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GOtv’s Milestones, New Identity @ 5

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(L-r): Martin Mabutho, general manager, Marketing and Sales, MultiChoice Nigeria; Akinola Salu, general manager, GOtv and Efe Obiomah, public relations manager, GOtv during Press Conference on the launch of GOtv Lite aka Small Pepper held in Lagos recently.
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GOTV, a pay-tv service provider in Nigeria, prides itself as the home of African television that is committed to delivering family entertainment.

 

GOtv’s Launch in Nigeria & Brand promise

The pay-tv service provider launched operations in Nigeria, first, in Oyo State, on October 11, 2011 with a brand promise, to be “A low cost digital television service, offering the greatest selection of local channels, made in Africa for Africans as well as the best international channel”.

Five years ago, the TV service chose to provide the greatest selection of local channels made in Africa for Africa by offering two bouquets: GOtv Plus: 33 channels (N1,500) and GOtv: 26 channels (N1,000) which were sold for N9,900 (decoder and indoor antenna only) and features in its bouquet TV channels such as Africamagic Plus, Discovery, Disney Junior, E-Africa, E! Entertainment, Nickelodeon, Select Sport, Style, BBC World News and Al Jazeera and in addition, local TV channels AIT, LTV, NTA Plus, NN24 and STV.

Also, at launch, GOtv’s ‘simple’ message was “A clarion call to GO…” Breaking down the message, GOtv urged Nigerians to “get a digital decoder & join in the digital migration; enjoy crystal clear pictures & sound; enjoy quality entertainment at an affordable price”.

“GOtv’s strategy has been to remain hyper-local; using local lingo, slangs and landmarks which our audience could relate to because our subscribers and targets are grassroots”, according to John Ugbe, managing director, MultiChoice Nigeria.

Three years on, GOtv has become one of the solid stations in the Digital Terrestrial Television (DTTV or DTT); a technological evolution of broadcast television and advancement over analog television.

Efe Obiomah, GOtv’s public relations manager, puts it this way: “GOtv’s outstanding performance as the leader in the Nigerian DTT space is even re-echoed in the subscribers’ testimonies. GOtv is a complete companion; choice of channels which they enjoyed with family & friends; a new journey of escapism; part of their lives. This insight that GOtv is ‘more than entertainment’ led to a brand refresh, because we brought change in pay-off & re-naming of the lower-tier bouquet from GOtv to GOtv Value”.

Spread

Today, GOtv’s signal has spread to over 50 cities in 24 states and the FCT with 3 bouquets: GOtv Plus: 50 channels (N1,800 monthly); GOtv Value: over 25 channels (N1,200 monthly) and GOtv Lite: over 18 channels (N400 monthly), GOtenna decoder selling for N6,900 GOtenna with three months subscription.

Milestones @ 5

Digital since inception, GOtv was the first to launch the approved DVB-T2 decoders in Nigeria in 2011; first DTT pay-TV to carry radio channels on its platform – Wazobia FM and Naija FM 102.7; launched door-to-door customer service scheme – GOtv Sabimen; youth empowerment through the GOtv Canvasser Scheme and supporting the development of sports in Nigeria.

The Station is credited for reviving professional boxing through the GOtv Boxing Night launched in November 2014 – eight events so far; sponsorship of grassroots football club – Ikorodu United FC and self service – great improvement.

New Identity

What will the future look like for GOtv? During a recent press conference to announce activities lines for the fifth anniversary celebration, Obiomah made a presentation where she said that the brand attributes remain unchanged, implying the pay-tv service provider will remain bold; friendly, simple; innovative and pragmatic, but with more insight, “GOtv is so irresistible that our subscribers cannot stop talking about it.

“The football gets our subscribers ‘GOgetters’ bonding, jumping and hugging; the cartoons get GOkids laughing and learning; the telenovelas get GOgetters bonding and glued to their screens; the religious content get GOgetters lifted, praising and the music content get GOgetters dancing”.

So, to celebrate its 5th anniversary, GOtv launched a new campaign to capture these emotions as a TV service provider that gets subscribers to talk, scream, laugh, sing, dance, lifted, bonding, which it calls “GOtv Lite”

Why GOtv Lite

Obiomah added that “In this tough economic situation, we have introduced a new bouquet that is; most affordable in the pay-tv market; giving subscribers more choice and flexible subscription rate of N400 per month (which is approximately N13 per day); every 3 months at N1,050 and every 12 months at N3,100”

GOtv Lite comes with nine local channels; two (local) radio Stations; two religious-based stations; children and music channels, one each; two news and commerce channels; entertainment and sports channels too.

While Nigeria CommunicationsWeek readers patiently wait in those States where GOtv signals are yet to go live, for now, GOtv should not relent on its promise to: remain same great digital quality; the best content available on DTT; more channels; innovation; simple services and placing the Customer First.

 

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Metro Digital, Nigerian Firm Accuses Multichoice Of Refusal to Obey Court Judgements

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Metro Digital Limited, a  licenced Indigenous broadcasting organisation,  has accused Multichoice, pay television company, of refusing to obey judgements emanating from Courts in Nigeria.

Metro Digital, Nigerian Firm Accuses Multichoice Of Refusal to Obey Court Judgements

It said the latest of such judgements is the one that was delivered by Justice Chinelo Odili of Rivers State High Court on May 4, 2026 in Suit No. PHC/3943/FHR/2025.

Dr. Paul Osuji, operations manager of Metro Digital,  at a press conference in Port Harcourt, Rivers State,

said the suit was filed by the organisation and two others against Multichoice and the Economic and Financial Crimes Commission (EFCC).

Osuji stated that Justice Odili has in the judgement described the arrest of a staff member of the company and the carting away of it’s properties and disruption of it’s broadcasting business by the EFCC over a civil dispute of copyrighy as unlawful and violations of the applicants’ rights.

The manager recalled that in October 2025, Multichoice instigated the EFCC to read their office in Port Harcourt, arrested a staff of the company and staff of another company, while the suit was still pending.

“On October 16, 2025, the premises of Metro Digital Limited, a licenced indigenous broadcasting organisation was raided by the Nigerian anti-graft agency, EFCC, instigated by Multichoice Nigeria, purportedly acting on a preservation order made by the Federal High Court sitting in Port Harcourt over the sub licensing of broadcasting content right.

“The preservation order came from a civil dispute already adjudicated by the Court of Appeal No. CA/CS/188/2021 – Multichoice Vs Metro Digital Limited and 20 others, which is a subject of a pending appeal -No. SC/CV/1248/2022 -Multichoice and 20 others before the Supreme Court.

“Instructively, while suit No. PHC/ 3943/ FHR/2025 was still pending, Metro Digital Limited filed an application to set aside the said preservation orders of the Federal High Court sitting in Port Harcourt and presided over by Hon. Justice A.T Mohammed.

“In his ruling delivered on December 10, 2025, set aside the preservation orders and it’s legal execution on Metro Digital Limited. The court also ordered EFCC to return unconditionally all the properties and records of Metro Digital Limited, illegally and unlawfully carted away during the raid but the agency has till today not obeyed those orders of the Court,” he said.

Metro Digital Limited is known for operating SLTV, a direct-to-home satellite television service launched to provide affordable, locally-owned alternatives to international pay TV


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Court Stops NBC From Punishing Broadcasters over On-Air Opinions

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A Federal High Court in Lagos has restrained the National Broadcasting Commission (NBC) from sanctioning or punishing broadcast stations and presenters over the expression of personal opinions, alleged bullying of guests, or failure to maintain neutrality on air.

Court Stops NBC From Punishing Broadcasters Over On-Air Opinions

NBC

Justice Daniel Osiagor granted the interim injunction following an ex parte application filed by the Socio-Economic Rights and Accountability Project (SERAP) and the Nigerian Guild of Editors (NGE).

The court specifically restrained the NBC, its officers, agents and affiliated persons from enforcing its recently issued “Formal Notice” or imposing sanctions, fines or penalties on broadcasters based on provisions of the 6th Edition of the Nigeria Broadcasting Code, pending the hearing and determination of the substantive suit.

SERAP and NGE had approached the court to challenge what they described as an arbitrary and unlawful move by the commission to punish broadcasters for allegedly expressing personal opinions as facts, bullying or intimidating guests, or failing to maintain neutrality during programmes.

The groups also asked the court to determine whether the provisions of the Nigeria Broadcasting Code relied upon by NBC were inconsistent with the 1999 Constitution, as amended, and Nigeria’s international human rights obligations.

The suit followed an April statement by the NBC in which it raised concerns over what it described as increasing violations of the broadcasting code across news, current affairs and political programmes.

The commission had warned that presenters who expressed personal opinions as facts or bullied guests during live broadcasts would be sanctioned.

However, Justice Osiagor, in his ruling, held that pending the hearing of the substantive matter, the commission must refrain from using the formal notice to threaten, sanction or punish broadcast organisations and on-air personalities under the contested code provisions.

The matter was adjourned until June 1, 2026, for hearing of the motion on notice.


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EFCC Drags Metro Digital to Court over Alleged Illegal Access to Multichoice Signals

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Economic and Financial Crimes Commission (EFCC) has arraigned Metro Digital Limited before a Federal High Court in Port Harcourt over alleged cybercrime and unlawful interception and rebroadcast of content belonging to Multichoice Nigeria.

EFCC Arraigns Metro Digital Over Alleged Illegal Access to Multichoice Signals

Metro Digital

The company was arraigned before Justice A.T. Mohammed on an amended four-count charge bordering on cybercrime-related offences and alleged illegal rebroadcast of protected broadcast content.

According to a statement issued on Wednesday by EFCC’s Head of Media and Publicity, Dele Oyewale, the prosecution counsel, Steve E. Odiase, informed the court that the matter was scheduled for arraignment.

However, defence counsel, S.A. Somairi (SAN), reportedly attempted to halt the proceedings by drawing the court’s attention to a pending preliminary objection.

The judge, however, declined the request and ordered that the plea be taken in line with Section 478 of the Administration of Criminal Justice Act (ACJA), 2015, which allows a corporation to enter a plea in writing through its representative.

One of the charges alleged that Metro Digital Limited, alongside its Managing Director, Ifeanyi John Nwafor, and a staff member, Ikenna Kanu, both said to be at large, conspired between 2015 and 2019 to unlawfully intercept and rebroadcast protected broadcast signals in Port Harcourt, Rivers.

Another charge alleged that the defendants intentionally and without authorisation intercepted and rebroadcast broadcast signals and devices, including tiger boxes and dongles, over which Multichoice Nigeria holds exclusive rights in Sub-Saharan Africa.

The anti-graft agency said investigations into the matter began in 2019 after Multichoice petitioned the commission, alleging that the illegal rebroadcast of its content caused significant financial losses.

Metro Digital Limited, through its representative, pleaded not guilty to all four charges.

Following the plea, prosecution counsel prayed the court to fix a date for trial.

Justice Mohammed subsequently adjourned the case until June 29 and June 30, 2026, for continuation of trial.


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