E-Business
Facebook Records 2m Active Advertisers, Mostly Small Businesses

Facebook Inc said that its active advertisers rose to 2 million, a 33 percent increase from the 1.5 million it had in July 2014. The vast majority of the advertisers, defined as those that have placed an ad on the social media platform in the last 30 days, represent small- and medium-sized business owners.
“Small business owners are really hard to reach and they are not tech savvy usually,” Facebook’s chief operating officer, Sheryl Sandberg, said in an interview.
She added that 30 million small business owners have Facebook pages.
Facebook also launched a mobile app for advertisers to use to manage their campaigns.
Of Facebook’s newly acquired advertisers in the 2014 fourth quarter, 80 percent started by paying for a promoted post.
Facebook does not break out the actual number of small business advertisers versus big brands, but they tend to spend on average $5 to $50 a day. That compares to the millions spent annually by big companies.
Sandberg said that the fastest areas of growth of small business advertising are in regions of Europe-Middle East-Africa and Asia Pacific.
Getting more advertisers onto its platform is critical for Facebook as it tries to increase global share. Facebook’s fourth-quarter revenue grew 49 percent to $3.85 billion from the same period a year ago, with mobile accounting for 69 percent of advertising revenue.
Google is the worldwide leader in digital advertising market share, at 31.1 percent, according to estimates from research firm eMarketer. But Google’s slice has shrunk slightly, down from 33.6 percent in 2013.
Facebook, on the other hand, increased its share to 7.8 percent in 2014 from 5.8 percent in 2013, according to eMarketer.
It is unknown how many advertisers Google currently has. In 2007, it said it was used by 1 million advertisers.
Padraig Bracken, marketing manager at Y-Volution, a Dublin-based toy company that makes scooters for kids, said he plans to spend 60 percent of his digital marketing budget with Facebook this year.
“Facebook is pushing a lot harder than Google,” he said. “Google search is the king but it’s getting more expensive.”
Kay Martinovic, who owns Kay’s Designer Consignment in Ormond Beach, Florida, said that it is so easy to target potential customers that she trimmed her spend with the platform to $4,200 in 2014 from $9,000 in 2013.
E-Business
Offset Communications Slams N50m Suit against Qore Technologies for Alleged Copyright Infringement

Offset Communications Advisory Ltd has dragged Qore Technologies Ltd before a Federal High Court in Lagos, demanding the sum of N50 million as damages for the alleged infringement of its copyright.

Pic credit….https://copyrightalliance.org
Offset, in the suit marked: FHC/L/CS/1994/2025, is claiming that Qore used content from a proposal it submitted in December 2022, without formal engagement, attribution, or a licensing agreement.
“The Defendant’s execution of the content of the proposal submitted to it by the Plaintiff without any formal engagement, attribution or a licensing arrangement… amounts to an infringement of the Plaintiff’s copyright,” Offset stated in its writ of summon.
The suit filed on September 29, 2025, by Jimoh Bamigbola and Omobolaji Idris, on behalf of the plaintiff has Qore as sole defendant.
Plaintiff, a Lagos-based communications firm, in its statement of claim said it a had previously worked with Qore on Public Relations (PR) projects and was later asked to prepare a communications strategy for the company, adding that the said proposal contained ideas on employee engagement, branding, and stakeholder management.
Offset however, alleged that Qore implemented elements of the proposal, including internal communication initiatives and branding concepts, without payment or agreement.
“The Defendant executed and integrated the propositions into its Public Relations and Communication Strategy without any formal engagement… with the Plaintiff,” the statement of claim read.
The plaintiff said it discovered the alleged infringement in April 2025 and subsequently notified the defendant, but efforts to resolve the dispute failed.
It is seeking, among other reliefs, a declaration that the defendant’s actions amount to copyright infringement, N50 million in general damages, N5 million in litigation costs, 29 percent post-judgment interest, and “an order of perpetual injunction, restraining the Defendant… from further infringing on the Plaintiff’s copyright.”
Qore Technologies, however, denied the allegations in its statement of defence, arguing that the plaintiff was only engaged for limited Public Relations support services on a project basis and was paid for those services.
“The Plaintiff merely provided routine and secondary Public Relations support services… for which the Plaintiff was remunerated,” the defendant stated.
Qore further argued that the ideas referenced by the plaintiff are not protected under copyright law.
“The alleged ‘ideas’… consist of generic corporate communication practices widely used by companies… and cannot constitute original copyrightable works under Nigerian law,” it said.
The company also maintained that no binding agreement existed regarding the proposal and that its branding and communication strategies were developed internally and by its consultants.
In addition, Qore challenged the competence of the suit, stating that “the Statement of Claim discloses no reasonable cause of action” and that the court lacks jurisdiction to entertain the matter.
The defendant also filed a counterclaim, seeking N6.35 million as reimbursement for legal fees incurred in defending the suit, as well as N2 million in costs.
At the hearing on March 23, 2026, counsel to the parties identified their processes, and the court adjourned the matter to June 22, 2026, for further proceedings.
The case is expected to test the boundaries of copyright protection in Nigeria’s Communications and Public Relations industry, particularly regarding the ownership of proposals and business ideas.
E-Business
NDPC Investigates Remita, Others over Alleged Data Breaches

Nigeria Data Protection Commission (NDPC) said it is carrying out an investigation into alleged data breaches involving Remita Payment Services Ltd., Sterling Bank and other entities.

A statement on Sunday issued by Babatunde Bamigboye, head, Legal, Enforcement & Regulations, NDPC, said in line with the Commission’s procedure, Notice of Investigation was duly served on the 1st of April, 2026.
Bamigboye said relevant parties and individuals have been providing information for the purpose of addressing the incident.
“The aim of the investigation is to ensure that data subjects are protected with appropriate technical and organisational measures.
“The investigation by NDPC covers, among others, the types of personal data involved, the nature and scope of the alleged breach, the risk to data subjects and the mitigation measures carried out where a breach is confirmed,” he explained.
Vincent Olatunji, Commission’s National Commissioner/CEO, has directed that organisations that employ digital payment systems without putting in place appropriate technical and organisational measures as mandated under the Nigeria Data Protection Act, 2023 (NDP Act), will also be examined as part of a wider effort to ensure the integrity of the ecosystem.
E-Business
Nigeria Mulls National Cybersecurity Council

Federal Government has unveiled plans to establish a National Cybersecurity Coordination Council, signaling a shift toward a more unified, intelligence-driven approach to defending the country’s rapidly expanding digital economy.

Conceived as a non-statutory, multi-stakeholder body, the proposed Council will enhance coordination, enable trusted information sharing, and guide government strategy on cybersecurity, risk management, and national response amid increasingly complex cyber threats.
The initiative, championed by Bosun Tijani, minister of communications, innovation and digital economy, is designed to bring together government institutions, private sector players and technical experts into a single collaborative platform to strengthen the country’s cyber resilience.
Tijani noted that this initiative comes in response to a wave of recent cyber incidents that have disrupted operations across key private institutions and public sector.
In recent times, Nigeria’s financial system has faced mounting cyber pressure, reflecting global trends as cybercrime is projected to cost the world over $10.5 trillion annually, according to Cybersecurity Ventures.
Analysts say these attacks are increasingly coordinated and sophisticated, prompting the government to recognise that fragmented, institution-specific approaches can no longer manage systemic cyber risks effectively.
Under the new framework, the government aims to promote a “collective defence” model, an approach widely adopted in advanced digital economies where threat intelligence is shared in real time across institutions.
The Council is expected to include chief information security officers, cybersecurity associations, the Nigerian Computer Society, global technology providers, researchers, law enforcement agencies and civil society groups, ensuring a broad-based and technically grounded response architecture.
Key priorities will include developing national threat intelligence-sharing systems, harmonised cyber defence protocols, and coordinated incident response, while strengthening capacity to close Nigeria’s cybersecurity talent gap.
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