E-Business
Twitter Ads Can Bring 25% Reduction in Nigeria Unemployment Rate- Akintoye

Stephen Akintoye, chief executive officer of Gileadbalm Group, said he received, with excitement, the news of Twitter expending its ads in Nigeria, as gesture is outstanding for small and medium enterprises (MSMEs) to leverage in promoting their products and services.
Akintoye while fielding questions from Nigeria CommunicationsWeek said that at the moment, he cannot figure out the cons of Twitter ad entering Nigeria, rather a lot of benefits.
He said, “For example, I had to travel outside Nigeria to get Twitter ad so as to be able to do Twitter advert for clients who need it and it takes a lot of strategizing to be able to have your ads reach Nigerians.
“Even Now many of us travel outside Nigeria and open foreign account to be able to receive payment from other people through PayPal”.
Akintoye lamented that in spite the hypes of some international platforms to aid e-ecommerce, e-payments and digital marketing in Nigeria, there are still lots of barriers Nigerians and local businesses face in leveraging the profits of online business, particularly, “in an economy with high unemployment rate.
“About 25% unemployment can be wiped away through legitimate online businesses because big corporations in Nigeria do Twitter ad, only that they engage foreigners but with witted ad now in Nigeria, a lot of local company can take such jobs.
“Also SMEs can now use Twitter to promote their products and services well and this can result into massive increase in sales,” he said.
Twitter team on Wednesday expanded its self-service ads platform from 33 countries to over 200 countries and territories, including Nigeria.
According to Twitter’s blog post, now, small and medium-sized businesses (SMBs) from any of the countries and territories can more effectively reach their target audiences on Twitter in 15 languages.
In addition, we’re happy to announce that there are now approximately 100,000 active advertisers on Twitter, including SMBs.
Since it launched Twitter Ads for SMBs over two years ago, the Company said they have heard from the clients about how they’ve used its creative, measurement, and targeting tools to drive website clicks or conversions, leads, and app installs or re-engagements.
“And, with objective-based campaigns, reports, and pricing, it’s easier than ever for SMBs to drive results on Twitter while only paying for the actions that align with their marketing objectives.
With Twitter ads, you can:
“Select the best ad format for your campaign
No matter your objective, we provide the best ad format to help you accomplish your advertising goals. For example, you can use the Website Card if you want to drive high-quality traffic to your website. Or, you can leverage theLead Generation Card to collect leads directly within a Tweet.
“Our suite of creative formats enables you to captivate your target audience at all points of relevance throughout the day.
Reach your target audience
“Over the last few months, we’ve launched new targeting tools to help you connect with the right audience on Twitter. For example, event targeting allows you to target users engaging with live moments on Twitter, such as the Emmy’s, Labor Day, or back to school.
“Combined with our other powerful targeting types such as interest, keyword, username, device, location, and TV, you can be sure you’re targeting the right users, with the right message, at precisely the right time.
Track and analyze your results in real time
“We offer a number of analytics dashboards to help you measure your performance and optimize accordingly. For instance, the Tweet activity dashboard tracks your organic Tweet activity — showing you what content resonates most with your audience.
“Audience insights helps you easily discover valuable insights about your followers, the people who have engaged with your organic Tweets, your ad campaigns, or your tailored audience campaigns.
“And, you can easily install conversion tracking to understand the full conversion impact of impressions and engagements from your Promoted Tweets campaigns,” the post read.
E-Business
Qualified Cybersecurity Staff Shortage Among Key Obstacles in Curbing Supply Chain Risks

A new global Kaspersky study has identified the lack of qualified IT security workers and the need for global organisations to prioritise various security tasks to mitigate the risk of supply chain and trusted relationship attacks. Both factors are cited by nearly half (42%) of the respondents.

Kaspersky’s recent study* on supply chain and trusted relationship risks showed that supply chain attacks have emerged as a top threat for businesses, with every third organisation hit by such an attack over the past year.
The severity and frequency of supply chain attacks necessitate uncovering the key reasons preventing them from addressing the risks successfully.
According to the survey, one of the key barriers to reducing supply chain and trusted relationship risks is the lack of a qualified workforce. This shortage leaves organisations without the capacity to consistently access and monitor possible third-party vulnerabilities across their ecosystems.
Among other primary obstacles, respondents noted the need to juggle multiple cybersecurity priorities. This reflects the fact that security teams are stretched across too many tasks at once, which might leave supply chain threats unaddressed.
Beyond resource constraints, respondents also point to structural issues: 39% say their contracts lack clear IT security obligations for contractors. Further 32% note that non‑IT security staff often do not fully understand these risks.
Globally, according to the survey, an overwhelming 85% of businesses admit their organisations need to upgrade protection against supply chain and trusted relationship risks, with only 15% of enterprises considering their current security measures effective.
At the same time, the results of the survey showed that current mitigation practices for third-party risks remain fragmented, with no way of protection getting more than 40% of current adopters. Even the most common protective measure, two-factor authentication, is used by only 38% of respondents.
In addition, only 35% of organisations conduct regular reviews of contractors’ cybersecurity postures. As a result, nearly two thirds of businesses lack ongoing visibility into the security of their partners, leaving them exposed to evolving vulnerabilities across their ecosystems.
It’s noteworthy that companies that have already experienced supply chain and trusted relationship attacks tend to adopt stronger security habits. Those hit by supply chain incidents are more likely to request penetration test results (56%), while victims of trusted relationship breaches prioritise checks on compliance with industry standards (56%) and their contractors’ own supply chain policies (53%).
“When security teams are overstretched, understaffed and have to prioritise urgent tasks over long term resilience priorities, organisations are left exposed to threats that can move silently through their provider ecosystem.
“To break this cycle, the industry needs to adopt more unified and consistent mitigation strategies, from standardised contractor assessments to stronger cross‑team awareness. Supply chain security should become a shared, enforceable responsibility across the entire business network,” comments Sergey Soldatov, Head of Security Operations Center at Kaspersky.
Only by implementing preventive measures across the organisation and approaching partnerships with suppliers and contractors strategically can companies reduce supply chain risks and ensure the resilience of their business.
E-Business
Study Reveals 83% of Employees Stay Connected to Work During Time Off, Fuelling Digital Anxiety

A new Kaspersky survey undertaken in the Middle East, Turkiye and Africa (META) region reveals that digital anxiety is becoming a defining feature of modern work culture, as employees don’t disconnect even during their free time and vacations.

According to the findings, 83% of respondents keep an eye on work tasks outside working hours. An overwhelming 85% reply to all work-related messages in instant messaging apps, while the same share (85%) check work emails during their time off – and 81% admit they are responding to work emails while on vacation or in their personal time.
The pressure to remain constantly available is contributing to heightened stress levels in the workplace. Other sources of stress include work issues, for example, 43% experience anxiety after accidentally sending a random message to a work chat.
Interestingly, not all digital mishaps are perceived equally: 40% report that they take it calmly when they send an unfinished email, proving that some mistakes are considered less damaging than others.
Blurred boundaries between professional and personal life, combined with instant communication tools, are intensifying feelings of constant monitoring and fear of making digital errors.
More than a third (36%) of respondents say they feel extremely uncomfortable or even scared if their boss notices them scrolling through social media at work instead of working. The “always-on” culture may undermine employee well-being, increase burnout risks, and reduce overall productivity in the long term.
“Digital anxiety doesn’t just affect employee well-being – it can also increase cybersecurity risks for organisations. When people feel constant pressure to respond immediately to messages and emails, they are more likely to act impulsively, without carefully verifying links, attachments, or sender identities.
This urgency can make employees more vulnerable to phishing, and other scams using social engineering techniques,” comments Brandon Muller, Technical Expert at Kaspersky.
Kaspersky recommends employees to follow the below tips to avoid digital anxiety and associated cyber risks:
- Slow down before clicking or replying. Digital anxiety can trigger automatic reactions. A short pause to check sender details, URLs, or attachments can prevent security breaches.
- Treat urgency as a red flag. Cybercriminals often exploit pressure and fear. Always verify unexpected or urgent requests before responding.
- Avoid handling sensitive information on unsecured networks. Public Wi-Fi, often used when working outside regular hours, increases exposure to cyber threats. Mobile network and VPN should be applied in such cases.
- Use technologies that will help reduce risks. For example, Kaspersky Premium offers AI-powered anti-phishing features designed to help warn of potential threats.
Businesses can reduce cybersecurity risks related to employees’ digital anxiety by providing regular cybersecurity training that helps staff recognise threats and respond correctly even under stress.
At the same time, organisations should use robust cybersecurity solutions to minimise the impact of human error. Kaspersky Next’s adaptable and robust cloud-native protection, underpinned by an unequalled cybersecurity track record, is one of such products.
Protection solutions for mail servers, such as Kaspersky Security for Mail Server, with anti-phishing capabilities, help to additionally decrease the chance of infection through a phishing email.
E-Business
FG Approves Electric Buses for Civil Servants, Pushes Local Auto Growth

Federal Government of Nigeria has approved the acquisition of electric buses for civil servants as part of efforts to promote cleaner transportation and boost local vehicle manufacturing.

The development was disclosed in Abuja by Joseph Osanipin, Director-General of the National Automotive Design and Development Council (NADDC). Osanipin said the buses would be sourced from local assemblers to strengthen domestic production and stimulate growth in Nigeria’s automotive sector.
He stated: “The initiative is aimed at encouraging the transition to cleaner mobility while creating opportunities for local manufacturers.” According to him, the government has also procured charging infrastructure that will be deployed across parts of the country to support the adoption of electric vehicles.
As part of broader efforts to develop the sector, the council is establishing the Nnewi Automotive Development Park in Anambra State. Osanipin explained: “We are developing the Nnewi Automotive Development Park where we will provide the necessary infrastructure so that users of the park can share facilities.”
He added that the shared infrastructure model would enable investors and manufacturers to operate without bearing the full cost of setting up independent facilities. The council is also seeking additional investment to accelerate the development of the park and attract more industry participants.
Osanipin urged Nigerians to support locally assembled vehicles, noting that increased patronage would help create jobs and drive economic growth. He said the council is providing training to manufacturers and stakeholders to enhance local production of vehicle components such as batteries and tyres.
“The move will reduce import dependence, create employment opportunities, and contribute to the country’s Gross Domestic Product,” he said. The NADDC is also working with the Bank of Industry Nigeria to facilitate the disbursement of the National Automotive Development Fund to qualified stakeholders.
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