Broadcasting
Music Subscriptions Will Dominate Digital Charge, Retail Spending- Ovum

Retail sales of recorded music will see little variation in total spending levels in the years to 2020 despite the rising interest in streaming, according to global analyst firm Ovum’s latest forecasts.
Spending on digital formats and services will overtake physical formats this year and go on to account for almost three-quarters of all sales in just six years.
According to Ovum’s latest research*, the retail value of all recorded music sales is expected to contract this year and next before edging up 0.1% in 2017. However, the slight return to growth is forecast to be short-lived and spending will fall in each of the three years to 2020.
Simon Dyson, music practice leader for Ovum, and author of the report said “2015 is a big year for the music industry with global retail sales of recorded music crossing the digital tipping point.” Dyson added that “For the first time, digital spending will top physical sales, amounting to US$11.7bn this year (compared with US$10.3bn for physical) and reach US$15.7bn in 2020.”
Music subscriptions will lead the digital charge and will dominate retail spending for the foreseeable future.
Record companies are set to benefit most from the streaming gains given the lower costs involved and are expected to register increased earnings annually.
For each of the six years forecast, Ovum has estimated that the overall annual difference in the global retail sales figure will not change by more the one percentage point either way. The biggest annual movement is expected in 2020, with a year-on-year dip of 1%.
That there is no anticipated growth in overall consumer spending on recorded music will make difficult reading for the record companies.
Moreover, the estimated value of recorded music spending in 2020 is expected to be US$3bn lower than it was in 2010. But there is some comfort in the figures.
According to Dyson, “the shift from ownership to access has meant manufacturing and distribution costs have been reduced and, with consumers steadily spending more on access services and less on downloads, costs are going to continue to shrink.”
Dyson said that “the gross income record companies expect to make from physical format sales this year is around US$5.2bn and this will fall to just under US$3bn in 2020. EBITDA is also forecast to decrease, from US$520m to US$300m.”
In contrast, for downloads there are no manufacturing costs and only minimal distribution expenses. The gross record company income from downloads is estimated at US$2.6bn in 2015 and US$1.4bn in 2020, while EBITDA in those years will be US$790m and US$420m, respectively.
The EBITDA share for subscriptions and advertising downloads will be slightly higher than downloads because of lower sales and marketing expenses. Gross record company receipts from subscriptions/streaming are estimated at US$2.4bn in 2015, rising to US$5.4bn in 2020, while EBITDA from subscriptions/streaming is forecast to grow, from US$820m to US$1.9bn
Taken altogether, gross receipts for record companies from the combined sales of physical formats, downloads, and income from access services are forecast to slip, from US$10.2bn this year, to US$9.8bn in 2020. However, as consumer spending on subscriptions rises, EBITDA will grow, from US$2.1bn to US$2.6bn.
Streaming is riding close to the crest of the recorded music wave at the moment with a good number of trade associations reporting high growth figures and rising subscriber numbers.
In some countries, access services are more than offsetting declines in sales of physical formats and music downloads. But, given that physical formats – and to a lesser extent single tracks and digital albums – still account for a sizable share of music retail sales, the streaming sector will be hard pushed to make up for the forecast declines in the buy-to-own formats.
“Assuming consumers don’t make a sudden rush to access services, no decline in total sales in the coming years may well be the best result the recorded music industry can hope for,” concluded Dyson.
Broadcasting
Nigeria tops global rankings for USDT, USDC ownership

Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

USDT, USDC
Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.
According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.
The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.
The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.
Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.
The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.
However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.
More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.
Broadcasting
Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.
This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.
Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.
“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”
Key highlights include:
55% year-on-year growth in local streams for Nigerian female artists.
75% surge in streams for independent Nigerian artists.
Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.
Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.
The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.
For full details, visit spotify.com/loudandclear.
Broadcasting
Madonna University Taps Tech Guru Adote for Strategic Board Role

Technology strategist Rock Adote has been appointed to the Board of Trustees of Madonna University Nigeria, a move expected to strengthen the institution’s push toward digital governance and modern technological systems in higher education.

Madonna University
Adote, who has built a reputation in cybersecurity, enterprise identity management and digital transformation, brings over a decade of experience in designing secure digital infrastructure and managing identity systems for organizations.
Stakeholders believe his expertise will support the university’s efforts to strengthen data security and modernize its academic and administrative digital frameworks.
The appointment reflects the university’s growing commitment to technology-driven leadership as institutions increasingly rely on digital systems for academic operations, data management and research collaboration.
Universities today manage large volumes of sensitive digital information, including student records, research data and staff credentials, making strong cybersecurity and identity management frameworks essential.
As a member of the Board of Trustees, Adote will participate in providing institutional oversight and guiding strategic policy direction for the university.
The board is responsible for safeguarding academic standards while steering long-term development initiatives and ensuring the institution remains responsive to evolving global trends in education and technology.
Industry observers say Adote’s background in enterprise digital systems positions him to contribute significantly to the university’s digital transformation agenda, particularly in strengthening technological resilience and governance frameworks across its operations.
Other newly appointed members of the board include Sir Nwagwu Aloysius Emeka, Chief Arthur Obi Okafor (SAN), Professor Anagboso Martin Osita, Mrs. Ike Angela Unaoaku, Barrister Augustine Nenwa Obo and Rev. Fr. Stephen Ifeanyichukwu Nwatah.
Speaking on the appointment, Adote expressed appreciation for the opportunity to serve, emphasizing the importance of aligning higher education institutions with emerging technological realities.
According to him,
“Digital transformation will play a crucial role in shaping the future of academic administration, research and learning environments”.
Analysts note that the inclusion of technology leaders in university governance structures signals a growing recognition that digital transformation is becoming central to the competitiveness and sustainability of modern higher education institutions.
With Adote’s appointment, Madonna University is expected to further strengthen its technology strategy and position itself as a forward-looking institution within Nigeria’s higher education landscape.
Broadcasting3 days agoSpotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025
E-Financial3 days agoCBN Relaxes Dormant Account Rules with Removal of Affidavit Requirement
Telecom3 days agoPwC Warns Nigeria Telcos of AI Fraud Risks
News3 days agoElumelu Tags Elon Musk, Disowns AI-Generated Scam Video
E-Financial3 days agoCrypto Transactions Hit $96Bn in Nigeria -SEC
E-Financial24 hours agoKuda MFB Increases Kuda for Her Business Grants to ₦10 Million
E-Business3 days agoFG Determined to Protect Rights, Privacy Online- NITDA
E-Business3 days agoFirm Warns of Malware Aiming to Steal Data from Individuals, Organisations in Nigeria













