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Ovum Says Sub-$100 Smartphones will Generate 40% Unit Sales by 2020

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According to a new forecast* by the independent telecoms analyst firm Ovum, total handset sales are expected to grow from 1.88 billion to 2.16 billion units between 2014 and 2020, at a compound annual growth (CAGR) rate of 2.4 per cent.

Smartphones will comprise 95% of global handset sales by 2020, up from 65% in 2014, and will first exceed 2 billion unit sales in 2020.

Android and iOS devices will continue to lead the market with 80% and 14% smartphone volume market share respectively in 2020, almost identical to 2014.

Handsets based on Microsoft’s Windows Phone OS will capture most of the remaining market with a 4.2% market share in 2020, equivalent to 86 million unit sales.

Africa and the Middle East and Latin America will lead the smartphone market in terms of growth over the next six years with a CAGR of 17% and 11% respectively, reaching a combined 576 million units sales by 2020, up from 254 million in 2014.

In Asia Pacific, the Chinese market is reaching saturation with an expected CAGR of only 4.1% in the next six years, versus 19.7% for India and 16.3% for Indonesia. North America and Western Europe will be trailing behind with a CAGR of only 2% in the next six years.

Ronan de Renesse, lead analyst in Ovum’s Consumer Technology practice, commented: “Smartphones are leading the path to digital transformation and therefore have yet to unlock massive opportunities in many markets. The fact that almost all handsets to be sold in 2020 will be smartphones will lead to great socioeconomic achievements across the world in the next five years.”    

Most of the growth in the smartphone market will come from the sale of sub-$100 devices in developing as well as developed countries. This price tier will represent more than 40% of global smartphone sales by 2020, up from 13% in 2014.

Ovum’s global study of handset prices revealed a steep decline in smartphone prices: between 4Q13 and 4Q14, the median price of prepaid and SIM-free smartphones (representing 56% of all operator offers worldwide) decreased 28%, from US$360 to US$258.

This decline is largely attributed to a structural shift toward lower-end smartphone models rather than price decreases in particular segments.

With 40+ manufacturers recorded via this study, the low-end smartphone segment is also the most diverse and competitive.

“The entire device value chain is bending backwards to manufacture and distribute cheap smartphones at an acceptable level of quality. The benefits of transitioning a feature phone user to a smartphone are significant for operators and for digital service providers like Facebook and Google, to the point of becoming a strategic imperative,” concludes de Renesse.

 


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Telecom

Compensation for Poor Service Quality is Automatic- NCC

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Nigerian Communications Commission (NCC) has said that compensation of subscribers for poor service quality, such as persistent network outages or failed calls is automatic.

Compensation for Poor Service Quality is Automatic- NCC

This initiative aims to ensure fairness by mandating that operators provide automatic compensation, such as airtime credits, for failing to meet regulatory Quality of Service Key Performance Indicators (KPIs).

According to the NCC, operators are required and mandated to identify affected subscribers and provide compensation directly.

In a framework for compensation of consumers published on its website, NCC said that it has directed Mobile Network Operators (MNOs) to compensate subscribers affected by prolonged or repeated poor quality of service experience within specific Local Government Areas where operators fail to meet regulatory Quality of Service Key Performance Indicators (KPIs).

The NCC also stated that the directive does not replace existing consumer protection mechanisms.

The NCC, said the directive adds a direct compensation mechanism for affected subscribers and aligns with measures set in existing legislations such as the Consumer Code of Practice Regulations 2024 and the Quality of Service Regulations 2024.

This directive applies to only Mobile Network Operators licensed and operating in Nigeria that have failed to meet their Key Performance Indicators on Quality of Service. For Internet Service Providers (ISPs) operating in Nigeria, a compensation framework is already in place.

To be eligible to receive compensation

. You experienced poor network service in an affected Local Government Area; and

  • You made at least one outgoing revenue generating event (billed call, SMS, or data session) during the relevant period.

The compensation covers service failures affecting voice, data, or SMS services.

Operators are required and mandated by existing regulations to monitor their network performance across locations and service disruptions against Quality of Service KPIs.

This enables them to identify affected subscribers without the need for individual complaints.

Only service failures that fall below the defined thresholds set by the Quality of Service Regulations issued by the NCC will qualify for compensation.

Short, isolated interruptions and immediately remedied interruptions may not qualify

Compensation will be provided in the form of airtime credits.

This airtime credit will not have utilisation restrictions, and subscribers will be able to use it for voice calls, USSD sessions, data subscriptions, etc on the operators’ network.

 


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FG Moves to Strengthen Cybersecurity Coordination as NDPC Probes Alleged Data Breach

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Federal Government has announced plans to deepen collaboration with private sector players and other stakeholders in a bid to strengthen Nigeria’s cybersecurity architecture and response systems.

FG Moves to Strengthen Cybersecurity Coordination as NDPC Probes Alleged Data Breach

NDPC

Minister of Communications, Innovation and Digital Economy, Bosun Tijani, disclosed this in a recent press statement, noting that the government is considering the establishment of a Cybersecurity Coordination Council.

According to the minister, the proposed council is aimed at enhancing national cyber resilience and ensuring a more coordinated response to emerging cyber threats across public and private institutions.

Tijani emphasised that cybersecurity must be treated as a collective responsibility involving government, industry, and civil society.

“Cybersecurity is a shared national responsibility. Protecting Nigeria’s digital economy requires strong partnerships, trusted collaboration, and collective vigilance across government, industry, and civil society,” he said.

He added that through sustained collaboration, Nigeria would strengthen its capacity to detect cyber threats early, respond effectively, and build a resilient and trusted digital ecosystem.

The minister also called for increased stakeholder participation in shaping a sustainable, partnership-driven cybersecurity framework capable of deterring cybercriminal activities and safeguarding citizens, businesses, and critical digital infrastructure.

Meanwhile, the Nigeria Data Protection Commission (NDPC) has commenced an investigation into an alleged data breach involving Remita Payment Services Ltd., Sterling Bank, and other entities.

In a statement signed by its Head of Legal, Enforcement and Regulations, Babatunde Bamigboye, the commission said notices of investigation were issued to relevant parties on April 1, 2026.

The NDPC noted that affected organisations and individuals are currently providing information to aid its inquiry into the incident.

“The aim of the investigation is to ensure that data subjects are protected with appropriate technical and organisational measures,” the statement read.

It added that the probe would examine the types of personal data involved, the scope and nature of the alleged breach, potential risks to data subjects, and mitigation steps taken where breaches are confirmed.

The commission further disclosed that its National Commissioner and Chief Executive Officer, Vincent Olatunji, has directed a broader review of organisations operating digital payment systems.

According to the NDPC, entities found to be non-compliant with provisions of the Nigeria Data Protection Act, 2023, particularly regarding technical and organisational safeguards, would be scrutinised as part of efforts to maintain the integrity of the nation’s data protection ecosystem.


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Bharti Airtel Crosses 650m Users

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Sunil Mittal led Bharti Airtel has crossed the 650-million customer mark globally, fortifying its position as the world’s second-largest telecom operator by mobile subscriber base, as per a regulatory filing by the telecom operator.

Bharti Airtel Crosses 650m Users

“According to GSMA Intelligence, Bharti Airtel is ranked second globally by mobile customer base, with operations spread across India and Africa,” the filing said.

Commenting on this milestone, Gopal Vittal, executive vice chairman, Bharti Airtel, said: “Achieving the milestone of 650 million customers to be the second largest operator globally is a great responsibility for us to serve our customers better every day,”

He added that the telco strives to raise the bar on innovation, reliability, and experience so that every customer interaction is an opportunity to earn trust and deliver value connection.

Currently, Airtel India serves around 368 million mobile customers, meanwhile over 179 million users have been plugged into its subsidiary Airtel Africa spread across 14 countries.

Its mobile money platform, Airtel Money reached more than 52 million customers.

Additionally, the telco serves around 13 million homes with high-speed internet services and over 15 million through its Digital TV offering.

With operations spanning 15 countries and network coverage reaching over two billion people, analysts say that the latest milestone is a testimony to the natural curve of evolving from a telecom operator into a broader digital services provider.


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