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Key Dimensions that Will Drive Nigeria Online Marketplace Space in 2016- Masha

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Lola Masha, the country manager OLX Nigeria
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Lola Masha is the country manager, OLX Nigeria, the leading online classifieds player in the country. Masha joined OLX Nigeria in February 2014 with the goal of building a world-class, trusted and secured online classifieds business that stands out from its competition.
She holds PhD. in Engineering from the University of California, Berkeley. Masha is an outstanding individual with expertise in business development, entrepreneurship, operational transformation, strategy and product development, across numerous industries including technology and consulting. 
‎She has significant international experience and has worked with brands like Google and McKinsey Consulting. In this interview with Peter Ugwu, she swiftly reviews e-commerce space in Nigeria in 2015 while discussing OLX’s ambition for growth in the market in the new year.‎

Assessment of the Online Marketplace in Nigeria in 2015‎
It has been an exciting and rollercoaster year. If I compare our successes to the challenges, I think it has been very successful. We started the year with a team of ten (10), but today, both the contract and fulltime staff we are close to 175 people.
So, we have grown tremendously in terms of staff strength. We also look at traffic to the website, we have grown to over 65% from January till date.
We have continued to get positive responses from the users on OLX platform. Because of this, we have made improvement in terms of awareness among the Nigerian online community.

Increased Partnerships‎
Our partnership over the year were fantastic. One thing we believe in at OLX is that we can’t do it alone. We have a culture of collaborations, partnerships and learnings.
So, we actually, actively, seek other organisations to work with; grow the brand and be able to contribute towards the industry’s growth here in Nigeria.
We have been very pleased with the results from our various partners and tend to do more in 2016 and moving forward.

Nigeria Online Marketplace Market Maturity‎
The Nigerian online market place has definitely improved, but still quite young. If I look at the percent of Nigerians currently using online classified, irrespective of platform, I think the percentage is still low and needs to improve.
As an industry, we still have a lot of work ahead of us, but we should be able to celebrate how far we have gone in educating the Nigerian users on how to trade safely and successfully on OLX.

Competition‎
Absolutely, competition has pushed us to be innovative to stay ahead of the game. When OLX started three years ago in Nigeria, the platform wasn’t the first (in the country), and we know how hard we had to work to get to the number one position; if possible to overtake the current players.
So, constantly, we are on our toes, innovative and definitely not relaxing in anyway. We are confident that with the team, ideas and products we have we are positioned to meet the demands of our users and succeed in Nigeria.

Winning and Maintaining Users’ Confidence‎
It has been very positive, been the response rate from OLX users. If I think about the reactions we have been getting this year versus last year, frankly, it has been 360 degrees turn around.
We have to do that again by focusing on trust and safety. We are doing everything possible to keep the site safe for the Nigerian people, prioritizing those elements that are peculiar to us.

OLX’s View About The market‎
We are positioned for success. We are long term investors, not for quick wins. We are here to play, stay and win.‎

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E-Commerce Platforms and Cybersecurity‎
During the year, OLX in collaboration with MOMO and other stakeholders’ oraganised a session where issues on e-commerce space in Nigeria and the cyber related security issues were extensively discussed.
Part of the event was to showcase some of the technology and human elements we have deployed to protect our users on the website, including physical verifications. We have close to 160 people in field in Lagos, who physically verify items.
That has worked very successfully. We have changed the OLX platform; it looks very different now. During the process of changing the platform, we integrated some security apparatuses that allow us to dictate fraud related postings.

Corporate Social Responsibility‎
We engaged in some CSR programmes during the year and they are now not a sort of one-off thing. CSR is a continuous activity for us.
We engaged in OLX-Gives-Back campaign to support the School for the Blind and other charitable organisations.
This December, we supported a campaign called ‘Fit Yaba’ and the idea was to race consciousness around health and reducing illnesses. We supported the organization in collaboration with the Co-Creation (CC-Hub) and others.

Predictions for 2016‎
We expect to have our best year ever in the country in 2016. Every year has been interesting and exciting, and we have learnt a lot, but believe 2016 is our year of new growths, developments, and more successes.
On general perspective, there are three different dimensions to consider. First, change of perception around trust and safety of the classified e-commerce model. Secondly, there will be more players in the field, which will help to educate users, so that an average Nigerian will be educated on how to trade safely. We also expect growth to happen in a very big way. Once users are aware on how to simply use OLX, we expect the adoption to increase.
We have seen this trend in verity of technology platforms. When the mobile phone was introduced in Nigeria, it was from a very small base.
The Phones, SIM cards were very expensive, but currently, we have about 155 million mobile subscribers. That is phenomenal growth and due to the power of perception.
Once Nigerians understand how technology works, see the real value and how it impacts their lives, Nigerians are fast adapters. We expect the same with online classified ad as well. We have seen this happen with the messaging platforms like WhatsApp and Facebook. The rate at which they have grown and successful in Nigeria, again, speaks to the fact that once a products creates value, Nigerians will definitely come on board.
I must say that 2015 has been a great and fantastic year. We appreciate our numerous users for their continuous support and feedbacks and we look forward to a more exciting year in 2016

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EFCC Arraigns 4 over Alleged $5.3m Fraud Scheme

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Economic and Financial Crimes Commission (EFCC) has arraigned four persons before the Federal High Court in Lagos over an alleged money laundering scheme involving $5.3 million.

EFCC Arraigns 4 over Alleged $5.3m Fraud Scheme

The defendants — Bamidele Ayodele Emmanuel, Abdullah Oriyomi, Garuba Fathiat Funmilayo and Gbenro Victor Ademola — were arraigned before Justice F. N. Ogazi of the Federal High Court sitting in Ikoyi on separate two-count charges bordering on money laundering.

According to the anti-graft agency, the alleged offence involved a total of $5,296,691 and contravenes the provisions of the Money Laundering (Prevention and Prohibition) Act, 2022.

One of the charges against Emmanuel alleged that between January 1 and 31, 2025, he retained $826,691 in a Wema Bank account, which he allegedly ought to have known formed part of the proceeds of unlawful activities.

The EFCC alleged that the act was contrary to Section 18 of the Money Laundering (Prevention and Prohibition) Act, 2022.

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All four defendants pleaded guilty when the charges were read to them.

Following their pleas, Bilkisu Buhari, prosecution counsel,  told the court that investigations showed the defendants admitted handing over their personal details to one Afeez Animashaun, who allegedly approached them at Mushin Market in Lagos, where they carried out their businesses.

According to the prosecution, the personal information was used to register several companies, including College Compass Eduguide Nigeria Limited, Hortifresh Solutions Nigeria Limited, Eduboost Innovation Nigeria Limited and Fixit Hardware and Tools Nigeria Limited.

The EFCC further alleged that corporate bank accounts were opened in the names of the companies and used to receive millions of dollars within January 2025.

Buhari told the court that the arrangement enabled the actual operators of the companies to remain anonymous while facilitating the movement of suspicious funds through Nigeria’s financial system.

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She urged the court to convict the defendants based on their guilty pleas and impose appropriate sentences.

Justice Ogazi ordered that the defendants be remanded in a correctional facility and adjourned the matter until August 4, 2026, for judgment.

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Oye, AERE Raises Alarm as 8m MSMEs Collapse in 18 Months

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Dele Oye, chairman, Alliance for Economic Research and Ethics (AERE), has raised the alarm that an estimated eight million micro, small and medium enterprises (MSMEs) shut down across Nigeria between January 2023 and June 2024, representing about 20 per cent of the country’s estimated 40 million SMEs.

Oye, AERE Raises Alarm as 8m MSMEs Collapse in 18 Months

Dele Oye, chairman, Alliance for Economic Research and Ethics

He also warned that the scale of the collapse exposes a deepening crisis in the sector, describing it as an existential threat to Nigeria’s economic foundation.

He disclosed the figures in a policy brief titled “The Gap: Nigeria’s Industrial Policy 2025 vs. The Lived Reality of SMEs.”

According to Oye, research consistently shows that as many as 95 per cent of Nigerian SMEs fail within their first five years of operation, highlighting the urgent need for policies that go beyond design to effective implementation.

Quoting Femi Egbesola, national president of the Association of Small Business Owners of Nigeria (ASBON), Oye described the situation as a humanitarian crisis.

“Many businesses simply cannot cope with the harsh economic environment. Owners are closing their shops, unable to meet loan obligations or manage skyrocketing operational costs. Several people have died under the pressure; others are in the hospital. It’s a humanitarian crisis,” Egbesola said.

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Oye identified three major factors driving SME failures: macroeconomic instability, limited access to affordable finance and soaring energy costs.

He, however, commended the Federal Government’s newly introduced Nigeria Industrial Policy 2025 (NIP2025), describing it as an ambitious framework designed to reposition the country’s manufacturing sector.

On the policy championed by the Federal Ministry of Industry Trade and Investment, Senator John Owan Enoh, minister of State for Industry, explained that it seeks to raise manufacturing’s contribution to Nigeria’s Gross Domestic Product (GDP) to 15 per cent by 2030 and 25 per cent by 2035, while boosting exports, creating jobs and positioning Nigeria as Africa’s leading industrial hub.

Oye noted that the policy rightly recognises MSMEs as central to achieving those objectives, pointing out that the sector contributes 46.32 per cent of Nigeria’s GDP and accounts for about 87.9 per cent of total employment.

He said the policy promises single-digit loans, industrial clusters, technology incubation centres, skills development programmes and fiscal incentives aimed at supporting businesses.

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Despite these commitments, Oye argued that there remains a wide gap between policy intentions and the realities confronting entrepreneurs.

“For millions of Nigerian entrepreneurs struggling to survive, the NIP2025 reads less like a practical roadmap and more like a distant promise,” he said.

According to him, inflation, which climbed to 33.4 per cent in July 2024, persistent naira depreciation and the removal of fuel subsidies have sharply increased production and transportation costs, forcing many SMEs to downsize their workforce by as much as 70 per cent.

He also lamented the limited access to affordable financing, noting that only between 15 and 20 per cent of SMEs have access to formal bank credit. Where loans are available, he said, lending rates now exceed 35 per cent, making borrowing unsustainable for most small businesses.

Energy shortages remain another major burden, with businesses enduring prolonged power outages and relying heavily on generators.

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Oye noted that diesel costs alone consume as much as 30 per cent of revenue for many SMEs.

He argued that previous industrial policies failed largely because of weak implementation rather than the absence of good ideas.

According to him, although government interventions have increased credit availability over the years, most SMEs use borrowed funds to cover operational expenses such as rent, inventory and energy costs instead of expanding production because of the difficult business environment.

To reverse the trend, Oye called on the Federal Government to declare an SME emergency and introduce targeted measures, including genuine single-digit interest loans, energy support for productive sectors and a moratorium on multiple taxation by state and local governments.

He also recommended loan products that align with SME cash flow cycles through longer repayment periods, revenue-based financing and appropriate grace periods.

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In addition, he urged the government to prioritise the development of SME industrial clusters by providing reliable electricity, water, roads and security in selected locations within one year.

Oye further called for greater transparency through the National Industrial Development Monitoring System (NIDMS), recommending quarterly publication of detailed data on SME financing, beneficiaries, sectors and employment outcomes.

While describing Senator Enoh’s advocacy for NIP2025 as commendable, Oye stressed that Nigeria’s entrepreneurs need effective implementation rather than another policy document.

He said the policy would only succeed if it delivers tangible benefits to business owners, including bakery operators struggling with rising costs, transport operators forced to cut jobs because of higher diesel prices and artisans fighting to keep their businesses afloat.

“The ambition is right, the execution must now match it.”

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MENXTT TECH NG Offers Affordable Dell Laptops with Flexible Payment Plans

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MENXTT TECH NG, a Lagos-based technology company, has launched an initiative to make quality Dell laptops more affordable for Nigerians through flexible payment plans and extended warranty support.

MENXTT TECH NG Offers Affordable Dell Laptops with Flexible Payment Plans

The company said the initiative was aimed at helping students, entrepreneurs, professionals and small businesses acquire reliable computing devices despite rising technology costs.

According to the company, customers can now purchase premium pre-owned Dell Latitude, Dell Precision and Dell Inspiron laptops at competitive prices, with selected models available under staggered payment arrangements.

The laptops, it said, are designed to meet the needs of users ranging from students and office workers to architects, engineers, software developers, graphic designers and video editors.

Speaking on the initiative, the Co-Founder of MENXTT TECH NG, Mr Anthony Emeka Nwosu, said access to quality technology should not be limited by financial constraints.

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“A laptop is no longer a luxury; it is an essential tool for education, business and career development.

“Unfortunately, many people are forced to settle for unreliable devices because of the high cost of new laptops.

“At MENXTT TECH NG, we want to bridge that gap by providing durable Dell business laptops at affordable prices, backed by a full one-year warranty and flexible payment plans.

“We want every student, entrepreneur, freelancer and business owner to have access to technology that helps them succeed,” he said.

Nwosu explained that every laptop undergoes comprehensive testing before delivery and comes with a one-year warranty, an original charger, a complimentary laptop bag, Windows 11 operating system and Microsoft Office Suite pre-installed.

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He added that the company, an authorised Bitdefender Antivirus reseller in Nigeria, also installs genuine Bitdefender security software on every system to protect customers against cyber threats.

According to him, customers requiring additional productivity tools can also have licensed Foxit PDF software installed on their devices.

Nwosu said the flexible payment option was introduced in response to prevailing economic realities, enabling customers to spread payments over an agreed period.

He noted that the arrangement would make it easier for students, startups and growing businesses to acquire quality computers without placing excessive pressure on their finances.

Beyond laptop sales, the company provides information technology consultancy, computer repairs, software licensing, cybersecurity solutions and digital transformation services to organisations across Nigeria.

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He reaffirmed the company’s commitment to supporting Nigeria’s digital economy by making dependable computing devices and enterprise technology solutions more accessible to individuals and businesses.

According to him, the initiative reflects MENXTT TECH NG’s vision of combining affordability, quality products and professional after-sales support to help more Nigerians participate in the country’s expanding digital ecosystem. (NAN)

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