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Jumia Nigeria Flaunts Achievements in 2014

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The year 2014 has been a record breaking year for e-commerce and Jumia in Nigeria, and to end the year, the Jumia team released an infographic with facts, figures and records broken in 2014.

Since Jumia’s launch in 2012, the team has been committed to empowering Nigerians, building trust in online shopping and emerging as the online retailer of choice for Nigerians.

In 2014, in a move that further redefined the ecommerce industry in Nigeria, Jumia secured new rounds of investments in the initial sum of €120 million from MTN Group, Africa’s leading Telecommunications Company, a move that has been seen by many as the strongest alliance in Nigerian corporate circles.

This investment, among others made by existing shareholders, strengthened Jumia’s position as the leading online retailer in Africa. This saw the launch of the MTN ‘Be Better’ campaign.

“The Be Better campaign taps into the desire of Nigerians to live a better life for themselves and their families, looking at various facets of their lives. MTN therefore encourages Nigerians to enrich themselves with the power of information powered by the internet on their mobile devices. This way they can make better decisions, learn and do new things!” Bayo Adekanbi, CMO, MTN Nigeria.

Jumia and MTN also embarked on series of campaigns aimed at sensitizing their customers as to the amazing world of opportunities across both platforms.

The Jumia/MTN connectivity week, saw both brands storm the streets with an aim to bridge the gap between customers offline and the over 100,000 products available on Jumia as well as the amazing gadgets and services from MTN across Lagos, Ibadan and Ogun State.

To end what has been a remarkable year MTN launched the ‘Season of Surprises’ campaign, that had some lucky customers get amazing Jumia vouchers for their loved ones, talk about ending the year in style.

Speaking about the growth of Jumia in 2014, Nicolas Martin, Co-CEO Jumia Nigeria said; “This time last year, I said to all my staff that we will be 10 times bigger than what we currently are but interestingly, some of them found it really hard to believe. 2014 is over and guess what, we are over 10 times bigger. I am indeed not surprised, our customers have been all we have and we constantly work to provide them with service excellence making every trip to our store a shopping experience to remember”.

Jeremy Hodara, co-CEO of Africa Internet Group speaking about Jumia’s growth, MTN and other partners said; “We are very pleased to have been given this show of confidence, which acknowledges Jumia’s success. We consider this recognition of the huge potential of e-commerce in Africa and the strong momentum of Jumia across the continent.”

In 2012, Jumia started in a garage in Lagos, Nigeria.

Before long, the company had built up its own logistics infrastructure – a 90,000 square feet warehouse (largest of its kind in Western Africa) and its own fleet of drivers capable of delivering products all around 36 states in the country including the FCT.

In 2013, Jumia became the first African company to win an award at the World Online Retail Awards in Paris, where it was celebrated as the “Best New Retail Launch” of the year.

In 2014, with a commitment to its people and environment, Jumia was nominated at the same event for the ‘Best CSR initiative’ in partnership with the ‘1 Child, 1 Book’ initiative by the Tosin Jegede Foundation.

Bayo Adekanbi, CMO, MTN Nigeria added, “In 2014, we delved into several collaborations exploiting our synergy to best benefit of our customers. We look forward to doing even more in 2015 to further enrich our customers”.

Now, with operations in 10 countries, Jumia is the largest e-commerce company in Africa and has increased astronomically the amount of sales processed through its mobile and desktop applications in 2014, mobile responsible for 50% of that traffic.

With its marketplace platform for third-party merchants, Jumia is offering an entry point for many international and local brands/ SME’s who are looking to enter or grow their presence on the African continent.


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E-Business

Africa Shows ‘Moderate’ Level of Cybersecurity Preparedness

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Anew report finds that Africa has a ‘moderate level’ of readiness in terms of security culture. KnowBe4, a provider of security awareness training and simulated phishing platforms, released its 2024 Security Culture Report for Africa.

The report delves deeply into the complex interplay between security practices and employee behaviours within businesses.

The research, based on surveys conducted across hundreds of businesses globally, provides a five-year comparative view, showing important changes impacting the cybersecurity landscape.

Africa’s cybersecurity landscape in 2023 faced problems such as limited resources, inadequate cyber awareness, and economic restraints, according to the research; nevertheless, the continent’s cybersecurity preparation efforts are now improving.

According to the research, Kenya scored 76 points, Nigeria 75, and Ghana 74, are leading the way in cybersecurity preparation, demonstrating effective measures supported by their governments.

Furthermore, the report claims Ghana’s strong improvement in cybersecurity, as indicated by its rise in the Global Cybersecurity Index, indicates Africa’s dedication to cybersecurity preparedness.

The security culture score is a global metric used to assess businesses’ security approaches, according to Javvad Malik, Lead Security Awareness Advocate at KnowBe4.

Malik notes: “This score reflects how much importance different entities worldwide place on cybersecurity within their organisational culture.”

Anna Collard, SVP of content strategy and evangelist for KnowBe4 Africa, says: “This demonstrates the importance of strengthening cybersecurity readiness, given the critical development requirements.

“In its section on Africa, the report reveals that organisations evaluated across 20 African countries exhibit an average security culture score of 72, consistent with the previous year. This shows a moderate level of readiness in security culture.”

According to KnowBe4, there are notable differences among industries and countries, underlining the importance of tailored efforts to improve cybersecurity resilience.

“The banking sector in Kenya is a standout performer, boasting an impressive average score of 83, attributed to its steadfast commitment to maintaining mature security cultures supported by robust security operations,” says Collard.

“However, industries such as public services, construction, education, and hospitality show lower security culture scores. This shows the importance of developing specific approaches to enhance cybersecurity awareness and practices in these sectors.”

Malik adds: “In today’s interconnected world, where a mobile device in a remote area can access sensitive accounts, working in isolation on security is no longer effective.”

He continues: “Collaboration between governments and regulators is essential, not just for creating laws, but also for demonstrating practical ways to strengthen security culture. Organisations need to prioritise the human element of cybersecurity by focusing on continuous awareness and training efforts rather than relying solely on technological solutions.”


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Konga and Starlink Partnership: A Blessing for Nigeria – Dr. A U Babatunde

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In recent years, partnerships between e-commerce platforms and tech companies have been instrumental in driving innovation and progress in various sectors. One such partnership that has garnered significant attention is the collaboration between Konga, Nigeria’s composite e-commerce group, and Starlink, the satellite internet service provided by SpaceX.

This groundbreaking partnership is poised to revolutionize internet accessibility in the country, bringing about a myriad of benefits for businesses, individuals, and the nation as a whole. For example, educational institutions, business and houses can access internet services anywhere in the country with their enterprise kit.

One of the biggest obstacles to widespread internet adoption in Nigeria has been the country’s vast and diverse geography, which has made it difficult and costly to establish traditional terrestrial infrastructure. Starlink’s satellite-based internet service offers a game-changing solution by beaming high-speed internet directly from space, effectively bypassing the need for extensive ground-based infrastructure. Partnering with Konga has made it easier than ever for Nigerians to access this cutting-edge technology. Those living in remote or underserved areas can now enjoy seamless internet connectivity, eliminating the digital divide that has long plagued the nation.

I am very excited about this partnership because it shows that American companies still have confidence in companies like Konga and in the Nigerian economy. Konga, the exclusive shop in shop ecommerce partner for Apple, Samsung, L’Oreal, and many more has continued to boost the domestic economy with the inflow of foreign direct investments from these global brands with the potential to catalyse economic growth. With this, a lot more deals, I hope, will flow in to ensure a robust and productive market for consumers.

According to a report by the World Bank, a 10% increase in broadband penetration can lead to a 1.38% increase in GDP growth in developing countries. This partnership between Konga and Starlink can open up new opportunities for entrepreneurs, enabling them scale their operations and compete on a level playing field with their international counterparts.

Furthermore, reliable internet access can facilitate academic research and collaboration. This would encourage innovation domestically and allow Nigerian academics and institutions to participate in the global knowledge economy. So, integrating ICT into education will improve learning outcomes, promote digital literacy, and enhance teacher training. By bridging the digital divide, Konga, through Starlink, empowers Nigerian students and educators, equipping them with the skills and knowledge required to thrive in the 21st century.

Beyond the economic and educational benefits, the Konga-Starlink partnership has the tendency to foster social inclusion and empower communities across Nigeria. With access to high-speed internet, individuals can stay connected with loved ones, access online services, and participate in the digital economy, regardless of location. By bringing affordable and reliable internet to areas with limited access, the Konga-Starlink partnership can help bridge the digital divide and ensure that no Nigerian is left behind in the digital revolution.

The healthcare industry in Nigeria stands to benefit greatly from the collaboration between Konga and Starlink. In places where access to specialized medical treatment is limited, healthcare practitioners can use telemedicine systems to facilitate remote consultations, diagnosis, and even surgery, provided they have dependable internet connectivity. In underserved areas especially, telemedicine has promise for increasing access to healthcare services, cutting costs, and improving care quality.

The partnership between Konga and Starlink represents a significant step forward in bridging the digital divide in Nigeria. By leveraging SpaceX’s innovative satellite-based internet service and offering it at an affordable price point, this collaboration has the potential to transform various sectors. As Nigeria continues to embrace the opportunities this partnership presents, the future looks promising for technological advancement, societal development, and global competitiveness.


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Flexify Solutions Launches CyberAgric App to Revolutionize Agricultural Sector in Nigeria

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Flexify Solutions, a leading tech-based firm in Oyo State, has introduced “CyberAgric,” an innovative solution designed to drive food production in Nigeria.

Flexify Solutions Launches CyberAgric App to Revolutionize Agricultural Sector in Nigeria

This is in recognition of the crucial role of modern agricultural practices in ensuring food security.

Food security is a top priority for every nation, and Nigeria is no exception.

CyberAgric is a cutting-edge mobile application that leverages artificial intelligence (AI) to support Nigerian farmers, particularly those involved in cash crop cultivation such as cassava and maize.

The app’s groundbreaking features include early disease detection, with the capability to identify diseases like Cassava Brown Streak Disease (CBSD) in cassava leaves within the first two weeks of infection.

By utilizing smartphone cameras, farmers can capture images of their crops and receive real-time analysis and recommendations, empowering them to take proactive measures to protect their crops and ensure optimal yields.

Moreover, CyberAgric is designed to function offline, ensuring accessibility for farmers in remote areas with limited internet connectivity.

Speaking on the significance of CyberAgric, Johnson Oyeniyi, CEO of Flexify Solutions, emphasized the app’s accessibility and educational value. “Our goal with CyberAgric is to ensure that every Nigerian farmer, regardless of their location or internet access, can benefit from advanced agricultural technology,” said Oyeniyi.

“Beyond disease detection, the app serves as an educational platform, providing farmers with the latest agricultural best practices and expert resources.”

Flexify Solutions collaborated closely with Cybermate Technologies to tailor CyberAgric to the specific needs of Nigerian farmers.

The app initially focuses on cassava and maize cultivation, addressing the critical challenges faced by farmers in these sectors.

Through advanced AI-driven disease detection capabilities, CyberAgric aims to mitigate the impact of crop diseases and enhance food security in Nigeria.

Flexify Solutions Ltd is a global company specializing in disruptive digital solutions. With a strong focus on innovation, Flexify Solutions excels in crafting AI solutions optimized for mobile platforms and driving transformative change across industries.

With a proven track record in mobile app development, Flexify Solutions seamlessly integrates cutting-edge AI technologies to create intelligent solutions that resonate with users and drive success.

 


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