E-Business
AI to Push Smartphones Purchases Rebound This Year- Accenture

After dropping to a three-year low last year, consumer purchases of smartphones are expected to rebound this year, fueled by better security, new functions, improved performance and device refresh schedules, a global Accenture survey finds.
The survey of 26,000 consumers in 26 countries – whose findings are summarized in Accenture’s new Dynamic Digital Consumers – reveals consumer demand for specific types of connected devices, such as smartwatches and fitness monitors, will remain sluggish this year due to high prices and persistent concerns about the security and privacy of their personal data.
The survey also shows consumers are increasingly embracing artificial intelligence capabilities such as digital voice assistants.
Resurgence of Smartphone Market
More than half (54 percent) of consumers surveyed said they plan to buy a smartphone in the next year, up from 48 percent in last year’s survey.
Chinese consumers are the main drivers of this upturn, with three-quarters (74 percent) of respondents in China saying they intend to purchase a smartphone in the coming 12 months, up from less than two-thirds (61 percent) in last year’s survey.
The number of respondents in India and the United States who said they plan to buy a smartphone in the coming 12 months also increased by double digits over last year, to 79 percent in India (from 68 percent last year) and 52 percent in the United States (from 38 percent last year).
Among all consumers surveyed, the leading driver of purchase intent is the ability to access the newest and most innovative features and functions, cited by 51 percent of respondents in this year’s survey, compared with only 41 percent last year.
Another reason consumers are opting to buy new smartphones is inadequate performance of their existing devices, cited by 45 percent of customers this year – up from 33 percent last year.
“Improved features and falling prices are key reasons consumers around the world are signaling a desire to buy new smartphones,” said David Sovie, global managing director for Accenture’s Electronics and High-Tech business. “Growing acceptance of services powered by artificial intelligence, such as voice assistants, is also fueling this market upswing. 2017 will be the year when artificial intelligence goes mainstream in consumer devices.”
Strong interest in AI-powered devices and services
For the first time, the annual survey polled consumers about their intentions to buy digital voice-enabled assistants such as Amazon Echo and Google Home. Powered by artificial intelligence, the products recognize a human’s voice commands, such as ‘Turn on the light’ and ‘Play music’ and answer questions such as ‘What time is it?’ and ‘What is the temperature outside?’ While only 4 percent of the respondents said they own such a device today, two-thirds (65 percent) of owners said they use their device on a regular basis, showing strong acceptance of this new technology.
Voice assistants on smartphones
Voice assistants on Smartphone are also becoming increasingly popular as the AI technology powering these services has improved dramatically.
Younger consumers are leading the adoption, with more than four in five (84 percent) of 14-to-17 year olds saying they either use this technology today or are interested in doing so.
Consumers are also willing to embrace a wide array of potential AI-powered, personalized services, with a majority of respondents saying they are interested in personal health assistants (cited by 60 percent), smart trip assistants (59 percent) and entertainment advisors (51 percent).
Personal data concerns are widespread
Many consumers remain uneasy about securing their personal data, much of which is housed on smartphones or in the cloud. Nearly nine in 10 respondents (87 percent) said they are concerned about the security of financial transactions such as buying online.
Similarly, 89 percent are uneasy that companies or systems they have not approved would get access to their financial information.
The encouraging news for smartphone manufacturers is that consumers trust device manufacturers with their personal data more than they trust telecom providers, banks and search-engine companies.
More than one-third (37 percent) said they trust device manufacturers, up from 31 percent last year. By contrast, 36 percent trust telecom providers with their data – a drop from 42 percent last year, and only 13 percent trust search engine providers, down from 23 percent last year.
Stalling demand for connected devices
Although smartphone purchase intent is on a growth trajectory this year, the same does not hold true for other connected devices. For example, only 14 percent said they plan to buy a wearable fitness monitor and smartwatch this year, virtually unchanged from last year (at 13 percent).
“The ‘insecurity of things’ is a major industry challenge,” added Sovie. “There are widespread consumer concerns about the privacy of their personal data being stolen or compromised. And relative to the value delivered, prices of these connected devices remain too high. Market momentum for these devices will stall unless the industry overcomes these obstacles. If that happens, market demand could accelerate quickly.”
The survey findings provide evidence that this could happen for connected devices. Nearly half (46 percent) of respondents said they plan to buy a home connected surveillance camera within the next five years, compared with only 10 percent who said they plan to do so in the next year.
In addition, 44 percent intend to buy a wearable fitness monitor in the next five years, versus 12 percent who said they will do so in the next year, and 42 percent said they plan to buy a smart home thermostat over the next five years, compared with only 8 percent who said they will do so this year.
E-Business
Research ICT Africa Develops AI Framework for Africa

Non-profit think tank and research network Research ICT Africa (RIA) has developed the Just AI Framework of Inquiry. The contextually-grounded and action-oriented position paper aims to help African policymakers, researchers and technologists navigate the complexities of developing artificial intelligence (AI) systems.

Developed by RIA executive director Pria Chetty and RIA deputy director Dr Araba Sey, as part of the second phase of the Africa Just AI project, the framework responds to the urgent need to ground AI policy in Africa’s historical and contemporary contexts.
As AI technologies proliferate across every sector of society, the Just AI Framework of Inquiry reframes global debates on ethics and fairness by centring justice as the fundamental quality AI systems must embody, according to RIA.
Rather than replicating governance models designed for high-income economies, the framework calls for an approach that reflects Africa’s diverse democratic systems, development priorities and epistemic traditions, it says.
Through nine interrelated inquiries, from structural inequality and data justice, to democratic governance and environmental sustainability, the Just AI Framework of Inquiry equips policymakers, technologists and researchers with the tools to design and evaluate AI systems that actively promote equity, inclusion and care.
“The framework’s justice-oriented lens connects human rights, ecology and economy, guiding both research and regulatory reform to ensure AI advances public interest outcomes. It aims to move beyond aspirational ethics toward actionable mechanisms for embedding justice across the AI value chain,” notes Dr Sey.
The framework provides a holistic and multidisciplinary approach, moving beyond a narrow focus on technological risk to examine the interplay of AI with sustainable development, security, economic policy and governance.
“It recognises that effective AI governance requires a multidisciplinary approach, drawing on expertise in law, data science, economics and social sciences. This is crucial for developing integrated economic policies and governance frameworks that can address the full spectrum of AI’s societal consequences from labour market transformations to the regulation of intellectual property and competition,” Dr Sey adds.
The next phase of this project will test the framework’s application through participatory engagements with policymakers, civil society and research partners.
According to RIA, tech regulation, when developed through a justice-oriented lens, has the potential to unleash the developmental benefits of advanced innovation. Likewise, when AI systems are governed through justice-oriented frameworks, they can deliver equitable outcomes across diverse societies.
Yet, RIA is of the view that the dominant approaches to AI governance today − anchored in ethics, fairness and responsibility − remain inadequate. They are largely self-regulatory, driven by Global North actors, and designed for high-income countries with vastly different social, political and infrastructural realities. RIA’s research shows these frameworks often fail to recognise the uneven socio-economic contexts that shape life across the African continent.
“We have spent the past three years engaging deeply with this challenge: asking what it means to govern AI in ways that are truly just for Africa,” Chetty explains.
“We see a pressing need for a more deliberate and contextualised approach to AI governance; one that allows African countries to shift from being mere consumers of AI tech, to becoming co-creators of AI systems that reflect our development priorities, democratic values and lived experiences.
“Justice in AI requires more than inclusive aspirations. It demands redress of historical harms and inequities, attention to extractive data and value flows, and a commitment to ensuring that AI’s transformative potential is shared, not concentrated.”
E-Business
WDC, EC-Council Launch Ethical Hacking Programme

Wild Fusion Digital Centre (WDC), a technology training center based in Lagos and EC-Council, a global leader in cybersecurity certification have partnered to officially launch an advanced ethical hacking programme.

Pix credit…. EC-Council
The announcement was made at a ceremony at WDC headquarters attended by training officials and local business representatives.
The initiative is designed to meet the growing demand for qualified cybersecurity professionals in Nigeria and across Africa.
The programme offers internationally recognized certifications, including Certified Ethical Hacker (CEH), Certified SOC Analyst (CSA), and Blockchain Finance Certified (BFC).
WDC stated the training is conducted in-person and emphasizes practical application, ensuring participants master techniques for detecting and correcting vulnerabilities in computer systems.
The center noted that the training allows individuals and corporate teams to obtain these international-level qualifications without leaving the country.
WDC highlighted that the need for the training is urgent due to the increasing complexity of cyberattacks and a shortage of qualified experts.
The Cyber Security Experts Association of Nigeria (CSEAN) has pointed to a persistent talent deficit, while the U.S. Bureau of Labor Statistics projects a 33% growth in cybersecurity jobs between 2023 and 2033.
The training programme is being launched amid significant growth in the digital sector.
An analysis by Mordor Intelligence estimates the value of the African cybersecurity market at $0.6 billion in 2024, with projections to reach $1.28 billion by 2029, driven by a compound annual growth rate of 13.5% over the period.
E-Business
Konga Yakata: Konga Announces Dates for Nigeria’s Biggest Black Friday Sale

Nigeria’s leading composite e-commerce giant, Konga, has officially announced the dates for its highly anticipated Konga Yakata 2025, Nigeria’s biggest annual Black Friday sale.

The month-long shopping festival will run from Saturday, November 1st to Sunday, November 30th, 2025, promising shoppers across Nigeria a more exciting, rewarding, and value-packed experience than ever before.
To build anticipation, Early Bird Deals kicked off on October 26th and will run through October 31st, giving early shoppers a head start on some of the year’s most incredible bargains. This exclusive pre-sale window allows customers to secure limited-time offers before the official Yakata sale commences.
Since its inception, Konga Yakata has redefined Black Friday shopping in Nigeria. Evolving beyond a retail event, it has become a nationwide celebration of value, convenience, and trust, firmly positioning Konga as the go-to destination for millions of Nigerians seeking genuine products at the best possible prices.
According to the management of Konga, the 2025 edition of Yakata will surpass previous years with new innovations, expanded product categories, richer customer experiences, and unmatched discounts. This year’s event will feature engaging activities such as Treasure Hunts, Combo Day, Week of Wonder, Flash Sales, Live Auctions on Konga Radio 103.7FM, Giveaways, Freebies, and the same-day delivery option on KongaNow items, ensuring every shopper enjoys an unforgettable experience.
The campaign will also extend across multiple channels, online at www.konga.com and in Konga Retail Stores nationwide, offering customers flexible shopping options and exclusive in-store deals.
A wide range of products will be available across various categories, including Laptops, Desktops and Accessories, Mobile Phones and Tablets, Home and Kitchen Appliances, Electronics, Fashion, Groceries, Baby, Kids & Toys, and Wines & Spirits. Shoppers can expect massive discounts on top brands, including HP, Samsung, Apple, Haier Thermocool, iPower, Tecno, L’Oréal, Zinox, Nexus, Infinix, Nokia, iTec, Polystar, Nivea, and Lenovo, among others.
In line with its mission to promote financial inclusion and digital convenience, KongaPay is offering shoppers an instant 10% discount when they pay with their KongaPay wallet during the Yakata sale. The company has also encouraged customers to download and activate their KongaPay app ahead of the sale for a seamless checkout experience, extra savings, and exclusive wallet-based deals.
Speaking on the upcoming sale, the management reaffirmed Konga’s commitment to customer satisfaction, genuine products, and affordable pricing. “Konga Yakata is not just a sale; it’s a celebration of trust and value,” a company spokesperson noted.
“Our goal is to ensure that every Nigerian, regardless of their location or budget, can experience the joy of shopping for authentic products at unbeatable prices. This year, we are going even further with more deals, more engagement, and more innovation to delight our customers.”
Over the years, Konga Yakata has become an integral part of Nigeria’s retail calendar and is widely regarded as the benchmark for Black Friday sales in Africa. It has empowered millions of customers to access premium products, strengthening Konga’s position as a trusted household name in e-commerce.
As the countdown begins, Nigerians are urged to stay alert, prepare their shopping lists, and keep their devices close. Shoppers are also encouraged to follow Konga’s social media channels for firsthand updates, flash alerts, and exclusive Yakata offers.
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