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Samsung Retail Footprint in Nigeria Expands With 75th Brand Store

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(L-r): Mrs. Oluwaremilekun Ogunsan, consumer electronics brand shop manager, Brovo Kim, managing director, both of Samsung Electronics West Africa, Managing Director, Hassan Mehdi, MGS Limited, , Koye Sowemimo, head, Corporate and Consumer Electronics Marketing, Samsung Electronics West Africa and Puneet Malhotra,, chief strategy officer, MStore, at the official opening of Samsung’s Brand Shops in Abuja, recently.
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To make leading-edge, world-class consumer electronics and home appliances accessible to more Nigerians, Samsung Electronics West Africa, in partnership with accredited local partners, has stepped up its nationwide market expansion drive in Nigeria with the opening of three more direct-to-consumer stores in Abuja.

Dubbed Samsung Experience Stores, the retail outlets provide consumers with an exciting platform to interact with Samsung’s full range of audio visual solutions and extensive range of premium household appliances in one easily-accessible location.

Besides creating more locations where consumers can experience firsthand Samsung’s extensive product ecosystem, consumers are also assured of personalised service from trained sales consultants.

The Abuja brand shops are the latest in the series of experience stores being rolled out all over Nigeria, bringing the total number of such retail outlets in the country to 75, with 12 centres in Abuja alone.

Mr. Brovo Kim‎, managing director of Samsung Electronics West Africa, described the move as a confirmation of Samsung’s strategic effort to make connected lifestyle products and solutions more accessible, and to offer the most consumer-centric engagement in a retail environment.

“Our vision at Samsung is to improve lives through our products. Nigeria is a very important market with high potential and it is very rewarding to know that people here support our business. Our ongoing expansion drive in the country demonstrates our commitment to delivering excellent products and services to our consumers.

“We see bright prospects for Nigeria’s future economically, and we expect consumer sentiment to remain positive and indeed move from strength to strength. We believe that this is the right time to expand our footprint across the retail space,” he said.

Kim added that Samsung is focusing on adding more retail hubs to the company’s existing experience stores nationwide to create more convenient shopping experience for consumers.

Prominent on display at the stores are Samsung’s new curved and ultra-high-definition televisions; the company’s latest range of side-by-side refrigerators incorporating Space Max technology, which ensures that the products have thinner walls to provide more capacity on the inside while maintaining the same external size; a new Smart digital inverter air conditioner series with a striking triangle body design.

Others include a new line-up of premium appliances for the at-home chef, comprising modern appliances that incorporate insight from some of the world’s top professional chefs, among others.

In addition, customer service requirements will be simplified in-store by the company’s highly trained technical representatives.

On his part, Mr. Sunil Kumar‎, the company’s Director of Consumer Electronics, described the opening of the new stores as a testament to the growing strength of Samsung as a brand in Nigeria and the customer loyalty that the company has built over the years.

“At Samsung, our retail strategy is influenced by our broader consumer-focused approach on providing compelling products and experiences that address consumer needs. We don’t just deliver innovative technology but rather design beautiful products which are smart, easy to use and eco-friendly. We remain committed to maintaining our market leadership by expanding our retail footprint and also providing unprecedented levels of service and education on all of our products,” he said.

He urged Nigerians to visit the company’s brand stores and discover for themselves how Samsung combines simple and elegant design with enhanced user experience.

Also speaking at the launch, Mrs. Oluwaremilekun Ogunsan, Samsung’s Consumer Electronics Brand Shop Manager, said the Samsung Experience Store was developed primarily for Nigerians to explore and interact with products in Samsung’s premium portfolio.

“The idea behind the Experience Store is to change a dull, retail shopping trip into an interactive, cheerful experience. It allows our consumers to discover what our products can do, and how they can derive optimal value from them to enrich their lives. Our customers in Abuja and indeed the whole of Nigeria now have an ideal location to experience Samsung’s premium consumer electronics range at their leisure,” she explained.

Samsung Electronics Co. Limited is a global leader in technology, opening new possibilities for people everywhere.

Through relentless innovation and discovery, the company is transforming the worlds of televisions, home appliances, LTE systems, smartphones, personal computers, printers, cameras, semiconductors and LED solutions. The Group employs 236,000 people across 79 countries with annual sales of US$187.8 billion.

 

 

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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AI Founders and Developers to Converge in Lagos for AI in Action 2026 conference

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Debola Ibiyode, Convener of AI in Action 2026 and CEO of Carbon AI,
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As Africa stands at the threshold of a digital revolution, Carbon AI has officially announced the AI in Action 2026 conference, scheduled for January 22, 2026, at the Lagos Oriental Hotel.

In a statement in Lagos, Debola Ibiyode, Convener of AI in Action 2026 and CEO of Carbon AI, disclosed that the AI in Action 2026 conference aims to move beyond the typical industry hype to focus on practical, homegrown innovation under the theme: “Driving Productivity, Innovation, and Sustainability—Building the Future in AI Together.”

“AI in Action 2026 is designed as a high-impact platform where deep-tech innovation meets real-world application. The conference will specifically explore how Large Language Models (LLMs), Agentic AI Frameworks, and Generative AI can be harnessed to power Africa’s transformation,” she noted in the statement.

Debola also emphasizes that the time for mere discussion has passed, stressing that AI in Action 2026 is for people who want to do more than just talk about AI; it’s for those ready to build, apply, and lead.

“We aren’t chasing hype or funding; we are chasing real impact. Our mission is to empower budding founders to turn ideas into deployable solutions while championing responsible AI adoption that creates measurable social and economic change across the continent,” she added.

The statement explains that the conference features a curated experience designed to foster genuine collaboration. It includes keynote speeches and panels that offer deep dives into Generative AI, Agentic Frameworks, and their intersection with global sustainability.

Attendees can participate in practical workshops with hands-on sessions focused on building, deploying, and scaling AI tools. The event also features a startup and product showcase that highlights cutting-edge, African-built AI solutions.

Additionally, dedicated mentorship and networking sessions will connect early-stage founders with seasoned practitioners and industry leaders.

The event is a call to action for a diverse cross-section of the ecosystem, including Software and AI Engineers, Data Scientists, Business Leaders, Educators, Policymakers, Students, and ICT Infrastructure companies, enabling AI deployment, including datacenter providers. By bringing these groups together, the conference seeks to ensure the AI revolution is inclusive, ethical, and sustainable.

AI in Action 2026 Now offers tiered sponsorship packages for organizations looking to position themselves at the forefront of Africa’s technological future. Sponsors will gain direct access to a unique demographic of decision-makers and the next generation of AI talent.

“Africa’s digital revolution must be homegrown. Whether you’re building solutions, shaping policy, or mentoring young innovators, this is your platform. Together, we’re not just discussing the future, we’re building it,” she concluded.


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Trump Threatens More Strikes in Nigeria

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President Donald Trump has warned that the United States could carry out further military strikes in Nigeria if Christians continue to be killed, reigniting a sensitive debate over religious violence and foreign intervention in Africa’s most populous nation.

Trump Threatens More Strikes in Nigeria

President Donald Trump

Trump made the remarks in an interview with The New York Times, published on Thursday, while responding to questions about a US military strike carried out in Nigeria on Christmas Day.

At the time, the US military said the operation targeted Islamic State militants in north-west Nigeria and was conducted at the request of the Nigerian government.

Nigeria, however, described the operation as a joint counterterrorism effort, stressing that it was aimed at armed groups designated as terrorists and “had nothing to do with a particular religion”.

“I’d love to make it a one-time strike,” Trump was quoted as saying. “But if they continue to kill Christians, it will be a many-time strike.”

Pressed on comments by his own Africa adviser that extremist groups such as Islamic State and Boko Haram have killed more Muslims than Christians in Nigeria, Trump acknowledged that Muslims were also victims but insisted that Christians were being targeted disproportionately.

“I think that Muslims are being killed also in Nigeria. But it’s mostly Christians,” he said.

Trump has repeatedly raised alarms about the safety of Christians in Nigeria, beginning in late October when he warned that Christianity faced what he described as an “existential threat” in the country. He has accused Nigerian authorities of failing to adequately protect Christian communities and has openly threatened US military intervention if the violence continues.

Nigeria has firmly rejected claims of systematic persecution of Christians. The government maintains that the country’s security challenges are complex and largely driven by insurgency, banditry and criminal violence rather than religious targeting.

With a population of more than 230 million people, Nigeria is almost evenly divided between Christians, who are concentrated mainly in the south, and Muslims, who predominate in the north. Islamist insurgencies, particularly Boko Haram and its offshoots, have plagued parts of northern Nigeria for more than a decade, killing thousands and displacing millions.

Nigerian authorities have repeatedly pointed out that militant attacks have claimed the lives of both Muslims and Christians, arguing that framing the violence along religious lines oversimplifies the crisis and risks inflaming tensions.

Following Trump’s earlier threats, the Nigerian government said it was willing to continue cooperating with Washington in combating terrorism but rejected language suggesting that Christians alone were under threat.

The latest comments are likely to strain diplomatic relations further, as Nigeria balances its partnership with the United States against concerns over sovereignty, security cooperation and the portrayal of its internal conflicts on the global stage.


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OpenAI Launches ChatGPT Health

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OpenAI maker of ChatGPT is rolling out a health-focused feature to the generative artificial intelligence (AI) tool that’s used by nearly a billion users.

Named ChatGPT Health, the new feature aims to provide users with health and wellness information. This, as health is one of the most common ways people use ChatGPT, according to OpenAI.

In a blog post, Microsoft-backed OpenAI says de-identified analysis of conversations show that over 230 million people globally ask health and wellness-related questions on ChatGPT every week.

ChatGPT Health will also “securely” connect medical records and wellness apps to ground conversations with a user’s own health information, making responses more relevant and useful.

“Designed in close collaboration with physicians, ChatGPT Health helps people take a more active role in understanding and managing their health and wellness – while supporting, not replacing, care from clinicians.”

According to OpenAI, health information is often scattered across portals, apps, wearables, PDFs, and medical notes making it hard to see the full picture, and people are left to navigate a complex healthcare system on their own.

“ChatGPT Health builds on these so responses are informed by your health information and context. You can now securely connect medical records and wellness apps – like Apple Health, Function, and MyFitnessPal – so ChatGPT can help you understand recent test results, prepare for appointments with your doctor, get advice on how to approach your diet and workout routine, or understand the trade-offs of different insurance options based on your healthcare patterns.”

According to the company, ChatGPT Health is designed to support, not replace, medical care, adding that it is not intended for diagnosis or treatment. “Instead, it helps you navigate everyday questions and understand patterns over time – not just moments of illness – so you can feel more informed and prepared for important medical conversations.

“To keep your health information protected and secure, Health operates as a separate space with enhanced privacy to protect sensitive data. Conversations in Health are not used to train our foundation models. If you start a health-related conversation in ChatGPT, we’ll suggest moving into Health for these additional protections.”

OpenAI adds that access to ChatGPT Health has started with a small group of early users to learn and continue refining the experience, adding that users with ChatGPT Free, Go, Plus, and Pro plans outside of the European Economic Area, Switzerland, and the UK are eligible.

“As we make improvements, we plan to expand access and make Health available to all users on web and iOS in the coming weeks.

“Medical record integrations and some apps are available in the US only, and connecting Apple Health requires iOS.”


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