E-Business
How The Internet is Becoming Biggest Exporter of African Culture

Not too long ago, we were introduced to the world of mobile phones here in Nigeria. Coming out from the days of NITEL’s dial-up phones with the rotary dials, we all know how much things have since changed.
With a 5-inch or smaller in size GSM phone, it is now possible to do more than make phone calls. Still, the potentials of optimizing the features of smartphones have only been scratched on the surface.
Today, our world exists around our phones. Being that technology influences culture, many of us today see our smartphones as companion, and we sometimes imagine the world before the internet.
With a smartphone connected to the internet, we can achieve mundane activities like set calendars to keep appointments, set alarms to rise in the mornings, edit and store our pictures – all on our smartphones.
Search engines like Google search especially, makes all of these possible, including being able to locate a restaurant close to you, find out where the closest bus-stop to your desired location is, and even translate languages you never learnt before on the spot.
With the internet on our smartphones, we can go beyond just accessing the basic features, to becoming “mobile stations’, creating content for viewers across the world to see.
The World Is On Our Fingertips, What Are We Doing With It?
As African we are endowed with a lot of indigenous stories and information that we must begin to share on a daily basis with the rest of the world; and what better way of becoming a thought and content leader than adopting the tech on our smartphones to do that.
By becoming content creators, we will not just be telling our unique stories but also preserving the originality of the stories.
YouTube, particularly, is a great video streaming website that allows you own your video channels where you can post your stories in different video formats. You can build followership by using easy strategies that will allow you get online subscribers.
Whether you decide to upload news stories, videos and images, you will definitely start to produce content for a global consumption. Whether for business, building your personal brand, or just for passing across educational content, YouTube can be advantageous. Adopting YouTube also exposes the YouTube channel owner to Google Adsense, where you can begin to earn money from your uploaded videos.
Using YouTube is extremely cheaper than using traditional TV media.
Millions of videos are viewed per day and yours can easily have subscribers and views increase but again, it depends on the content you are streaming consistently. The more people see more videos on your channel, the more they recommend it to other people that will recommend to other people over the internet.
There’s No Single Success Story On The Internet
In 2012, South Korean singer, Psy showed that stars can emerge from the internet, when he broke the YouTube view counter, when over 2 billion views. The result of his success was a change for ranking music sales and a cultural shift in different parts of the world.
Recently, the internet viral video challenge, the mannequin challenge, with Rae Sremmurd’s Black Beatles track, which requires that people remain frozen in actions while a video became popular all over the world. The challenge also became popular as well in Nigeria, even LASEMA posted a video of themselves in frozen action.
Annually, awards are given out to recognise the best YouTube videos to formally recognise the best videos on the platform in the preceding years.
This year’s edition which held in South Africa brought attention to those Africans who are showcasing their skills.
In Nigeria for instance, those who were recognised already have the viewership that spread outside the continent. Content developers like Mark Angel and Ndani who were awarded for entertainment have followership that is not only across the borders of their country but in other parts of the world as well.
Those who want to know about things happening in Nigeria, switch to Channels Television, who was recognised for broadcasting, and there is also Ibaka, the top subscribed Nollywood channel.
With more access to mobile smartphones and data, there are even more opportunities for Nigerians to showcase their talents. Currently, the mobile penetration in Africa is about 67%, while Nigeria according to the Nigerian Communications Commission (NCC), and has over 83 million internet subscribers both on the Global Systems for Mobile Communications (GSM) and Code Division Multiple Access (CDMA).
This would continue to increase, and in translation portends increasing opportunity for Africans to bring more content to the world. Already, there are Africans whose YouTube channels are showcasing a skill; teaching people to cook, learn Igbo, Igala, Hausa or simply offering them a part story from Africa.
In all of this, one can only hope that perhaps, someone – an African is going to break the internet even soon, and surpass Psy, with a chart-topping Afro-pop song, which would all start on YouTube.
E-Business
Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.
GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.
In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.
Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.
The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).
GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.
E-Business
Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”
Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.
A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.
Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”
Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.
“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”
E-Business
Galaxy Backbone Tops FG’s Website Performance Ranking

Galaxy Backbone Limited (GBB) has been ranked first overall in the 2025 Federal Government Website Performance Scorecard.

This is a landmark achievement for Nigeria’s digital economy.
The ranking, conducted by the Bureau of Public Service Reforms (BPSR), is the definitive benchmark for digital excellence and transparency across all Ministries, Departments, and Agencies (MDAs).
Professor Ibrahim Adepoju Adeyanju, managing director and CEO of Galaxy Backbone, received the award during a ceremony in Abuja.
He described the feat as a validation of the agency’s“Nigeria First”data sovereignty strategy and its relentless pursuit of service excellence.
This recognition comes as the Federal Government intensifies its push to achieve a fully paperless civil service by December 31, 2025.
GBB has been the primary architect of this transition through its 1Gov Enterprise Content Management (ECM) platform, which now hosts the operations of almost all federal MDAs.
The award adds to a growing list of accolades for Galaxy Backbone in 2025, following its recent win of the “International Standard Excellence Award for Best IT Service Provider.”
As the central hub for government shared services, GBB’s performance serves as a blueprint for other agencies currently undergoing digital transformation.
With its expanded fiber-optic backbone now covering over 13 states and its secure cloud solutions, Galaxy Backbone remains the cornerstone of Nigeria’s vision to become a leading digital nation by the end of the decade.
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