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Ovum Says Sub-$100 Smartphones will Generate 40% Unit Sales by 2020

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According to a new forecast* by the independent telecoms analyst firm Ovum, total handset sales are expected to grow from 1.88 billion to 2.16 billion units between 2014 and 2020, at a compound annual growth (CAGR) rate of 2.4 per cent.

Smartphones will comprise 95% of global handset sales by 2020, up from 65% in 2014, and will first exceed 2 billion unit sales in 2020.

Android and iOS devices will continue to lead the market with 80% and 14% smartphone volume market share respectively in 2020, almost identical to 2014.

Handsets based on Microsoft’s Windows Phone OS will capture most of the remaining market with a 4.2% market share in 2020, equivalent to 86 million unit sales.

Africa and the Middle East and Latin America will lead the smartphone market in terms of growth over the next six years with a CAGR of 17% and 11% respectively, reaching a combined 576 million units sales by 2020, up from 254 million in 2014.

In Asia Pacific, the Chinese market is reaching saturation with an expected CAGR of only 4.1% in the next six years, versus 19.7% for India and 16.3% for Indonesia. North America and Western Europe will be trailing behind with a CAGR of only 2% in the next six years.

Ronan de Renesse, lead analyst in Ovum’s Consumer Technology practice, commented: “Smartphones are leading the path to digital transformation and therefore have yet to unlock massive opportunities in many markets. The fact that almost all handsets to be sold in 2020 will be smartphones will lead to great socioeconomic achievements across the world in the next five years.”    

Most of the growth in the smartphone market will come from the sale of sub-$100 devices in developing as well as developed countries. This price tier will represent more than 40% of global smartphone sales by 2020, up from 13% in 2014.

Ovum’s global study of handset prices revealed a steep decline in smartphone prices: between 4Q13 and 4Q14, the median price of prepaid and SIM-free smartphones (representing 56% of all operator offers worldwide) decreased 28%, from US$360 to US$258.

This decline is largely attributed to a structural shift toward lower-end smartphone models rather than price decreases in particular segments.

With 40+ manufacturers recorded via this study, the low-end smartphone segment is also the most diverse and competitive.

“The entire device value chain is bending backwards to manufacture and distribute cheap smartphones at an acceptable level of quality. The benefits of transitioning a feature phone user to a smartphone are significant for operators and for digital service providers like Facebook and Google, to the point of becoming a strategic imperative,” concludes de Renesse.

 


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Airtel Africa Records Loss as Revenue Falls on Naira Devaluation

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Airtel Africa Plc released its full-year financial statement for the year ending March 31, 2024. The company posted a loss after tax of $89 million during the fiscal year, a significant decline from the $750 million profit after tax recorded in the previous fiscal year.

The company’s financial performance was mainly hit by the Naira’s instability over the fiscal year. As Airtel recorded FX losses of $770 million due to the devaluation of the Naira from N463/$ as of June 2023 to N1303/$ as of March 2024. The Naira devaluation also affected the company’s revenue baseline.

In reported currency, the USD, Airtel Africa posted a revenue of $4.98 billion in FY ‘23/24, representing a 5.3% decline from the $5.26 billion posted in FY ‘22/23. However, in constant currency, Airtel’s revenue grew by 20.9% over the course of the fiscal year.

However, Airtel Nigeria posted a revenue of $1.50 billion during the fiscal year, representing a 29.4% decline from the $2.13 billion revenue posted in FY ‘22/23. More so, in Naira terms, the group’s revenue appreciated by 25.8%.

Airtel Nigeria posted $711 million and $654 million in voice and data revenue respectively. Airtel customer base in Nigeria also increased to 50.9 million, representing a 5.3% growth from the 48.9 million customers posted in the previous fiscal year.

During the year, the group’s voice revenue constituted the bulk of its total revenue with $2.18 billion. Data revenue constituted $1.73 billion of its revenue.

In constant currency terms, Airtel Africa’s mobile services revenue experienced a significant increase of 19.4%. This growth was primarily driven by an 11.9% increase in voice revenue and a 29.2% growth in data revenues, as the group’s 4G customers increased by 42.3% during the fiscal year.

Airtel’s mobile money, SmartcashPSB recorded a 20.7% growth in customers as well as a 21.1% growth in revenue, hitting 38 million customers and $837 million.

Despite inflationary headwinds and currency devaluation across the group’s operational markets, Airtel Africa displayed resilience in its financial performance as it generated a net cash of $2.26 billion from its operations during the fiscal year.

Also, in terms of constant currency, Airtel maintained a double-digit growth across its revenue, pre-tax profit, EBITDA, and operating profit profiles.

Commenting on the results, Olusegun Ogunsanya, the group’s CEO, said: “This strong revenue performance is a reflection not only of the opportunity that is inherent across our markets, but also the resilience of our affordable offerings despite the inflationary pressure many of our customers have experienced.

“Furthermore, our rigorous approach to de-risking our balance sheet and our capital allocation priorities has materially reduced the risks that the currency devaluation has had on our business. Key initiatives include the reduction of US dollar debt across the business and the accumulation of cash at the [holding company] level to fully cover the outstanding debt due. We will continue to focus on reducing our exposure to currency volatility. At the beginning of March, we launched our first buyback programme reflecting the strength of our financial position.”

Airtel declared a 3.57 cents final dividend, a rise of 9.2% on-year from 3.27 cents. Its total dividend amounted to 5.95 cents, also up 9.2%, from 5.45 cents.

The CEO added: “The growth opportunity that exists across our markets remains compelling, and we are well positioned to deliver against this opportunity. We will continue to focus on margin improvement from the recent level as we progress through the year.”

 


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Google’s Hustle Academy Re-launches with AI Focus to Empower African SMBs

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Google has announced the opening of applications for the 2024 cohort of its Hustle Academy, a program dedicated to accelerating the growth of small and medium-sized businesses (SMBs) in Sub-Saharan Africa. This year, the program introduces a significant upgrade: business-focused AI training integrated directly into the curriculum.

SMBs are the backbone of Africa’s economy, yet many face challenges accessing funding and developing the essential skills needed to grow their businesses. According to the International Finance Corporation (IFC), 40% of formal SMBs in developing countries have an unmet funding need of $5.2 trillion annually.

The Hustle Academy aims to address this gap by providing comprehensive business education, mentorship, and networking opportunities. Since its launch in 2022, over 10,000 businesses have benefited from the program. Participants who received grants nearly doubled their success rate in accessing new funding sources beyond friends and family, increasing from 11% to 20%. The program has also spurred job creation, with an average of 4 new jobs for every 10 businesses that graduated.

Kristy Grant, Head of B2B Marketing, SSA commented, “Artificial intelligence (AI) holds immense potential for African small and medium-sized businesses (SMBs), enabling them to drive innovation, increase efficiency, and unlock new levels of economic growth. The Hustle Academy has supported over 10,000 businesses who have gone ahead to raise funding and create jobs since inception. By incorporating AI into our curriculum, we aim to further amplify this impact, equipping SMBs to harness AI technologies for improved business performance and economic progress.”

The new AI modules focus on data-driven decisions, optimising operations, and building AI-powered marketing strategies. Participants will explore practical applications through modules like “Boost Your Productivity with AI” and “Marketing Strategy and AI,” learning how to save time and supercharge digital outreach.

Applications for the 2024 Hustle Academy cohort are open to SMBs in Kenya, Nigeria, and South Africa, and the program will run through the end of the year. For more information and to apply, visit g.co/hustleacademy.


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UK Backed Digital Access Program Initiative Sets to Catalyze Innovation in Nigeria

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The Social Innovation Driven Entrepreneurship (SIDE) initiative, a flagship project under the Digital Access Program (DAP) by the UK NG Tech Hub, is geared towards addressing the critical need for accessible, safe, and secure digital access among underserved populations in Nigeria.

In collaboration with the Network of Incubators and Innovators (NINE), the SIDE project has engaged entrepreneurs across Nigeria’s six geopolitical regions, utilizing selected innovation hubs to provide support. The aim is to address sustainable solutions that target economic data, risk capital, infrastructure, and advisory gaps within key sectors. By leveraging digital innovation, the project seeks to alleviate poverty and address challenges faced by SMEs in identified markets and sectors, particularly those affecting underserved populations.

The SIDE project is a 4-month acceleration program tailored for entrepreneurs, startups, and SMEs developing sustainable, relevant, and scalable solutions to local challenges through digital innovation. Focused on various economic indicators aimed at poverty alleviation, the program is supporting entrepreneurs in developing sustainable and scalable solutions across key sectors such as health, education, food security, employment, and climate change.

The initiative began with the design and validation of a research-focused challenge brief in collaboration with Nigeria’s academic ecosystem. Subsequently, a call for applications was made, resulting in over 900 submissions. From these, 60 startups were selected to participate in the Masterclass phase, conducted in collaboration with partner hubs in Adamawa, Edo, Enugu, Kaduna, Kwara, and Osun.

Following the Masterclass and pitching sessions, 12 startups were chosen to participate in a 16-week acceleration program, culminating in a Demo Day scheduled for June 25, 2024, at the Radisson Blu Hotel, Victoria Island, Lagos.

This event aims to provide SIDE startups with a platform to showcase their progress, attract potential investors, receive valuable feedback, and network with industry experts, thereby facilitating the growth and scalability of their businesses.

Event Highlights:

 The Demo Day will feature stakeholders from Nigeria’s vibrant tech ecosystem, providing them with an opportunity to witness impactful solutions and extend their support. Join us as we accelerate change and empower communities through digital solutions.

 


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