E-Business
MEA Tablet Market Declines, But Detachable Devices Offer Ray of Light- #IDC

The Middle East and Africa (MEA) tablet market declined 8.8% year on year in the final quarter of 2015 to total 4.05 million units, according to the latest figures announced today by International Data Corporation (IDC).
The global IT research and consulting services firm’s ‘Middle East and Africa Quarterly Tablet Tracker’ shows that for 2015 as a whole, tablet shipments in MEA declined 3.1% year on year to total 16.2 million units, worldwide tablet market which has declined by 9.9%.
“The largest vendors are feeling the pinch of saturation in many countries across the Middle East, and low consumer confidence in oil-dependent economies is driving down demand,” said Nakul Dogra, a senior research analyst for personal computing, systems, and infrastructure solutions at IDC Middle East, Africa, and Turkey. “In addition, the bigger screen sizes of today’s smartphones continue to cannibalize spending on traditional slate tablets.”
The growth of detachable tablets is one of the bright spots in the MEA tablet market, with shipments of such devices growing 95.4% year on year in 2015 and IDC forecasting a compound annual growth rate (CAGR) of 30.3% through 2020.
The growth of detachables will further drive the growth of the Windows operating system at the expense of Android and iOS. “Detachables primarily run on Windows, and end users are increasingly looking at these devices as an alternative for traditional notebooks,” said Fouad Rafiq Charakla, senior program manager for personal computing, systems, and infrastructure solutions at IDC Middle East, Africa, and Turkey.
“Adoption rates are currently still low, but demand for detachable tablets is going to increase exponentially over the coming years from enterprises and consumers alike.”
“Much of the demand for bigger vendors like Samsung and Lenovo stems from their entry-level models,” said Dogra. “But there is growing competition in this segment of the market from smaller vendors that are happy to operate at much lower margins. This is forcing the bigger vendors to cut their prices in order to remain competitive, which is eroding their margins and pushing the market’s average selling price down even further.”
In terms of vendor rankings, Samsung – which has the broadest tablet portfolio – continued to lead the MEA tablet market in Q4 2015 with 21.4% share, a year-on-year decline of 0.1%.
Despite suffering a 22.1% year-on-year decline in shipments, Apple overtook Lenovo to take second place with 11.2% share.
The iPad Pro, which was slated to boost Apple’s share of the MEA tablet market, received a meek response in the region.
Lenovo saw its share fall from 13.0% in Q3 2015 to 9.9% in Q4 2015 to rank third in the MEA tablet market.
The vendor experienced major declines in some of its key markets including Saudi Arabia, Turkey, and the ‘Rest of Middle East’ sub-region.
IDC has revised its forecast for the 2016 MEA tablet market downwards and now expects a total of 16.52 million units to be shipped for the year, representing a year-on-year growth of 2.0%. “Consumer sentiment is expected to remain low, particularly in oil-dependent economies,” said Charakla. “Africa is expected to grow faster when compared to the Middle East, due to the current lower tablet penetration rates in Africa leaving more room for growth.”
E-Business
Kaspersky Identifies Cyberespionage as a Growing Threat Across Africa, Others

At the recent Cyber Security Weekend – META event, Kaspersky’s Global Research and Analysis Team (GReAT) experts presented the latest findings on the cyberespionage threat landscape across the Middle East, Turkiye, and Africa (META) region.

While most cyberthreat categories declined over the past year, cyberespionage continued to intensify in the region. Thus, throughout the past year, spyware attacks increased by 40% in Africa, while password stealer attacks grew by 31% in Africa.
The cyberespionage landscape across the META region continues to be driven by geopolitical tensions, regional conflicts and ideological motivations. As intelligence gathering becomes increasingly important for both Advanced Persistent Threat (APT) actors and cybercriminals, organisations and individuals alike are facing a growing number of attacks designed to steal sensitive information and establish long-term access to compromised systems.
If we specifically look at cyberthreats aimed at businesses, organisations in Africa experienced a sharp increase in espionage-related threats over the past year. Spyware detections rose by 16% in Africa, password stealer attacks by 51%, and backdoor detections by 23%.
These types of malware are commonly used to infiltrate corporate environments, steal confidential information, establish persistent access, and facilitate subsequent stages of targeted attacks.
As geopolitics remains a key driver for APT attacks, such actors remain among the most significant cyber risks in the region for businesses and governmental entities.
To maximise persistence and evade detection, they continuously refine their toolsets, deploying increasingly sophisticated malware capable of maintaining long-term access to compromised systems while collecting valuable intelligence.
In 2026, Kaspersky GReAT is tracking more than 20 APT groups actively targeting organisations across the META region.
Recent research by Kaspersky GReAT found the MuddyWater APT group targeting organisations across the Middle East during the Gulf conflict using previously unseen malware chains.
The campaign employed custom loaders, injectors, previously unknown remote access trojans (RATs), credential stealers, and a modular data exfiltration framework, highlighting the group’s rapid development of new tools to steal sensitive information and evade detection.
The increase in espionage activity is not limited to organisations. Individuals are also increasingly targeted. Over the past year, attacks involving password stealers increased by 32% in Africa. The stolen information can subsequently be used to hijack accounts, conduct follow-on attacks, extort victims, or sold to third parties on underground marketplaces.
Another rapidly growing trend is mobile cyberespionage. As smartphones increasingly store personal communications, corporate information, authentication credentials, and financial data, they have become high-value targets for attackers.
“Smartphones have become one of the most valuable sources of intelligence for cyberespionage actors. While Android devices continue to be widely targeted by mobile spyware, we are also observing an increasing number of reports of sophisticated campaigns targeting iOS, as demonstrated by Operation Triangulation and, more recently, Coruna attacks.
“These findings show that advanced mobile threats continue to evolve across both major platforms, making mobile security an essential part of cyber resilience for both organisations and individuals,” said Dmitry Galov, Head of Global Research and Analysis Team, Russia and CIS, at Kaspersky.
As cyberespionage threats continue to evolve, Kaspersky recommends that organisations adopt a layered cybersecurity approach, combining continuous vulnerability management, timely patching, employee awareness training, threat intelligence, and advanced security solutions such as Kaspersky Next, which help detect sophisticated targeted attacks and protect organisations from long-term compromise.
E-Business
82% of Organizations Concerned about AI Risks Even as Adoption Accelerates – Survey Reveals

At its recent Cyber Security Weekend for the Middle East, Turkiye and Africa (META) region Kaspersky shared the results of a global study conducted by its internal research center which surveyed 1,800 IT and cybersecurity decision-makers and specialists from organisations across 18 countries and multiple industries.

The report shows that the pace of AI integration across organisations is rapid, despite associated risks. The company’s experts stressed that while AI adoption delivers clear efficiency gains, it must be accompanied by robust cybersecurity solutions, well-defined internal procedures, and comprehensive employee education programmes.
The report highlights a clear organisational preference for AI-enhanced technology: 68% of respondents said they would recommend a solution with AI features built in, while a mere 5% indicated they would prefer to avoid AI-enabled tools. This overwhelming endorsement underscores how deeply AI has embedded itself as a value driver across the modern enterprise.
AI has become a mainstream productivity tool spanning many business functions. The global survey findings confirm that employees across departments are already relying on AI tools for a wide range of everyday tasks, including: data analysis & visualisation (54%), project management (49%), search for information (47%), department-specific tasks (46%), text generation and editing (41%).
While organisations recognise the tangible benefits AI tools bring – including improved process efficiency and enhanced quality of deliverables – they also see the associated dangers. 82% of respondents voiced concerns about the risks AI poses to their organisation. These concerns are grounded in real-world experience.
Among the 87% of organisations worldwide that faced a cyber incident in the past year, 13% reported that they had experienced threats stemming specifically from AI-related vulnerabilities.
Notably, 74% of respondents believe that these risks can be effectively mitigated through employees’ responsible behaviour — pointing to the critical importance of security awareness and training in the AI era.
“The speed at which organisations are embracing AI is remarkable, but it must be matched with an equally strong commitment to security. We are already seeing a growing range of threats directly tied to AI adoption – whether it’s malware camouflaged as popular AI tools, vulnerabilities introduced through unsecure vibecoding, or leaked access credentials to corporate AI platforms and malicious skills by AI agents.
Managing these risks requires a holistic approach: the right technology, well-defined procedures, and a security-aware workforce,” comments Brandon Muller, senior security consultant for the META region at Kaspersky.
E-Business
How Temu Helped a Madagascan Vanilla Family Business Sell Direct to Consumers Across Europe

Malagasy Vanilla has transformed its decades-old wholesale business by embracing direct-to-consumer sales through Temu, enabling the family-run company to reach customers in 14 European markets while significantly reducing logistics costs.

For years, premium Madagascan vanilla supplier Malagasy Vanilla sold exclusively to restaurants, bakeries and wholesalers because the cost of shipping a single pack to individual customers often equalled the value of the product itself. That changed after the company joined Temu’s Local Seller Program in November 2025.
The Belgian-based business, which sources high-quality vanilla from Madagascar, has leveraged Temu’s logistics network to cut domestic shipping costs by nearly half through a partnership with Belgian postal operator Bnode. The move has enabled the company to enter the retail market for the first time and quadruple its sales within four months.
According to Belinda Rabenandrasana, co-Chief Executive Officer of Malagasy Vanilla, Temu has opened up an entirely new customer segment for the company.
“Temu opened a new avenue for us,” she said. “We were finally able to explore selling to individuals.”
The platform now contributes between five and 10 per cent of the company’s overall revenue.
Expansion into 14 European Markets
Malagasy Vanilla is among businesses participating in Temu’s Local Seller Program, launched in Europe in 2024 to help local merchants expand beyond their domestic markets.
Through partnerships with more than 150 logistics providers across Europe—including Bnode in Belgium, La Poste in France and DHL Group in Germany—Temu offers sellers access to affordable shipping and delivery infrastructure without requiring major investment in logistics.
After successfully establishing direct-to-consumer sales in Belgium, Malagasy Vanilla expanded into 14 European countries, including Germany, France, Spain and Poland.
Rabenandrasana said the logistics support, competitive shipping rates and seller assistance provided by Temu made the expansion possible.
“Without Temu and its partnership with Bnode, it would have been very difficult for a small business like ours to start selling directly to consumers,” she said.
She added that Temu also assists sellers in managing regulatory requirements such as the European Union’s Extended Producer Responsibility (EPR) compliance, making cross-border operations easier for small businesses.
Three Generations of Vanilla Expertise
Malagasy Vanilla traces its roots to three generations of the Rabenandrasana family in Madagascar’s vanilla industry.
Belinda’s grandfather began trading vanilla locally, while her father expanded operations across Madagascar. She launched the company’s international business in 2017, supplying premium Madagascan vanilla to European restaurants, pastry shops and food wholesalers before establishing operations in Belgium in 2023.
The company partners with growers and producer associations in Madagascar, where between 20 and 40 workers oversee the six- to 10-month curing process that transforms green vanilla pods into premium black vanilla.
Operations in Belgium focus on packaging, quality assurance and distribution.
Customer Reviews Drive Growth
Under its Lavani brand, Malagasy Vanilla sells gourmet-grade whole vanilla pods targeted at both professional chefs and home baking enthusiasts.
Rather than relying heavily on paid advertising, the company has benefited from Temu’s product discovery tools and customer reviews, helping the niche brand gain visibility organically.
According to Rabenandrasana, strong customer feedback has played a significant role in increasing traffic and boosting sales.
The brand currently maintains a customer review rating exceeding 99 per cent on the platform.
Future Plans
Looking ahead, Malagasy Vanilla plans to expand its European footprint further by establishing a warehouse in France and increasing sales across the continent.
The company is also developing new products, including vanilla extract and vanilla sugar, while planning to open a physical retail and production facility in Belgium later this year.
In addition, it intends to launch a social-impact initiative aimed at supporting vanilla-growing communities in Madagascar.
Reflecting on the company’s evolution, Rabenandrasana said the business continues to build on her family’s legacy.
“My grandfather worked locally, my father expanded nationally, and now we are building internationally,” she said.
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