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Of Startups, Press, South, East & West

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One of the cardinal success factors in Entrepreneurship is promotion. Promotion for a new startup (pre-money) can mean free press mention. A lot of us fail at Pitching the Press partly because we don’t understand Journalists.

Most times a new startup doesn’t necessarily need an all-out publicity on the onset. At other times strategic press exposure can mean the difference between success and failure.

For Startups operating outside Lagos, this can even get harder. To get positive free press coverage requires connection to journalists with editorial influence in established media platforms. A lot of Startups founders lack the skills to market their stories to journalists.

To succeed, Startup founders will need to acquire press pitching skills. The most successful founders are those that have mastered the art of Four dimensional Relationship — Press, Clients, Staff and Investors — in no particular order.

In a recent interview with the vanguard, I talked about Investors largely underestimating other tech clusters in Nigeria. It’s not different with media coverage and with the media largely concentrated in Lagos, it’s not difficult to see why.

Living in Lagos doesn’t also automatically confer on an entrepreneur the networking ability required to woo journalists and get favourable/free press coverage. If this is true for Entrepreneurs in Lagos, those outside Lagos would have to do even more work.

There needs to be more effort to cover Startups in other places but the founders have a responsibility to step up, pitch the press and tell their stories.

I have chosen to tell the stories of some of the Startups in the South-south and South-East as my contribution to the emerging eco-system — to the best of my ability and as my time permits. Hopefully my friend Daser David of nHub Jos can talk about the North.

South West is already adequately covered. I hope these founders take a cue and tell their stories themselves eventually.

While some of the Startups down South-South (in Port Harcourt precisely) are actually already profitable, others have validated concepts ready to scale.

One of the startups I believe is ready for prime time is PamDrive — an Uber-like cab service which launched barely four months ago with only four cabs. The service currently boast of over fifty cabs covering mainly Port Harcourt and adjoining cities. In context, Uber is presently available only in Lagos and Abuja — two of Nigeria’s major cities but Kano and Port Harcourt are the country’s other major Economic hubs.

PamDrive allows you to hail a cab from your mobile phone using their app (available both on Play and App Stores) or voice call. If done through the app, you can see the cab as it arrives your position within 10–15mins displaying vehicle number and driver’s name. They are currently working to reduce wait time to just 5 minutes.

While there had been similar startups in the past, PamDrive so far has demonstrated a good knowledge of the business terrain and hunger for success — judging by their rapid fleet growth and patronage. They don’t want their figures published, but I can tell they are on course to make a big splash in this space.

There’s also Cinefores who has quietly and systematically dominated the edutech space — providing registration and student management solution to most of the tertiary institutions in the South-South and parts of South-East. They also have some consumer products — brainfield.

One of the components of this year’s #StartupSouth is a discussion on managing Press for Startups. Register at 2.startupsouth.org/register See you at #StartupSouth2.

 


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E-Business

NITDA Takes Over National Digital Architecture System

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Nigeria has taken a major step toward strengthening its digital governance framework as the National Information Technology Development Agency (NITDA) officially assumes control of the Nigeria Government Enterprise Architecture (NGEA) infrastructure.

NITDA Takes Over National Digital Architecture System

The handover ceremony held in Abuja, marks the culmination of a high-level partnership with the Korea International Cooperation Agency (KOICA).

This transition signals a shift from fragmented IT projects to a unified, disciplined approach to national digital investment.

The NGEA initiative forms a core part of the e-Government Masterplan 2.0 (Ne-GMP 2.0), aimed at establishing a unified and structured approach to managing government IT investments and digital resources.

The framework is designed to ensure that technology deployment across public institutions aligns with national priorities while improving efficiency and accountability.

With the system now operational, government agencies are expected to adopt more integrated digital processes, allowing seamless data sharing and interoperability.

This is anticipated to reduce duplication, strengthen risk management, and translate policy objectives into measurable digital outcomes.

Over the past two and a half years, Nigerian technical experts worked closely with their Korean counterparts to develop the architecture framework, create reference models, and execute pilot programmes in key institutions.

These include the National Identity Management Commission, Nigeria Customs Service, Nigeria Immigration Service, and NITDA.

Officials say the NGEA represents a shift from fragmented digital efforts to a more coordinated, citizen-focused system.

The infrastructure is hosted by Galaxy Backbone Limited, providing a secure and reliable platform for nationwide deployment.

Looking ahead, NITDA is expected to work with government stakeholders to expand and sustain the system, while the Federal Ministry of Communications, Innovation and Digital Economy will provide policy guidance to ensure its adoption across the country.

 

 


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FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  – Minister

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Bosun Tijani, minister of Communications, Innovation and Digital Economy, has said the government is shifting focus from expanding access to ensuring “meaningful connectivity” that drives economic growth and inclusion.

FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  - Minister

Bosun Tijani, minister of Communications, Innovation and Digital Economy

The minister made the statement on Friday while addressing stakeholders at the inauguration of board members of the Universal Service Provision Fund (USPF) in Abuja.

He said that although Nigeria had made significant progress since the introduction of GSM services, millions of people, particularly in rural and underserved communities, remain either unconnected or unable to fully benefit from digital services.

Dr Tijani highlighted ongoing investments in digital infrastructure, including plans to deploy 90,000 kilometres of fibre optic network and nearly 4,000 telecom towers nationwide.

He said initiatives under the USPF had improved access through projects such as rural connectivity and digital facilities in schools but stressed that the next phase must prioritise effective usage.

“It is not enough to connect a community. We must ensure that schools can teach with digital tools and that small businesses can access market opportunities,” he said, citing a pilot project in the Kura community where connectivity has enhanced access to communication, education and healthcare.

Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC) also called for a shift towards meaningful connectivity, noting that while data usage had grown significantly, it remained concentrated in urban areas.

According to him, recent data shows that telecom usage has increased by about 160% over the past two years, largely driven by urban demand.

“When we drill down, we see that a lot of that growth is actually in urban centres. So, the gap between those who are not connected or not meaningfully connected is growing,” he said.

Dr Maida added that the trend underscored the need for the USPF board to intensify efforts to bridge both access and usage gaps across the country.

Both officials emphasised the importance of collaboration, sustainable investment models and improved digital literacy to ensure that connectivity translates into real economic benefits for Nigerians.

 

 


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Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

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A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.

Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.

According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.

Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.

The trial, which lasted about a month, with arguments and evidence from both sides.

Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.

However, Neal Mohan, YouTube chief executive, did not testify.

The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.

Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.

The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.

Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.

“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.

José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.


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