General News
MTN, GLO, Airtel Top 10 Media Spenders In 2013

Leading telecommunication brands including MTN, Glo and Airtel were among the top 10 biggest advert spenders in 2013.
This information is contained in the just-released 2013 “Mediafacts”, a key media resource for marketing professionals in West and Central Africa produced annually by MediareachOMD, a specialist media company that provides media planning, buying, control and inventory management services.
According to the report, the top 20 products that generated more advertisements during the year include: telecommunications, personal paid announcements, lager, gaming/entertainment, corporate, banking/finance, and religion.
It stated: “The top 20 categories contribute 60 per cent of total spend. Telecom continues to be the highest spender with overall spends of N14.7 billion (14 per cent) of the total ATL advertising in 2013.
Specifically, the report identified MTN, Etisalat, Globacom, Airtel, Guinness Stout, Star, Indomie Noodles, Peak Milk, and Gulder as the top 10 brands that advertised most during the period under review.
Nigeria’s advertising industry in 2013 recovered from the slide it recorded in 2012, as the media spend by advertisers across the country amounted to N103.8 billion, representing an increase of N12.95 billion over N91.9 billion the previous year.
The total above-the-line advertising expenditure in 2013 increased by 13 per cent over the 2012 figure. The growth, it stated, was primarily driven by the beer category; banking and finance; and personal paid adverts.
With the total advertising spend of N91.9 billion it recorded in 2012, the nation’s advertising industry suffered a 10.52 per cent drop when compared with the N102.7 billion earned from advertisers the previous year.
The 2013 Mediafacts also disclosed that the television sub-sector dominated advertising expenditure for the year. The sub-sector attracted a total spend of N47 billion which represents 45 per cent of the overall advertising spend for the year.
The report said that with N23.2 billion spent on the outdoor advertising during the year under review, the outdoor subsector came second after television. Similarly, the report stated that radio and print media attracted advertising spend of N15.1 billion and N18.5 billion respectively in 2013.
“The TV dominated media spends of advertisers – accounting for 45 per cent of the total expenditure of N103.8 billion in 2013. While TV and radio spends dropped by 9 per cent and 2 per cent points, OOH and print increased by 3 per cent and 8 per cent respectively,” the report stated.
Meanwhile, in its analysis of the quarterly performance, Mediafacts said that of the total advertising figure for 2013, advertisers spent a total of N28 billion, representing 27 per cent of the overall spend, during the second quarter of the year. It also said N26.6 billion, N25.8 billion and N23.4 billion were spent during the first, third and fourth quarters respectively.
The regional analysis of the report shows that with the N44 billion volume of advertisements placed within Lagos alone, the state took 42 per cent of the total advertising spend during the year. The North had 27 per cent (N27.9bn), while the West had 16 per cent (N16.5bn), and the East 15 per cent (N15.4bn).
According to Mr Tolu Ogunkoya, managing director/CEO of MediareachOMD: “Besides the in-depth coverage of Nigeria and Ghana’s media markets, this latest edition of Mediafacts provides deeper insight into the Cameroonian market. Media practitioners in the West and Central African regions, and companies making inroads into the markets in these regions would find this publication useful.”
General News
NIBSS Says 28 Percent of Nigerians have Registered for BVN

Latest data report from the Nigeria Inter-Bank Settlement System (NIBSS) has pegged Nigeria’s Bank Verification Number (BVN) Database at 67.8 million registrations (27.97% of the country’s population) following a steady growth streak over the last five years.

NIBBS, which manages the BVN infrastructure for Nigeria’s financial ecosystem, revealed that BVN registrations jumped from 63.5 million in 2024 to 67.8 million by the end of 2025, representing a 4.3 million increase in a year.
The latest NIBBS data reveals a consistent upward trend across the last five years, supporting the rhetoric that the Bank Verification Number has become a major protocol for accessing financial services in the country. The enrollment figures over the last five years, according to NIBBS, are as follows.
The increase represents an estimated 6.8 per cent year-on-year growth between 2024 and 2025, one of the highest leaps over the last 5 years.
The Driving Force Behind the Increased BVN Enrollment
Analysts pinpoint the Central Bank of Nigeria’s policies and enforcement procedures as the primary driver of the five-year upward trend in BVN enrollment.
Some of the most efficient CBN policies behind the surge include the directive to restrict or freeze bank accounts lacking both a BVN and a National Identification Number (NIN), effective from April 2024.
The directive caused a stir, prompting many Nigerians to register for BVN to maintain uninterrupted financial services.
The introduction of the Non-Resident Bank Verification Number (NRBVN) initiative enabled Nigerians living abroad to obtain a BVN remotely, eliminating the need to be physically present in Nigeria.
The NRBVN programme was a game-changer, bringing the weight of the Nigerian diaspora to the fore. Its successful integration served as a significant milestone in efforts to deepen financial inclusion and formally integrate the Nigerian diaspora into the country’s financial ecosystem.
General News
NITDA DG Urges Stronger Collaboration to Drive Nigeria’s Digital Economy

The Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa, has called for stronger collaboration among stakeholders to unlock opportunities in Nigeria’s digital economy and accelerate national development.

Inuwa made the call at a NITDA-States IT Stakeholders’ Engagement and Ecosystem Development programme themed “Creating Opportunities, Breaking Boundaries: Towards Digitalization and Entrepreneurial Evolution.” in Abuja
Speaking at the event, the NITDA boss, represented by Mr Ajayi Babajide, Director Zonal Office Coordination, said Nigeria’s economy Africa’s largest by Gross Domestic Product (GDP) is at a critical juncture that requires urgent diversification, noting that the digital economy presents a strategic pathway to sustainable growth, job creation, and inclusive development.
He explained that in today’s interconnected world, digitalisation has become a key driver of economic transformation, offering unprecedented access to knowledge and creating opportunities for developing nations to compete globally.
According to him, the technology sector remains one of the fastest growing and most impactful segments of the global economy, stressing the need for Nigeria to position itself to fully harness its potential.
Inuwa reaffirmed NITDA’s mandate to drive and coordinate digital innovation across the country, adding that the agency is focused on creating an enabling environment that empowers all sectors, including underserved communities, to contribute meaningfully to the economy.
He highlighted the implementation of the agency’s Strategic Roadmap and Action Plan (SRAP 2.0), designed to deliver life-transforming opportunities and strengthen Nigeria’s digital ecosystem. He also pointed to the National Digital Literacy Framework (NDLF), which aims to equip citizens across various sectors with the digital skills required to thrive in a rapidly evolving economy.
The DG disclosed that NITDA has established over 100 IT centres nationwide and provided infrastructure to support digital learning and skills acquisition. However, he emphasised that sustaining and expanding these initiatives would require deeper collaboration with stakeholders.
He called for stronger partnerships among government at all levels, the private sector, academia, and civil society, noting that innovation thrives in an ecosystem supported by effective policies, access to funding, and enabling regulations.
Inuwa also stressed the importance of investing in innovation hubs and incubators to nurture startups from ideation to market readiness, enabling them to compete favourably on the global stage.
On entrepreneurship, he noted that NITDA has continued to support innovation through its special purpose vehicles, including the Office for Nigerian Digital Innovation (ONDI) and the National Centre for Artificial Intelligence and Robotics (NCAIR), which provide incubation, acceleration, and training programmes for startups and young innovators.
He observed that Nigeria’s innovation ecosystem has attracted significant investments and produced globally recognised startups, including unicorns, but said more efforts are needed to sustain the momentum.
Inuwa further noted that digitalisation holds immense potential for economic diversification, job creation, and inclusive growth, but warned that these opportunities must be deliberately harnessed through robust policies, legal frameworks, and strong institutional support.
He said the engagement provided a platform for stakeholders to exchange ideas, co-create solutions, and align strategies for the effective rollout of digital initiatives across states in line with SRAP 2.0.
The NITDA boss reiterated the agency’s commitment to fostering partnerships and providing the necessary support to drive Nigeria’s digital transformation, expressing confidence that collective efforts would deliver lasting impact.
He urged participants to remain committed to building a future where innovation thrives, opportunities are accessible, and Nigeria’s digital economy reaches its full potential.
In his earlier keynote address, the Permanent Secretary, Ministry of Innovation, Science and Technology Kogi State, Pharm. Eric Monday, explained that the state’s digital strategy is focused on applying technology to critical sectors, particularly healthcare, where efforts are underway to improve data management and expand service coverage. He added that similar interventions are being extended to works and environmental management.
He noted that outcomes from previous stakeholder engagements had helped shape actionable plans, stressing the importance of collaboration in achieving sustainable progress.
“Our goal is to learn from others while also sharing our experiences. The knowledge gained from engagements like this will help us strengthen our systems, create opportunities for our youth, and support skills development,” he said.
Highlighting ongoing projects, he disclosed that a skills acquisition centre, supported by development partners, is nearing completion and will soon be equipped to train young people in relevant digital skills.
Monday further revealed that the state is expanding its partnerships beyond Nigeria, including collaborations with Chinese organisations, to build a robust innovation ecosystem and open up new economic opportunities.
Describing Kogi as a “land of opportunity,” the official said the government is committed to leveraging its strategic position as the Confluence State to attract investment and promote growth.
Other dignitaries who delivered remarks at the event included the Permanent Secretary, Ministry of Science and Technology, Nasarawa State, Mr. Damina John, as well as the Executive Director, Commercial and Industry Development at the North Central Development Commission (NCDC), Mrs. Aisha Rufai.
General News
Ogun Set for Direct London Flights as Gateway Airport Gains Momentum

His Excellency Governor Dapo Abiodun, The Governor of Ogun State, has said that the state is on course to establish direct air links to the United Kingdom, following plans by Air Peace to commence flights from the Gateway International Airport to London this summer.

Abiodun, who spoke after an inspection of the airport alongside Air Peace Chairman, Allen Onyema, said the move reflects growing investor confidence in the state’s aviation infrastructure and economic direction.
According to him, the planned operations to Heathrow Airport and London Gatwick Airport will open up Ogun State to increased trade, tourism and business travel, while easing pressure on existing international gateways.
“This airport was conceived to serve our people and support economic growth. What we are seeing now is that vision taking shape,” the governor said.
He added that cargo activities had already commenced at the airport, with projections indicating up to 50 cargo flights between April and year-end, a development expected to support exporters and manufacturers within Ogun and neighbouring states.
The Governor the state noted that discussions with multiple international and regional operators were ongoing, positioning the airport as a viable alternative for passenger and cargo movement in the Southwest.
Onyema, in his remarks, said Air Peace decided to key into the project after assessing the quality of infrastructure at the facility.
“This is one of the best-equipped airports in Sub-Saharan Africa. We will deploy our Boeing 777 aircraft for the London route because the runway and facilities can support it,” he said.
The inspection followed the recent commissioning of the airport by President Bola Ahmed Tinubu. With the planned London operations and growing cargo traffic, Abiodun expressed confidence that Gateway International Airport would strengthen Ogun State’s position as a key economic hub in Nigeria.
General News3 days agoUnion Bank Looted: How Former Directors Gambled with Billions and Nearly Destroyed a National Bank
E-Financial3 days agoN4.65 Trillion in the Vault, but is the Real Economy Locked Out?
E-Business1 day agoFG to Strengthen Cybersecurity Coordination as NDPC Probes Alleged Data Breach
Telecom1 day agoCompensation for Poor Service Quality is Automatic- NCC
General News1 day agoTinubu Approves N3.3 Trillion Payment Plan to Boost Power Supply
E-Business1 day agoOffset Communications Slams N50m Suit against Qore Technologies for Alleged Copyright Infringement
Telecom1 day agoFG Moves to Strengthen Cybersecurity Coordination as NDPC Probes Alleged Data Breach
News1 day agoBeware of Fake Cerelac Products – NAFDAC



















