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MEA Tablet Market Posts Flat Growth, 2-in-1 Devices Gain in Popularity

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The Middle East and Africa (MEA) tablet market (which includes 2-in-1 devices) posted flat growth of 0.3% year on year in Q2 2015, according to the latest figures released by International Data Corporation.

A total of 4.05 million units were shipped in Q2 2015, with tablets growing 0.1% year on year to total 4 million units.

The 2-in-1 market grew 17.6% over the same period to make up the remaining 50,000 units. For the first half of the year, the overall market shrunk 3.2% year on year, which compares unfavorably to the 59.6% year-on-year growth recorded in the corresponding period of 2014.

“The tablet market, which is nearing saturation point in many countries, is being cannibalized by the emergence of smartphones boasting large screen sizes,” said Nakul Dogra, a senior research analyst for personal computing, systems, and infrastructure solutions at IDC. “The market share of large-screen smartphones is increasing, and the launch of the iPhone 6 plus has only served to spur the trend toward bigger screen sizes in this space.”

Other factors have also contributed to the market’s slowdown. “With crude oil prices at a six-year low, there has been a reduction in government spending, particularly in oil-dependent countries,” said Fouad Rafiq Charakla, program manager for personal computing, systems, and infrastructure solutions at IDC. “This has curtailed government-driven initiatives in several countries across the MEA region, and contractions in the public sector contraction typically have a ripple effect on consumer sentiment, which is also being impacted by currency fluctuations and political insurgencies in some parts of the region.”

In terms of vendor rankings, Samsung continued to lead the tablet market in Q2 2015 with 28.0% market share and a 31.3% increase in shipments year on year. Lenovo placed second with 13.2% market share and year-on-year growth of 27.0%. And despite suffering a 27.3% year-on-year drop in shipments, Apple maintained its third-place ranking with a market share of 11.2%.

The MEA tablet market is expected to post more buoyant year-on-year growth of 6.6% in Q3 2015.

IDC forecasts that a total of 16.84 million units will be shipped in 2015 as a whole, equating to a year-on-year growth rate of 0.8%. The Android operating system will witness healthy growth, but will continue to lose share to the iOS and Windows operating systems.

“The growth of Windows will be spurred by greater adoption of tablets and 2-in-1 devices in the commercial segment,” said Dogra. “Businesses will find it easier to incorporate Windows into their existing IT infrastructures and corporate cultures rather than introduce a new OS hub just for tablets, thereby enabling them to run the same OS on both PCs and tablets. We also expect the share of 2-in-1 devices in this market to grow from around 1.2% currently to 3.3% by the end of 2016.”

The education sector will be pivotal to the growth of this form factor. “We are seeing a steady increase in the adoption of 2-in-1 devices in this sector, primarily as a result of government-driven initiatives,” said Charakla. “Education remains a key focus for governments in the region, and the reductions we have seen in budgets have typically not hampered government spending on the sector. For example, Kuwait and Pakistan are expected to see a combined total of 175,000 2-in-1 shipments flood into their education sectors during the second half of 2015.”

 


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E-Business

Firm Identifies Global Scam Activity Linked to the Release of Avatar 3

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The premiere of Avatar 3 has taken place in several countries and has been accompanied by a noticeable increase in online interest. Amid the heightened attention surrounding the release, Kaspersky experts identified an increase in cyber-scam campaigns that exploit the movie’s launch and users’ desire to watch it online. The fraudulent websites target users across multiple regions, indicating attempts by attackers to reach a global audience.

The scam operates as follows: cybercriminals create suspicious websites that offer online access to the Avatar 3 movie. Attackers place particular emphasis on localisation, publishing the sites in multiple languages to attract users from different countries. However, the translations are often poorly executed and contain grammatical errors and inconsistencies, which may serve as indicators of fraudulent activity.

When users attempt to start the video, they are presented with a fake media player and prompted to register in order to obtain “full” or “unlimited” access to the film. As part of the registration process, users are asked to provide personal information, including an email address and mobile phone number.

At later stages, scammers may request additional data, including payment details, under the guise of activating a “free trial.” This creates risks of credential compromise, particularly if users reuse passwords across multiple services, and may also lead to financial losses.

“Cybercriminals consistently exploit major movie premieres to capture users’ attention and increase the effectiveness of their schemes. We advise accessing films only through official platforms and exercising caution when encountering websites that request personal or payment information. It is also important to use reliable security solutions to protect all devices, including mobiles,” comments Olga Altukhova, Senior web content analyst at Kaspersky.

 


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Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

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Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.

GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.

In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.

Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.

The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).

GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.


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Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

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At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”

Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.

A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.

Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”

Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.

“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”


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