Connect with us

E-Business

How The Internet is Becoming Biggest Exporter of African Culture

Published

on

internet logo.jpg
Kindly share this post

Not too long ago, we were introduced to the world of mobile phones here in Nigeria. Coming out from the days of NITEL’s dial-up phones with the rotary dials, we all know how much things have since changed.

With a 5-inch or smaller in size GSM phone, it is now possible to do more than make phone calls. Still, the potentials of optimizing the features of smartphones have only been scratched on the surface.

Today, our world exists around our phones. Being that technology influences culture, many of us today see our smartphones as companion, and we sometimes imagine the world before the internet.

With a smartphone connected to the internet, we can achieve mundane activities like set calendars to keep appointments, set alarms to rise in the mornings, edit and store our pictures – all on our smartphones.

Search engines like Google search especially, makes all of these possible, including being able to locate a restaurant close to you, find out where the closest bus-stop to your desired location is, and even translate languages you never learnt before on the spot.

With the internet on our smartphones, we can go beyond just accessing the basic features, to becoming “mobile stations’, creating content for viewers across the world to see.

The World Is On Our Fingertips, What Are We Doing With It?
As African we are endowed with a lot of indigenous stories and information that we must begin to share on a daily basis with the rest of the world; and what better way of becoming a thought and content leader than adopting the tech on our smartphones to do that.

By becoming content creators, we will not just be telling our unique stories but also preserving the originality of the stories.

YouTube, particularly, is a great video streaming website that allows you own your video channels where you can post your stories in different video formats. You can build followership by using easy strategies that will allow you get online subscribers.

Whether you decide to upload news stories, videos and images, you will definitely start to produce content for a global consumption. Whether for business, building your personal brand, or just for passing across educational content, YouTube can be advantageous. Adopting YouTube also exposes the YouTube channel owner to Google Adsense, where you can begin to earn money from your uploaded videos.

Using YouTube is extremely cheaper than using traditional TV media.
Millions of videos are viewed per day and yours can easily have subscribers and views increase but again, it depends on the content you are streaming consistently. The more people see more videos on your channel, the more they recommend it to other people that will recommend to other people over the internet.

There’s No Single Success Story On The Internet
In 2012, South Korean singer, Psy showed that stars can emerge from the internet, when he broke the YouTube view counter, when over 2 billion views. The result of his success was a change for ranking music sales and a cultural shift in different parts of the world.

Recently, the internet viral video challenge, the mannequin challenge, with Rae Sremmurd’s Black Beatles track, which requires that people remain frozen in actions while a video became popular all over the world. The challenge also became popular as well in Nigeria, even LASEMA posted a video of themselves in frozen action.

Annually, awards are given out to recognise the best YouTube videos to formally recognise the best videos on the platform in the preceding years.

This year’s edition which held in South Africa brought attention to those Africans who are showcasing their skills.

In Nigeria for instance, those who were recognised already have the viewership that spread outside the continent. Content developers like Mark Angel and Ndani who were awarded for entertainment have followership that is not only across the borders of their country but in other parts of the world as well.

Those who want to know about things happening in Nigeria, switch to Channels Television, who was recognised for broadcasting, and there is also Ibaka, the top subscribed Nollywood channel.

With more access to mobile smartphones and data, there are even more opportunities for Nigerians to showcase their talents. Currently, the mobile penetration in Africa is about 67%, while Nigeria according to the Nigerian Communications Commission (NCC), and has over 83 million internet subscribers both on the Global Systems for Mobile Communications (GSM) and Code Division Multiple Access (CDMA).

This would continue to increase, and in translation portends increasing opportunity for Africans to bring more content to the world. Already, there are Africans whose YouTube channels are showcasing a skill; teaching people to cook, learn Igbo, Igala, Hausa or simply offering them a part story from Africa.

In all of this, one can only hope that perhaps, someone – an African is going to break the internet even soon, and surpass Psy, with a chart-topping Afro-pop song, which would all start on YouTube.

 

 


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

E-Business

Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

Published

on

Kindly share this post

A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.

Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.

According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.

Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.

The trial, which lasted about a month, with arguments and evidence from both sides.

Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.

However, Neal Mohan, YouTube chief executive, did not testify.

The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.

Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.

The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.

Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.

“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.

José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.


Kindly share this post
Continue Reading

E-Business

Nigeria, Finland Sign Cybersecurity Pact

Published

on

Kindly share this post

Nigeria and Finland have signed a Memorandum of Understanding (MoU) on digitalisation and innovation, prioritising stronger cybersecurity cooperation amid a surge in cyberattacks targeting Nigerian institutions.

The agreement was formalised in Abuja on Monday between Dr Bosun Tijani, Nigeria’s minister of communications, innovation and digital economy, and Jarno Syrjälä, Finland’s under-secretary of state for international trade.

The MoU focuses on cooperation in digital governance, technology infrastructure, and cybersecurity to drive economic growth and improve public services, says a statement issued on Monday by Isime Esene, special assistant to the minister.

The agreement is a significant step in strengthening bilateral relations and advancing Nigeria’s digital economy agenda, says Tijani.

He notes the MoU builds on engagements in Helsinki in February, which centred on Nigeria’s Data Exchange Platform and Finnish participation in Project BRIDGE (Building Resilient Infrastructure for Digital Growth and Empowerment).

The talks also involved key Finnish finance institutions, including Finnvera and Finnfund.

The partnership is expected to unlock new opportunities for innovation and investment, positioning digital technology as a catalyst for shared prosperity, says Tijani.

Finland is committed to supporting the development of resilient, secure, and human-centric digital systems in Nigeria, says Syrjälä. He adds that digitalisation should enhance public trust and empower citizens, noting that Nigeria remains a strategic partner for Finland in Africa.

The agreement complements Finland’s lead role in a €23 million Team Europe Initiative aimed at strengthening Nigeria’s digital public services.

This programme is implemented by Finland’s development agency, HAUS, in collaboration with Estonia’s ESTDEV, and supports the 3 Million Technical Talent (3MTT) programme.

The deal comes as Nigerian organisations record the highest number of cyberattacks in Africa. In January 2026, organisations experienced an average of 4 701 attacks per week, a 12% year-on-year increase, according to Check Point Research.

In response, authorities are developing the 2026 National Cybersecurity Policy and Strategy update.

Expected later this year, the framework will mandate minimum cybersecurity investment requirements for organisations operating critical national information infrastructure, notes the ministry.


Kindly share this post
Continue Reading

E-Business

5 Wealth-Building Strategies for Nigerian Women-led Businesses

Published

on

Kindly share this post

By Chinwe Iwobi, Head of Wealth Management, FairMoney Microfinance Bank

In Nigeria, women are the backbone of our economy. Data from the National Bureau of Statistics shows that women own approximately 40% of small and medium-sized enterprises across the country (NBS Country Data Overview 2023). Yet despite their outsized contribution to GDP, women-led businesses continue to face systemic barriers to the capital and financial infrastructure needed to scale.

5 Wealth-Building Strategies for Nigerian Women-led Businesses

Chinwe Iwobi

The cost of that gap is not abstract. When these entrepreneurs are held back, the ripple effect runs deep, from household stability to the education of the next generation. But the narrative is shifting. Nigerian women are proving, consistently, that they are not just resilient; they are sophisticated, high-earning innovators building businesses that deserve serious financial strategy.

Here are five foundational strategies every women-led business should be deploying to build lasting, generational wealth.

1. Separate Business and Personal Finances Without Exception

Mixing personal funds with business cash is one of the most common and most damaging financial habits I see among growing entrepreneurs. It obscures your true profit margins, makes tax planning nearly impossible and, critically, disqualifies you from accessing formal credit when you need it most.

The discipline of separation is not just administrative. It is the first signal you send to the financial system that your business is serious. Open a dedicated business account, maintain clean transaction records, and treat your business finances with the same rigour you would expect from any enterprise operating at scale. Clarity on your numbers is the foundation on which every other strategy here depends.

2. Build Both an Emergency Fund and an Opportunity Fund

Most financial advice stops at the emergency fund, which is three to six months of operating expenses set aside for lean periods. That is necessary, but insufficient. The entrepreneurs I have watched grow most aggressively also maintain what I call an opportunity fund: accessible liquidity specifically reserved to move fast when a prime supplier deal, an expansion location, or a bulk inventory discount appears.

In an unpredictable market like Nigeria’s, the businesses that scale are rarely the ones with the best products alone. They are the ones with the financial readiness to act decisively. Products like FairMoney’s FairSave are designed precisely for this, keeping your funds accessible while earning competitive daily interest so your idle cash is working even when you are not. Build both buffers, and build them before you think you need them.

3. Invest Profits Back into Revenue-Generating Assets

Surplus cash sitting in a current account is a slow leak. Inflation erodes it and opportunity costs compound quietly. The discipline here is to consistently channel profits back into assets that grow your revenue capacity, whether that is new equipment, improved technology, better inventory systems, or staff training.

For capital you do not need immediately, consider locking it into a fixed-term savings product that offers higher interest returns. The psychological benefit is as important as the financial one: ring-fencing that capital removes it from day-to-day spending temptation and ensures it is preserved and grown for a defined purpose. Discipline in capital allocation separates businesses that plateau from those that compound.

4. Diversify Your Revenue Streams Intentionally

Single-stream businesses are inherently fragile. If your sole revenue source is disrupted by market shifts, a supply chain breakdown, or a change in consumer behaviour, your entire operation is exposed. Resilience is built by design, not by accident.

If you are in retail, consider adding a service-based arm. If you are service-led, explore whether digital products or training offerings could create passive income alongside your core work. Beyond product diversification, consider how you accept payments. Building a verified, diverse transaction history through formal payment channels also quietly strengthens your credit profile, an asset that pays dividends when you approach lenders for growth financing. FairMoney’s Business POS infrastructure, for instance, allows entrepreneurs to expand their payment reach while simultaneously building that financial track record.

5. Invest Beyond the Business

This is the strategy most women entrepreneurs delay for too long, and it is the one I feel most strongly about. Relying entirely on your business for your net worth is a high-risk position, no matter how well that business is performing. Businesses face cycles; personal wealth should not.

As your business stabilises, begin systematically moving a portion of your profits into personal investment vehicles such as long-term savings accounts, money market funds, or other instruments that sit entirely outside the business cycle. Automate it if you can, so the decision is made once and executed consistently. The goal is to build a personal financial foundation that remains intact regardless of what your business goes through in any given quarter. True wealth is not what your business is worth on paper. It is what you own independently of it.

The Bigger Picture

For female entrepreneurs in Nigeria, wealth-building is not simply a personal ambition; it is an economic argument. When women-led businesses scale, communities stabilise, households invest in education, and local economies deepen. The strategies above are not complicated, but they require consistency and the right financial infrastructure to execute well.

The tools exist. The opportunity is real. What remains is the decision to treat your business, and your personal wealth, with the long-term seriousness both deserve.


Kindly share this post
Continue Reading

Trending