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AG Mobile, Africa’s Leading ODM Launches Presence in Nigeria

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(L-r):   Boni Obieze, chief executive officer, Ringo Communication; Tayshira Santamaria, executive head Of Marketing (Global), Ag Mobile, and Craig Herr, sales & product manager, Ag Mobile, during the media launch of Ag Mobile in Nigeria, Wednesday.
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AG Mobile, recognised as one of the Africa’s first Original Design Manufacturer (ODM) has launched presence in Nigeria.

The African mobile technology brand was the first South African brand to release its own mobile device in 2007.

Nigeria is the ninth African country where AG Mobile phones and tablets are available, and the first where it launched independently of a retail partner. 

Anthony Goodman, AG Mobile’s CEO said that the development forms part of the brand’s expansion strategy to provide more Africans with affordable, quality products while investing in markets that offer mutually beneficial opportunities.

“As a proudly African brand we believe that we will bring great value to Nigeria. We’ve started by building relationships with well-respected brands such as MTN, Etisalat, Ringo and Jumia, creating employment opportunities, and supporting the networks’ objectives to advance Nigeria’s connectivity from 2G to 3G.”

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Goodman continues, “While our initial marketing roll-out covers Lagos, Abuja, Port-Harcourt and Kano, our reach is national. Our Android, feature-rich devices are available online via Jumia, from MTN and Ringo outlets, as well as independent dealers across the country. We’re also completing the installation of our first retail space at the Ringo Arena in the Computer Village in Lagos and will be rolling-out similar outlets where customers can experiment with live devices before they purchase them. Any repair issues will be administered at an in-country repair centre.”

Having launched nearly 60 device models Goodman insists that the brand meets the needs of its customers.

“Today’s phone users want devices with advanced specifications and features that are supported by exceptional customer service. AG Mobile offers this and more – free value added elements, pre-loaded social networking apps and a one-year warranty,” he said.

Goodman maintains that the high-level functionality of AG Mobile devices is largely due to an established strategic partnership with MediaTek Inc., a global leader in fabless semiconductor design.

“MediaTek’s smartphone chipset platforms equip our devices with multi-core processors, excellent power efficiency and comprehensive network technologies support. Our relationship is based on shared goals to drive innovation and make technology more affordable and accessible for more people.”

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…Launches Four Products

AG Mobile Ghost
It comes with Android 5.0 Lollipop with other features such as Quad-Core 1.3GHz Processor; Connectivity: 3G, Wi-Fi, Bluetooth, GPS; 16GB Internal Memory, 2GB RAM; Maximum memory card expandable up to 128GB; Battery capacity of 2700mAh; 13MP with auto-focus and flash (IMX 214); 5MP front camera; Dual SIM; 5.5” HD IPS – Gorilla Glass touchscreen; Multimedia player; One-year warranty; Pre-loaded with Whatsapp, Facebook, WeChat, Instagram, BBM, Google Play Store; FREE: powerbank, protective cover, car charger and in-ear earpiece at recommended retail price: NGN 45,500.

AG Mobile Style
It is also a smartphone that runs on Android 5.0 Lollipop. Other features include, Quad-Core 1.3GHz Processor; Connectivity: 3G, Wi-Fi, Bluetooth, GPS; GB Internal Memory, 1GB RAM; Maximum memory card expandable up to 32GB; Battery capacity 1900 mAh; 8MP with auto-focus and flash; 2MP front camera; 5” IPS touchscreen; One-year warranty; Pre-loaded with Whatsapp, Facebook, WeChat, Instagram, BBM, Google Play Store; FREE: two interchangeable back covers and clear protective cover on a recommended retail price: NGN 19,200.

AG Mobile Zoom
With an Android 4.4 Kitkat; Dual-Core 1GHz Processor; Connectivity: 3G, Wi-Fi, Bluetooth, GPS; 4GB Internal Memory, 512MB RAM; Maximum memory card expandable up to 32GB; 2MP camera; FM Radio; Battery capacity 1450mAh; One-year warranty; Pre-loaded Whatsapp, Facebook, WeChat, Instagram, BBM, Google Play Store, the phone sells on a recommended retail price: NGN 9,000.

AG Mobile Boost
Android 4.4 KitKat. Dual-Core 1GHz Processor; Connectivity: 3G, Wi-Fi, Bluetooth, GPS; 4GB Internal Memory, 512MB RAM; Maximum memory card expandable up to 32GB; 3.2MP camera; FM Radio; Battery capacity 1350mAh; One-year warranty; Pre-loaded with Whatsapp, Facebook, WeChat, Instagram, BBM, Google Play Store;   FREE: interchangeable back cover and clear protective cover, it’s recommended retail price is NGN 10,400.

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During a presentation on the Company’s pedigree and drives towards Nigeria, Tayshira Santamaria, executive head Of Marketing (Global), Ag Mobile, said that as a privately owned South African mobile technology brand headquartered in Johannesburg, South Africa, AG Mobile, previously AG Cellular, has established itself as a serious contender within this competitive industry.

Through its strategic partnerships with various investment and holding companies, mobile networks and retailers, the brand has different strategy to survive in the very competitive Nigerian phone market, adding that with different proposition they can thrive.

Goodman concluded, “With good initial sales and a growing following on social media we’re confident that AG Mobile will find its way into the hearts of Nigerians, just as it has across the African continent.”

 

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Why Strong Institutions Remain Africa’s True Growth Engine

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Chairman of MTN Group, Mcebisi Jonas, during an interview on The Y'ello Chair Episode 8, where he shared his perspectives on governance, regional integration, corporate citizenship, and Africa's long term economic growth.
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In an insightful assessment of governance standards across the continent, Mcebisi Jonas, chairman of MTN Group,  has warned that Africa’s long-term economic redemption rests entirely on the independence and resilience of its core public institutions.

Why Strong Institutions Remain Africa’s True Growth Engine

Speaking during the MTN’s The Y’ello Chair vodcast that debuted on August 2, 2026, the corporate titan asserted that fragile governance frameworks continue to destroy economic inclusion and starve the region of critical investments.

Jonas emphasised that building a sustainable economy requires deliberate structural effort rather than mere political promises.

According to him, Africa must consciously protect its public bodies from political interference if it ever hopes to build a globally competitive ecosystem.

Expressing deep worry over institutional decay, Jonas remarked, “You need to hardwire democracy, you need to hardwire economic growth, you need to hardwire economic inclusion. Institutions are central in that process… Once you rubbish your institutions, the country goes down the tube.”

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Drawing on his own nation’s historical struggles, Jonas noted how South Africa narrowly averted a total systemic breakdown by protecting its judicial boundaries, though he cautioned that vigilance remains non-negotiable.

He observed that the ultimate test of any healthy democracy is whether a government can humbly submit to the rule of law. “There are few countries in the continent where [the] government goes to court and loses a case,” Jonas lamented, pinpointing judicial autonomy and impartial electoral commissions as the non-negotiable benchmarks of true institutional health.

Hard economic data strongly validates Jonas’s thesis. According to UNCTAD’s World Investment Report, foreign direct investment (FDI) into Africa rebounded to $97 billion in 2024, raising the continent’s share of global inflows from 4% to 6%, driven largely by 36% of global pro-investment policy reforms originating from the continent.

However, experts stress that such capital flows remain highly volatile and tend to flee at the slightest sign of political instability or judicial compromise.

Tying institutional integrity directly to investor confidence, Jonas noted that capital is fundamentally cowardly – it flows only to destinations where credibility is guaranteed by law rather than whim.

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As fiscal headwinds worsen across developing economies, Jonas warned African governments against taking shortcuts or manipulating tax policies at the expense of structural credibility, emphasising that a country’s economic survival depends on predictable, independent institutions.

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eWorld Forum 2026 to Celebrate Nigeria’s GSM Revolution at 25, Launch Two Books

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The 12th edition of the eWorld Forum will hold on Thursday, September 24, 2026, at the Oriental Hotel, Victoria Island, Lagos, under the theme: “The GSM Digital Milestones: 25 Years On.”

eWorld Forum 2026 to Celebrate Nigeria's GSM Revolution at 25, Launch Two Books

Since its inauguration in 2010, the eWorld Forum has grown into one of Nigeria’s leading platforms for dialogue on information and communications technology (ICT), bringing together policymakers, regulators, telecommunications operators, technology companies, investors, academics and other industry stakeholders to discuss the future of the country’s digital economy.

The 2026 edition coincides with the 25th anniversary of Nigeria’s GSM revolution, which began with the commercial rollout of GSM services in August 2001. Over the past two and a half decades, mobile telecommunications have transformed virtually every sector of the economy, reshaping communication, commerce, banking, education, healthcare, governance, entertainment and social interaction while accelerating digital inclusion and economic growth.

The forum will provide an opportunity for stakeholders to reflect on the industry’s achievements over the last 25 years, examine current challenges, and chart the path forward in key areas such as broadband expansion, artificial intelligence, fintech, digital infrastructure, cybersecurity, spectrum management and Nigeria’s evolving digital economy.

A major highlight of the event will be the public launch of two books authored by veteran ICT journalist, Publisher of eWorldnews and Convener of the eWorld Forum, Aaron Ukodie.

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The first book, Nigeria’s GSM Revolution at 25: The Hall of Digital Pioneers and Players, has been specially published to commemorate the silver jubilee of GSM in Nigeria. The publication chronicles the remarkable evolution of the nation’s telecommunications industry and documents the vision, policies, investments, innovations and contributions of the pioneers, regulators, operators, institutions, companies and individuals whose collective efforts transformed Nigeria into one of Africa’s largest telecommunications and digital markets.

The book serves as a follow-up to Ukodie’s earlier publication, Nigerian Drivers of Digital Prosperity: The Trajectory of the Digital Evolution, Sector Analysis and Players’ Contribution, further preserving the history of Nigeria’s digital transformation.

The second publication, The Pilgrim Trail, is a deeply personal memoir that recounts the author’s life journey, professional experiences, Christian faith and reflections on God’s sustaining grace. The memoir also documents Ukodie’s recovery from the stroke he suffered in 2023 and how, despite prolonged physiotherapy and physical limitations affecting his right hand and right leg, he successfully completed both books. The work stands as a powerful testimony of resilience, perseverance, hope and unwavering faith.

Speaking ahead of the event, Ukodie said: “I am grateful for the opportunity to document both the history of Nigeria’s GSM revolution and my personal journey in The Pilgrim Trail.

“These books preserve important history while bearing testimony to God’s grace and faithfulness in my life. I look forward to sharing them with the public at the forum.”

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Although both books will be officially launched during the forum, The Pilgrim Trail is already available for pre-launch orders.

According to the organisers, eWorld Forum 2026 is expected to be a landmark gathering that will celebrate one of Nigeria’s greatest technological success stories while preserving the history of the country’s digital transformation for future generations.

The forum will also honour the institutions, organisations and individuals whose pioneering efforts laid the foundation for Nigeria’s GSM revolution and continue to drive innovation across the nation’s digital ecosystem.

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5 Strategic Communication Moves Every Nigerian Startup Should Implement to Attract Investors

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By Justice Winner

Nigeria’s startup ecosystem has entered a new era. Venture capital is no longer chasing bold ideas alone; investors are increasingly looking for businesses that combine innovation with sound governance, operational discipline, and long-term sustainability. As Nigeria reclaims its position as Africa’s leading destination for venture capital, founders must recognise that fundraising is no longer driven solely by product-market fit or revenue growth. Strategic communication has become a competitive advantage.

5 Strategic Communication Moves Every Nigerian Startup Should Implement to Attract Investors

The collapse of once-promising startups despite raising millions of dollars demonstrates an important lesson: funding can accelerate growth, but reputation, trust, and transparency determine longevity. Investors now evaluate leadership credibility, governance standards, regulatory preparedness, and market positioning alongside financial performance.
Here are five strategic communication moves every startup should implement to improve investor confidence and strengthen enterprise value.

1. Build Trust Before You Need Capital

Investor relationships begin long before a fundraising round. Startups that consistently communicate their vision, milestones, customer impact, and business progress build familiarity and confidence within the investment community.

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Rather than disappearing between funding announcements, founders should establish a regular cadence of updates through media engagements, company announcements, newsletters, and thought leadership. Consistent visibility demonstrates momentum, reduces uncertainty, and helps investors understand the long-term trajectory of the business.
Trust compounds over time, making fundraising conversations significantly easier when capital is eventually required.

2. Position Founders as Industry Thought Leaders

Increasingly, investors back founders as much as they back products.
Founders who contribute meaningfully to conversations around regulation, technology, financial inclusion, climate innovation, healthcare, or digital infrastructure establish themselves as credible industry leaders rather than startup operators chasing funding.

Strategic media interviews, opinion articles, conference speaking engagements, podcasts, and executive profiling help build authority. This visibility often places founders on the radar of venture capital firms long before formal introductions are made.
Strong executive visibility also reassures investors that company leadership can effectively represent the business during partnerships, regulatory engagements, and future expansion.

3. Communicate Governance as Clearly as Growth

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One of the biggest lessons from recent startup failures is that rapid growth without strong governance creates significant investor risk.

Strategic communication should extend beyond customer acquisition and product launches. Founders should proactively communicate governance improvements, compliance initiatives, board appointments, internal controls, cybersecurity measures, and risk management practices.

Institutional investors increasingly evaluate operational maturity before deploying capital. Demonstrating transparency around governance signals that the company is built for sustainable growth rather than short-term expansion.
Clear governance messaging transforms compliance from a back-office function into an investor confidence strategy.

4. Own Your Narrative Before Others Do

Every startup has a story. The question is whether the company tells it first.
Without deliberate communication, external stakeholders—including competitors, critics, or market speculation—often define public perception. During periods of economic uncertainty, this can significantly influence customer confidence and investor sentiment.

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A strategic communications plan should clearly articulate what problem the startup solves, why it matters, how the business creates measurable impact, and what differentiates it within the market.
Narrative ownership also becomes essential during difficult periods. Whether facing product challenges, regulatory changes, fundraising delays, or broader market volatility, startups that communicate openly and consistently are far more likely to preserve stakeholder trust than those that remain silent.

5. Showcase Impact, Not Just Investment

Funding announcements generate headlines, but sustained investor interest comes from demonstrating measurable impact.
Startups should regularly communicate meaningful business metrics, customer success stories, operational milestones, employment generation, market expansion, technology innovation, and contributions to national development.

Nigeria’s most attractive ventures increasingly solve structural challenges—from financial inclusion and agricultural distribution to clean energy and logistics. Communicating this broader economic impact positions startups as long-term infrastructure builders rather than short-term technology companies.

Investors increasingly seek businesses capable of generating sustainable value while contributing to broader economic transformation. The stronger the evidence of impact, the stronger the investment case.

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Nigeria’s venture capital ecosystem continues to mature despite global economic headwinds. Improved foreign exchange stability, progressive policies such as the Nigerian Startup Act, increasing sector diversification, and stronger institutional participation have reinforced the country’s position as Africa’s leading innovation hub. However, capital is becoming more selective.

For today’s founders, strategic communication is no longer a marketing exercise—it is a business function that directly influences investor confidence, corporate reputation, partnerships, customer trust, and ultimately valuation. Companies that invest early in building credibility, communicating transparently, and positioning themselves as trusted market leaders will be better equipped to attract long-term capital and navigate future market cycles.

In an increasingly competitive investment landscape, startups that communicate strategically will not simply raise capital—they will command stronger valuations, build more resilient brands, and shape the next chapter of Nigeria’s innovation economy.

By Justice Winner, Senior Account Manager, IVI PR

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