Broadcasting
NBC Says ITU’s Deadline on Digital Television is Sacrosanct
With 10 months left for the deadline set by the International Telecommunications Union (ITU) for television stations in Africa to migrate from analogue broadcasting to digital terrestrial television (DTT), the regulatory body, National Broadcasting Commission (NBC), has said the June 2015 deadline is sacrosanct.
Addressing operators at the Breakfast Session jointly organized by Advertisers’ Association of Nigeria (ADVAN) and Media Independent Practitioners Association of Nigeria (MIRAN) in Lagos on recently, Mr. Emeka Mba, director general of NBC, said, after the ITU deadline, there would be no more international support for analogue spectrum as any operator still operating on the platform would be technically hedged out.
Dr Hamadoun Toure, ITU secretary general, had said that the June 2015 deadline was agreed on by all the 193 members of the organizations, which consists of governments as well as 70 private sector members.
His words: “We knew it was doable when we set the migration deadline in 2005. The benefits of the migration exercise to both consumers as well as broadcasters are also enormous.” According to him, the migration exercise will lead to freeing up of about one-third of frequencies which can then be used for the provision of other services”.
On the steps taken by the Federal Government so far to actualise the ITU vision, Mba disclosed that the government had finalized and harmonized discussions over the transmission network parameters with all ECOWAS member states.
He added that specifications for the Basic Set Top Box and Digital Television Receivers had been finalized with other countries in the sub-region.
Unlike now when there is no separation of functions in the Broadcast Industry, the DG disclosed that the reverse would be the case under the proposed era.
According to him, Broadcasters would be responsible for the content while a Signal Distributor or Carrier would be saddled with Transmission of the Signals to viewers.
Apart from the Nigerian Television Authority (NTA), the NBC Boss said the Federal Government would licence two other Signal Carriers for optimum benefit for viewers across the country.
Meanwhile, the Federal Government has begun the process of licensing the second Signal Distributor.
Mr. Mba disclosed that the focus of the NBC is ensuring more broadcasting services are created such that the current gaps in the industry are effectively addressed.
His words: “Our focus at the NBC is promoting more broadcasting services to fill current gaps in content and services such as themed channels, special interest channels, educational and children’s channels, regional channels as well as new HD services.”
According to him, the regulatory body will encourage interoperability through the use of open standards as well as credible audience measurement and advertising.
However, he identified deep collaboration among the existing analogue broadcasters, advertisers, regulators, content producers and government as a necessary yardstick for the success of the ITU initiative.
Speaking at the occasion, Mr. Tolu Ogunkoya, president, MIPAN acknowledged that digitization of the industry would bring real transformation in the nation’s Broadcast industry in terms of content development, quality service and job creation.
According to him, the ITU initiative would definitely herald a new era when operators will be open to keen competition. His words: “For me, this is the start-off of the relationship. There is definitely going to be a transformation.”
Similarly, Mr. Kola Ayeni, president of ADVAN said he was aware of the prevailing scarcity of spectrums in the country; assuring that digitization would help to address the issue.
Showmax, Africa’s leading streaming service, has expanded its payment options in Nigeria through a partnership with Baxi by Onafriq, giving customers an easier and more convenient way to subscribe and stay connected to world-class streaming entertainment.
Started Monday, 22 December 2025, existing Showmax customers can log into the Baxi by Onafriq app, select and pay for any of Showmax plans including: Showmax Entertainment Mobile, Showmax Entertainment (All Devices), Showmax Premier League Mobile, Showmax Entertainment (All Devices) + Premier League Mobile, Showmax Entertainment Mobile + Premier League Mobile.
This update allows customers to complete their entire subscription process within the Baxi app, delivering a more efficient payment experience.
Alternatively, existing customers with verified mobile numbers can top up their Baxi by Onafriq app or through its Baxi POS agent device to load funds directly into their Showmax account. These funds can then be used to pay for a Showmax plan.
For new customers, subscribing is also seamless. After creating a Showmax account on their mobile device, they will receive an OTP via SMS or WhatsApp, which allows them to verify their mobile number and immediately return to the app to top up and activate their subscription.
Speaking on the announcement, Tope Oshunkeye, Executive Head of Marketing, West Africa, MultiChoice, said: “With these new payment options from Baxi by Onafriq, we are making streaming on Showmax more accessible, allowing our customers to pay quickly and securely through a trusted financial service provider. This is a significant step forward in our mission to deliver world-class streaming experiences for our customers”.
“This launch is about making entertainment access seamless,” said Mxolisi Msutwana, Managing Director, Anglophone West Africa, Onafriq. “By automating the renewal process, we are not only providing greater convenience for customers but also helping to drive the adoption of digital payments across Nigeria.”
With more people turning to digital services, Showmax is doubling down on its commitment to make it affordable and effortless for customers to access and stream the stories they love. By partnering with Baxi by Onafriq, a popular agent and digital payment network, Showmax is meeting subscribers where they already are.
Showmax, launched in 2015 and available in more than 40 markets across the continent, is a leading African streaming service. It offers a unique combination of original African content, first and exclusive international series, popular movies, premium documentaries and the best kids’ shows, plus a mobile-only product to watch the Premier League.
Onafriq is an omnichannel network of networks, making borders matter less by providing our partners with a single pathway to unlock the full power of cross-border and cross-platform payment solutions. With a network spanning 43 African markets, Onafriq connects over 1 billion mobile money wallets, 500 million bank accounts, and over 400,000 agents in Nigeria, enabling domestic and cross-border disbursements and collections, card issuing and processing, agency banking, and treasury services.
In Nigeria, Onafriq operates as a B2B payments enabler with an extensive agency banking network through its flagship product, Baxi. Baxi connects over 400,000 agents nationwide, offering essential financial services such as bill payments, airtime and data purchases, funds transfers, cash-in and cash-out transactions, and more, driving financial inclusion and providing seamless access to digital financial services for millions.
DStv has launched a new campaign tagged “We Got You”, aimed at giving customers more entertainment value at the start of the year without additional cost.
DStv
The campaign, which runs from January 1 to February 28, 2026, allows subscribers who pay for their current package in full to enjoy an automatic upgrade to the next DStv package.
The initiative is designed to ease the pressure that often comes with January, a period marked by school resumption, tighter budgets and increased household demands.
Through the offer, DStv is rewarding customer loyalty by unlocking more channels, stories, sports, children’s content, local productions and international programmes at no extra charge.
Speaking on the campaign, Tope Oshunkeye, Executive Head of Marketing, West Africa, MultiChoice, said, “We want our customers to step into the year feeling valued.
“When you buy your package, we upgrade you because you deserve more. This is our way of bringing extra excitement, choice and convenience into your home.”
According to DStv, the offer is open to existing subscribers who remain active during the promotion period, customers who reconnect their decoders, and new subscribers who join between January 1 and February 28.
Under the offer, subscribers who pay for DStv Yanga will be upgraded to DStv Confam, Confam customers will receive DStv Compact, Compact subscribers will be upgraded to Compact Plus, while Compact Plus customers will enjoy access to DStv Premium.
The upgrade applies only to decoder viewing, and subscribers will revert to their original packages at the end of the promotion period.
Federal Inland Revenue Service (FIRS) has officially given way to the Nigeria Revenue Service (NRS), signalling a pivotal shift in the country’s revenue administration framework as the Nigeria Revenue Service Establishment Act 2025 takes full effect from January 1, 2026.
NRS
President Bola Ahmed Tinubu signed the landmark legislation in June 2025, alongside a comprehensive package of tax reforms designed to streamline compliance, expand the tax net and bolster federal revenue for critical infrastructure and social services.
At a colourful ceremony in Abuja on December 30, 2025, NRS Executive Chairman, Dr Zacch Adedeji, unveiled the agency’s new logo and corporate identity, describing it as a beacon of modernisation and efficiency.
Adedeji, who doubles as the pioneer helmsman, stated that the fresh branding embodies “a renewed commitment to a unified, service-driven revenue system” in line with global standards and Nigeria’s economic aspirations.
“The new identity underscores continuity in mandate, enhanced capacity and proactive taxpayer support, fostering trust and shared prosperity,” he added, according to a statement by his Special Adviser on Media, Mr Dare Adekanmbi.
The NRS emergence caps decades of advocacy for tax overhaul, repealing the FIRS (Establishment) Act 2007 and vesting the new body with broader powers for revenue assessment, collection and accountability.
Judicial hurdles were cleared when an FCT High Court dismissed suits seeking to stall implementation, paving the way for the four key Acts — Nigeria Revenue Service, Tax Administration, Nigeria Tax and Joint Revenue Board — to roll out seamlessly.
Despite pockets of controversy, including claims of bill alterations, the Budget Office affirmed the laws’ authenticity, prioritising fiscal stability and investor confidence.
For ordinary Nigerians and enterprises, the NRS promises simplified processes, digital innovations and reduced red tape to ease compliance burdens while curbing evasion.
Technical Assistant on Broadcast Media to the Chairman, Mrs Aderonke Atoyebi, reassured that core values of integrity, fairness and professionalism persist, with staff nationwide driving the transition.
Industry watchers anticipate a surge in non-oil revenue, crucial as Nigeria navigates global headwinds, with the NRS positioned to elevate the tax-to-GDP ratio through transparent engagement.
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