), the losses run into billions of naira as more than 650 power-related assets were stolen in 2025.
These include; stolen generators, batteries, and other power equipment essential to the operation of base stations across the country, where unreliable electricity supply makes off-grid power systems central to network stability.
Association of Telecommunications Companies of Nigeria (ATCON) said that the scale of theft has shifted the challenge from operational disruption to what it described as an existential threat to the sector.
Tony Emoekpere, president, ATCON, told Punch that operators are now responding largely in a defensive mode, combining physical security upgrades with technological monitoring and redesigning how sites are powered and secured.
“Operators are responding, but largely in a defensive mode,” he said.
“What you’re seeing now is a combination of increased physical security, technology deployment, and changes to how sites are designed and powered.”
Measures include increased deployment of site security guards, collaboration with local vigilante groups, reinforced base station enclosures, and wider use of remote monitoring systems that allow operators to detect tampering in real time.
Operators are also shifting away from easily removable components, such as standalone batteries, toward more integrated and hybrid power systems.
However, ATCON said even solar and hybrid infrastructure is now being targeted by thieves.
“We are spending more to protect infrastructure than we should, and that is not sustainable,” Emoekpere said.
The impact of the theft is already being felt across Nigeria’s telecom network, with operators reporting site shutdowns that translate directly into service deterioration.
“When you lose generators and batteries at that scale, what it means in practical terms is that sites go down,” Emoekpere said.
“And when sites go down, you immediately see increased call drops, poorer voice quality, and slower or completely unavailable data services.”
ATCON said subscribers are already bearing the brunt of the disruption, even if they are unaware of its underlying cause.
The association warned that the financial impact runs into billions of naira annually, with operators currently absorbing much of the cost.
However, it said the losses are increasingly feeding into broader industry economics.
“These losses run into billions of naira annually. While operators are absorbing a lot of it for now, it inevitably feeds into the overall cost structure of the industry,” Emoekpere said.
Telecom
Amazon Satellite to Challenge Starlink in Africa with Globalstar Acquisition

Amazon is in advanced negotiations for a blockbuster $9 billion acquisition deal of satellite communications firm Globalstar. The multi-billion-dollar strategic move is aimed at fast-tracking its low-Earth orbit ambitions and directly challenging Elon Musk’s Starlink dominance, especially in fast-growing African connectivity markets.

The talks, which remain fluid, are understood to be focused on structuring the deal around spectrum rights and Globalstar’s existing satellite infrastructure.
However, the Financial Times of India reports that a deal is imminent, although negotiations are “complex and not yet finalised.”
The one major sticking point is Apple’s 20% stake in Globalstar, which adds a layer of corporate tension to the deal.
If completed, the acquisition would significantly accelerate Amazon’s satellite internet rollout under its Project Kuiper, now branded Leo, initiative, which was formally expanded in Africa 11 months ago as part of its push to connect underserved regions with high-speed broadband.
Amazon has already begun launching Kuiper satellites, but with just over 180 in orbit, it remains far behind Starlink’s more than 7 000 operational satellites.
A Globalstar executive, speaking on background, said the company “does not comment on speculation,” while Amazon has also declined to confirm the talks.
Starlink, operated by SpaceX, already has an expanding footprint across Africa, with services active in countries including Nigeria, Kenya, Rwanda, Mozambique, and parts of Southern Africa.
Its low-latency broadband has become critical for remote schools, mining operations, and rural fintech infrastructure.
But despite its rapid rollout, Starlink still faces regulatory delays and licensing hurdles in several African markets, giving rivals a window of opportunity to grab a chunk of the lucrative sector across the continent.
Amazon’s potential acquisition of Globalstar would immediately strengthen its African positioning.
Globalstar already holds spectrum authorisations and partnerships in markets such as South Africa, Rwanda, Mozambique, and Gabon, where it has focused on enterprise connectivity, conservation tracking, and industrial IoT solutions.
This existing footprint could give Amazon a regulatory shortcut into markets where Starlink has spent years negotiating approvals.
Telecom
Tosin Eniolorunda, ALX Host Entrepreneurship Masterclass for 100 Female Business Owners

Tosin Eniolorunda, Group CEO of Moniepoint Inc., has delivered on a commitment that demonstrates his fidelity to deepen financial literacy among women business owners in Nigeria.

Tosin Eniolorunda
In partnership with ALX, Eniolorunda hosted a four-hour virtual Entrepreneurship Masterclass bringing together 100 female business owners for a hands-on session designed to move them from petty trading to building valuable enterprises.
The masterclass was structured around three practical modules: The Model, The Money, and The Plan with each session facilitated by a subject matter expert and anchored in live, guided exercises rather than passive instruction.
Participants also completed a one-page Lean Canvas draft, worked through
Tosin Eniolorunda, ALX Host Entrepreneurship Masterclass for 100 Female Business Owners
Tosin Eniolorunda, Group CEO of Moniepoint Inc., has reinforced his commitment to advancing financial literacy among women entrepreneurs in Nigeria through a strategic partnership with ALX.
The collaboration culminated in a four-hour virtual Entrepreneurship Masterclass that brought together 100 female business owners for an intensive, hands-on learning experience aimed at transitioning participants from small-scale trading to building sustainable, high-value enterprises.
The masterclass was structured around three practical modules—The Model, The Money, and The Plan—each facilitated by subject matter experts and delivered through live, guided exercises rather than traditional lecture formats.
Participants developed a one-page Lean Canvas, worked through pricing and profit calculators to determine break-even points and profitability drivers, and concluded the session by drafting a 30-60-90 day execution roadmap with defined weekly actions and measurable KPIs.
At the end of the programme, each participant received a comprehensive resource pack to support continued application of the tools and frameworks introduced during the training.
A key module focused on building scalable business models, guiding participants through customer segmentation, problem identification, value proposition design, and distribution channels. Additional sessions addressed pricing strategies and financial fundamentals, equipping attendees with practical knowledge to better understand their finances and make informed growth decisions.
Iwalola Sobowale, Director of Customer Experience and Market Research at Moniepoint, led a dedicated product session, showcasing the company’s suite of business tools spanning payments, banking, and operations management. Particular emphasis was placed on Moniebook, designed to enable smarter and more efficient business operations.
The initiative aligns with Eniolorunda’s long-held view that financial inclusion must go beyond access to financial services. Speaking at the International Financial Inclusion Conference 2024 organised by the Central Bank of Nigeria, he stressed that financial inclusion for women should not be treated as a mere buzzword or checklist, but must be grounded in data-driven economic participation.
Research continues to highlight that women-owned businesses often demonstrate stronger repayment behaviour and higher financial engagement when provided with appropriate tools, reinforcing the economic and social case for investing in female entrepreneurship.
Speaking on the initiative, Eniolorunda said: “We’re at a point where technology can significantly accelerate business growth, but access alone isn’t enough. What matters is giving entrepreneurs the knowledge and confidence to use these tools effectively. This masterclass is about equipping women with insights they can apply immediately to grow their businesses.”
ALX, a pan-African technology and professional skills training platform, continues to play a key role in developing the next generation of African leaders through practical, industry-relevant programmes.
The initiative also supports United Nations Sustainable Development Goal 5 on Gender Equality, particularly targets focused on enhancing women’s participation in economic life and expanding access to financial services and quality education.
It further builds on Eniolorunda’s broader interventions in the space, including programmes by the Tosin Eniolorunda Foundation aimed at improving financial literacy among female STEM students at Obafemi Awolowo University—reflecting his belief that sustainable financial inclusion is anchored on strong financial literacy.
h a pricing and profit calculator to identify their break-even points and profitability levers, and closed the session by drafting a personal 30-60-90 day execution roadmap with weekly actions and measurable KPIs. Every participant left with a resource pack to continue applying the tools after the session.
One of the modules involved guiding participants through the fundamentals of building a scalable business model with a focus on customer definition, problem articulation, value proposition, and channels while others focused on pricing and financial fundamentals, equipping participants with the confidence to understand their numbers and make informed decisions about growth.
Iwalola Sobowale, Director of Customer Experience and Market Research at Moniepoint, addressed participants during a dedicated product session, walking them through how Moniepoint’s suite of tools which span payments, business banking, and operations management with a particular focus on Moniebook to support smarter, more efficient business growth.
This Masterclass reflects Eniolorunda’s long-standing position that the work of inclusion does not end at access. At the 2024 International Financial Inclusion Conference convened by the Central Bank of Nigeria, he argued that financial inclusion for women “must no longer be treated as a buzzword, charitable social activity or a checklist to be marked, averring that it must be rooted in economic and business activities that are well underlined by data.”
Research consistently shows that women-owned businesses demonstrate stronger repayment discipline and higher financial engagement when given access to the right tools, making investment in women entrepreneurs both a moral and economic imperative. “It is actually more profitable to serve women,” Eniolorunda has said.
Speaking on the imperative of the initiative, he noted: “We’re at a point where technology can significantly accelerate business growth, but access alone isn’t enough.
“What matters is giving entrepreneurs the knowledge and confidence to use these tools effectively. This masterclass is about equipping women with insights they can apply immediately to grow their businesses.”
ALX, the project partner is a pan-African technology and professional skills training platform committed to developing the next generation of African leaders through world-class, practically grounded programmes.
The initiative sits within the United Nations Sustainable Development Goal 5 on Gender Equality, specifically its targets around women’s full and effective participation in economic life and expanding access to financial services and quality education for women entrepreneurs.
It builds on Eniolorunda’s broader record in this space, including the Tosin Eniolorunda Foundation’s financial literacy programme for female STEM students at Obafemi Awolowo University which has its root in his belief that “there can be no sustainable financial inclusion without financial literacy as its cornerstone.”
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