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PromoXchange Unveils Nigeria’s 1st Loyalty, Reward Platform

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(L-r): Mrs. Kika Akpenyi; Heritage Bank; Ade Aderinto, managing director, Carboss Technologies Limited; Adebiyi Oke, co-founder/MD, PromoXchange; Adeoye Abodunrin, COO, Cubed Integrated Management Consulting and Tunde Samuel, Philips Consulting, at the PromoXchange media launch in Lagos.
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PromoXchange, a customer-centric and a first of its kind technology solution that effectively turns a mobile phone into an account that earns and accumulates points on transaction of goods and services, has debuted in Nigeria.

Speaking at the media launch in Lagos, Mr. Adebiyi‎ Oke, co-founder and managing director, PromoXchange Technologies Limited, said that for a long time, the Raffle mechanism has been used to reward lucky customers during promotion, “but the question arises, why do customers with less transaction value or less spend win at the expense of other customers that have contributed more to the business bottom line?”

According to Oke, PromoXchange provides answers to these questions and lots more by offering new and exciting ways to reward true patronage using a combination of instant and life enriching rewards to attract customers. 

He said that, apart from Nigerians been unique, mobile phones are known to be trendy, accessible and most users are attached to this device.

He said, “PromoXchange solution is as easy as sending SMS. There are no entry barriers and available on all GSM Networks and also as mobile apps for smart devices.

“Considering that the mobile phone penetration in the Nigerian market now stands at about 80% and growing. In simple terms, it means that no matter where a product is sold, you would find a brand customer or a potential customer owning a mobile phone.

“Consequently, we see an opportunity to influence transaction and consumption behaviour through an innovative solution that connects mobile phone users who are also sales merchant, brand customers to their favourite products or brands at anytime and anywhere”.

Oke added that sequel to years of careful research and development, PromoXchange has been crafted as a highly disruptive technology which seeks to challenge the status quo in the Nigerian and African loyalty reward 
environment.

“PromoXchange provides several compelling tactics that ensures that channel partners, brand customers, including consumer behaviour are influenced which ultimately results in increased transaction and consumption of products, goods and services.

“In the long run, together as partners, PromoXchange work with brands towards stimulating product usage that drives your brand success in the market place”.

As part of the platform innovation, PromoXchange has messaging features with highly intuitive easy to use messaging template that allows on-demand or broadcast messages at a targeted or mass messaging level, including geographical location based services, Oke explained.

With this features, PromoXchange unleash a variety of channels to drive brand messages.

The messaging feature drives the interaction and engagement philosophy of the PromoXchange solution framework.

“Brands in the banking, FMCG, insurance, airline, online and offline malls can take advantage of its business intelligence features which provides several generic reporting templates that measure engagement activities. It promises that brands will never fly blind as its extensive analytics help brands to chart a path to increased product and services patronage.‎

“PromoXchange has also deployed an Online Portal & CRM portal which is a trendy, lifestyle enhancing and exciting ‘connecting hub’ that takes customers interaction and engagement to heights previously unseen in loyalty management.

“Built around the portal is also the PromoXchange mobile app which gives mobile and on-the-go users the loyalty capabilities access on mobile devices for service customers and product consumers.

“Beyond exhaustive and feature-rich customer interfaces, the administrative interface helps to empower businesses by giving the sales and marketing team of brands easy application of the product and services promotional tactics and dynamics easily from their office desk thereby making the promoXchange solution an additional marketing tool for year-long loyalty and promotions at very minimal cost”.

Also speaking, Adeoye Abodunrin, COO, Cubed Integrated Management Consulting‎ described PromoXchange platform as boasts of a vast redemption interface of an extensive rewards redemption partnership platform that is first of its kind in Nigeria and Africa.

It eliminates the burden of warehousing rewards for customers

To him, “It’s a total sale and marketing delight which brands can completely have their promotions, loyalty and reward operations totally outsourced, thereby helping to reduce promotions campaign budget and achieve quick ROI”.

The promoXchange solution ensures flexibility and suits business customization requirement of any brand.

Abodunrin expressed confidence that ‎the solution as engagement and reward focused and when fully operational with a brand, will achieve objectives such as attracting and acquiring new customers and converting customers of other competing brands.

“The process will definitely stimulate incremental transactions and consumptions, attracting high value customers to participate in promotions and improving brand preference and loyalty amongst customers,” he added.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Financial

Zenith Bank Gets Regulatory Approval for Full Takeover of Paramount Bank

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Zenith Bank, Nigeria’s second biggest lender by market value, has received approval from the Competition Authority of Kenya (CAK) to acquire 100 percent of Paramount Bank Limited, clearing a key regulatory hurdle in its East African expansion drive.

In a statement on Thursday, CAK said the transaction is “unlikely to lead to a substantial prevention or lessening of competition in the market for the provision of banking services in Kenya” and would strengthen Paramount’s financial position, helping it meet enhanced core capital requirements over the long term.

The Kenyan regulator noted that the deal poses no risk of reduced competition in the country’s banking sector. Zenith currently has no banking operations in Kenya, while Paramount is a Tier III lender with a modest 0.2 percent market share.

“The approval is based on the Authority’s determination that the transaction is unlikely to harm competition, while any negative public interest concerns regarding employment can be addressed through mitigating remedies,” CAK added.

Paramount met the Central Bank of Kenya’s KSh3.0 billion core capital requirement in November last year, reporting KSh3.118 billion after raising KSh332 million from shareholders, according to Mwango Capital, a Nairobi-based research firm.

The deal reflects a broader shift among banks in East Africa’s largest economy as lenders seek growth opportunities beyond increasingly saturated home markets marked by weak credit expansion, rising regulatory costs, and intense competition.

While several global banks — including Standard Chartered and HSBC — have scaled back African operations over the past decade, Zenith’s move signals confidence in selective regional expansion, particularly in East Africa, where economic growth and financial inclusion trends remain supportive.

The banking group is also widening its continental footprint. Last month, the lender disclosed plans to expand into Ethiopia, Africa’s second most populous country, as it targets generating up to half of its profits outside Nigeria over the medium term.

Historically, Nigeria, the continent most populous nation contributed as much as 90 percent of the bank’s earnings, a dominance that is now gradually easing.

Data cited by The Africa Report show that profit contributions from foreign subsidiaries rose to 27 percent in the first nine months of 2025, up from 14 percent in 2024.

Nigeria’s banking recapitalisation drive is also pushing large lenders such as Zenith to deploy capital beyond their home market. In January 2025, Zenith — which holds an international banking licence — raised N350.4 billion ($242 million), lifting its paid-up capital to N614.6 billion ($425 million).

With higher capital buffers in place, banks are reassessing how best to deploy fresh funds as domestic earnings normalise following two years of windfall gains.

As part of the approval, Zenith has been required to retain Paramount’s 78 employees for at least 12 months after the transaction is completed.

The bank is listed on the Nigerian and London stock exchanges and operates across corporate, commercial, retail, and investment banking. Its international subsidiaries span the United Kingdom, Ghana, Sierra Leone, Gambia, the UAE, and China.

 


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Court Jails Ogiemwonyi, Stockbroker for Theft of $80,000, N953m Shares Proceeds

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Victor Ogiemwonyi, a Lagos stockbroker, and Partnership Securities Limited, his company, have been convicted for allegedly stealing shares worth N953 million and $80,000 belonging to one Mr. Arnold Onyekwere Ekpe, a former managing director of Ecobank Transnational Incorporated (ETI).

Court Jails Ogiemwonyi, Stockbroker for Theft of $80,000, N953m Shares Proceeds

Ogiemwonyi was convicted after he was found guilty of two-count charges bordering on stealing, contrary to Section 285(1), (9) (b) and (c) of the Criminal Law of Lagos State, 2011 slammed on him by the Economic and Financial Crimes Commission (EFCC).

Ekpe, through Messrs Margaret Onyema, his counsel, has sometimes in October 2016 in a petition to the EFCC alleged that he instructed the defendants to sell his 96,077,872 units of Ecobank Transnational Incorporated (ETI) shares, which were sold at the rate of N1,296,885,311.02.

But he said out of the proceeds of the sale, the stock broker paid only N300,000,000.00 to him while he dishonestly diverted the balance for personal use.

Following investigations, the defendants were charged with two counts of stealing.

Count one reads:

”Victor Ogiemwonyi and Partnership Securities Limited between the months of June, 2016 and September, 2016 at Lagos within the jurisdiction of this honourable court dishonestly stole the sum of N953, 535,861.57 (Nine Hundred and Fifty Three Million, Five Hundred and Thirty Five Thousand, Eight Hundred and Sixty one Naira Fifty Seven Kobo) being part of the proceeds of sale of 96, 077, 872 Ecobank Transnational Incorporated Shares, property of Mr. Arnold Onyekwere Ekpe”.

Count Two reads:

“Victor Qgiemwonyi and Partnership Securities Limited sometime between June, 2016 and July, 2016 at Lagos within the jurisdiction of this honourable court dishonestly stole the sum of USD$80,000.00 (Eighty Thousand United States of America Dollars) which formed part of the accrued dividends on 96, 077,872 Ecobank Transnational incorporated Shares, property of Mr. Anold Onyekwere Ekpe”.

At trial, the prosecution, led by Ola Sesan, called five witnesses and tendered 67 exhibits, all of which were admitted and marked by the court.

The defence, on its part, called three witnesses, including the first defendant.

Delivering judgment on Wednesday, Justice Modupe Nicole-Clay of the Lagos State High Court sitting in Ikeja, Lagos convicted Ogiemwonyi and his company, Partnership Securities Limited, guilty on all counts.

The court sentenced the first convict to pay a fine of N10 million, while the second convict was ordered to pay a fine of N20 million.

Also, the court directed the convicts to pay back the entire money stolen from the petitioner, both in naira and dollars.

Recall that Securities and Exchange Commission, SEC, had in 2017 banned Victor Ogiemwonyi, from operating in the capital market for life over alleged unprofessional conduct in the Nigerian capital market.

He was also banned for life from holding directorship position in any public company in Nigeria.

He was also ordered to pay a penalty of N100,000.

SEC said Ogiemwonyi was banned after he was found guilty of breaching Rule 1(iii) of the Code of Conduct for Capital Market Operators and Their Employees as contained in its Rules and Regulations made pursuant to the Investments and Securities Act 2007.

The ban also followed petition by EFCC to SEC accusing Ogiewonyi of misappropriation of about N1.24 billion, $80,000.00, stealing and dishonest conversion of proceeds of share sale belonging to an investor.

It was alleged that he used his company to dupe over 300 investors over N4.8 billion with Arnold Ekpe a former Managing Director of Ecobank Transnational Incorporated, ETI, being one of his victims.


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FCCPC Delists Non-Compliant Digital Lenders Post-January 5 Deadline

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Federal Competition and Consumer Protection Commission (FCCPC) has commenced enforcement actions against Digital Money Lending (DML) operators that failed to regularise their operations under the Digital, Electronic, Online and Non-Traditional Consumer Lending Regulations, 2025 (DEON Regulations).

FCCPC Delists Non-Compliant Digital Lenders Post-January 5 Deadline

FCCPC

The commission withdrew the conditionally approved status of non-compliant DML firms and removed them from its official register of approved digital lenders, effective immediately after the January 5 compliance deadline.

FCCPC Executive Vice Chairman and Chief Executive Officer, Mr Tunji Bello, announced the measures on Wednesday, emphasising their role in upholding regulatory standards and ensuring certainty in Nigeria’s digital lending sector.

Mr Bello stated that the compliance window provided under the DEON Regulations, which took effect on July 21, 2025, had closed, paving the way for fair, orderly and due process-driven enforcement.

He noted that the actions target persistent issues such as exploitative loan recovery tactics, data privacy breaches, harassment of borrowers and anti-competitive practices that have plagued the sector.

The DEON Regulations, issued on September 3, 2025, under the Federal Competition and Consumer Protection Act 2018, mandate all non-bank digital lenders to register, adhere to fair interest rates, ethical debt recovery and robust data protection measures.

Non-compliance now attracts severe penalties, including fines up to N100 million or one per cent of annual turnover, operational restrictions, app store delistings and potential director disqualifications for up to five years.

As of late 2025, the FCCPC had granted full approval to 438 digital lending companies, with recent data indicating over 521 firms now under regulatory scrutiny post-deadline.

The commission’s phased crackdown involves collaboration with the Central Bank of Nigeria, Google and Apple for account freezes and global app removals targeting unregistered platforms.

Industry watchers described the enforcement as a landmark move to sanitise Nigeria’s fast-expanding digital credit market, which has seen rising borrower complaints despite earlier 2022 interim guidelines.

The FCCPC reiterated its commitment to balancing innovation with consumer protection, urging affected operators to swiftly meet requirements for reinstatement.


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