Broadcasting
YouTube Rewind Reveals What Nigerians Watch Online

Year 2016 could be described as the year of ‘discovery.’ From the videos that captured our attentions and emotions, to the music that kept us glued to the dance floors, 2016 truly stands out as a year of pleasant surprises for Nigerians.
And as the year comes to a close, it’s time to take our annual look at the videos and channels that defined Nigerian moments on YouTube.
Taking a look at video favourites for 2016, while Nigerians joined the global community in “working” the dance floors with Rihanna, it was funny local videos by rising child star Emmanuella, AY and Jenifa that took precedence.
Other local news moments like Tiwa Savage’s explosive interview, which was the 2nd most watched video also got us watching, “wow-ing” and sharing on YouTube.
If anything at all, this year’s non-music list makes it even more apparent that Nigerians love a good laugh, with 8 of the top 10 trending videos being humor-themed.
The much raved-about Mark Angel Comedy was the most featured with 3 of the top 10 videos in the non-music category, and all-time Nigerian favorite AYTV owned by popular comedian Ayo Makun continue to excite some of the top trending content on YouTube in Nigeria.
In the music category, while the global chart hit ‘Work’ by the sultry Barbadian singer/songwriter Rihanna featuring Drake occupies the top position with over 796 million views, local music videos reign supreme, occupying 9 of the top 10 trending music videos in 2016.
This year also saw young acts like Kiss Daniel, Korede Bello and Tekno Miles earning higher views.
For even more end-of-the-year awesomeness, checkout the YouTube Rewind 2016 Channel.
2016 Top 10 trending videos (Nigeria)
I’ll Beat You (Mark Angel Comedy); Tiwa Savage Addresses Tee Billz’s Accusations in Exclusive Video; Emanuella Sleep (Mark Angel Comedy); After School Lesson (Mark Angel Comedy); AY Live Acapella; MC King Kong Dancing Sekemba by VjOj & Awilo Longomba; Jenifa’s Diary – Season 6 Trailer; President Buhari Runs to Synagogue Prophet T.B Joshua for healing deliverance; Funke Akindele Rocks New Boo At beach party in Jenifa’s Diary Season Five Episode one; Iya Ibadan – Yoruba Latest 2016 [premium] Comedy Movie | Toyin Aimakhu | Helen Paul.
Top 10 Trending music videos (Nigeria)
Rihanna – Work (Explicit) ft. Drake; Kiss Daniel | Mama [Official Video]; Korede Bello – Mungo Park Official Music Video; Phyno – Fada Fada [Official Video] ft. Olamide; Falz – Soldier (Full Length Movie) ft. SIMI; PSquare – Bank Alert [Official Video]; Humblesmith ft. Davido (Official Video) – OSINACHI (Remix); Tekno – Pana [Official Video]; Tiwa Savage ft. Wizkid – Bad ( Official Music Video ); Tiwa Savage – If I Start To Talk ft. Dr. Sid ( Official Music Video )
Top 10 trending videos in (Global)
Adele Carpool Karaoke; Pen-Pineapple-Apple-Pen/PIKO-TARO; What’s inside a Rattlesnake Rattle?; Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More; Grace VanderWaal: 12-Year-Old Ukulele Player Gets Golden Buzzer – America’s Got Talent 2016; Water Bottle Flip Edition | Dude Perfect; Channing Tatum & Beyonce’s “Run The World (Girls)” vs. Jenna Dewan-Tatum’s “Pony” | Lip Sync Battle; Donald Trump: Last Week Tonight with John Oliver (HBO); THE $21,000 FIRST CLASS AIRPLANE SEAT; Brothers Convince Little Sister of Zombie Apocalypse
Top 10 Trending music videos (Global)
Fifth Harmony – Work from Home ft. Ty Dolla $ign; Calvin Harris – This Is What You Came For (Official Video) ft.; Rihanna; Hasta el Amanecer – Nicky Jam | Video Oficial; The Chainsmokers – Closer (Lyric) ft. Halsey; Rihanna – Work (Explicit) ft. Drake; Mike Posner – I Took A Pill In Ibiza (Seeb Remix) (Explicit); Sia – Cheap Thrills (Lyric Video) ft. Sean Paul; ZAYN – PILLOWTALK; Coldplay – Hymn For The Weekend twenty one pilots: Heathens (from Suicide Squad: The Album).
Broadcasting
Stakeholders Endorse Hybrid Model for Nigeria’s Digital Switch

Stakeholders in Nigeria’s broadcasting industry have endorsed a hybrid digital broadcasting model that combines Digital Terrestrial Television (DTT), Direct-to-Home (DTH) satellite services, and digital application-based platforms for the country’s Digital Switch Over (DSO) programme,

The resolution was reached at a high-level stakeholder meeting convened by the National Broadcasting Commission (NBC) under the supervision of the Federal Ministry of Information and National Orientation at NICON Luxury Hotel, Abuja.
The meeting, chaired by Alhaji Mohammed Idris, minister of Information and National Orientation, brought together regulators, broadcasters, signal distributors, set-top box manufacturers, content producers, satellite operators, and industry associations to chart a sustainable path for Nigeria’s long-delayed digital migration project.
Addressing stakeholders during the closed-door engagement session, the minister described the meeting as a collaborative effort aimed at finding practical solutions to challenges facing the DSO project.
“This engagement is a family discussion aimed at finding practical solutions to ensure the success of the Digital Switch Over project. Government has no hidden agenda, and all decisions will be guided by national interest, stakeholder inclusion, and the long-term sustainability of the broadcasting industry,” he said.
The minister acknowledged concerns raised by industry players regarding stakeholder consultation and participation in previous phases of the project, noting that while broader engagement should ideally have commenced earlier, there remained an opportunity to build consensus and move forward together.
“While there may be differing views on implementation approaches, there is broad agreement that Nigeria must complete its digital migration journey. We must work collectively to achieve this national objective,” he stated.
Mr Charles Ebuebu, director general, NBC, described the stakeholder meeting as “iconic”, noting that it marked a turning point in Nigeria’s efforts to complete the digital migration.
He said the country had spent over a decade on the DSO journey, missing several deadlines, but expressed optimism that a clear implementation plan was now being developed.
Ebuebu said the commission, in collaboration with stakeholders, is working toward a sustainable model that ensures return on investment for industry players while delivering value to the nation.
He said that the outcome of the consultation process would produce a unified framework for implementation and communication going forward.
Mrs Jane Nkechi Egerton-Idehen, managing director, Nigerian Communications Satellite (NIGCOMSAT), said the DSO initiative forms part of broader federal interventions aimed at building a sustainable broadcasting ecosystem.
She explained that government investments had supported satellite coverage, national call centres, and regional production studios across the country.
According to her, the objective is to address gaps in content distribution and ensure that Nigerian broadcasting reflects the country’s linguistic and cultural diversity.
“We are not departing from the original plan. We are innovating on how it is implemented,” she said.
She also highlighted efforts to expand access to production facilities across geopolitical zones to support content creators and reduce dependence on major urban centres.
The meeting attracted 128 participants, including the Director-General of the NBC; Permanent Secretary of the Federal Ministry of Information and National Orientation, Dr. BRM Ukire; Director-General of the Nigerian Television Authority (NTA), Abdulhamid Dambos; Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr Olalekan Fadolapo; Chairman of the Broadcasting Organisations of Nigeria (BON), Chief Tony Akiotu; Managing Director of NIGCOMSAT Ltd, Mrs Jane Nkechi Egerton-Idehen; and representatives of licensed broadcasters and other industry stakeholders.
During deliberations, stakeholders agreed that the DSO project remains both necessary and desirable for Nigeria, emphasising that the transition should prioritise national interest, industry sustainability, local content development, local manufacturing, and job creation.
Among the key resolutions reached was the affirmation that Digital Terrestrial Television (DTT) remains a critical component of the DSO framework and should not be discontinued. Participants also agreed on the need to reconstitute the DigiTeam implementation platform to provide a structured mechanism for consultation, collaboration, and industry participation.
Stakeholders further called for stronger engagement between regulators and industry players, with an agreement that stakeholder meetings would be held at least quarterly to ensure continuous alignment on implementation strategies.
The meeting also welcomed ongoing efforts by the NBC and ARCON to develop a sustainable business model aimed at improving audience measurement systems, strengthening advertising revenue generation, and enhancing the long-term viability of broadcasting organisations.
In addition, stakeholders were assured by NIGCOMSAT of the reliability of satellite infrastructure supporting the DSO platform.
The company disclosed that backup arrangements with alternative satellite operators were already in place to guarantee uninterrupted service and eliminate the need for subscriber dish realignment.
As part of the agreed next steps, the Federal Government, through the Ministry of Information and National Orientation, will reconstitute the DigiTeam stakeholder platform, while the NBC will continue consultations with set-top box manufacturers and other industry stakeholders to address concerns relating to existing investments and future participation in the digital broadcasting ecosystem.
The stakeholders expressed confidence that the renewed collaborative approach would accelerate Nigeria’s digital migration, improve broadcasting services, expand audience reach, attract investment, create jobs, and deliver greater value to Nigerian consumers.
Broadcasting
MTN Launches One TV with Free-to-View, Pay-as-You-Go

MTN Group has begun rolling out MTN One TV, a new entertainment proposition designed to make digital video content more accessible, relevant, and flexible for customers across African markets.

Introduced in line with MTN’s Ambition 2030 strategy, MTN One TV brings together local storytelling, live channels, international programming, and market-specific viewing options tailored to how customers across the continent access and pay for digital entertainment.
The proposition is designed to give customers greater choice in how they watch content, with viewing models that may vary by market and can include free-to-view content, advertising-funded experiences, pay-as-you-watch access, and subscription offerings.
Depending on local availability, customers may also be able to pay through airtime, Mobile Money, and other locally supported payment methods, helping to reduce common barriers to streaming access.
Beyond enhancing customer experiences, MTN One TV creates new opportunities for African creators, broadcasters, advertisers, and ecosystem partners by helping connect content to wider audiences through MTN’s scale across connectivity, payments, and digital services.
By bringing together a broad mix of content experiences under a single proposition, MTN aims to support greater content discovery, broader audience reach, and sustainable growth across Africa’s digital entertainment ecosystem.
Anchored in MTN’s strategic platforms of Connectivity, Fintech, and Digital Infrastructure, MTN One TV forms part of the Group’s broader ambition to build digital experiences that create value for customers while enabling participation and growth across Africa’s digital economy.
“Entertainment is increasingly becoming an important gateway to digital participation,” said Selorm Adadevoh, MTN group chief commercial, strategy and transformation officer.
“Through MTN One TV, we are leveraging the scale of our connectivity, fintech, and digital capabilities to make relevant content more accessible while creating new opportunities for Africa’s creative and digital economies. This is aligned with our ambition to deliver digital solutions for Africa’s progress.”
MTN One TV is being introduced progressively across MTN markets through a phased rollout approach that reflects local market needs, existing services, and partnership opportunities.
Over time, MTN will bring together a combination of video capabilities, content partnerships, and customer experiences under the MTN One TV brand to create a more consistent and scalable entertainment proposition across its footprint.
Through MTN One TV, MTN continues to extend its role beyond connectivity by combining entertainment, payments, and digital services to deliver experiences tailored to the needs of African consumers.
The rollout supports MTN’s Ambition 2030 vision of leading digital solutions for Africa’s progress while expanding access to digital entertainment across the continent.
Broadcasting
IATA Drops Bombshell: Nigeria Among World’s Most Expensive Countries to Run an Airline

International Air Transport Association (IATA) has identified Nigeria as one of the most expensive countries in the world for airline operations, citing high taxes, charges and operational costs that continue to weigh heavily on local carriers.

IATA’s Regional Vice President for Africa and the Middle East, Kamil Al-Awadhi, disclosed this during the association’s Annual General Meeting held in Rio de Janeiro.
Al-Awadhi said that although Nigeria’s Minister of Aviation and Aerospace Development, Festus Keyamo, had been pursuing reforms aimed at improving the aviation sector, airlines operating in the country still faced enormous cost pressures.
According to him, the high-cost operating environment has continued to affect the profitability and competitiveness of Nigerian airlines, making it difficult for the industry to realise its full potential.
He noted that excessive taxes, regulatory charges and other operating expenses remained major obstacles to airline growth across the region, with Nigeria ranking among the most challenging markets from a cost perspective.
Al-Awadhi urged member states of the Economic Community of West African States to adopt a proposed 25 per cent reduction in aviation taxes and charges to ease the burden on airlines and passengers.
According to him, lowering taxes and charges would reduce airfares, stimulate passenger traffic and strengthen the competitiveness of carriers operating within West Africa.
He stressed that a more supportive policy environment was critical to unlocking the economic benefits of aviation, including increased trade, tourism and regional integration.
Industry stakeholders have consistently advocated lower taxes and regulatory fees, arguing that the current cost structure makes air travel less affordable and limits the growth of the sector.
IATA’s latest remarks add to calls for governments in West Africa to implement policies that will promote a more sustainable and competitive aviation industry across the region.
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