News
Chain Reactions Nigeria Unveils Nigeria’s first Youth Trends Report

Chain Reactions Nigeria, a leading Public Relations Consultancy firm has unveiled the first ever bespoke Nigerian Youth Trends Report in Lagos. The report is an indepth study of emerging trends amongst members of the Nigerian youth class aimed at helping both government and businesses understand the new cultural and behavioral patterns amongst Nigerian youth and how to engage with them.
The bespoke youth trends survey, conducted by TrendWatching UK, world’s leading consumer trends and insight research firm at the behest of Chain Reactions Nigeria, was conceived as a significant leverage initiative to help public and private sector organisations get into the heart of the youth class.
The launch event held in Lagos was attended by a rich galaxy of industry leaders from across the music, media, sports, fashion, technology sectors as well as government and indeed from other sectors with need to engage with the Nigerian youth segment.
The event dubbed, “Naija Decoded” under the inspiring theme, “Unwrapping The Nu Natives”, had an impressive panel of discussants comprising Head, Youth Market Segment, Etisalat Nigeria, Elvis Ogiemwanye; Nigeria’s pace setting Pop Culture Strategist; Franklin Ozekhome; multiple award winning Nollywood Actor and Producer, Kunle Afolayan, EbonyTV Presenter, Lamide Akintobi, Brilla FM Sports Presenter, Babafemi Raji, Fashion Designer, George Tailor with a robust debate on emerging trends coordinated by leading On Air Personality, Toke Makinwa.
Speaking about the youth report initiative, Israel Jaiye Opayemi, managing director/chief strategist, Chain Reactions Nigeria, said the intent of the initiative is to change the way governments at all levels and indeed businesses in Nigeria see and engage with the Nigerian youth segment by offering them deep insights into the mindset and behavioural trends amongst Nigerian youth.
Explaining his company’s motivation for the partnership with TrendWatching UK, Opayemi said, “Our interest in partnering with Trend Watching, United Kingdom to put this report together is a consuming passion to contribute to the broader development of knowledge about the Nigerian youth market and indeed the youth segment in Nigeria. The intent is to help public and private sector organizations gain a deep understanding of how best to speak to members of the youth class.”
Opayemi added, “The report is focused on the trends that are currently hip amongst those we now refer to as ‘NU Natives’, a new class of Nigerian youth that is not defined by geography, finance or society. The new native defines himself or herself and celebrates his or her afro-centric roots but he or she is still very technology savvy and worldly. The trends are illustrated with cross-industry innovations, insights from Trend Watching’s global spotters, and relevant statistics.”
Also speaking on significance of the initiative, Lola Pedro, Africa Regional Director for Trend Watching, United Kingdom expressed the company’s excitement about its first creative partnership in Nigeria saying, “ as Africa’s giant, Nigeria has always represented a market of great interest to us, both in the light of tracking the relentless stream of innovations stemming from the continent’s most populous country but also due to the vast strategic opportunities we believe we can uncover for forward-thinking organisations.”
She expressed her high optimism in the immense opportunities in the research space in Nigeria, saying, “despite the fact that this form of qualitative research is relatively saturated amongst best-in-class brands and agencies globally, the consumer insights sector is proportionately under-explored within Nigeria.”
Pedro further commended Chain Reactions Nigeria, saying “it has thus been inspiring to be able to conduct this first of its kind, Nigeria-specific youth trends research in collaboration with such a progressive, PR firm. Chain Reactions Nigeria epitomizes the future-focused mindset required to truly disrupt Nigeria’s consumer landscape by understanding today’s consumers and subsequently bringing about compelling profitable innovation opportunities.”
“As Trend Watching constantly seeks to maintain its global reputation for thought leadership, connecting with local, early adopters like Chain Reactions remains a thoroughly rewarding endeavour” she further said.
Speaking further on the importance of understanding trends to winning the minds of consumers and stakeholders, Opayemi said, what gave the All Progressives Congress victory in the last elections in Nigeria was not a huge budget but a clear understanding of how to draw insight from trends and develop a campaign strategy from same.
“By insight into trends, we knew Nigerian youth love music and they love their celebrities. We knew this for a fact and we developed an influencer marketing strategy for the APC based on this insight. We knew the APC did not have the kind of financial war chest available to the ruling party. But we followed our trend inspired gut feeling and helped the APC assemble celebrities like Funke Akindele, Alabi Pasuma, Kalu Ikeagwu, Desmond Elliot and a galaxy of other northern celebrities and stars who accepted to feature in our voter registration campaign aimed at helping the APC mobilise members of the youth population to register for the elections. It worked!”
News
Google, UpSkill Universe Relaunch Hustle Academy to Bring Free AI Skills to Africans

Google and UpSkill Universe, Sub-Saharan Africa’s leading AI and business skills training partner, have announced a major redesign of the Google Hustle Academy programme.

For the first time, the free training initiative is open to everyone, not just business owners. The new curriculum is focused on equipping individuals and entrepreneurs with practical AI skills.
Small businesses are the engine of Africa’s economy, creating over 80% of jobs on the continent. To help them grow, the Hustle Academy was launched in 2022, providing bootcamp-style training on business strategy, digital skills, AI, and leadership. The program has since trained over 18,000 SMEs, with many reporting increased revenue and job creation.
Now, as AI reshapes the job market, the program is evolving. The 2026 edition is built for anyone in Sub-Saharan Africa, including employees, students, and jobseekers, who wants to use AI to advance their career.
To meet the needs of a diverse audience, the new format includes short, 60-minute webinars and more immersive, high-impact bootcamps. These sessions are laser-focused on putting AI to work immediately in areas like digital commerce, marketing, and growth strategy.
Speaking about the academy, Gori Yahaya, Founder & CEO UpSkill Universe said “The 2026 Hustle Academy is designed to close the AI Skills gap with hands-on training that is short, focused, and immediately useful. AI is reshaping how businesses win and how careers are built, right across this continent.
“We’re excited to renew our partnership, now in its fifth year with Google, combining their global AI leadership with our deep regional AI expertise. The next wave of AI leaders will come from this continent. We are making sure they are ready.”
The Hustle Academy initiative has strengthened digital competitiveness across emerging African economies by enabling SMEs to move beyond AI awareness to practical implementation, positioning them for sustained growth in an increasingly AI-driven business environment.
“We believe that the future of Africa’s digital economy lies in the hands of individuals and entrepreneurs alike. Our new strategy focuses on scaling reach by training individuals in the latest AI-centered tools and techniques,” said a Google representative.
News
Lagos Govt Drags Top Firms to Court Over Billion-Naira Tax Debts

Lagos State has dragged 45 individuals and firms, including Bi-Courtney Aviation, DAAR Communications and Leaders & Company, to revenue court for tax debts running into billions of naira.

Lagos Govt
Bi-Courtney, operators of Murtala Muhammed Airport Terminal Two, faces N38.7 million claim; DAAR, behind Africa Independent Television, owes N22.4 million; ThisDay publishers Leaders & Company allegedly skip N67.1 million.
GMT Energy Resources tops corporates at N145.8 million, followed by Sheriff Deputies at N132.1 million; others like Heyden Petroleum, AA Rescue, BRT operator Primero also listed.
Individuals owe N13.5 million to N35 million each.
Attorney-General Lawal Pedro said suits followed ignored notices, aiming to enforce laws and fund infrastructure.
More defendants: IENG Nigeria, James Fisher, V Care Diagnostics, Venture Garden, Saro Africa, Barry Callebaut, Native Media, First Consulting, Eyowo Payments.
Compliant taxpayers post-notice escaped prosecution; defaulters risk penalties, interest, jail.
Pedro urged prompt filings and payments.
News
Beware of Fake Cerelac Products – NAFDAC

National Agency for Food and Drug Administration and Control (NAFDAC) has alerted Nigerians on counterfeit and unregistered Cerelac Mixed Fruits and Wheat products being sold in Lagos.

NAFDAC said Nestle Nigeria, the genuine Marketing Authorisation Holder of the product, received a complaint of suspected counterfeit purportedly manufactured by Nestlé Spain, bearing Batch Code 308002910.
It said that Nestle Nigeria reported that the complainant described that the counterfeit product emitted an odour suggestive of possible contact with fuel.
NAFDAC said that preliminary review of the product by Nestle Nigeria indicated that it had expired, in spite of the container displaying an expiry date of 10-2026, which suggested that the date coding had been tampered with (revalidated).
Nestle Cerelac Mixed Fruits and Wheat is a nutritious infant cereal, designed to be a delicious first food for infants.
NAFDAC said that its post-marketing surveillance’s directorate officers in Lagos conducted a surveillance visit to Maxland Shopping Centre, 193 Ago Palace, Okota, where the product was purchased by the complainant.
It added that the suspected counterfeit and unregistered Cerelac were found on sale at the premises and subsequently mopped up, while Nestle assisted in identifying the distinguishing features between registered and unregistered product.
According to the regulatory agency, Nestle revealed that the unregistered product used a hyphen (-) to separate the day from the year, while the registered product used a slash (/) to separate the day from the year.
“It is important to note that Nestle Nigeria is not aware of the channels through which the products are supplied into the country.
“Healthcare professionals and consumers are advised to report any suspicion of the sale of substandard and falsified regulated products to the nearest NAFDAC office, call 0800-162-3322, or send an email to [email protected],” NAFDAC said.
The agency warned that counterfeit formula often lacked essential nutrients, vitamins and minerals, leading to stunted growth or developmental issues.
It said that such formula might also contain contaminants that might lead to severe health consequences to infants or even death.
NAFDAC reiterated its commitment to safeguarding public health adding that it would continue surveillance activities to ensure the quality, safety, and efficacy of all NAFDAC-regulated products circulating in Nigeria.
It said that all zonal directors of the agency and state coordinators had been directed to carry out surveillance and mop up the revalidated product, if found within the zones and states.
The agency urged distributors, retailers, healthcare professionals, and caregivers to exercise caution and vigilance within the supply chain, to avoid the distribution, sale, and use of fake products.
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