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Local Content Plan will Boost Domestic OEMs – Onawola

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Bolarinwa Onawola, is chief operating officer, Brian Integrated Systems Limited, a 100% owned Nigerian company with a factory for the assemblage of high quality and reliable its branded desktops, laptops, netbooks and classmate computers.
It recently launched a Windows Tablet in partnership with Intel & Microsoft.
Onawola spoke to peter ugwu on Brian’s plan for mobile devices market, among other industry issues. 

OEMs in Nigeria
The main thing is that Nigerians are still after foreign brands, not minding that there are competitive brands developed locally by Nigerians.
That has been an undoing to the original equipment manufacturers. We should consider the fact that before those brands enter our markets; they usually look at their own market.
But we are not deterred by that. We are rolling out and it is our believe that the local content drive of the Ministry of Communication Technology, the policies, programmes and deliberate actions been taken will help push locally made IT equipment into the market.

OEMs and Low Standard Products
Nigerians should know that gone are the days any company would want to gamble with its fortunes. Recently, I was in a conference organized by the Standard Organization of Nigeria (SON), we were discussing issues relating to standards and how the gap can be bridged.
With what SON said, I think they are working towards ridding the market of fake standards. As a company you wouldn’t want to be caught napping; meeting the standard is a must, if you want to sustain your business in the contemporary business world.
SON was at our lab few days ago, to assess our products and processes and we got top rating for it. No doubt, there are still some sub-standard good in Nigeria, but the level such good penetration in the market is being checkmate.

Local Manufacturing
Presently, we assemble computer products. However, we are working towards building a world class factory in a short period, where we can manufacture the computer components in Nigeria.
 It will take the market by surprise; although there are others who could boost of that already, but we are looking at a plant that will drive employment generation in the country, and add value to the country’s economy too.
There are challenges why companies actually delay in setting up plants in the country. The issue of power is still there, multiple taxations, but what we are thinking is that partnership is a good idea for businesses to grow, however, for the countries that produce these products, how did they get started.
They started from somewhere; basically from research and development. We need to put more resources and drives towards research and development.
A wealthy country is not the one that consumes, rather the one that produces. In the case of Brian, that is what we intend to achieve. We want to produce locally, for us and others. Our drive is to start in Nigeria and take such Nigerian brand to other parts of Africa. For us to do that, we need to invest heavily in research. We have mentors we need to follow for guidance.

R&D in Nigeria
Let me start by reminding us that oil and gas market is pass through a phase that it might not rise to compete with IT on the global market.
How do I mean, IT now provides the currency for any nation to measure in the global competitive market. To diversify our economy means infusing IT into the facets of the economy. Unfortunately, we are not doing enough as regards R&D.
We are not there yet. Until we realize that no country succeeds consuming, we will not get there. It might be capital intensive, but we need to put in the capital now. Today is the right time to invest on developing the R &D for the sake of the future generation.

Software Industry
India today has not drip of oil, but the Software market is worth over $70 billion per annum. We need to wake up to the fact that the IT industry is a big industry. I see it as becoming bigger than the oil and gas, both in the global and local scenes.
While oil is dwindling, IT is just increasing. Of course, in the early 20th Century, you didn’t get to hear about students in the Universities studying building applications, but now they do. It is a step in the right direction, but all we need to do is that, not just the government, rather collective measures to encourage the youths.
We need specialized courses tailored into developing apps. Recently, I was in a commercial bus and besides me was a lady. Before she boarded, as the bus was approaching the bus stop she was penning something down. When she joined us, she continued. That got me thinking; I was able to understand that she was putting pen on paper regarding an application the team was working on; the processes to develop the apps. That tells you the resilience of an average Nigerian youth.
People are beginning to tap into that area of ICT sector. All we need to do as a nation is to encourage them. We have the human resources to achieve whatever we want to achieve in the sector.
We need to start experimenting theories we have heard all these years. It is unacceptable that a Computer Science graduate he might not know the rudiments of Computer Science. I think our school curriculum should be reviewed to the school curriculum to catch the youths at their prime age and tailor their minds to the happenings in the ecosystem.

Why Brian Tablet?
We wanted a device that is portable and everybody can recognize and go along with; a device that will give user comfort even while in office, because it suites their work.
Through that, it makes increases the productivity level of the users. It also enables people to play due to the fact it has a combination of work and pleasure. These happen even on the go.

Differentiating Brian Tab from Others
Apart from the fact that it supports users to be productive, there are salient features in it. The RAM is 2GB, the memory size is 32GB and expandable to 64GBs.
It comes with Bluetooth, keyboard, that makes the operating very easy. You might want to detach it or use it together with the magnetic keyboard and it stands.
With the HDMI, you do not need to move about with your projector. The tab is built that you can have a seamless presentation with it. All you need to do is connect the HDMI cord to an enabled HDMI television or device and it comes live.
Another salient feature we considered will building the tablet, we thought people will have the need to print any document developed or downloaded into the device, without necessarily transferring it to anywhere such as flash drive.
We were able to achieve that, you can be able to print from any printer through the device. We made provision for a port and the connecting cable; anything that has USB port will work perfectly with it.

Market Penetration Drives
Since Nigeria is our home, for now, we need to start from here. But I can tell you that we are looking beyond the shores of the country.
We are studying the African markets and will penetrate those markets as the needs rise. By then, we have seen the good news and how it works.
At the moment, we are not relenting in making sure it becomes a well known brand and device. And I can confirm to you that there is no part of the country we are not gaining ground. We are moving from both in the corporate, industry; penetrating educational institutions too.

Partnership with Intel & Microsoft
What we wanted is a sector that is IT driven. We are moving into schools to register our strong presence, because the educational institutions are working towards IT compatibility.
To achieve that, we need giants in the industry to work with. Intel and Microsoft are global brands that are relevant to what we are doing based on their operational principles.
So, we do not want the teachers be left out, because this is a generation where students are getting smarter due to the obvious reasons of availability of smart devices that are internet enabled.

E-Learning Pack
That is one of the peculiarities we are pursuing, e-learning. We have a locally tailored application called C-fox that can be used by teachers and students alike. It has recommended courses which makes it easier for users to teach or learn. 

Brian Initiatives in The Market
We started from the desktops to laptops and then now to Windows tablet. The name Brian is a known brand, because we started from the days of old with our branded laptops, desktops and we are following the dynamics of the market.
Now, everybody is going micro; they want something small they can go along with, not necessarily to large that they need to drop it somewhere to operate. That has impacted our current line of products. And we are looking at the peculiarities of this environment. For instance, the Windows Tablet, the battery life is eight hours.
Power is still an issue in our environment, and here is a device that you can be able to use when you want to use it. So, we have positioned the battery lifespan to last longer; you can work, go on break, and resume, with the device being there for you.

 


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Dufil Prima Foods Brings Relief to Indigent Families in Abeokuta

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Dufil Prima Foods, makers of Indomie instant noodles, in partnership with the Human Rights and Grassroots Development Society, extended its goodwill to the shores of Abeokuta, Ogun state, at a product distribution event on Tuesday 24 April, where cartons of Indomie noodles were distributed to the underprivileged, as part of its ongoing efforts to support families worst hit by the ongoing economic hardship.

The event which saw a thousand vulnerable families go home with a carton of Indomie each, individuals present were also provided with cooked noodles to help relieve their immediate hunger.

The outreach had in attendance members of the disabled community, orphans, widows, the elderly, pregnant women, and vulnerable families.

The outreach is in alignment with the brand’s goal to feed two million consumers across various cities and communities in Nigeria, by collaborating closely with recognized NGOs to ensure that only the most vulnerable persons in the various cities and communities are invited and given a carton of Indomie and a fresh bowl of the nourishing tasty noodles.

The event was graced with the presence of notable dignitaries including the representative of the Commissioner for Women Affairs and Social Development in Ogun State, Mrs. Wonuola Kassim; the Ogun State Chapter Chairman of the Nigeria Labour Congress, Comrade Hammeed-Bello Aderinola; a representative of the Sector Commander of the Federal Road Safety Corps (FRSC), Superintendent Adeoye Adejoke Asake; the Chairman of the Ogun State Police Community Relations Committee (PCRC), Venerable (Dr.) Samson Kunle Popoola, Chairman of the Peace Initiative Network, Dr. Femi Sodipo , and Trace PRO, CDR. Babatunde Akinbiyi, amongst others.

Mrs. Wonuola Kassim in her keynote address, commended the efforts of Dufil Prima Foods Ltd, and acknowledged that this was not the company’s first CSR initiative as she recalled that it had embarked on a similar venture in 2020.

“This program cannot be more timely than a time like this, when to feed becomes very difficult for most people. This is the kind of gesture which would linger for ages in the hearts of the beneficiaries. The objective of the palliative distribution is to alleviate the hardship faced by the citizens due to the recent removal of fuel subsidy by the Federal Government”, she said.

Speaking in the same vein, Popoola of the PCRC said: “We believe in PCRC that food security and eradication of hunger will go a long way in reducing the level of criminality in our society. What we have seen today is a conscious effort on the part of the organisers to see to the eradication of poverty, eradication of hunger and to support the food security initiative of the Government”.

Other dignitaries present also expressed their gratitude for Indomie and the organisers of the event, the Human Rights and Grassroots Development Society. They commended their efforts for taking the right steps to ensure that families across the country are catered for in these challenging times.

Indomie Instant Noodles remains steadfast in its quest to provide satisfaction and put smiles on the faces of families across Nigeria.


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Defending the foundations for connectivity

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By Engr. Gbenga Adebayo

In 2001, when the first GSM call was made in Nigeria how many of us would have envisaged the digital world that we live in today? The pace of growth and the rate of adoption of telecoms solutions in Nigeria has been revolutionary. It is a globally acknowledged case study that we should be proud of and a clear demonstration of what can be achieved.

Almost all of us today are reliant on the network connectivity that it has enabled in different shapes and forms. From the simple need to communicate with loved ones, to the digital platforms that enable our access to and consumption of entertainment, financial products and other critical services. Our reliance on these systems is becoming more and more acute, whether it is citizens, governments, or corporations. System downtime is increasingly disruptive and offline manual redundancies are often in the advanced stages of being phased out. The pace of this transition is not slowing down. With the core infrastructure in place, innovation is driving the exponential growth of services that ride on it. From the fully adopted social media that has changed the way we interact, to the emerging Artificial Intelligence (AI) revolution.

While this innovation is enabling exciting new possibilities, there is a tendency to focus on those opportunities, to the detriment of the core infrastructure on which it rides. It is imperative that we retain a focus on the optimisation of that infrastructure and enable continued investment in its development. We have seen how the transition from 2G, through to 3G, 4G and 5G have each enabled the development of more and more sophisticated solutions.

The continued development of core infrastructure has to be sustainable, and over the last few months we have begun to see the challenges that the operators that provide it are facing. Both MTN and Airtel have declared significant foreign exchange (FX) losses in Nigeria, and the stress is not linked to them alone. The entire ecosystem is battling with a range of challenges that must be addressed. If we fail to do so, the downstream impact on innovation will be severe. Telecoms infrastructure requires a base level of investment to maintain its current capabilities, and significant additional investment to expand and grow. It is capital intensive and that capital has to be generated through sustainable business models.

At the heart of the challenge the industry faces is the issue of rising costs. Recent financial losses are directly linked to the cost of operating towers that rely on inputs like diesel, which have increased significantly as the Naira has depreciated. The provisions large telecom companies have had to make, and the consequent losses and impact on their reserves is a red flag. It tells us that business as usual is not sustainable. If we continue as we are, then those companies will struggle to continue to invest in and maintain existing services.

But those costs are not the only challenge. General cost inflation, multiple taxation, regular and damaging vandalisation of infrastructure and the costs associated with regulatory compliance all help contribute to the high cost of operations. We cannot continue to follow a path that asks those companies to simply accept those rising costs. It is no longer sustainable, and we have reached an inflection point.

This is a critical moment for the industry. How we approach and resolve it will define the future of Nigeria’s digital economy. If you want to be able to enjoy the benefits that digitisation brings. If we want the infrastructure that enables AI and helps us drive growth, then we must take action now.

Cost-reflective tariffs, like it or not, are simply non-negotiable. We have seen the impact of price controls in other segments of the economy, like power. If providers cannot operate sustainable business models, then they stop investing. When that happens, the existing infrastructure starts to crumble. For power, a consumer can choose to take ownership of the solution by buying a generator, or a solar panel. For fuel, the government can step in as the provider of last resort and manage a subsidy regime that mitigates the impact on the population. Those options are not available in the telecoms sector. There is no self-help solution.

We fully understand and appreciate the financial stress that Nigerians are experiencing today. The cost of living is the single most significant factor in most people’s daily lives. But those people are still able to enjoy the benefits that connectivity brings, at the price they paid before these challenges became so acute. Imagine a future in which the gains of the last twenty years are reversed. Nigeria, and Nigerians simply cannot afford it. The pain that we would feel under those circumstances would be exponentially worse.

We need to find a long-term, sustainable and manageable solution to this problem. Prices will need to rise, but action needs to be taken in a measured way, through sustainable conversations and partnership with the government. It is time to address this head on.

Engr. Gbenga Adebayo is the Chairman, Association of Licensed Telecoms Operators of Nigeria (ALTON)


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LCCI Urges FG to Simplify Trade Procedures to Boost Economy

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The Lagos Chamber of Commerce and Industry (LCCI) has said that the government needs to simplify and harmonize trade procedures and address bottlenecks in order to boost economic growth in the country.

President of LCCI, Mr. Gabriel Idahosa, gave the charge at a Quarterly media briefing on the State of the Economy yesterday in Lagos.

He said that the government has to create an atmosphere that promotes export growth and competitiveness, which is projected to boost export earnings, raise domestic revenue, improve citizens’ welfare, and increase business productivity.

“We recommend that reforms must include simplifying and harmonizing trade procedures as well as addressing bottlenecks such as port logistics, congestion, and transportation costs. This is expected to position the country as the commercial centre of the region and a springboard into regional value chains,” he stated.

On managing the persistent high inflation, the LCCI president said both monetary and fiscal authorities should focus on the factors driving the inflation rates by tackling the supply-side deficiencies instead of focusing too much attention on the demand-side management.

“We urge the Central Bank of Nigeria (CBN) to continue with its foreign exchange (forex) market reforms with intense discipline, as the high exchange rate against the naira is a major driver of the skyrocketing inflation rates.”

Idahosa acknowledged the improvement in the naira exchange rate in the last few days, moving towards the level of N1000 per dollar or lower.

“CBN needs to sustain its policy and regulatory reforms in the FX market, adopt policies that would attract more FX inflow into the economy as well as build market confidence in the performance of the FX market,” he added.

 


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