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Virtual PAs To Account for 20% Smartphones’ User Interactions by 2019- Gartner

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Advances in various technologies will drive users to interact with their smartphones in more intuitive ways, said Gartner, Inc. Gartner predicts that, by 2019, 20% of all user interactions with the smartphone will take place via virtual personal assistants (VPAs).

“The role of interactions will intensify through the growing popularity of VPAs among smartphone users and conversations made with smart machines,” said Annette Zimmermann, research director at Gartner.

Gartner’s annual mobile apps survey conducted in the fourth quarter of 2016 among 3,021 consumers across three countries (U.S., U.K. and China) found that 42 percent of respondents in the U.S. and 32 percent in the U.K. used VPAs on their smartphones in the last three months. More than 37 percent of respondents (average across U.S. and U.K.) used a VPA at least one or more times a day.

Apple’s Siri and Google Now are currently the most widely used VPAs on smartphones. Fifty-four percent of U.K. and U.S. respondents used Siri in the last three months. Google Now is used by 41 percent of U.K. respondents and 48 percent of U.S. respondents. “VPAs’ usage is bound to accelerate as they add many new features, including integration for business services, further language support and appear across more devices,” said Jessica Ekholm, research director at Gartner.

Gartner expects that, by 2019, VPAs will have changed the way users interact with devices and become universally accepted as part of everyday life.

Today, VPAs are fulfilling simple tasks such as setting the alarm or retrieving information from the web, but in the near future these systems will be able to deliver more complex tasks such as completing a transaction based on past, present and predicted context.

This trend is also intensified by the acceleration of conversational commerce, but voice is not the only UI for VPA use.

In fact, Facebook Messenger is allowing users to interact with businesses to make purchases, chat with customer services and order Uber cars within the app.

Moreover, Tencent’s WeChat generates over $1.1 billion in revenue by offering its 440 million users an all-in-one approach, letting them pay their bills, hail cabs and order products with a text.

China represents the most mature market by far, where the increased dominance of messaging platforms is causing the traditional app market to stall.

This trend is continuing to grow, not only among consumers but also among businesses or in the prosumer context. For example, Microsoft’s integration of Cortana into Skype will allow users to chat with their VPA.

Cortana will then facilitate the interaction with a third-party bot to get things done, such as a hotel or flight booking.

“We expect AI, machine learning and VPAs to be one of the major strategic battlegrounds from 2017 onwards, and make many mobile apps fade and become subservants of VPAs,” said Ms. Zimmermann.

Voice and Gesture Become Increasingly Important Interfaces

With a predicted installed base of about 7 billion personal devices, 1.3 billion wearables and 5.7 billion other consumer Internet of Things (IoT) endpoints by 2020, the majority of devices will be designed to function with minimal or zero touch.

By 2020, Gartner predicts that zero-touch UIs will be available on 2 billion devices and IoT endpoints. “Interactions will move away from touchscreens and will increasingly make use of voice, ambient technology, biometrics, movement and gestures,” said Ms. Zimmermann. “In this situation, apps using contextual information will become a crucial factor in user acceptance, as a voice-driven system’s usability increases dramatically according to how much it knows about the user’s surrounding environment. This is where device vendors’ assets or partnerships in VPAs, natural language processing (NLP) and deep machine learning experts will matter.”

Gartner clients can read more in the reports: “Predicts 2017: Personal Devices” and “Competitive Landscape: Consumer Messaging App Providers, 2016.” This research is part of the Gartner Special Report “Predicts 2017: Lead, Follow, or Get Out of the Way: A Gartner Trend Insight Report,” a collection of research that focuses on predictions that allow companies to plan strategically for both expected and unexpected change.

 

 


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TECNO and Tiwa Savage Unveil ‘Water and Garri’ in Style

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The recent premiere of the highly anticipated film Water and Garri was nothing short of a star-studded affair. Its compelling storyline and stellar performances captured audiences. Held at the Livesport Event Center, the event drew A-list celebrities, industry insiders, and eager fans, all eager to witness the cinematic spectacle unfold.

One of the most memorable aspects of the evening was the irresistible allure of the TECNO booth, where celebrities couldn’t get enough of the state-of-the-art devices on display. From snapping selfies with the latest TECNO smartphones to exploring the myriad features and functionalities, it was clear that TECNO had struck a chord with its audience.

But it wasn’t just the TECNO booth that had everyone buzzing – the movie itself was the talk of the town. ‘Water and Garri,’ inspired by the real-life journey of singer/actress Tiwa Savage, resonated deeply with audiences, offering a poignant portrayal of love, loss, and redemption. As the lights dimmed and the opening credits rolled, guests were not just spectators but participants in Tiwa’s world, swept away by the raw emotion and heartfelt storytelling.

Celebrities couldn’t get enough of the film throughout the evening, lauding its authenticity and powerful performances. From the lead actors to the supporting cast, each portrayal was met with applause and admiration, underscoring the talent and dedication of all involved. As the credits rolled and the cheering subsided, guests lingered, eager to share their thoughts and reflections on the film’s profound impact.

As the night ended, it was clear that “Water and Garri” had left an indelible mark on all who attended. From its captivating storyline to its unforgettable performances, the movie has captivated hearts and minds, earning its rightful place among the year’s most anticipated releases. With the support of innovative partners like TECNO, the film’s reach and impact are sure to extend far beyond the premiere, inspiring audiences for years to come.


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Nigeria DigitalSENSE forum @15, gets June date

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The date for the 2024 Nigeria DigitalSENSE Forum on Internet Governance for Development (IG4D) has been unwrapped for Thursday, June 27, by organisers, ITREALMS Media group.

Disclosing this, the Lead Consulting Strategist, DigitalSENSE Africa and Group Executive Editor, ITREALMS Media, Mr. Remmy Nweke, said that this year’s edition marks the 15th edition of Nigeria DigitalSENSE Forum on IG4D series and comes with the theme “IG4D: Innovative Digital Economy & Safer Civic Space in Nigeria” at the prestigious Welcome Center Hotels, International Airport Road, Lagos.

Nweke recalled that in 2009, the Nigeria DigitalSENSE Forum (NDSF) series on Internet Governance for Development made a debut and ever since has been steadfast in rallying stakeholders to take discourse on Internet access, openness, affordability, connectivity and ICT infrastructure among others.

This year, he also said, as NDSF marks 15th years of impacting various Nigeria’s economic sector with yet another series on the theme: IG4D: Innovative Digital Economy and Safer Civic Space in Nigeria.

“It will also be a time for recognition of corporates and individuals for their contributions in deepening Internet penetration, improving access and affordability as well as technological adaptation that begets digital sense in our society,” Nweke said.

NDSF series on IG4D, powered by ITREALMS Media group is hosted by DigitalSENSE Africa, an At-Large Structure (ALS) certified by the Internet Corporation for Assigned Names and Numbers (ICANN), in collaboration with relevant stakeholders including Internet Society (ISOC), Nigeria chapter, Nigerian Communications Commission (NCC), Internet Exchange Point of Nigeria (IXPN) among others.


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Exposing the Malicious Sabotage of MoMo PSB Project in Enugu Ezike

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By Cyprian Nwodo

The recent activities of some individuals with one Davids Iyida attempting to sabotage the MoMo Payment Service Bank project intended to benefit, especially Enugu Ezike people, have raised significant concern and outrage within the community.

Market Vendor accessing the MTN MoMo Loans and Savings on her phone — Enugu Ezike traders deserve the same

Such actions aimed at undermining a project with immense potential to uplift and empower the people of Enugu Ezike can only be described as malicious.

The MoMo PSB project is designed to bring financial services closer to the people of Enugu Ezike, facilitating easier access to banking and financial transactions.

This project is expected to create jobs, stimulate local businesses, and provide a much-needed boost to the local economy. In a region where such opportunities are rare, the MoMo PSB project represents a beacon of hope for many residents.

It is particularly baffling and disheartening to witness a member of the community collaborate with outsiders to hinder the progress of their own people.

The reasons behind such alliances remain unclear, but the impact of these actions is evident and deeply troubling. Working to obstruct the project is not only delaying progress but also actively working against the welfare and advancement of Enugu Ezike.

The efforts to destroy Kingsley Ifeanyi Adonu’s good intention, despite all the positive contributions he has made, are nothing short of wickedness.

Adonu, a visionary entrepreneur and the leading MTN Partner in the South East, has dedicated significant resources and efforts to bring the MoMo Payment Service Bank project to fruition.

His vision for the community includes economic growth, financial inclusion, and overall development. Attacking his vision is an attack on the progress and future of Enugu Ezike.

The question that lingers in the minds of many is: Why sabotaging our own benefits? In a time when unity and collective effort are paramount for the community’s advancement, such actions of sabotage are counterproductive and harmful. The community needs all hands on deck to drive development and improve the quality of life for its residents. Internal conflicts and malicious actions only serve to set back these efforts.

Davids Iyida

Despite the challenges and the malicious attempts to derail the project, it is important to reaffirm that S Mobile Group vision for establishing a MoMo Payment Service Bank in Enugu Ezike will prevail.

The community stands behind this vision, recognizing the immense benefits it promises to bring. Efforts to hinder progress will ultimately fail in the face of collective determination and support.

The actions of these ungrateful individuals, aimed at sabotaging the MoMo PSB project, are grave disservice to the community of Enugu Ezike.

In a time when progress and development are desperately needed, such malicious activities are deeply regrettable.

However, the vision and determination of Kingsley Ifeanyi Adonu and the community’s support ensure that the project will succeed, bringing much-needed growth and prosperity to Enugu Ezike.

Let it be known that no amount of sabotage can dim the light of progress and unity.

_Nwodo, a public commentator writes from Enugu State


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