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Digital Marketing Now Become Critical to Businesses- Asehinde

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Tobi Asehinde, Tobi Asehinde, founder of Vibe Web Solutions Limited
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Digital Marketing is a system that businesses cannot ignore any more, said Mr. Tobi Asehinde, Tobi Asehinde, founder of Vibe Web Solutions Limited.

Asehinde told Nigeria CommunicationsWeek that digital market is structured system applicable in any business or industry.

He advised that most companies in dire need of growing their customer base and revenue should try the potentials of digital marketing.

The Vibe Web Solutions Boss said, “It’s a structured system that you can apply to any business, in any industry. It doesn’t matter what you sell, how or to whom. If done correctly, you will achieve results. You will acquire more customers, retain more customers and generate more revenue.  A pretty valuable and the most revenue-adding skill one can have.

“If you can’t describe your digital marketing strategy as a system, you don’t know what you’re doing. But I want to teach you the system that will help you boost revenue online, win and retain more customers”.

On what the system implies, he said, “There’s no secret here, I’ve written about it a hundred times.

“Build a high converting website and do everything to drive quality traffic to your site then ensure the site visitors are converted to leads or customers. It does not stop there. Implement strategies that would drive returning customers and referrals.”

“Look, it’s one thing to say you have to “drive traffic to your website” or “convert the site visitors to customers”, it’s another thing to actually achieve it. 90% of digital marketing success depends on the system – strategy, implementation, testing and optimising. You can implement all the strategy you want, but if your system is wrong, it won’t work”.

Asehinde added that the best way to learn the system is from digital marketing experts that are active in the digital marketing industry which means, “you learn up-to-date with a high level of authority from experts that know what they are talking about. This would save you a tremendous amount of trial and error, time and money”.

He disclosed that the Company has scheduled June 19th as a digital marketing acceleration live event at Protea Hotel Westwood, Ikoyi.

“Half of the spots are already gone. It’s just a few weeks until it kicks off. If you want to build a digital marketing system that boost online revenue for your company, click here now to get a ticket.

“We only do it once a year. You miss it, no more chances this year. Do not miss out on the early bird discount to attend this event, the ticket price will go up April 30th 2015. Also, tickets are running out fast. Secure your sit today – click here now to get a ticket.

“The Return on Investment (ROI) of this program is going to be amazing. But you do not have to take our word for it – Click here now to read what our past attendees of our training events have said,” Asehinde noted.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Business

Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

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Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.

GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.

In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.

Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.

The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).

GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.


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Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

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At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”

Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.

A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.

Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”

Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.

“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”


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Galaxy Backbone Tops FG’s Website Performance Ranking

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Galaxy Backbone Limited (GBB) has been ranked first overall in the 2025 Federal Government Website Performance Scorecard.

Galaxy Backbone Tops FG's Website Performance Ranking

This is a landmark achievement for Nigeria’s digital economy.

The ranking, conducted by the Bureau of Public Service Reforms (BPSR), is the definitive benchmark for digital excellence and transparency across all Ministries, Departments, and Agencies (MDAs).

Professor Ibrahim Adepoju Adeyanju, managing director and CEO of Galaxy Backbone, received the award during a ceremony in Abuja.

He described the feat as a validation of the agency’s“Nigeria First”data sovereignty strategy and its relentless pursuit of service excellence.

This recognition comes as the Federal Government intensifies its push to achieve a fully paperless civil service by December 31, 2025.

GBB has been the primary architect of this transition through its 1Gov Enterprise Content Management (ECM) platform, which now hosts the operations of almost all federal MDAs.

The award adds to a growing list of accolades for Galaxy Backbone in 2025, following its recent win of the “International Standard Excellence Award for Best IT Service Provider.”

As the central hub for government shared services, GBB’s performance serves as a blueprint for other agencies currently undergoing digital transformation.

With its expanded fiber-optic backbone now covering over 13 states and its secure cloud solutions, Galaxy Backbone remains the cornerstone of Nigeria’s vision to become a leading digital nation by the end of the decade.

 


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