Telecom
Ericsson, EY Study Maps Successful Mobile Operator Strategies

Ericsson and EY collaborate to identify three distinct strategies adopted by successful mobile operators, dubbed Frontrunners.
Successful operators share a common focus on network performance and customer experience; differentiation, innovation and technology approaches vary by strategy
Frontrunner revenues grew at 9.6 percent CAGR, their competitors at 2.7%, while average in markets with no Frontrunners is -1.4% (2010-2014).
With traditional revenues under pressure and mobile data use soaring, operators have been forced to evolve both their networks and their business models. Some have been more successful than others.
A study from Ericsson, in collaboration with Ernst and Young, has identified and classified these operators as Frontrunners.
Between 2010 and 2014, Frontrunners enjoyed a 9.6% CAGR while competitors in their markets achieved only 2.7%.
In undertaking this research, the results of which are launched today, Ericsson has identified three distinct strategies adopted by Frontrunners. Significantly, what is good for the end user is also good for the operator.
Frontrunner strategies include:
Quality-Led Progression: These Frontrunners differentiate through high-performing networks and high brand preference
Market-Led Adaptation: Includes Frontrunners that differentiate through quick adaptation to market conditions
Offering-Led Transformation: Refers to Frontrunners that differentiate by being first to market with uniquely designed offerings
The study also revealed a number of ways in which Frontrunners are similar including their views on connectivity and services as differentiators rather than commodities, and their focus on innovating new revenue streams rather than maximizing old ones.
Frontrunners display greater interaction between marketing and technical roles, rather than the traditional silos, and they leverage network performance by either utilizing superior network performance as a differentiator or by improving network performance to meet customer expectations.
Speaking on the development, Martin Sebelius, executive director of Nordic Advisory, EY, said: “We clearly see that despite their different strategies, frontrunner operators share a common commitment to network quality. Not surprisingly, Frontrunners constantly seek new ways of challenging industry conventions to make connectivity more relevant to people, business and society.”
Also, Stéphane Téral, research director, Mobile Infrastructure and Carrier Economics, Infonetics Research, now part of IHS Inc., said: “This is a well-reasoned study that helps operators in different markets answer the universal question of where to invest and generate returns. Operators are trying to keep up with the growth in data traffic while facing significant economic conditions, including flat-to-declining revenue in often saturated markets. As it provides a nuanced view drawing on a global scope, this study is exactly what is needed for operators to thrive in any market condition.
“In addition, mobile consumers are very savvy today and understanding what makes operators tick can help them make better decisions as to where to lock in their subscriptions — I think this study could be as interesting to consumers as it is to operators” .
On his part, Patrik Cerwall, head of Radio Strategic and Tactical Marketing, Ericsson, said: “We wanted to understand what makes operators successful in order to be the best partner to our customers. It may sound self-serving, but Frontrunners focus on growth, both enhancing the core business while at the same time exploring new markets and capabilities to secure future revenues, such as IoT (Internet of Things) and vertical solutions.
“The journey toward 5G in 2020 will be marked by both new technology advances and new business models, but that transformation really started with the shift from voice to data-driven networking. The operators who are managing that transition successfully may provide the blueprint for success in 5G,” Cerwall said.
Understanding these strategies can help more operators become Frontrunners. This may have a beneficial effect for all operators, as it appears that the presence of a Frontrunner in any given market benefits all operators in that market: peers of operators in markets with Frontrunners are growing at 2.7 percent while markets without Frontrunners have negative growth of 1.4 percent.
In 2013, most of the 12 identified Frontrunners were associated with the Quality-led strategy, leveraging their size and assets to deliver superior quality, and thereby achieve profitable growth. Market-led operators were in the minority and Offering-led operators had not yet joined the Frontrunner ranks.
In 2014, the number of Frontrunners increased to around 20 and included Offering-led operators. By 2015, it is projected that there will be 30 or more Frontrunners, with distribution between strategies starting to even out.
It is important to recognize that Frontrunners are not necessary market share leaders in their respective regions. In fact, in 2013, most Frontrunners were #3 by market position.
By 2015, it is projected that this, too, will even out with Frontrunners having representation across the top three market share positions.
Telecom
Nigeria, Ghana Trigger Stunning 45 Percent Surge in MTN Dividends

MTN Group delivered impressive financial and operational achievements for 2025, boosted by strong performances in MTN Nigeria and MTN Ghana, as well as solid earnings from MTN South Africa.

The three core markets of Africa’s largest mobile provider enhanced profitability, free cash flow, and shareholder dividends by 45%.
IT Web Africa reported that Ralph Mupita, group CEO and president, MTN, highlighted that the telecoms giant’s robust commercial momentum across key markets capped the final year of its Ambition 2025 strategy, while laying the foundation for a new long-term growth phase under Ambition 2030.
“The Group’s overall performance in 2025 was excellent. In the final year of our Ambition 2025 strategy, we were proud to have exceeded the 300 million customers milestone,” he said.
MTN revealed that it now serves more than 307 million voice subscribers, 172 million data users, and 70 million Mobile Money customers across 16 African markets, reflecting the continent’s growing demand for digital connectivity and financial services.
The operator credited its results to disciplined commercial execution and sustained investment in network infrastructure, with R38 billion spent during the year to expand capacity, improve coverage and enhance service quality.
The group reported that data traffic surged 27%, while average monthly data consumption per user climbed to 12.5GB, up from 10.8GB a year earlier, reflecting Africa’s fast-growing appetite for digital services.
Financially, the performance was driven by MTN’s largest markets.
In constant currency terms, MTN Nigeria grew service revenue by 54.9%, while MTN Ghana increased service revenue by 35.9%.
Meanwhile, MTN South Africa recorded 2% growth, demonstrating operational resilience in one of the continent’s most mature and competitive telecom markets.
MTN Group service revenue rose nearly a quarter to R218 billion, while earnings before interest, tax, depreciation and amortisation climbed to R98.5 billion, supported by R3.6 billion in expense efficiencies.
Mupita stressed that the strong results translated into robust free cash flow and improved return generation, allowing the board to declare a dividend of 500 cents per share, up from 345 cents the previous year.
“This comfortably exceeds the minimum dividend of 370 cents we had previously guided,” he said.
The group also announced a R6 billion share buyback programme as part of an enhanced shareholder remuneration framework aimed at delivering stronger long-term returns.
Alongside its results, MTN unveiled Ambition 2030, a strategy centred on three platforms, connectivity, fintech and digital infrastructure, as it seeks to capture the next wave of growth driven by data adoption and financial inclusion across Africa.
“We are hugely excited about Africa’s potential. We are well positioned to leverage our scale, footprint and brand leadership to capture the significant structural growth opportunities identified,” said Mupita.
Source: IT Web Africa
Telecom
ATCIS Urges FG to Ensure Safety of Consumers Data

Association of Telephone, Cable TV, and Internet Subscribers of Nigeria (ATCIS) non-profit consumer rights group dedicated to protecting the rights, interests, and welfare of telecommunications subscribers, has urged the Federal Government to ensure safety of telecom consumers’ data hosted by government agencies.

Dr Sina Bilesanmi, president of the body stated this World Consumers Day in Lagos.
He alleged that said subscribers” data are being jeopardised by some of its agencies.
Bilesanmi urged government to ensure that every subscriber in Nigeria can use digital service without fear of physical, financial, or data-related harm.
The ACTIS president said safety in the telecommunication sector extends beyond physical hardware to include data privacy and protection from cyber fraud.
“We call for stricter enforcement by the Standard organization of Nigeria (SON) to eliminate substandard mobile devices and Cable Tv equipment that pose fire or electric hazards.
“We also want safe services from telecoms that are transparent – free from hidden charges and misleading advertisements”, he said.
He urged subscribers to utilize platforms like ACTIS as well as NCC and even FCCPC web portal when they encounter service failures.
He also tasked FG on hosting Nigerian Data Privacy in the country.
He said: “We ask for more robust surveillance and swifter penalties for entities that violate consumer safety standards. We admonish the subscribers to be aware and speak out, a vigilant consumer is a protected consumer.”
Telecom
New Horizons Nigeria Commissions ICT Centre @Adeleke University to Boost Tech Skills

In a major boost to technology education and digital innovation in Nigeria, New Horizons Systems Solutions Limited, a subsidiary of the US-based global ICT training organization, New Horizons Worldwide, has commissioned a state-of-the-art ICT facility at Adeleke University, Ede, Osun State.

New Horizons Nigeria
The facility, named the Elder (Dr.) I.C. Egbuta ICT Centre, was constructed and donated to the university by New Horizons Nigeria as part of its commitment to equipping Nigerian universities with modern infrastructure capable of preparing students for global competitiveness in the digital economy.
The commissioning ceremony which held on Tuesday March 3rd, 2026 drew dignitaries from the university community, industry, and academia.
The event began on a vibrant note as cultural dancers from the university’s Theatre Arts Department entertained arriving guests with lively traditional performances.
The new ICT center represents another milestone in the long-standing partnership between New Horizons and Adeleke University, a collaboration that has spanned more than a decade.
Through the partnership, the institution has delivered project-based and certification-based ICT training programs, producing thousands of students with globally recognized digital skills and professional certifications across diverse technology disciplines.
Also, the Elder (Dr.) I.C. Egbuta ICT Centre features four fully equipped ICT studios with high-end computer systems, full air-conditioning, and seating capacity for over 750 users. The facility also includes modern conveniences intended to enhance digital learning and professional certification training.
The building was officially commissioned by Chief (Mrs) Modupe Adeleke Sanni, who represented the Chairman of the University Council, Chief Adedeji Adeleke.
In her remarks, she commended New Horizons Nigeria for its sustained investment in the university and reaffirmed the council’s commitment to strengthening the partnership in the years ahead.
Also speaking at the event was the Vice Chancellor of Adeleke University, Professor Solomon A. Adebola, who praised the organization for its consistent contributions to the technological advancement of the institution and the empowerment of Nigerian youths through practical digital training.
Furthermore, the Managing Director and Chief Executive Officer of New Horizons Nigeria, Mr. Tim Akano expressed appreciation to the university’s leadership and governing council for their support and enduring collaboration.
He reiterated the organization’s vision of equipping Nigerian universities with facilities and training that will enable students to compete effectively in the global technology ecosystem.
Mr. Akano further noted that New Horizons remains committed to driving innovation within Nigerian universities, with the long-term goal of enabling institutions like Adeleke University to generate research-driven technological solutions capable of attracting patent rights and global recognition.
New Horizons Nigeria, widely recognized as Africa’s largest ICT training organization, continues to strengthen its footprint in Nigeria’s digital education sector. In 2025, the institution received the prestigious Best ICT Training Company award from CompTIA in South Africa.
This further reinforce its leadership position within the continent’s technology training ecosystem. Also, as a franchise of New Horizons International, which operates in over 90 countries across six continents, the organization has consistently aligned with global best practices while addressing local capacity gaps. The organization currently provides ICT training services to more than 30 universities and nearly 200 high schools nationwide.
The center would be used for the training of high-end technical courses like Cyber Security, Web Development, Artificial intelligence, Full Stack, Graphics and CompTIA courses like Hardware, Network and Security Plus.
New Horizons have won about 350 national and international awards in the last 20 years of its operation and it trains over 100,000 students yearly across 27 universities and 150 secondary schools, as well as corporate organizations, government agencies and retail offices.
Students trained by New Horizons Nigeria are always well-sought after in the labour market after graduation and the certificate they obtain are recognized in all the 90 countries where New Horizons have offices.
In conclusion, the ceremony ended with an energetic cultural performance by the university’s theatre group from the Theatre Arts Department, which drew enthusiastic applause from the audience.
The commissioning of the Elder (Dr.) I.C. Egbuta ICT Centre further strengthens the collaboration between New Horizons and Adeleke University and is expected to deepen efforts toward producing highly skilled ICT professionals and innovators capable of contributing to Nigeria’s growing digital economy.
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