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PromoXchange Unveils Nigeria’s 1st Loyalty, Reward Platform

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(L-r): Mrs. Kika Akpenyi; Heritage Bank; Ade Aderinto, managing director, Carboss Technologies Limited; Adebiyi Oke, co-founder/MD, PromoXchange; Adeoye Abodunrin, COO, Cubed Integrated Management Consulting and Tunde Samuel, Philips Consulting, at the PromoXchange media launch in Lagos.
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PromoXchange, a customer-centric and a first of its kind technology solution that effectively turns a mobile phone into an account that earns and accumulates points on transaction of goods and services, has debuted in Nigeria.

Speaking at the media launch in Lagos, Mr. Adebiyi‎ Oke, co-founder and managing director, PromoXchange Technologies Limited, said that for a long time, the Raffle mechanism has been used to reward lucky customers during promotion, “but the question arises, why do customers with less transaction value or less spend win at the expense of other customers that have contributed more to the business bottom line?”

According to Oke, PromoXchange provides answers to these questions and lots more by offering new and exciting ways to reward true patronage using a combination of instant and life enriching rewards to attract customers. 

He said that, apart from Nigerians been unique, mobile phones are known to be trendy, accessible and most users are attached to this device.

He said, “PromoXchange solution is as easy as sending SMS. There are no entry barriers and available on all GSM Networks and also as mobile apps for smart devices.

“Considering that the mobile phone penetration in the Nigerian market now stands at about 80% and growing. In simple terms, it means that no matter where a product is sold, you would find a brand customer or a potential customer owning a mobile phone.

“Consequently, we see an opportunity to influence transaction and consumption behaviour through an innovative solution that connects mobile phone users who are also sales merchant, brand customers to their favourite products or brands at anytime and anywhere”.

Oke added that sequel to years of careful research and development, PromoXchange has been crafted as a highly disruptive technology which seeks to challenge the status quo in the Nigerian and African loyalty reward 
environment.

“PromoXchange provides several compelling tactics that ensures that channel partners, brand customers, including consumer behaviour are influenced which ultimately results in increased transaction and consumption of products, goods and services.

“In the long run, together as partners, PromoXchange work with brands towards stimulating product usage that drives your brand success in the market place”.

As part of the platform innovation, PromoXchange has messaging features with highly intuitive easy to use messaging template that allows on-demand or broadcast messages at a targeted or mass messaging level, including geographical location based services, Oke explained.

With this features, PromoXchange unleash a variety of channels to drive brand messages.

The messaging feature drives the interaction and engagement philosophy of the PromoXchange solution framework.

“Brands in the banking, FMCG, insurance, airline, online and offline malls can take advantage of its business intelligence features which provides several generic reporting templates that measure engagement activities. It promises that brands will never fly blind as its extensive analytics help brands to chart a path to increased product and services patronage.‎

“PromoXchange has also deployed an Online Portal & CRM portal which is a trendy, lifestyle enhancing and exciting ‘connecting hub’ that takes customers interaction and engagement to heights previously unseen in loyalty management.

“Built around the portal is also the PromoXchange mobile app which gives mobile and on-the-go users the loyalty capabilities access on mobile devices for service customers and product consumers.

“Beyond exhaustive and feature-rich customer interfaces, the administrative interface helps to empower businesses by giving the sales and marketing team of brands easy application of the product and services promotional tactics and dynamics easily from their office desk thereby making the promoXchange solution an additional marketing tool for year-long loyalty and promotions at very minimal cost”.

Also speaking, Adeoye Abodunrin, COO, Cubed Integrated Management Consulting‎ described PromoXchange platform as boasts of a vast redemption interface of an extensive rewards redemption partnership platform that is first of its kind in Nigeria and Africa.

It eliminates the burden of warehousing rewards for customers

To him, “It’s a total sale and marketing delight which brands can completely have their promotions, loyalty and reward operations totally outsourced, thereby helping to reduce promotions campaign budget and achieve quick ROI”.

The promoXchange solution ensures flexibility and suits business customization requirement of any brand.

Abodunrin expressed confidence that ‎the solution as engagement and reward focused and when fully operational with a brand, will achieve objectives such as attracting and acquiring new customers and converting customers of other competing brands.

“The process will definitely stimulate incremental transactions and consumptions, attracting high value customers to participate in promotions and improving brand preference and loyalty amongst customers,” he added.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Financial

CBN to Expand eNaira for Salaries, Pensions and Welfare Payments

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Central Bank of Nigeria (CBN) is outlining plans to process salaries, pensions, and social welfare benefits through the eNaira.

CBN to Expand eNaira for Salaries, Pensions and Welfare Payments

The proposal is outlined in the Nigeria Payments System Vision 2028 (PSV2028), a strategic roadmap aimed at transforming the eNaira from a pilot project into a core component of the country’s payment infrastructure.

Under the framework, the CBN plans to drive wider adoption by integrating the eNaira into government-to-person payments, payroll systems, offline transactions and financial services targeted at micro-enterprises.

Launched in October 2021 as Africa’s first Central Bank Digital Currency (CBDC), the eNaira was introduced to promote financial inclusion, reduce transaction costs, improve remittance flows and support Nigeria’s transition to a cashless economy. However, adoption has remained below expectations despite continued regulatory support.

According to the CBN, the digital currency framework will be reviewed and strengthened to better align with emerging market needs.

The roadmap identifies government disbursements as a key driver for increasing usage and integrating the eNaira into everyday transactions.

If implemented, public sector salaries, pension payments, conditional cash transfers and other welfare programmes could be distributed through the platform, potentially improving payment efficiency and expanding access to digital financial services.

The roadmap also highlights programmable-money capabilities that could set the eNaira apart from traditional payment systems. These features include time-restricted spending, purpose-specific payments, automated payment splitting and dedicated sub-wallets for different financial needs.

The CBN believes these functionalities could improve transparency, strengthen fund management and enhance the effectiveness of targeted government interventions.

Beyond consumer payments, the apex bank said the eNaira could support settlement systems, banking operations and tokenised financial assets such as bonds and securities, strengthening Nigeria’s broader financial market infrastructure.

Olayemi Cardoso, governor, CBN, said the Payments System Vision 2028 strategy is designed to strengthen Nigeria’s position as a leading digital payments market while improving efficiency, resilience and inclusiveness across the financial system.

Despite millions of eNaira wallets being created and transactions worth approximately N22 billion processed, the digital currency has yet to achieve widespread everyday use.

The CBN identified challenges including limited merchant acceptance, weak integration with banking and fintech applications, and the absence of cross-border CBDC payment corridors.

To address these issues, the bank plans to position the eNaira as a preferred platform for government payments, remittances and trade settlements while opening its APIs to fintech firms for broader integration and innovation.

The CBN also intends to explore bilateral CBDC corridor pilots with major trade and remittance partners to facilitate faster and more efficient cross-border transactions.

For MSMEs, wider eNaira adoption could reduce transaction costs, improve access to digital payments, streamline government support programmes and create new opportunities for participation in Nigeria’s growing digital economy.

 

 


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CBN to Bar HoldCos from Influencing Banks’ Lending Decisions

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Central Bank of Nigeria (CBN) has proposed a sweeping overhaul of the regulatory framework for Financial Holding Companies (HoldCos), including measures to strengthen the operational independence of subsidiaries by prohibiting parent companies from participating in lending decisions and credit approval processes.

CBN to Bar HoldCos from Influencing Banks’ Lending Decisions

The move would also require the HoldCos to maintain a minimum 51 per cent ownership stake in their subsidiaries.

A bank holding company is a corporation that owns a controlling interest in one or more banks but does not itself offer banking services.

The proposed reforms, contained in the ‘Exposure Draft of the Revised Guidelines for Licencing and Regulation of Financial Holding Companies in Nigeria,’ posted on the apex bank’s website, were aimed at strengthening governance, enhancing accountability and ensuring clearer ownership structures within Nigeria’s increasingly diversified financial groups.

In prohibiting parent companies from participating in lending decisions, it stated that a HoldCo shall not: “Be involved in credit administration and approval processes of any of its subsidiaries.”

It added: “Loans by a banking subsidiary to its HoldCo would be regarded as a return of capital and deducted from the capital of the bank in computing the bank’s capital adequacy ratio.”

According to CBN, the review became necessary after years of implementing the existing framework introduced in 2014.

The draft signed by Dr. Rita Sike, director, Financial Policy and Regulation Department, stated: “Following several years of implementation, the CBN has identified areas within the extant Guidelines that require enhancement to strengthen the operational effectiveness and regulatory oversight of Financial Holding Companies.

“Accordingly, the Guidelines has been reviewed to address observed gaps and align with evolving regulatory and market developments.”

One of the most significant changes proposed by the regulator is the introduction of a mandatory majority ownership requirement for all subsidiaries under financial holding companies.

Highlighting the key amendments, the apex bank stated that the revised framework would introduce, “Ownership and Control Requirements: Requiring FHCs to hold a minimum of 51 per cent equity stake in each subsidiary and to be registered as a person with significant control by the appropriate corporate registration authority.”

The proposed requirement is expected to strengthen the ability of HoldCos to exercise effective oversight over subsidiaries while eliminating ambiguities around control and accountability within financial groups.

The CBN also moved to draw a clear line between the responsibilities of parent companies and those of subsidiaries by prohibiting HoldCos from interfering in operational and business decisions.

According to the draft guidelines, a HoldCo shall not “Arrogate to itself any of the powers or functions of the board or management of any of its subsidiaries or associates.”

The regulator further stated that: “Without prejudice to Section 18 of BOFIA 2020, the practice whereby members of the Board or Management of a subsidiary attend meetings of the Board of the HoldCo and vice versa is prohibited.”

In a particularly strong provision targeted at preserving the independence of subsidiary institutions, the apex bank stated that a HoldCo shall not: “Interfere in the day-to-day activities of the subsidiaries.”

The draft further provides that parent companies must not compel subsidiaries to take instructions from them in the conduct of business.

According to the CBN, a HoldCo shall not: “Require its subsidiaries (including any employee, staff, manager, officer or director thereof) to take directives or act on the instructions of the HoldCo in its decision-making process, or in relation to the conduct of its business in any way whatsoever.”

Beyond governance reforms, the proposed framework also introduces stricter capital requirements for financial holding companies.

The CBN stated: “A HoldCo shall have and maintain a minimum regulatory capital which shall exceed the sum of the minimum regulatory capital of its subsidiaries by at least 20 per cent.”

It added that only paid-in capital would be recognised when assessing compliance with the requirement.

The draft further clarified: “It is the capital of the HoldCo that is applied to the subsidiaries. Consequently, excess capital in one subsidiary shall not be used to make up a shortfall in another subsidiary.”

The revised framework equally tightens oversight of shared services arrangements among members of financial groups.

According to the apex bank, “The HoldCo shall not engage in any transaction or maintain any business relationship with any of its subsidiaries, except such transaction is conducted at arm’s length.”

The guidelines further state that: “Shared services shall be provided at arm’s length. Transactions in respect of such services shall require the consent of the boards of directors of the FHC and the relevant subsidiary.”

To ensure accountability, the CBN directed that: “A value for money audit in respect of shared services shall be conducted at least once every two years by an approved auditor and the report submitted to the Director, Banking Supervision Department, CBN not later than March 31 of the year following the year the audit relates.”

The regulator also tightened rules governing intra-group lending and insider-related transactions, declaring that: “There shall be no insider-related borrowings within a HoldCo.”


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Access Holdings Affirms Long-Term Value Strategy @ 4th AGM

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L-r: Ibironke Adeyemi, Director, Access Holdings Plc; Bolaji Agbede, Executive Director; Innocent Ike, Group Chief Executive Officer; Aigboje Aig-Imoukhuede, Chairman; Sunday Ekwochi, Company Secretary; Ojinika Olaghere, Director; Fatimah Bello-Ismail, Director; and Lanre Bamisebi, Executive Director, at the 4th Annual General Meeting of Access Holdings Plc, in Lagos
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Access Holdings Plc has held its 4th Annual General Meeting (AGM), reaffirming its strategic transition towards long-term value creation, balance sheet resilience, and disciplined growth, even as it navigates a dynamic and evolving operating environment.

Speaking at the AGM, the Chairman, Aigboje Aig-Imoukhuede, CFR, emphasised that the defining test of a financial institution is not merely its capacity for growth, but its ability to grow profitably, sustainably, and with discipline over time.

He noted that Access Holdings’ performance in 2025 reflects a deliberate approach to strengthening the institution’s long-term fundamentals while maintaining strong financial performance.

The Group delivered Profit Before Tax of ₦1.007 trillion, underscoring the strength of its diversified platform and expanding earnings base across key markets. Total assets increased to ₦51.56 trillion, while customer deposits grew strongly, reflecting sustained franchise momentum and deepening customer trust.

The Chairman, however, stressed that these results must be viewed within the context of the Group’s prudent risk management actions during the year. Access Holdings accelerated provisions on legacy and regulatory forbearance credit exposures, resulting in elevated impairment charges.

He explained that the Group consciously prioritised balance sheet strength and long-term resilience over short-term earnings optimisation.

“Periods of economic uncertainty often reveal more about an institution than periods of uninterrupted growth. Our focus remains on building a business that is not only growing, but improving in the quality, resilience, and sustainability of its earnings,” he stated.

The AGM highlighted the Group’s continued evolution beyond traditional banking into a diversified financial services ecosystem, with growing contributions from investment management, insurance, pensions, consumer finance, and payments.

While banking remains the Group’s core earnings engine, emerging growth platforms, including Access ARM Pensions, Access Insurance Brokers, Oxygen X Finance, and Hydrogen Payments, are expanding its footprint across digital finance, consumer lending, retirement services, and payments, thereby strengthening the Group’s long-term earnings mix and scalability.

Looking ahead, the Chairman reiterated the strategic imperative underpinning the Group’s next phase of growth:

“Our strategy, From Scale to Value, reflects the natural evolution of our journey. Scale created opportunity; value creation is how we fully realise it.”

He noted that while the Group continues to generate strong returns, ensuring that earnings per share consistently exceed the cost of capital remains central to unlocking sustainable shareholder value. He also acknowledged the significant unrealised value embedded within the Group’s international subsidiaries and reiterated management’s focus on improving market recognition of that intrinsic value over time.

The Board also addressed shareholders’ concerns regarding dividend payments, clarifying that the temporary suspension of dividend distributions was a consequence of regulatory compliance requirements rather than any deterioration in the Group’s financial performance.

Aig-Imoukhuede reaffirmed that the Group’s earnings capacity remains strong and that the Board’s position reflects adherence to supervisory expectations and prudent capital management principles.

He assured shareholders of the Board’s commitment to resuming dividend payments as soon as the relevant regulatory conditions are satisfied.

“Our approach is clear: capital retained today must translate into greater value tomorrow and sustainable returns for our shareholders.”

Access Holdings further highlighted progress in strengthening governance and leadership continuity. During the year, Innocent C. Ike was appointed Group Managing Director/Chief Executive Officer, while the Board was reinforced through the appointment of Ibironke Adeyemi as an Independent Non-Executive Director.

Shareholders also expressed appreciation for the outstanding contributions of Bolaji Agbede, Executive Director, Business Development, who successfully led the management team as Acting Group Chief Executive Officer prior to the appointment of Mr. Ike.

The Chairman noted that the leadership transition was executed seamlessly, ensuring continuity of strategy, operational stability, and stakeholder confidence.

Despite continuing macroeconomic uncertainties across its operating markets, Access Holdings expressed confidence in its strategic positioning, underpinned by disciplined execution, a diversified business model, a strengthened capital base, and a clear focus on sustainable value creation.

Concluding his remarks, Aig-Imoukhuede reaffirmed the Group’s long-term commitment to shareholders: “Our responsibility is to justify the confidence of our shareholders by building an institution that endures, one defined by clarity of purpose, discipline of execution, and sustainable value creation over time.”


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