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#MWC16: ALCATEL Launches Its Premium IDOL 4 Series

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ALCATEL has announced its premium IDOL 4 series. Building on the success of its trend-setting IDOL 3, the uniquely designed IDOL 4 and IDOL 4S smartphones take everything up a notch with a new Boom Key and an augmented multimedia experience.

“The IDOL 4 series marks another milestone in ALCATEL innovation,” said Dan Dery, chief marketing officer at ALCATEL. “The Boom Key boom-ifies everything, from the sound to photos to gaming. Something we’re really excited about, and something I’m eager to show my friends is that we’ve augmented IDOL 4’s multimedia experience.  A screen that offers a stunning display from any angle, an all-in-one powerhouse audio eocsystem and a professional-caliber camera.”

BOOM ME UP! The Boom Key Delivers Augmented Experience
Boom my camera: Instantly takes photos on standby mode pressing and holding the button puts the camera into burst mode to take photos in quick succession.

Boom my gallery: Artistically shuffles the photos in the gallery for instant sharing as a photo collage or a short slideshow.

Boom my videos: Generates immediate, surprising effects in existing videos, such as replaying the previous one second of the video three times, or changing the playback speed. When a user is recording a video, pressing the Boom Key will immediately broadcast the video live.

Boom my music: Conceived by ALCATEL and creatively engineered by Waves, the audio experience is automatically optimized across all media with simply one touch.

The bass, loudness and clarity of the sound is enhanced, enriching the whole user experience.

Boom my game: Asphalt fans will love how the Boom Key amps up their race by releasing the Nitro and boosting the car speed.

It also boosts the audio experience by increasing the volume and adding spatial sound reproduction.

Boom my view: Creates a more intense 3D effect (parallax UI effect) for the launcher and a stunning, live weather display as part of the homescreen.

Augumented Multimedia: Amped-Up Display, Camera and Sound

The IDOL 4, featuring the Qualcomm® Snapdragon™ 617 processor, and the IDOL 4S, featuring the Snapdragon 652 processor, deliver advanced features and capabilities that allow consumers to experience console-quality 3D gaming, enhanced photography and videography, as well as home theater-quality audio. 

These Qualcomm Technologies processors also features an X8 LTE modem and 802.11ac Wi-Fi connectivity which supports very fast download speeds.

Additionally users will be able to enjoy all-day battery life.  Both smartphones  sport displays that provide superb readability even in bright sunlight and clear viewing from any angle using Qualcomm Technologies’ Assertive Display technology.

The larger, 5.5-inch IDOL 4S offers a 2K AMOLED display, which is super-responsive and low in power consumption.

“Both Snapdragon 617 and 652 processors take processing and power efficiency to new heights and offer advanced features that will enable the great user experiences for ALCATEL consumers,” said Alex Katouzian, senior vice president, product management, Qualcomm Technologies, Inc.  “We are pleased to have worked with ALCATEL on the development of their new IDOL 4 and IDOL 4S series, which will deliver exceptional features.”

IDOL 4 series comes with professional-quality cameras offering ultrafast auto-focus (0.1-0.3 seconds), as well as 360-degree photos and selfies.

The smartphones also produce crystal-clear shots even in the dark.

For a superior and powerful audio experience, ALCATEL teamed up with two well-known audio brands, JBL and Waves.

With these top leaders supporting the hardware and software, the end-user can rest assured that the audio quality of the IDOL 4 series is simply awesome!

Other IDOL 4 series audio features include two powerful 3.6 watt speakers, Hi-Fi surround-sound for the headset, and optimization of audio presets both automatically and manually, giving users a powerhouse sound.

The J22 JBL headphones employ high-performance drivers and a high quality microphone is included to enable the end-user to enjoy on-the-go phone conversations.

The pre-loaded Onetouch Music app offers users an all-in-one music ecosystem, which lets them discover new music, mix online or local tracks, remix, as well as play and browse featured playlists.

Augumented Reversibility: Up, Down and All Around
IDOL 4 and IDOL 4S are reversible in three ways. The interface rights itself no matter if the users picks it up right side up or upside down.

In addition, it is reversible left to right: stereo sound is always on the correct side, even when the phone is flipped.

And the strategically placed speaker grille ensures that sound is unobstructed, whether the phone is facing up or turned over.

Augumented Reality: Part of the IDOL 4 Experience
_Last but not least: The IDOL 4S’s innovative packaging design transforms into a pair of virtual reality goggles which, when combined with the smartphone, becomes the portal for users to enter the world of immersive 360-degree viewing and gaming.

Virtual reality content such as videos and games can be downloaded onto the device from the Onetouch VR Store, a built-in app to easily access saved virtual reality content or streamed in realtime via LittlStar.

Finely Crafted Design
IDOL 4 and IDOL 4S will be offered with four different metal frames: Gold, Dark Gray, Rose Gold and Metal Silver.

The front glass touch panel and glass back cover give the phones a premium look and feel.

The IDOL 4 series’ slimness (6.9 mm), metal frame and in-mold spin-effect texture add to its finely crafted, luxurious design.

* VR-in-the-box is optional depends on the variants of IDOL 4 series, said Alcatel.


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Elon Musk Launches XChat with Video Calling to Take on WhatsApp, Messenger

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Elon Musk’s X (formerly Twitter) has launched a new stand-alone messaging app on iOS devices, called XChat.

Elon Musk Launches XChat with Video Calling to Take on WhatsApp, Messenger

Elon Musk

This app will help users connect their existing X contacts for calling, chatting, and sharing files. This move shows how Musk’s previous idea of creating a single ‘everything app’ seems to shift to a different strategy now.

This newly launched app comes with features such as audio and video calling, text messaging, group chats, and file sharing.

Moreover, it features privacy-focused tools like disappearing messages, the option to delete and edit messages for everyone, and a feature that blocks screenshots.

Looking at these features, the XChat seems to take on WhatsApp and Messenger.

However, the tech firm said that the app has no tracking or ads.

In terms of privacy, X claimed that the instant messaging app is end-to-end encrypted and comes with a PIN.

This app is currently available to iOS users only, and more updates are expected in the near future, as teased by Benji Taylor, the X’s lead designer. The launch of this app reflects a shift in Musk’s strategy about turning X into an ‘everything’ app that will include payments, shopping, messaging, and more combined in one place.

However, the focus of xAI seems to be different now as the company seems to be developing several different apps instead of combining everything into one.

This approach may help X to reach users through their various services rather than a single platform.

While XChat focused on messaging currently, the tech firm is also reportedly testing a separate payments system, which is not available to the public so far.

More features and updates to the instant messaging app are likely to be arriving in the coming months as X continues to grow its ecosystem with more apps.

 

 


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Globacom Unveils Two New TVCs Showcasing the Future of Connectivity

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Technology Company, ​Globacom has unveiled two vibrant television commercials, “Road Trip” and “Department of Imagination,” reinforcing the telecommunications giant’s dedication to providing seamless, reliable connectivity for every lifestyle.

​These engaging campaigns illustrate how Glo remains an essential partner in both our daily routines and our boldest future aspirations.

​​“Road Trip” captures a relatable family adventure filled with laughter and authentic moments. The story follows Toyin Abraham Ajeyemi as she experiences the frustration of poor signal—only to find that switching to Glo transforms the experience instantly. Whether it’s navigation, downloading content, or staying entertained, the difference is clear with Glo, which ensures you stay connected no matter where the road takes you.

Starring alongside Toyin Abraham Ajeyemi, the commercial featured Bolaji Ogunmola and others and their combination brought the best out of the TVC.

​Users can easily access data plans by dialling *312#, ensuring smooth, uninterrupted service on the go.

​Department, on the other hand transports viewers to a futuristic landscape where technology bridges the gap between creativity and reality.

Guided by the renowned Richard Mofe-Damijo (The Professor), the story explores how powerful ideas turn into extraordinary experiences. It showcases a smarter, more dynamic world—from real-time gaming to advanced culinary processes demonstrated by Hilda Baci and creative tech integration by Bamike Adenibuyan (Bam-Bam).

​The unique feature of the story is each scene serving as a testament to how Glo is actively shaping a future where technological possibilities are infinite.

​The Glo’s latest commercials carry a unified, powerful message: The future is here, and it is powered by Glo.


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Pitchathon Awards ₦45m to Startups at ‘Gathering on 100’ in Lagos

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Young innovators and entrepreneurs from across Nigeria converged at the “Gathering on 100,” a 100-hour non-stop youth-focused experience powered by MTN, to showcase ideas, build networks, and compete for funding in a major startup pitch competition.

Pitchathon Awards ₦45m to Startups at ‘Gathering on 100’ in Lagos

Pitchathon

The event, described by organisers as a convergence of creators, founders, and culture shapers, featured a Pitchathon segment that awarded a total of ₦45 million to eight outstanding startups selected from 30 participants spanning sectors such as Artificial Intelligence, FinTech, HealthTech, EdTech, Internet of Things (IoT), AgriTech, DefenceTech, and CreativeTech.

The competition underscored what participants called a “Gen Z approach to business,” combining innovation, speed, and community-driven growth models.

At the end of the contest, Hurpham Africa, led by Sesan Kareem, emerged overall winner, securing ₦15 million alongside enterprise partnership and co-development access from MTN.

Coconoto Ltd, founded by Jacob Oluwayannife, clinched the second runner-up position with a prize of ₦10 million, while Rava Send, represented by Emmanuel Isaka, emerged third runner-up, receiving ₦5 million.

Five other startups — URI Social, Dulces Jams, Kindly Book, Africa Medical Marketplace, and MyFund — each received ₦3 million in recognition of their innovative solutions and growth potential.

Organisers said the initiative was designed not only to reward innovation but also to equip young founders with critical business skills through mentorship and real-time engagement with industry leaders.

The Pitchathon formed part of a broader industry showcase where emerging technology startups presented solutions aimed at deepening financial inclusion and accelerating e-commerce growth across Africa.

Among the presenters was a fintech platform led by Charles Dairo, which is focused on simplifying cross-border transactions. According to Dairo, the platform has recorded more than 10,000 user registrations, with about 30 per cent actively transacting.

He said the company is deploying a localized incentive system to drive user engagement and convert inactive users, noting that a referral programme already contributes roughly 15 per cent of organic growth.

The platform operates a 0.5 per cent transaction fee model and leverages strategic banking partnerships to ensure liquidity. It also integrates stablecoins such as USD Coin to enhance cross-border payment efficiency and expand interoperability across mobile money ecosystems.

Stakeholders noted that such innovations could help address long-standing challenges in Africa’s payments landscape, including high transaction costs and limited system integration.

In the e-commerce space, startups like Jakuta demonstrated the use of artificial intelligence to simplify purchasing decisions and improve operational efficiency.

The platform combines voice technology with mobile messaging tools such as WhatsApp to guide users through transactions, while also enabling device trade-ins through automated video analysis.

Developers said the system currently supports operations in about 20 countries and is capable of handling high volumes of daily interactions, including automated customer engagement processes.

They added that the solution automates routine merchant tasks such as inventory management and customer follow-ups, even in low-connectivity environments, thereby expanding access for small and medium-sized enterprises.

Founders also disclosed ongoing efforts to partner with telecommunications providers to reduce communication costs and scale adoption of their platforms.

Industry analysts at the event observed that many startups are increasingly prioritising customer lifetime value, reinvesting revenues into marketing, user acquisition, and product optimisation to build resilient and scalable business models.

They noted that such strategies are essential for navigating challenges including exchange rate volatility, infrastructure gaps, and regulatory complexities across African markets.

The “Gathering on 100” highlighted the growing influence of youth-led innovation in shaping Nigeria’s digital economy, with stakeholders expressing optimism that sustained collaboration between startups, financial institutions, and telecom operators would accelerate digital inclusion and unlock new economic opportunities.


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