Connect with us

Broadcasting

How Nollywood Can Promote Nigeria’s Hospitality Industry

Published

on

nollywood-nigeri.jpg
Kindly share this post

Nollywood is the sobriquet for Nigeria’s film industry and it is unarguably the biggest in Africa. The industry has grown in leaps and bounds that it is recognized all over the world. In fact, the quality of Nigerian movies has improved that it now feature Hollywood actors.

Although Nollywood is yet to reach the zenith, it has made significant and appreciable progress.

According to Africarenewal online, the Nigerian film industry produces about 50 movies per week, second only to Bollywood. In terms of revenue, Nollywood still generates an impressive $590 million annually.

In addition, the entire industry according to data released in 2014 showed that Nollywood is a mouthwatering $3 billion industry.

At Jumia Travel, we believe that Nollywood is a thriving gold mine and if massively exploited, it can help promote and grow Nigeria’s hospitality industry.

From our food and dress culture to hotels and tourism destinations, they are all needed to produce a movie. While some producers are already doing, others are not. Hence, we share some ideas on how Nollywood can promote the Hospitality industry.

Shoot Movies at These Destinations
Nigerians movies are watched all over the all over the world. It has prompted pay TV owners to dedicate channels to showing only Nigerian movies.

So, if movies are shot at these destinations regularly, it will doubt showcase the beauty of Nigeria. For example, shooting a movie at the Kajuru Castle, or a scene at Badagry in Lagos, it will no doubt advertise these sites and encourage visitors to check out these sites.

Write Scripts That Portray Our Friendliness
In different parts of Africa, Nigerian movies are popular for highlighting witchcraft. Although producers have improved scripting, there is still a long way to go because these witchcraft movies have damaged our image.

Producers should abdicate the witchcraft scripts for the ones that promote culture, unity, and diversity of Nigerians.

Become Tourism Ambassadors
Tourism is a money-spinner that government is grappling to recognize. Since Nollywood is already achieving its potentials, it is only fair for it to rub-off on the hospitality and tourism industry. Nollywood actors and actresses can become ambassadors for hotels, and these tourist destinations.

This is something the Nigerian Tourism Development Board can explore. Imagine, a tour to Obudu Cattle Ranch is in the offing and you have an actress like Genevieve Nnaji on board as a tourism ambassador, so many Nigerians will be interested.

Highlight Major Landmarks
Even if producers don’t shoot movies at tourist’s destinations, they can highlight major tourists landmarks featured in it. For example, I watched a movie where a train was railing past a major landmark in Italy. There was an announcement where passengers were told everything they needed to know about that site. We cannot the same thing in Nigerian movies. You show Zuma Rock in Abuja in a movie, you can brief give tell them about Zuma rock.

Showcase Nigeria’s Food And Dress Culture
If you watch Indian movies, they try as much as possible to sell their way of life. From culture to food, dress, and even religion. It is a well-rounded movie indoctrination. Nigerian producers can also do this.

 

 


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

Broadcasting

NELFUND Investigates 34 Universities Over Students’ Missing Tuition Refunds

Published

on

Kindly share this post

Nigerian Education Loan Fund (NELFUND) says it is investigating about 34 tertiary institutions over allegations that they failed to refund students whose tuition fees were paid twice under the Federal Government’s student loan scheme.

The Managing Director of NELFUND, Mr Akintunde Sawyerr, disclosed this during an interview on Arise Television.

Sawyerr said the agency had deployed a five-member investigative team, including operatives of the Economic and Financial Crimes Commission (EFCC) and internal auditors, to examine the allegations.

According to him, the investigation was prompted by numerous complaints received from affected students.

“As of right now, there are 34 institutions that we are looking at closely with respect to this issue,” he said.

Sawyerr explained that the double payment issue arose because President Bola Tinubu directed that the student loan scheme commence in the middle of an academic session instead of at the beginning.

He said the decision compelled many students to pay their tuition fees to meet registration deadlines while awaiting approval of their loan applications.

“What happened is that a lot of schools got double payment; some from the students and some from us,” he said.

“The refund process is entirely out of our hands. It is the recipient of the double payments that is obliged to make refunds to the students.”

The NELFUND boss noted that many students had borrowed money from family members, friends and other sources to pay their tuition with the expectation of receiving refunds once the loans were disbursed.

He said while some institutions had promptly refunded affected students, others had failed to do so.

“Some have been very good at this. Others haven’t been so good at it,” Sawyerr said.

“I reserve judgement on the intentionality around it because, for some of them, they just didn’t have the process to make refunds.”

Sawyerr disclosed that NELFUND was exploring a tokenised payment system that would enable students to authorise tuition payments directly to their institutions, thereby reducing the likelihood of duplicate payments.

He said the agency deliberately chose not to disburse tuition loans directly to students to minimise the risk of fund diversion.

“Paying the funds to the students could really lead to the temptation for them to divert and do other things,” he said.

The managing director, however, acknowledged that NELFUND lacked the statutory powers to compel institutions to refund students or prosecute officials found culpable.

He added that many frustrated students had submitted complaints not only to NELFUND but also to anti-corruption agencies, including the EFCC and the Independent Corrupt Practices and Other Related Offences Commission (ICPC).

Sawyerr also expressed concern over increases in tuition fees by some institutions following the introduction of the student loan scheme.

He said NELFUND had declined to pay institutions that increased their tuition fees beyond acceptable levels.

“Some schools, because they get paid easily, started to put up their fees. We refused, point blank, to pay institutions who had hiked their fees beyond a certain level,” he said.

He reaffirmed the agency’s commitment to investigating every reported irregularity and strengthening the implementation of the student loan programme through continuous monitoring and internal reviews.


Kindly share this post
Continue Reading

Broadcasting

Obi, NDC Presidential Candidate Faces N50Bn Defamation Claim over Alleged Podcast Remark

Published

on

Kindly share this post

Abayomi Arabambi, national vice chairman (South-West) of the Labour Party, has demanded a public apology, a retraction, and N50 billion in damages from Peter Obi, presidential candidate of the Nigeria Democratic Congress (NDC), over an alleged defamatory statement made during a podcast interview.

Obi, NDC Presidential Candidate Faces N50Bn Defamation Claim over Alleged Podcast Remark

The demand was contained in a letter issued by the law firm Neplus Ultra Attorneys and signed by Anderson U. Asemota, Peter O. Asimegbe, and Stanley C. Eziefulle on behalf of Arabambi.

According to the letter, the legal dispute arose from comments allegedly made by Obi during the interview, where he reportedly stated that Arabambi “does not have an address.”

Arabambi’s legal team described the statement as false, malicious, and defamatory, arguing that it portrayed their client as a faceless individual without legitimacy, credibility, or standing in public life.

The lawyers further claimed that the interview was widely circulated on television stations and digital platforms, exposing Arabambi to public ridicule and damaging his reputation.

“Our client has had a known residential and business address, maintains professional and political affiliations within Nigeria, and has never been a person whose whereabouts or identity were unknown,” the letter stated.

The legal team maintained that the alleged publication caused embarrassment and harmed Arabambi’s public image and political standing.

As part of their demands, the lawyers called for an unreserved public apology to be aired on national television, published on Obi’s verified social media platforms, and carried as full-page apologies in national newspapers.

They also demanded the payment of N50 billion as compensation for the alleged injury to Arabambi’s reputation, dignity, political standing, and public image.

 


Kindly share this post
Continue Reading

Broadcasting

Why We’re Partnering With NIHOTOUR To Bring Nigerians In South Africa Home – Steve Babaeko

Published

on

Kindly share this post

When Nigerians began arriving back home on emergency flights following an ultimatum from anti-migrant groups in South Africa, Steve Babaeko, alongside The Nigerian Institute of Hospitality and Tourism (NIHOTOUR), saw an opportunity to step up for his fellow citizens.

Why We’re Partnering With NIHOTOUR To Bring Nigerians In South Africa Home - Steve Babaeko

Steve Babaeko

The CEO of X3M Ideas explains that he saw a deep obligation, one that had nothing to do with advertising and everything to do with hospitality. For Babaeko, it was a reminder that an agency owes a duty of care to the community it exists within.

That conviction shaped the creative agency’s partnership with the Nigerian Institute of Hospitality and Tourism (NIHOTOUR) for the newly launched ‘Welcome Home’ pilot programme at Murtala Muhammed International Airport (MMIA) in Lagos. Rather than simply crafting a messaging campaign around the crisis, X3M Ideas helped design a tangible, physical system.

“This wasn’t built as a campaign about a crisis,” Babaeko said. “It was a hospitality agency deciding what it owes its own citizens the moment they land.”

For Babaeko, what X3M has built is infrastructure, something returnees can physically walk through, use, and benefit from the instant they clear the arrival gate.

With the MMIA pilot now officially running, NIHOTOUR directs returnees to immediate support services and issues them a Returnee Card. This card grants individuals a free first night at partner hotels, immediate transport assistance from the airport, and fast-tracked business registration support.

Furthermore, the initiative features a dedicated Restart Desk to assist returnee entrepreneurs and tradespeople with job placement referrals and business registration. This operates alongside a public Homecoming counter that tracks the cumulative number of returnees welcomed, businesses restarted, and jobs facilitated.


Kindly share this post
Continue Reading

Trending