E-Business
Smart Wearables Market in MEA Records 66% Growth in Q2

The Middle East and Africa (MEA) wearables growth story continues unabated, with the latest figures from International Data Corporation (IDC) showing that the market grew 66.0% year on year in Q2 2016 to total approximately 482,000 units for the quarter.
The global technology research and consulting firm’s findings indicate that shipments of basic wearables (i.e., devices that do not support third-party applications) increased 79.8% year on year in Q2 2016, while shipments of smart wearables (i.e., devices that do support third-party applications) increased 40.5% over the same period.
“Fitness trackers continue to make up much of the market’s volume and are proving popular for the value for money they offer,” said Nakul Dogra, a senior research analyst for personal computing, systems, and infrastructure solutions at IDC Middle East, Africa, and Turkey.
“Price points continue to fall, which is further fueling the growth of these devices, with basic wearables accounting for 70.3% of overall MEA shipments in Q2 2016. Smart wearables are also gaining traction in the region, but uptake is not so strong as consumers don’t yet perceive much added value in opting for more expensive smart devices.”
A splurge by early adopters helped drive the initial growth for smart wearables, but IDC expects the next wave of adoption for these devices to come from value-seeking consumers or those looking to upgrade from basic wearables.
“Vendors are currently undertaking efforts to improve the form factor of these devices and make them more appealing to the mass market,” said Dogra.
“But there is still considerable ground to be made up in convincing more price-conscious consumers that these products have a valuable role to play in everyday life beyond fitness.”
“As with smartphones, there are numerous vendors present in the market but there is little differentiation between their products other than price,” continues Dogra.
“As such, it is important for vendors to develop compelling new applications and designs for their products. For example, the launch of new products incorporated within clothing, earwear, and footwear, will help to further boost the appeal of wearables to a wider audience.”
Looking at 2016 as a whole, IDC expects the MEA wearables market to grow 33.9% year on year in unit terms.
This growth will be driven by a 42.5% increase in shipments of basic wearables, while the growth for smart wearables will be a more modest 16.7%.
“There is still plenty of room for the MEA wearables market to grow as penetration remains on the low side,” said Dogra.
“The market has almost reached a stage where the further miniaturization of devices will become a major challenge, so the onus lies on vendors to develop new applications, increase the use of historical data to simplify the user experience, and enable interaction between multiple gadgets in order to push the market’s growth potential further.”
These are exciting times for the wearables market, with niche and mass-market introductions set to change the way we interact with technology in our day-to-day lives. T
o keep pace with the changes taking place in this fast-moving market, IDC has launched its Worldwide Quarterly Wearable Device Tracker, which assists vendors that are looking to enter this market, promote new product developments, or accelerate the growth of their wearables divisions.
The tracker includes details on products, vendors, and technology trends at both global and country levels, as well as historical market data and five-year forecasts.
The report also provides valuable insights into the adoption of core wearable features, such as form factor, connectivity, sensors, operating systems, and applications, and offers invaluable assistance to tech firms looking to develop successful long-term business strategies for wearable devices.
E-Business
Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.

The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.
According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.
Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.
The trial, which lasted about a month, with arguments and evidence from both sides.
Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.
However, Neal Mohan, YouTube chief executive, did not testify.
The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.
Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.
The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.
Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.
“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.
José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.
E-Business
Nigeria, Finland Sign Cybersecurity Pact

Nigeria and Finland have signed a Memorandum of Understanding (MoU) on digitalisation and innovation, prioritising stronger cybersecurity cooperation amid a surge in cyberattacks targeting Nigerian institutions.

The agreement was formalised in Abuja on Monday between Dr Bosun Tijani, Nigeria’s minister of communications, innovation and digital economy, and Jarno Syrjälä, Finland’s under-secretary of state for international trade.
The MoU focuses on cooperation in digital governance, technology infrastructure, and cybersecurity to drive economic growth and improve public services, says a statement issued on Monday by Isime Esene, special assistant to the minister.
The agreement is a significant step in strengthening bilateral relations and advancing Nigeria’s digital economy agenda, says Tijani.
He notes the MoU builds on engagements in Helsinki in February, which centred on Nigeria’s Data Exchange Platform and Finnish participation in Project BRIDGE (Building Resilient Infrastructure for Digital Growth and Empowerment).
The talks also involved key Finnish finance institutions, including Finnvera and Finnfund.
The partnership is expected to unlock new opportunities for innovation and investment, positioning digital technology as a catalyst for shared prosperity, says Tijani.
Finland is committed to supporting the development of resilient, secure, and human-centric digital systems in Nigeria, says Syrjälä. He adds that digitalisation should enhance public trust and empower citizens, noting that Nigeria remains a strategic partner for Finland in Africa.
The agreement complements Finland’s lead role in a €23 million Team Europe Initiative aimed at strengthening Nigeria’s digital public services.
This programme is implemented by Finland’s development agency, HAUS, in collaboration with Estonia’s ESTDEV, and supports the 3 Million Technical Talent (3MTT) programme.
The deal comes as Nigerian organisations record the highest number of cyberattacks in Africa. In January 2026, organisations experienced an average of 4 701 attacks per week, a 12% year-on-year increase, according to Check Point Research.
In response, authorities are developing the 2026 National Cybersecurity Policy and Strategy update.
Expected later this year, the framework will mandate minimum cybersecurity investment requirements for organisations operating critical national information infrastructure, notes the ministry.
E-Business
5 Wealth-Building Strategies for Nigerian Women-led Businesses

By Chinwe Iwobi, Head of Wealth Management, FairMoney Microfinance Bank
In Nigeria, women are the backbone of our economy. Data from the National Bureau of Statistics shows that women own approximately 40% of small and medium-sized enterprises across the country (NBS Country Data Overview 2023). Yet despite their outsized contribution to GDP, women-led businesses continue to face systemic barriers to the capital and financial infrastructure needed to scale.

Chinwe Iwobi
The cost of that gap is not abstract. When these entrepreneurs are held back, the ripple effect runs deep, from household stability to the education of the next generation. But the narrative is shifting. Nigerian women are proving, consistently, that they are not just resilient; they are sophisticated, high-earning innovators building businesses that deserve serious financial strategy.
Here are five foundational strategies every women-led business should be deploying to build lasting, generational wealth.
1. Separate Business and Personal Finances Without Exception
Mixing personal funds with business cash is one of the most common and most damaging financial habits I see among growing entrepreneurs. It obscures your true profit margins, makes tax planning nearly impossible and, critically, disqualifies you from accessing formal credit when you need it most.
The discipline of separation is not just administrative. It is the first signal you send to the financial system that your business is serious. Open a dedicated business account, maintain clean transaction records, and treat your business finances with the same rigour you would expect from any enterprise operating at scale. Clarity on your numbers is the foundation on which every other strategy here depends.
2. Build Both an Emergency Fund and an Opportunity Fund
Most financial advice stops at the emergency fund, which is three to six months of operating expenses set aside for lean periods. That is necessary, but insufficient. The entrepreneurs I have watched grow most aggressively also maintain what I call an opportunity fund: accessible liquidity specifically reserved to move fast when a prime supplier deal, an expansion location, or a bulk inventory discount appears.
In an unpredictable market like Nigeria’s, the businesses that scale are rarely the ones with the best products alone. They are the ones with the financial readiness to act decisively. Products like FairMoney’s FairSave are designed precisely for this, keeping your funds accessible while earning competitive daily interest so your idle cash is working even when you are not. Build both buffers, and build them before you think you need them.
3. Invest Profits Back into Revenue-Generating Assets
Surplus cash sitting in a current account is a slow leak. Inflation erodes it and opportunity costs compound quietly. The discipline here is to consistently channel profits back into assets that grow your revenue capacity, whether that is new equipment, improved technology, better inventory systems, or staff training.
For capital you do not need immediately, consider locking it into a fixed-term savings product that offers higher interest returns. The psychological benefit is as important as the financial one: ring-fencing that capital removes it from day-to-day spending temptation and ensures it is preserved and grown for a defined purpose. Discipline in capital allocation separates businesses that plateau from those that compound.
4. Diversify Your Revenue Streams Intentionally
Single-stream businesses are inherently fragile. If your sole revenue source is disrupted by market shifts, a supply chain breakdown, or a change in consumer behaviour, your entire operation is exposed. Resilience is built by design, not by accident.
If you are in retail, consider adding a service-based arm. If you are service-led, explore whether digital products or training offerings could create passive income alongside your core work. Beyond product diversification, consider how you accept payments. Building a verified, diverse transaction history through formal payment channels also quietly strengthens your credit profile, an asset that pays dividends when you approach lenders for growth financing. FairMoney’s Business POS infrastructure, for instance, allows entrepreneurs to expand their payment reach while simultaneously building that financial track record.
5. Invest Beyond the Business
This is the strategy most women entrepreneurs delay for too long, and it is the one I feel most strongly about. Relying entirely on your business for your net worth is a high-risk position, no matter how well that business is performing. Businesses face cycles; personal wealth should not.
As your business stabilises, begin systematically moving a portion of your profits into personal investment vehicles such as long-term savings accounts, money market funds, or other instruments that sit entirely outside the business cycle. Automate it if you can, so the decision is made once and executed consistently. The goal is to build a personal financial foundation that remains intact regardless of what your business goes through in any given quarter. True wealth is not what your business is worth on paper. It is what you own independently of it.
The Bigger Picture
For female entrepreneurs in Nigeria, wealth-building is not simply a personal ambition; it is an economic argument. When women-led businesses scale, communities stabilise, households invest in education, and local economies deepen. The strategies above are not complicated, but they require consistency and the right financial infrastructure to execute well.
The tools exist. The opportunity is real. What remains is the decision to treat your business, and your personal wealth, with the long-term seriousness both deserve.
E-Financial3 days agoCBN Directs IMTOs to Open Naira Settlement Accounts
Telecom3 days agoNigerians Lose N12.5Bn to AI-Driven Scams- PwC
General News3 days agoCourt Remands Hacker for Allegedly Stealing N3.09Bn from FCMB
Telecom3 days agoAirtel Africa, Starlink Mobile Data and Messaging Testing Take off in Kenya
E-Financial3 days agoDLM Capital Group’s AAA-Rated Sovereign Bond-Backed Composite Notes (“SBCNS”) Strengthens Investor Confidence with Successful First Principal & Interest Payment
E-Business3 days agoAU Sees AI Adoption Evolving to Boost Economic Growth in Africa
News3 days agoKaspersky, AFRIPOL Conduct Joint Cybersecurity Training for African law Enforcement
Telecom3 days agoGATEWAY Programme Opens Doors for 340,000 Nigerian Youths to Tap into $1.85trn Global Gig Economy













