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Chain Reactions Nigeria Unveils Nigeria’s first Youth Trends Report

Chain Reactions Nigeria, a leading Public Relations Consultancy firm has unveiled the first ever bespoke Nigerian Youth Trends Report in Lagos. The report is an indepth study of emerging trends amongst members of the Nigerian youth class aimed at helping both government and businesses understand the new cultural and behavioral patterns amongst Nigerian youth and how to engage with them.
The bespoke youth trends survey, conducted by TrendWatching UK, world’s leading consumer trends and insight research firm at the behest of Chain Reactions Nigeria, was conceived as a significant leverage initiative to help public and private sector organisations get into the heart of the youth class.
The launch event held in Lagos was attended by a rich galaxy of industry leaders from across the music, media, sports, fashion, technology sectors as well as government and indeed from other sectors with need to engage with the Nigerian youth segment.
The event dubbed, “Naija Decoded” under the inspiring theme, “Unwrapping The Nu Natives”, had an impressive panel of discussants comprising Head, Youth Market Segment, Etisalat Nigeria, Elvis Ogiemwanye; Nigeria’s pace setting Pop Culture Strategist; Franklin Ozekhome; multiple award winning Nollywood Actor and Producer, Kunle Afolayan, EbonyTV Presenter, Lamide Akintobi, Brilla FM Sports Presenter, Babafemi Raji, Fashion Designer, George Tailor with a robust debate on emerging trends coordinated by leading On Air Personality, Toke Makinwa.
Speaking about the youth report initiative, Israel Jaiye Opayemi, managing director/chief strategist, Chain Reactions Nigeria, said the intent of the initiative is to change the way governments at all levels and indeed businesses in Nigeria see and engage with the Nigerian youth segment by offering them deep insights into the mindset and behavioural trends amongst Nigerian youth.
Explaining his company’s motivation for the partnership with TrendWatching UK, Opayemi said, “Our interest in partnering with Trend Watching, United Kingdom to put this report together is a consuming passion to contribute to the broader development of knowledge about the Nigerian youth market and indeed the youth segment in Nigeria. The intent is to help public and private sector organizations gain a deep understanding of how best to speak to members of the youth class.”
Opayemi added, “The report is focused on the trends that are currently hip amongst those we now refer to as ‘NU Natives’, a new class of Nigerian youth that is not defined by geography, finance or society. The new native defines himself or herself and celebrates his or her afro-centric roots but he or she is still very technology savvy and worldly. The trends are illustrated with cross-industry innovations, insights from Trend Watching’s global spotters, and relevant statistics.”
Also speaking on significance of the initiative, Lola Pedro, Africa Regional Director for Trend Watching, United Kingdom expressed the company’s excitement about its first creative partnership in Nigeria saying, “ as Africa’s giant, Nigeria has always represented a market of great interest to us, both in the light of tracking the relentless stream of innovations stemming from the continent’s most populous country but also due to the vast strategic opportunities we believe we can uncover for forward-thinking organisations.”
She expressed her high optimism in the immense opportunities in the research space in Nigeria, saying, “despite the fact that this form of qualitative research is relatively saturated amongst best-in-class brands and agencies globally, the consumer insights sector is proportionately under-explored within Nigeria.”
Pedro further commended Chain Reactions Nigeria, saying “it has thus been inspiring to be able to conduct this first of its kind, Nigeria-specific youth trends research in collaboration with such a progressive, PR firm. Chain Reactions Nigeria epitomizes the future-focused mindset required to truly disrupt Nigeria’s consumer landscape by understanding today’s consumers and subsequently bringing about compelling profitable innovation opportunities.”
“As Trend Watching constantly seeks to maintain its global reputation for thought leadership, connecting with local, early adopters like Chain Reactions remains a thoroughly rewarding endeavour” she further said.
Speaking further on the importance of understanding trends to winning the minds of consumers and stakeholders, Opayemi said, what gave the All Progressives Congress victory in the last elections in Nigeria was not a huge budget but a clear understanding of how to draw insight from trends and develop a campaign strategy from same.
“By insight into trends, we knew Nigerian youth love music and they love their celebrities. We knew this for a fact and we developed an influencer marketing strategy for the APC based on this insight. We knew the APC did not have the kind of financial war chest available to the ruling party. But we followed our trend inspired gut feeling and helped the APC assemble celebrities like Funke Akindele, Alabi Pasuma, Kalu Ikeagwu, Desmond Elliot and a galaxy of other northern celebrities and stars who accepted to feature in our voter registration campaign aimed at helping the APC mobilise members of the youth population to register for the elections. It worked!”
News
Police Busts Syndicate Who Allegedly Stole N3Bn from Financial Institution

Police Special Fraud Unit (PSFU), Ikoyi, Lagos, said its operatives have busted a syndicate who used Point of Sale (POS) terminals and other technological tools to gain access to financial institution’s database to steal more than N3 billion.

Police did not name the financial institution where the money was stolen but DSP Ovie Ewhubare, spokesperson for the Unit, in a statement Friday, said that while a member of the syndicate has been arrested, other remained at large.
The PSFU spokesperson said the suspect was apprehended following an extensive investigation into a sophisticated cyber intrusion targeting a financial institution.
“The members of the syndicate allegedly used Point of Sale (POS) terminals and other technological tools to gain unauthorised access to the financial institution’s database.
“The breach enabled the suspects to initiate fraudulent transactions worth more than N3 billion,’’ he said.
According to him, investigations reveal that the proceeds of the alleged fraud are quickly laundered through multiple bank accounts in an attempt to conceal the source and movement of the funds.
The spokesperson said that the detectives deployed advanced digital forensic techniques and financial analysis to trace the transactions, identify members of the syndicate and recover key evidence to support prosecution.
Ewhubare said that Mr Eloho Okpoiakpo, commissioner of Police in charge of the PSFU, commended the investigating team for its professionalism in uncovering the alleged fraud.Law Enforcement
He said that Okpoiakpo directed the detectives to intensify efforts to apprehend other fleeing members of the syndicate, assuring that every effort would be made to bring all those involved to justice.
News
Study Reveals How Moniepoint is Powering Nigeria’s $11Bn Food Service Sector

A new case study by Moniepoint Inc., Africa’s all-in-one financial ecosystem platform for individuals, businesses and their customers, traces four decades of Nigeria’s food service industry and reveals how the sector’s most persistent payment problems, that include settlement delays, unreliable confirmation, unchecked theft and inaccessible credit have been resolved by real-time digital infrastructure, turning food commerce into an $11.09 billion market in 2025.

The sector has undergone a massive structural shift marked by food-delivery super-apps, as well as a new generation of cloud kitchens operating without a single dining chair, with the food service industry poised to experience unprecedented growth as the Nigerian market is projected to reach $19.31 billion by 2030, growing at 11.73% annually.
The study traces the industry’s roots from the UAC-owned Kingsway Rendezvous of 1973 and the 1986 launch of Mr Bigg’s, through the rise of Chicken Republic and other quick-service chains, to the present day, where food and drinks form the second-largest merchant sector on Moniepoint’s platform, trailing only retail.
Tosin Eniolorunda, group CEO of Moniepoint Inc., noted that “Moniepoint believes financial inclusion is not just about access. It’s about dignity, about enabling people to transact on their terms. What’s happening in the food service sector today is significant. The real competitive question today is how deeply that payment infrastructure is woven into the way the business actually runs day to day.
“Moniepoint is sitting right at the centre of that shift. We are ensuring that payments are connected to inventory, inventory to recipes, recipes to procurement, procurement to credit, and credit to growth plans. By building out tools like Moniebook and Orda that match the operational reality of these culinary entrepreneurs, who act as mini-factories converting perishable raw materials into time-sensitive output, we are providing the digital operating system that drives sustainable scale for Nigeria’s socio-economic development.”
The report finds that for most of that history, Nigerian food businesses ran almost entirely on cash, with multi-location operators managing cash across a dozen or more outlets, facing constant exposure to loss, theft and human error. The rise of bank transfers in the 2010s introduced a new pain point around confirming that the payment had actually landed before releasing an order. At peak hours, the study notes, this manual verification could add two to five minutes to every transaction, with digital infrastructure most likely to falter precisely when demand and stakes were highest, especially during Christmas, New Year’s and Eid celebrations.
The study also documents how disconnected payment and inventory systems enabled operational leakage that was structurally difficult to detect, from unaccounted stock in the kitchen to under-ringing at the till and how Nigeria’s collateral-based lending system routinely locked thriving food businesses out of credit.
The International Finance Corporation estimates that the country’s unmet MSME credit demand was $32.2 billion in 2022, a gap that falls disproportionately on women, who, the report shows, own 86.8% of businesses in the accommodation and food services sector, the most female-dominated sector in the Nigerian economy.
To address these bottlenecks, Moniepoint introduced three structural interventions that reshaped the industry’s economics. Moving away from the traditional $T+1$ bank settlement cycle, it provided instant, same-day access to funds, allowing operators to finance the next morning’s inventory directly from the previous day’s sales.
This was paired with automated transfer confirmation at the terminal to eliminate manual verification queues and an embedded lending model that used verified transaction history instead of property collateral to unlock bulk purchasing power ahead of seasonal surges. Driven by these updates and the tightening of the cashless policy, Moniepoint witnessed a 2,823% surge in QSR terminal usage.
Beyond payments, a unified business banking dashboard replaced month-end spreadsheets with real-time, role-based visibility to curb financial misconduct across multiple branches. With Moniepoint’s launch of Moniebook and the acquisition of Orda, analysts say that the business is transitioning from a payment provider to a complete operating system, in line with its ecosystem ambition.
This integration allows culinary businesses to track ingredient depletion against precise recipes to expose hidden theft or portioning errors, while simultaneously consolidating fragmented orders from delivery apps, social media, and walk-ins into a single inventory ledger.
Some other insights from the study:
- Transaction volume across the industry peaks at lunch, between 1 pm and 2 pm, with a second evening peak at 7 pm reaching 10 to 15 times its level at 7 am – except online food delivery, which peaks and remains strong past 10 pm.
- Card payment activity records its biggest month-on-month jump of the year between November and December, while April is the industry’s quietest month for payment activity, running 46.3% below December’s.
This food service case study joins Moniepoint’s expanding pool of definitive thought leadership materials curated for the benefit of stakeholders, including regulators, investors, and the general public, aimed at enhancing their understanding of how digital payment ecosystems are transforming Nigeria’s commercial landscape across diverse sectors and market structures.
News
Flutterwave Secures Circle Ventures Investment to Deepen USDC Payment

Flutterwave has secured a strategic investment from Circle Ventures, the venture capital arm of Circle Internet Group, to accelerate the expansion of its USDC payments and settlement infrastructure across Africa.

This comes as demand for faster and more efficient cross-border transactions grows.
The investment strengthens Flutterwave’s ambition to integrate USDC settlement into its existing payment ecosystem, allowing businesses to receive payments in local currencies while settling in the dollar-backed stablecoin.
The company said the move would reduce settlement delays and transaction costs while enabling near-instant settlements beyond traditional banking hours.
The announcement comes after Flutterwave participated in the launch of the Circle Payments Network in 2025, marking a deeper collaboration between the two companies in advancing digital payment infrastructure across the continent.
Flutterwave said the investment aligns with its strategy of positioning stablecoins as a key component of Africa’s financial infrastructure, while ensuring blockchain-based payment services operate within existing regulatory and compliance frameworks.
Commenting on the development, Flutterwave Founder and Chief Executive Officer, Olugbenga Agboola, said the investment would help build the infrastructure required for the next phase of global money movement from Africa.
According to him, stablecoins have evolved beyond experimentation into core financial infrastructure capable of transforming how businesses move money across borders.
“This support from Circle Ventures is about backing the rails that will power the next era of global money movement from Africa. Stablecoins like USDC are no longer an experiment; they are becoming core financial infrastructure.
“By embedding USDC settlement into our current payments infrastructure, we are building a system that lets businesses move money at the speed of the internet. This fundamentally changes how payments from Africa connect to the world, and it positions Flutterwave as the default stablecoin gateway for the continent,” Agboola said.
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