E-Business
Mining for Profit – Your Data’s a Treasure Trove

As a retailer, your goal is to maximize the value of your investments, be it employee development, higher quality produce, or larger variety across your stock. So what are you doing with your data? Think of it as buried treasure.
Loyalty programmes aren’t new. They’ve been around for decades. Beyond creating a target audience for your coupons and sales, how are you leveraging it?
You might know who is buying, what they are buying, and when. If you have multiple locations, you know where they are buying. If you’re especially clever, you might know their preferred communications channels.
After all, it’s all buried in your data. But even if you know some or all of this, what are you doing with this information?
Right now, the data within your loyalty program is your greatest asset.
For many years, it wasn’t possible to analyze the volume of data you have. You could basically figure out that every third week, certain customers bought lemon-scented floor cleaner.
So, you sent them coupons every few weeks for whatever detergent on which you were basing a campaign.
Data analysis and data-driven decision making are your new best friends, allowing you to finally use your data as a key factor in promoting your success.
Using research science and data-driven machine learning, you can optimize your shoppers’ personal experiences, increasing visit frequency and long-term share of wallet.
The best approach to take is to “Think Segmentation, Act Personalization.” Those floor cleaner buyers aren’t all the same. While they do purchase the same exact floor cleaner every third week, Sally also buys expensive cheese, fine wine, and organic produce. Betty buys frozen dinners, bagged fruit, and beer.
You have this data. You’ve always had it. Now you can finally use it. By fully understanding your data, you can take segmentation to the next level. What content – offers, messages, news, recipes, and more – is best for Sally? What about Betty?
It’s time to fully analyze your data to simplify and streamline the complicated initiative of one-on-one personalized shopper communications, targeting individuals, not segments.
Now you can communicate directly with Sally and Betty, individually, through their preferred channels.
Full data utilization lets you transform un- or underutilized existing shopper data into valuable insights, triggering shopper action and strengthening relationships, including with the most profitable shoppers, one at a time.
Leverage the power of existing loyalty programs and their data volumes by engaging the members of your loyalty programs with mutually beneficial content (offers, news, etc.) and general brand and retail communications personally and individually.
Being able to focus on your data means that you can finally measure and maximize ROI of your loyalty programmes.
Now you can finally control, optimize, test, analyze, and measure multiple parameters of each campaign individually – sales, product mix, conversion, category, store, inventory, timing, past engagement, channels, rules, basket, relevancy – to determine which shoppers will deliver the desired results. With the right data analytics, you can finally measure ongoing communications efforts, shopper by shopper.
Remember, knowledge isn’t power, applied knowledge is. It’s also very profitable.
Chen Katz is Vice President of Sales at Sagarmatha, which delivers data-driven insights that allow for 1:1 marketing via multiple communications channels. www.sag121.com
E-Business
Firm Spots Rising Scam Activity Around the 2026 World Cup, from Bogus Tickets to $500,000 “grant” Emails

Millions of football fans around the world are gearing up for the World Cup, and cybercriminals are seizing the moment to exploit the heightened interest.

Experts at Kaspersky have uncovered various types of scams that mimic official tournament resources or leverage the event for unsafe purposes, putting users’ data and finances at significant risk.
On one of the fraudulent websites discovered, users are offered the option to buy tickets for FIFA World Cup matches, with payments accepted in almost any currency.
However, after completing the fake registration and payment steps, users risk not only losing money from their bank cards but also exposing sensitive personal data to attackers.
The site uses the official colour scheme of the 2026 tournament to mislead users. In addition, the scammers offer ways to contact them, either directly on the site or via messaging apps.
Another website offers users the chance to purchase “official merchandise” for the 2026 tournament, featuring images of mascot plush toys and T-shirts, with a wide selection available for “purchase.” To make the offer more enticing, the site highlights steep discounts. Additionally, to appear more credible, the scammers have added a “Trusted store” badge at the bottom of the page, along with a registration form that requests personal and banking details.
Another attack scenario involves fraudulent email campaigns, in which attackers attempt to trick users into sending money or click a phishing link. To increase the chances of engagement, the emails feature compelling subject lines and persuasive messaging.
In one of the examples identified, fans received emails allegedly sent by official representatives of the event regarding a fake decision from a dispute resolution chamber. The link provided in the email leads to a phishing page.
In some cases, users are targeted with scam emails claiming they have “won” a $500,000 grant to cover tickets, flights, and accommodation, followed by instructions to contact the sender to claim the “prize” funds. Kaspersky also reports email spam and unsolicited ads related to the sale of competition-themed merchandise and souvenirs, some of them might turn out to be a scam.
“Unfortunately, major sporting events that attract large audiences are never overlooked by scammers. Seemingly harmless or even appealing emails can often conceal not only dangerous links and malicious attachments.
In some cases, careless interaction with such messages can lead to serious device infections. We recommend that users ignore any suspicious emails and websites to protect their financial assets and keep their devices and personal data secure,” says Anna Lazaricheva, senior spam analyst at Kaspersky.
E-Business
NDPC Warns of Offshore Data Risks as 90 Percent of Country’s Data is Hosted Abroad

Nigeria Data Protection Commission (NDPC) has raised concerns over data sovereignty, national security as well as loss of economic value, as over 90 per cent of Nigeria’s data is hosted abroad.

Pic credit…247digitize.com
Vincent Olatunji, national commissioner/CEO, NDPC, stressed the importance of safeguarding Nigeria’s digital economy through strong data protection and privacy frameworks.
He spoke while while delivering a keynote address at the IoT West Africa Conference, where he stated that the trend poses significant risks to Nigeria’s control over its digital assets.
He further described the situation as precarious for the nation’s sovereignty, and called for urgent investment in local data infrastructure.
Olatunji, highlighted data sovereignty, the growing role of data centres, and regulatory expectations under the Nigeria Data Protection Act, 2023, noting both the benefits of compliance and the risks of non-compliance. Olatunji underscored that data centres are now critical infrastructure for Nigeria’s digital transformation.
While decrying that over 90 percent of the Nigeria’s data is hosted abroad which is precarious for the nation’s sovereignty he encouraged for more investment in the sector as it is projected to reach $1.9 billion by 2031.
Also speaking, Kashifu Inuwa, the director-general of the National Information Technology Development Agency (NITDA), said policy is emerging as the key driver of Nigeria’s digital transformation, particularly in shaping the development of the Lagos-Abuja digital corridor.
“While infrastructure responds to demand, policy creates the enabling environment for sustainable growth,”
Inuwa who was represented by Aristotle Onumo, director, stakeholders management and partnership at the IoT West Africa Conference in Lagos, on the theme “The Lagos-Abuja Digital Corridor: Building Africa’s Next Data Centre and Cloud Hub.”
Inuwa emphasised that while infrastructure responds to demand, policy remains the critical driver that creates an enabling environment for sustainable digital growth.
He explained that Nigeria’s broadband policy, which stipulates minimum speeds of 10 Mbps for rural areas and 25 Mbps for urban centres, provides a strategic framework for prioritising infrastructure deployment along the Lagos-Abuja digital corridor.
He cautioned, however, that without deliberate collaboration and partnership between government, the private sector, and civil society, widespread infrastructure rollout would remain challenging. “Collaboration is the pathway that massifies impact, while partnership harnesses collective intelligence. No one can achieve this in isolation,” he said.
Inuwa also spoke on the Nigerian Sovereign Cloud Project; a flagship initiative aimed at strengthening indigenous cloud service providers and preventing the dominance of Nigeria’s digital infrastructure by foreign hyperscale operators.
By scaling local infrastructure to meet global standards, the project seeks to domesticate data hosting, reduce operational costs, and improve access to cloud services across the country.
E-Business
Opay Plans IPO in US, Targets $4Bn in Valuation

Opay, a financial technology (fintech) firm, is working with Citigroup Inc., Deutsche Bank AG, and JPMorgan Chase & Co. for an initial public offering (IPO).

According to a report by Bloomberg on Friday, sources said the platform, backed by SoftBank Group Corp., is considering a listing in the United States and is targeting a valuation of about $4 billion.
They added that the company could proceed with the share sale later this year, although the timing and size of the offering are yet to be finalised.
Opay is one of Africa’s fastest-growing fintech firms, offering mobile payments, transfers, and other financial services across Nigeria.
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The fintech company, Citi, Deutsche Bank, and JPMorgan have not publicly commented on the IPO plans.
Like Opay, Flutterwave, a major fintech company in Africa is planning an IPO.
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