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iConcepts Bags Best Mobile Marketing Company Award

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(R-l): Kachi Onubogu, executive director, Promasidor, Ugo Okoye, managing director, Bunmi Fasae, general manager, Marketing & Strategy and Joy Kenneth-Ero, accounts/PR manager, all of iConcepts Limited receiving award as Mobile Marketing Company of the Year at the Marketing World Awards in Lagos recently.
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iConcepts Limited has again been recognized for the profundity, extensiveness and quality of mobile marketing campaigns it provides to the FMCG, finance, media and entertainment industries  in Nigeria and Sub Saharan Africa at this year’s Marketing World awards.

The company was decorated as the “Mobile Marketing Company of the Year” presented by Marketing World Magazine, a leading marketing communication magazine from Instinct Wave Media.

The Marketing World Award is a widely respected industry award program based on a polling process by qualified professionals of Nigeria’s marketing community.

The award honours the most innovative marketing communication achievements that are defining the present and future course of the industry.

The Best Mobile Marketing company award reflects the success of iConcepts in providing real-time mobile marketing technologies that constantly respond to Clients’ changing marketing needs and echoes the company’s commitment to providing Clients with innovative marketing excellence nurtured over 10 years.

Its achievements also include Mobile Promotions, Mobile Applications, Mobile Messaging, Content aggregation, Corporate RBT, SMS, IVR & USSD based services, Mobile Newspaper Service, Music Content, Mobisites and e-government services.

“We are honoured to be recognized this year as the leading provider of mobile marketing solutions,” said Ugo Okoye, chief executive officer, iConcepts Limited. “Winning in this category is a direct endorsement from our Clients and reinforces our continued commitment to deliver the most scalable and robust solutions in the market. We are extremely pleased that our Clients and the broader industry recognize our dedication and we thank them for this award.”

iConcepts’ strength in mobile marketing and content provision has also been recognized in numerous other awards this year, including being named Best Mobile Marketing Company in this year’s Nigerian Telecom Awards. It was also recently nominated for SME Company of the year at the African SME champions’ award in Dakar, Senegal.

The Marketing World awards were presented to winners at a gala dinner, with hundreds of leaders in the FMCG, Financial, Telecoms, Oil & Gas and Marketing Communication industries in attendance.

iConcepts Limited, headed by Ugo Okoye, is Nigeria’s leading multi-channel solutions provider of interactive communication services.

Now in its tenth year, iConcepts applies its expertise in mobile technologies and its network of relationships with telecom operators across Africa to develop innovative marketing, entertainment, business and communication solutions with a strong focus on promotional marketing services, information services, content aggregation, origination and publishing.

iConcepts creation department is the most experienced in the industry and has already helped out global brands with over 500 mobile campaigns to date.


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E-Business

NDPC, Meta Launch 2-Year M-SIDP after Regulatory Settlement

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Nigeria Data Protection Commission (NDPC) has launched the Meta-Supported Initiatives for Data Protection (M-SIDP), a strategic programme aimed at strengthening data privacy awareness, regulatory compliance and institutional capacity across Nigeria’s digital ecosystem.

NDPC, Meta Launch 2-Year M-SIDP after Regulatory Settlement

The initiative follows the conclusion of regulatory proceedings involving Meta Platforms Inc., the parent company of Facebook, Instagram and WhatsApp, over concerns relating to the processing of personal data belonging to Nigerian users. The matter was resolved in 2025 through a court-approved settlement.

Under the agreement, Meta committed to supporting a two-year programme of public-facing data protection measures designed to advance the objectives of the Nigeria Data Protection Act (NDP Act) 2023, the General Application and Implementation Directive (GAID), and the NDPC Strategic Roadmap and Action Plan (SRAP) 2023–2027.

Announcing the initiative, the Commission said the programme would strengthen safeguards for data subjects while promoting responsible data processing practices among organisations operating in Nigeria.

According to a statement signed by Itunu Dosekun, head of the NDPC Media Unit, the programme will focus on governance, research and development, safety and sustainability mechanisms for technology ecosystems, capacity building for Data Protection Officers (DPOs) and Data Protection Compliance Organisations (DPCOs), as well as public awareness campaigns targeted at vulnerable groups.

The Commission stated, “As part of the settlement, Meta committed to supporting a two-year programme of public-facing data protection measures that aligns with the objectives of the Nigeria Data Protection Act, 2023 (NDP Act), the NDP Act General Application and Implementation Directive (GAID) and the NDPC Strategic Roadmap and Action Plan (SRAP) 2023–2027.”

The NDPC stressed that the settlement does not limit its regulatory authority.

“Nothing in this settlement limits the Commission’s independent statutory powers as we continue to exercise our regulatory mandate in relation to data processing activities in Nigeria, in accordance with the NDP Act and other applicable laws,” it stated.

The development comes amid rising global scrutiny of technology companies over data privacy practices, with regulators in regions including the European Union and the United States tightening enforcement against breaches and non-compliance.

Nigeria has also intensified efforts to strengthen its privacy framework following the enactment of the Nigeria Data Protection Act in 2023, which established the NDPC as an independent regulator empowered to monitor compliance, investigate violations and impose sanctions.

Industry experts warn that increasing digital adoption across banking, telecommunications, e-commerce, healthcare and public services has heightened risks of identity theft, cybercrime and unauthorised data sharing.

The NDPC has in recent years stepped up enforcement actions against organisations that violate data protection rules, while also expanding accreditation for Data Protection Compliance Organisations and training for privacy professionals.

The Meta-supported initiative is expected to address gaps in public awareness and technical capacity, while also supporting research and policy development on emerging issues such as artificial intelligence, cross-border data transfers and platform governance.

The Commission said it would provide periodic updates on the implementation of the programme and called on stakeholders to support efforts to build a secure, transparent and accountable privacy ecosystem in Nigeria.


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Monnify Processed ₦25 Trillion Worth of Transactions in 2025, Stepping into the Spotlight

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When you make a payment online in Nigeria and it goes through smoothly, no failed transaction, no delayed confirmation, no debit without value, there is a good chance Monnify is involved.

Most users don’t pay attention to what goes on in the backend but for businesses, especially those processing payments at scale, that layer matters. It is what ensures collections are successful, transactions are properly reconciled, and money moves when it should.

In 2025, Monnify processed ₦25 trillion in transactions, about $18 billion, representing a 38 percent increase from 2023. This growth came during a period when Nigerian businesses were dealing with currency volatility, rising costs, and increasing pressure on infrastructure to perform consistently.

Monnify did not just handle that demand, it grew within it. It became more relied on when reliability mattered most.

Monnify sits within TeamApt, the technology infrastructure arm of Moniepoint Inc. While Moniepoint MFB is the consumer and business banking face that millions of Nigerians interact with daily, TeamApt is the engine underneath, and Monnify is its payment gateway service built for businesses that need to collect and disburse money at scale.

Its customer base reflects the breadth of Nigeria’s digital economy. On the fintech side, companies like PiggyVest, Cowrywise, Bamboo, Rise, and Nomba are part of the platform’s ecosystem. In commerce and distribution, players such as OmniRetail and Olam also integrate with it, alongside transport companies like GIGM, mobility platforms like MAX, and organisations across education, cooperatives, utilities, and government.

Today, more than 100,000 merchants use Monnify, supported by integrations across 27 Nigerian banks.

Part of what differentiates the platform is its licensing structure. TeamApt holds a switching licence from the Central Bank of Nigeria, while Monnify operates with a Payment Solution Service Provider licence. This allows it to connect directly to key parts of the financial system without relying heavily on intermediaries.

The result is better control over transactions, faster settlements, and stronger success rates.

The early bet that paid off

In 2019, Monnify introduced virtual accounts into Nigeria’s payments ecosystem. At the time, the concept was not widely adopted. Today, it is standard.

Virtual accounts allow businesses to assign unique account numbers to customers or transactions, making it easier to track payments automatically without manual reconciliation. For fintechs handling thousands of inflows daily, or cooperatives collecting dues across multiple locations, this removed a major operational burden.

What now feels like a basic feature required early conviction. Monnify built the infrastructure, demonstrated its value, and adoption followed as more businesses began to prioritise automation and scale.

What drove its ₦25 trillion year

According to Damilare Ogunnaike – VP, Monnify Payment Gateway, “Scale in payments is not only about acquiring customers. It is about retaining them through consistent performance.

For many businesses, reliability is the deciding factor when choosing a payment partner. Transactions need to go through, confirmations need to be immediate, and systems need to hold up during peak periods.

Monnify has focused heavily on this layer. Internal testing has recorded settlement times as fast as three seconds on select bank routes. The platform has also invested in handling higher transaction volumes without a drop in success rates during peak cycles such as month-end collections and high-traffic events. These are the moments where payment systems are most likely to fail, and where businesses are most sensitive to performance.

Pricing has also played a role. For companies processing large volumes of transactions, costs scale quickly. Monnify’s pricing structure has made it a commercially viable option for both growing startups and established platforms, reinforcing its position as a long-term partner.

That combination of consistent performance and cost efficiency is what drives volume at scale, and it is a key reason Monnify was able to process ₦25 trillion in transactions in 2025.

From one-off payments to predictable revenue

In 2025, Monnify expanded into direct debit, moving beyond one-time collections into automated, recurring payments. For businesses such as lenders, utilities, subscription platforms, and educational institutions, this is critical. Predictable collections translate directly into predictable revenue.

The opportunity is still largely untapped. Direct debit currently accounts for just 0.44 percent of Nigeria’s total payment volume and Monnify is positioning itself to change that.

Its recent partnerships point to where this could have the most impact. With Baobab Renewable Energy, it supports collections across distributed clean energy networks operating in multiple states.

With Awabah, a platform focused on pension adoption among informal sector workers, Monnify enables automated contributions for users who have historically operated outside formal savings systems.

These use cases highlight a broader shift from simple transactions to financial infrastructure that supports long-term participation in the economy.

Stepping into the spotlight

For years, Monnify has built its reputation within developer and business circles, powering payments for companies rather than interacting directly with end users. That is beginning to change.

With products like direct debit, the platform is moving closer to the end customer experience. As more businesses adopt automated collections, Monnify’s infrastructure will increasingly shape how individuals pay for services, manage subscriptions, and participate in financial systems without necessarily knowing it.

At the same time, the company is pushing to deepen its reach across industries, with a focus on onboarding more businesses and expanding use cases for its payment rails. The ambition is not just to support transactions, but to become a more embedded layer across how money moves within the economy.

The recent launch of its new website reflects this shift. Clearer positioning, improved documentation, and a more defined product narrative signal a company that is no longer operating only in the background, but is becoming more deliberate about how it is seen and understood.

₦25 trillion in transactions is a milestone built largely behind the scenes. How that scales as Monnify steps into the spotlight is worth looking forward to.


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NITDA Okays NiRA’s Annual, Business Report

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National Information Technology Development Agency (NITDA) has said it has granted approval to the 2025 Annual Report and 2026 Business Plan of the Nigeria Internet Registration Association (NiRA).

NITDA Okays NiRA’s Annual, Business Report

The Agency, through an official statement it released on Sunday, also revealed that the “nation’s active .ng domains have hit a total of 241,000.”

Hajiya Hadiza Umar, director of Corporate Communications, NITDA, who signed the statement disclosed that the approval came during a strategic meeting at NITDA headquarters, Abuja, where Adesola Akinsanya, president, NiRA led members of the association’s board to present its 2026 vision to NITDA.

According to NITDA, the endorsement will ensure the acceleration of the adoption of Nigeria’s country code top-level domain, .ng.

It was also disclosed that through the endorsement, both organisations have pledged to strengthen collaboration towards increasing the adoption of .ng domains across Nigeria and supporting the Federal Government’s digital economy agenda.

The statement also noted that  Kashifu Inuwa Abdullahi, director general, NITDA has directed NiRA to work closely with NITDA’s e-Governance and Digital Economy Department to ensure effective implementation, project monitoring and regular progress reporting.

‎You have my full approval for these initiatives. Let us change our strategy, sync up more closely, and ensure everything we have agreed upon during this presentation is fully implemented by next year,” Inuwa stated.

‎Speaking on the association’s achievements in 2025, Akinsanya disclosed that NiRA recorded 98,285 new domain registrations, 71,470 renewals and 1,970 restorations, bringing the total number of active .ng domains to 241,000.

‎He said that beyond the growth in registrations, NiRA strengthened the security of Nigeria’s internet ecosystem through the implementation of Domain Name System Security Extensions (DNSSEC), while also improving registrar support and stakeholder engagement.

‎According to him, the association’s 2026 strategy is focused on positioning .ng and .gov.ng domains as the preferred digital identity platforms for government institutions, businesses and citizens.

‎Akinsanya praised NITDA for its continued support and called for joint awareness campaigns and digital capacity-building initiatives to encourage wider adoption among state governments, local councils and public institutions.

‎He further revealed that NiRA is upgrading its internal systems through increased automation and constitutional reforms aligned with global best practices to ensure long-term sustainability.

NiRA is looking into deeper stakeholder engagement and moving into areas where we see massive possibilities. We are specifically targeting startups and aligning with tech events across the country. With stronger collaboration, we can drive widespread adoption across every tier of government,” he said.

 

 

 


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