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Twitter Discloses Best Practices to Aid Businesses

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Twitter prides itself as a great platform for businesses, especially small and medium businesses (SMBs), to raise awareness around their products and services.

In a blog post on Wednesday, the Team write, “Regardless of the industry, whether a bakery or an IT services company, you can use Twitter to grow your business and connect with potential customers through engaging with them on Twitter”.

According to the Customer Insight Study conducted by DB5 and Twitter in 2014, 50% of Twitter users visited or shopped on the websites of the companies they followed.

Additionally, 60% of Twitter users purchased from an SMB because of something they saw on Twitter, while 43% of Twitter users plan to purchase regularly from the SMBs they follow.

As you use Twitter to boost your company’s profile and reach, here are some best practices that have helped businesses across Nigeria reach their target audience:

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Learn The Basics Of Twitter – To start off, you need to familiarize yourself with Twitter’s numerous features. Learn how to compose a Tweet, how to best use Hashtags (https://support.twitter.com/articles/49309), and how to find relevant Twitter users that you can engage with to increase your reach (https://support.twitter.com/articles/14022).

This could range from thought-leaders in your industry to other businesses, or even influencers that are of interest to your company .

Tip: join the conversation by Tweeting using a relevant Hashtag.  For example if you bake cakes, this could be #CakesInNigeria, which may show you people who are looking for where to buy a cake in Nigeria.

Ensure Your Twitter Profile Is Up-To-Date – It is important to ensure your Twitter profile fully represents you, as this will be the first thing a potential customer sees.

Make sure your profile photo, header photo, and details in your bio, are all up-to-date.

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Tip: include your website URL in the bio section so that consumers can find out more information after visiting your Twitter page.  For example e-Commerce store @ShopKonga have a frequently updated page with a header photo and website link.

Develop A Content Strategy – To engage with your followers and gain new ones, it is important that your Tweets engage the people reading them. It is always a good idea to plan, so why not create a content calendar which will help you spend time developing engaging Tweets for customers.

Tip: use the Tweetdeck app to manage your account and schedule Tweets in advance

Grow And Engage Your Followers – Constantly Tweeting, using Hashtags and creating a unique voice for your business on Twitter will help to grow your followers.

Followers on Twitter can help further the reach of your business, and as a result, increase sales and raise awareness around your product or service.

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Track Your Results – Use Twitter analytics (analytics.twitter.com) to view how you’re doing, discover who your top influencers are, and learn more about your followers. Through this tool you will be able to find out how to better optimize your content and expand your reach.

 

 

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UNN to Partner Firm on AI, Smart Mobility Innovation Centre

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The University of Nigeria (UNN) is set to partner with The Roxettes Group to establish a research and innovation centre focused on artificial intelligence (AI), smart and green mobility, and digital technologies, in a move aimed at strengthening research, entrepreneurship and technology-driven industrial development.

Chairman of The Roxettes Group, Arc. Dr. Kaycee Orji-Kelechi, announced the proposed partnership while delivering his acceptance speech after receiving an Honorary Doctor of Business Administration (Honoris Causa) during the university’s convocation ceremony.

The proposed facility, to be known as the Dr. Kaycee Orji Centre for Artificial Intelligence, Smart/Green Mobility and Digital Innovation, is expected to provide a platform for research, innovation and collaboration between academia and industry, with a focus on developing commercially viable solutions to local and continental challenges.

Orji-Kelechi said the initiative was conceived as a long-term investment in human capital and technological advancement rather than simply another physical infrastructure project.

He said the vision was to position the University of Nigeria among Africa’s leading institutions in artificial intelligence, smart mobility and digital innovation through research, entrepreneurship and technology development.

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According to him, the centre will house five specialised laboratories covering artificial intelligence and machine learning, smart and green mobility, robotics and the Internet of Things (IoT), digital finance and financial technology, as well as cloud computing and advanced data centre technologies.

He also announced plans for the proposed Kaycee Orji Founders Innovation Challenge, an annual programme intended to identify, mentor and support innovative ideas from students, researchers and academic staff with the potential to become scalable businesses.

“Every student of this University should know that a great idea conceived in a classroom should have a pathway to becoming a patent, a startup, a global enterprise, and a solution that transforms society,” he said.

Orji-Kelechi disclosed that preliminary conceptual work on the project had commenced, with architectural and engineering designs being prepared by K.KH Contractors Ltd., a subsidiary of The Roxettes Group.

He added that discussions with the university would begin on identifying a suitable site for the project, while a comprehensive proposal containing architectural drawings, engineering designs and an implementation framework would be submitted after completion of the design phase.

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Reflecting on his career, Orji-Kelechi said Africa must move beyond consuming innovation to creating it through investment in manufacturing, technology and entrepreneurship.

“We have pursued one simple vision: that Nigeria and Africa must move from consumption to production; from importing innovation to creating it; and from waiting for opportunities to building them,” he said.

He urged graduating students to see their education as a foundation for solving societal challenges through innovation, leadership and enterprise, adding that he remained committed to promoting industrial development, youth empowerment and sustainable economic growth.

The proposed collaboration forms part of broader efforts to strengthen university-industry partnerships, which are increasingly seen as critical to improving research commercialisation, innovation capacity and technology-led economic development in Nigeria.

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NPC Opens 131 Births, Deaths Registration Centres in Anambra

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National Population Commission (NPC) has announced commencement of full digital registration of births and deaths through the VitalReg platform, which became operational nationwide on July 1, 2026.

NPC Opens 131 Births, Deaths Registration Centres in Anambra

Chidi Ezeoke, federal commissioner representing Anambra, disclosed this in Awka during a press conference to announce commencement of full digital birth and death registration under the Electronic Civil Registration and Vital Statistics (E-CRVS) system and the marking of World Population Day commemorated every July 11.

He revealed that a total of 131 registration centres had been opened in the 21 local government headquarters and several communities in the state, adding that more centres would be opened later.

Ezeoke described the initiative as a major milestone in Nigeria’s Civil Registration and Vital Statistics (CRVS) system, to ensure every birth and death in the country was captured through a digitally enabled registration platform.

“It builds on the launch of the E-CRVS system and the inauguration of the National Coordination Committee on Civil Registration and Vital Statistics by President Bola Tinubu on Nov. 8, 2023.

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“A total of 4,011 functional registration centres has been established across the 774 LGAs of the federation and the commission iswas working to expand the number to about 8,000.

“In Anambra, 131 registration centres have been opened in the 21 local government headquarters and several communities. More centres had been proposed for the state,” he said.

According to the Commissioner, the VitalReg platform would provide faster registration services, 24-hour online access, digital certificate issuance where applicable, reduced paperwork and waiting time, improved data validation and a more secure national CRVS database.

While noting that the platform would serve as a foundational database to support other national data systems and strengthen interoperability across Nigeria’s digital identity ecosystem, Ezeoke urged Nigerians and other stakeholders to support the initiative by ensuring prompt registration of all births and deaths.

Speaking on the 2026 World Population Day themed, “Realising the Hopes and Aspirations of Young People – Today and for the Future”, the Commissioner called for greater investment in education, healthcare, skills development, decent employment opportunities and youth participation in governance for sustainable national development.

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Earlier, Mr Obiakonwa Okagwu, state director, NPC, said the occasion served as a reminder of great opportunities provided to harness young people’s capabilities, which he said would shape the future of the country when adequately harnessed.

He called on residents to take registration of births and deaths as national responsibility, just as he urged the media to take the message on civil registration to all parts of the State.

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Report Says Cybercriminals Deploy Malware to Hijack Crypto Wallets, Monitor Browsers Telegram

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Cybersecurity researchers at Kaspersky have uncovered a sophisticated malware framework, dubbed OkoBot, that is targeting cryptocurrency users by stealing wallet recovery phrases, browser credentials and other sensitive information through a multi-stage attack campaign spanning more than 25 countries.

Report Says Cybercriminals Deploy Malware to Hijack Crypto Wallets, Monitor Browsers Telegram

The researchers said the malware, active since April 2025, employs more than 20 malicious payloads and has evolved into an advanced cybercrime platform focused on compromising digital asset holders. According to Kaspersky’s Global Research and Analysis Team (GReAT), the campaign remains active and has already affected hundreds of users worldwide.

Kaspersky disclosed that one of the framework’s most dangerous components, known as SeedHunter, injects malicious code into legitimate cryptocurrency wallet applications, including Ledger Wallet, Ledger Live and Trezor Suite, before displaying fake recovery phrase prompts designed to trick victims into surrendering their seed phrases.

The security firm explained that once attackers obtain a victim’s recovery phrase, they gain complete control over the cryptocurrency wallet, enabling them to transfer digital assets with virtually no chance of recovery.

Commenting on the discovery,  Dmitry Galov, security researcher at Kaspersky’s GReAT, said.

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“This campaign has been running for more than a year and remains active. OkoBot is not just a single piece of malware but an extensible framework built primarily to compromise cryptocurrency users.”

Galov added that the malware is continuously maintained and enhanced, underscoring the attackers’ long-term focus on financial theft.

According to Kaspersky, victims are typically infected through ClickFix phishing attacks or malicious GitHub repositories masquerading as legitimate software downloads. In one instance, a fake Microsoft SQL Server Management Studio repository secretly installed a trojanized version of the Audacity audio editor embedded with malicious code.

Following the initial compromise, the attackers deploy a PowerShell downloader called TookPS,which establishes an encrypted SSH connection to attacker-controlled infrastructure.

The malware then harvests browser cookies, wallet files, stored credentials and system information before downloading additional malicious modules.

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Among the additional payloads is OkoSpyware which monitors more than 100 applications, which includes cryptocurrency wallets and password managers—records user activity and captures keystrokes and video of application windows. Another module silently installs malicious browser extensions capable of stealing financial information and authentication tokens.

However, Kaspersky’s telemetry indicates that the largest concentrations of victims have been recorded in Brazil, Vietnam, Canada, Mexico and Türkiye, although the malware campaign has spread to users across more than 25 countries.

The cybersecurity firm advised cryptocurrency users never to enter wallet recovery phrases into prompts displayed by desktop applications or websites unless they have independently verified their authenticity.

Furthermore,It also urged users to download wallet software exclusively from official sources, enable multi-layered endpoint protection, and remain cautious of software offered through unofficial repositories or phishing websites.

Kaspersky noted that while hardware wallets themselves remain secure, attackers are increasingly exploiting the software that accompanies them, making user awareness a critical line of defence against evolving cryptocurrency-focused cyber threats.

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