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MTN Launches New Value Added Offerings

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Nigeria telecommunications giant, MTN recently launched new Value Proposition Packages to ensure that its customers enjoy more call time at highly reduced costs across its market segments.
MTN announced that the new Value Proposition Packages which replace the value offerings launched by MTN in 2006 consist of five unique value plans and product bundles that will cater for all its customers in the various market categories.
According to Bola Akingbade, Chief Marketing Officer, MTN Nigeria, the new market segments are: Smartlink for accomplished individuals, Prolink for up and coming professionals, Funlink for the young and trendy, Bizlink for active entrepreneurs and the Happilink for the families and the working class.
“The ongoing customer reward components differ by segment. They all carry a common message for all MTN customers – that you get more for less; that you can go on to express yourself without the worry of creating holes in your pocket,” he announced.
 One of the major highlights of the new packages is free weekend calls, a new development in the Nigerian telecommunications environment.
In the Funlink segment, a customer is able to make free calls all through the weekend to a registered “best friend”. Both registered “best friends” would be charged N100 each for this novel service which runs from 12:01am on Saturday to 11:59pm on Sunday. The other market segments offer discounts of up to 80% on calls and services.
On his part, Kola Oyeyemi, general manager, Consumer Marketing took time to explain the unique values that come with the various packages for the various market segments. Customers on MTN Smartlink will enjoy regressive tariff plan, which allows the customers to pay less for more time spent calling. As an illustration, voice calls price can fall to as low as 25 kobo/second from a peak 50 kobo, a whopping reduction of 50%.
Those on this package will also be able to buy subsidized 30-day bundle offering that will provide 600 national call minutes, 200 on-net SMS, 100 international call minutes, one month Blackberry subscription and free MTN Back-up. The component of this bundle offering can be shared among three MTN lines for convenience.
Customers on Prolink will also enjoy regressive tariff plan, as well as subsidized 30-day bundle offering that provides 30 community minutes (to communicate with subscribers on the Prolink plan), 200 on-net-minutes, 100 on-net SMS, 500MB weekend data and free MTN back up.
The Funlink plan provides a platform for ‘my best friend’ and ‘happy hour’ (free mid night calls between 12:30am and 4:30 am). It has subsidized 30-day bundle offering that provides 50 on-net minutes, 200 on-net SMS and 60MB data volume.
Customers on Bizlink will enjoy regressive tariff plan. It also has 30-day subsidized bundle offering that gives 350 national call minutes, 100 on-net SMS, 150 international call minutes and free MTN back up.
The MTN Happilink has a plan that guarantees bonus on incoming calls. There is also the call sponsor that allows any subscriber on the other product plans to bear the cost of a registered caller on Happilink. It has a subsidized bundle offering that provides 22 on-net minutes and 30 on-net SMS.
 “As an organisation we are committed to the core passion of our customers, and we have taken time out to study the market and based on this provide tailor-made offerings that meet the various market needs,” he said.

 


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IMF Sees 4% AI Growth Boost for Africa

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Accelerating artificial intelligence (AI) adoption could increase Africa’s GDP by up to 4% over the next decade, according to the International Monetary Fund (IMF).

In a report released on Tuesday, titled Africa Can Grow Faster With AI—If It Moves Now, economists from the IMF’s Africa Department say current levels of AI adoption and utilisation are expected to contribute just 0.2% to the region’s GDP over the next 10 years.

However, the report says stronger adoption, supported by the right infrastructure and policies, could raise the economic impact to about 4% by extending AI beyond today’s digitally connected firms.

Martin Schindler and other IMF economists say: “AI adoption in sub-Saharan Africa currently lags well behind every other region. If richer economies race ahead while African firms and governments lag, the productivity gap between the region and the rest of the world will only widen.”

Early signs of AI adoption are emerging across Africa, with countries including Zimbabwe, Kenya, Egypt and Nigeria developing AI strategies.

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Telecommunications operators, including Vodacom, Econet, Africell and MTN, are also integrating AI into their operations and networks.

Other examples include chatbots supporting teaching and learning in Nigeria and the South African Revenue Service’s use of data analytics for targeted tax audits.

However, the IMF says AI adoption must extend beyond these early use cases to deliver meaningful economic benefits.

“For the region, AI’s main promise is not about replacing office workers, but boosting productivity across the economy—helping informal firms manage inventory, enabling farmers to increase yields, and supporting mid-sized firms to transition to formality and export readiness,” the report reads.

The IMF is urging governments to prioritise investment in reliable electricity, affordable broadband, data infrastructure and digital skills to support wider AI adoption.

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Many African countries, including Zimbabwe, Kenya, Ghana, Nigeria and Cameroon, continue to face electricity shortages, while broadband services remain costly and coverage is uneven.

The Fund believes stronger investment in power, connectivity, regional data infrastructure and digital skills would help unlock AI’s economic potential.

 

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NPC Opens Nationwide Digital Birth, Death Registration Platform

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National Population Commission (NPC) has commenced the nationwide digital registration of births and deaths under the Electronic Civil Registration and Vital Statistics (E-CRVS) system to strengthen legal identity management and improve demographic data.

NPC Opens Nationwide Digital Birth, Death Registration Platform

Speaking at a press briefing in Lokoja on Tuesday, Mr Afolabi Yori, federal commissioner representing Kogi, said the initiative became operational nationwide on July 1, through the VitalReg platform.

Yori described the development as a landmark in Nigeria’s civil registration system, noting that it would modernise birth and death registration through a technology-driven platform that meets international standards.

He said the digital platform would improve service delivery, strengthen data integrity and ensure that every birth and death occurring in Nigeria was accurately documented and securely stored.

According to him, civil registration is more than an administrative process, as it provides reliable statistics that support public policy formulation, resource allocation and national development planning.

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“Nigeria records an estimated five million births annually, yet millions of births and deaths remain unregistered.

“Birth registration coverage currently stands at about 57 per cent nationwide, while death registration remains below 20 per cent,” he said.

The commissioner said that the commission had established 4,011 functional registration centres across the country’s 774 local government areas and was working to expand the number to about 8,000.

He added that the commission was strengthening collaboration with stakeholders to improve the capacity of registration personnel and ensure prompt documentation of vital events through the VitalReg platform.

Yori said the platform would provide faster registration services, 24-hour online access, digital certificate issuance where applicable, and reduce paperwork, waiting time and unnecessary travel.

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He disclosed that the platform was being operated under a Public-Private Partnership with Barnks-forte Technologies Ltd. as the commission’s technical partner to ensure system availability, cybersecurity and continuous technological improvement.

He called on parents, healthcare institutions, traditional and religious leaders, civil society organisations, development partners and the media to support the initiative by encouraging the prompt registration of births and deaths.

Earlier, Samuel Omonakpeme, director in Kogi, NPC State, described the commencement of the digital registration system as another milestone in efforts to strengthen Nigeria’s Civil Registration and Vital Statistics system.

Omonakpeme stated that the initiative aligns with the Federal Government’s digital transformation agenda and the Sustainable Development Goals, particularly Goal 16.9, which seeks to provide legal identity for all.

He appreciated the Federal Government, the leadership of the commission, UNICEF and other development partners for supporting the implementation of the initiative.

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The state director also urged parents, guardians, health institutions, community leaders, religious organisations and the media to mobilise public support for the timely registration of all births and deaths.

The News Agency of Nigeria (NAN) reported that ICT personnel of the commission, led by Ehimoni Kolawole, conducted a live demonstration of the digital birth registration process using the VitalReg platform.

The demonstration showed that the registration process captures the biodata of both parents, while at least one parent must possess a valid National Identification Number (NIN) to complete the registration of a newborn.

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YEDC Warns Customers, Says 20 Percent Electricity Bonus is Scam

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Yola Electricity Distribution Company (YEDC) has alerted its customers to a fraudulent message circulating on social media, falsely claiming that electricity consumers can receive an additional 20 per cent bonus units when recharging their prepaid meters through unofficial channels.

YEDC Warns Customers, Says 20 Percent Electricity Bonus is Scam

In a statement issued by the company’s management on Monday, YEDC described the claim as false and urged customers to disregard the misleading information, stressing that it did not originate from the company.

According to the statement, YEDC does not offer bonus electricity units through individuals, agents, personal bank accounts, phone numbers, or social media contacts.

The company advised customers to purchase electricity tokens only through approved cashless payment platforms, including the YEDC Pay App, OPay, Interswitch, and other authorised vending channels, or to visit the nearest YEDC office for assistance.

YEDC also cautioned customers against sharing their meter details or personal information, or making payments to unauthorised persons claiming to represent the company.

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The company further urged customers to rely exclusively on information disseminated through its official communication channels to avoid falling victim to fraud.

The management thanked customers for their continued cooperation and reaffirmed its commitment to serving them.

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