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One in Five Tablets Sold in 4Q15 Was Detachable- IDC

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According to figures published by International Data Corporation (IDC), in the last quarter of 2015 over 14 million tablets were shipped to Western Europe as the market volume declined 10.1% YoY.

In value terms, however, the decline was only 1.8% YoY, thanks to growing penetration of detachable tablets boosted by an increasing supply of devices with wide-ranging specs catering for the diverse needs of consumers and professionals.

In the last quarter of the year, 2.6 million tablets with a detachable keyboard were shipped, up from just over 800,000 units a year ago, accounting now for almost 20% of the overall tablet market.

“As the detachable tablets available on the market become more powerful and better suited to business requirements, this form factor has been successfully adopted by professionals and executives as it perfectly addresses their mobility needs and is increasingly seen as a notebook replacement,” said Daniel Goncalves, research analyst, IDC EMEA Personal Computing.

Microsoft established itself as the leader in this segment in 2015, but Q4 has seen Apple entering the market with the iPad Pro and quickly capturing a good share. “Several industry players have recently launched or announced new detachable designs that in 2016 will compete in the commercial space and leverage the large opportunity created by enterprise mobility,” said Marta Fiorentini, research manager, IDC EMEA Personal Computing.

“The arrival in Europe of these new designs based on Windows 10 and a more powerful generation of processors should support commercial shipments in the coming quarters as IT departments focus on increased security features, application costs, and device and applications management.”

A supply increase of affordable detachable tablets is also anticipated in the home segment where vendors have been adjusting their portfolios to counteract poor demand for slates. Interestingly, if the growing Windows detachable market is combined with declining sales of notebook PCs the client device in Western Europe, market would be flat.

On the consumer side, preparations for Black Friday and the early Christmas promotions disrupted traditional seasonality trends as a number of vendors brought forward their shipments to the final weeks of 3Q.

The exception in the quarter was Amazon’s low-priced 7in. device, which shipped almost a million units and increased pressure on entry-level and no-name products. Strong appeal from other consumer technologies, such as wearables, also dampened demand as users looked at alternatives for their Christmas presents.

In the commercial segment, performances varied across geographies as macroeconomic factors and the varying levels of digital and mobility readiness in European countries influenced the pace of slate deployments.

The new form factor mix helped increase market value. “This is especially important in consumer,” said Fiorentini, “where slate tablet prices have been declining for a while without necessarily rekindling demand. This quarter, the danger of a sharp drop in value was very real but thanks to detachables, the average market price increased by 3.8% YoY. New products in the high-end segment like the iPad Pro contributed to the hike.”

Commercial ASPs also increased by a healthy 26%, due not only to higher detachable penetration but also to the higher price tags attached to slates specifically designed for commercial purposes and particularly for vertical applications.

In terms of vendors, Apple ended the year as market leader despite a strong contraction in iPad volumes which was only partially offset by shipments of the new iPad Pro.

Samsung declined less than the overall market as it continues to target all market segments and on an annual basis strengthened its second position and closed the gap with Apple.

Amazon capitalized on seasonality and climbed to third place thanks to its Kindle Fire line, particularly the 7in. device sold in packs of six.

Lenovo slipped to fourth place despite out-performing the market, but ended 2015 in third position while it prepares to strengthen its detachable offering. Asus finished fifth in 4Q, with the vendor focusing on profitable growth and increasing its foothold in products with higher specifications.

 


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E-Business

Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

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Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.

GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.

In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.

Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.

The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).

GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.


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Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

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At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”

Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.

A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.

Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”

Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.

“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”


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Galaxy Backbone Tops FG’s Website Performance Ranking

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Galaxy Backbone Limited (GBB) has been ranked first overall in the 2025 Federal Government Website Performance Scorecard.

Galaxy Backbone Tops FG's Website Performance Ranking

This is a landmark achievement for Nigeria’s digital economy.

The ranking, conducted by the Bureau of Public Service Reforms (BPSR), is the definitive benchmark for digital excellence and transparency across all Ministries, Departments, and Agencies (MDAs).

Professor Ibrahim Adepoju Adeyanju, managing director and CEO of Galaxy Backbone, received the award during a ceremony in Abuja.

He described the feat as a validation of the agency’s“Nigeria First”data sovereignty strategy and its relentless pursuit of service excellence.

This recognition comes as the Federal Government intensifies its push to achieve a fully paperless civil service by December 31, 2025.

GBB has been the primary architect of this transition through its 1Gov Enterprise Content Management (ECM) platform, which now hosts the operations of almost all federal MDAs.

The award adds to a growing list of accolades for Galaxy Backbone in 2025, following its recent win of the “International Standard Excellence Award for Best IT Service Provider.”

As the central hub for government shared services, GBB’s performance serves as a blueprint for other agencies currently undergoing digital transformation.

With its expanded fiber-optic backbone now covering over 13 states and its secure cloud solutions, Galaxy Backbone remains the cornerstone of Nigeria’s vision to become a leading digital nation by the end of the decade.

 


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