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InstinctWave’s Report Shows Government Agencies Unresponsive to Social Media

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The campaign for government parastatals and other public institutions in Nigeria to embrace digitization is yet to be replicated in practical terms or fully implemented.

The major aspect of digitization is the social media. It remains the platform that has become a critical contributing factor to successful businesses and government, mostly in advanced countries.

Due to the knowledge gap and the inability to be proactive with social media enough, the public sector still remain at the lowest cadre in terms of using social media to engage Nigerians.

With social media platforms like Facebook, Youtube, LinkedIn and others, most developed nations are using it as a vehicle to drive engagement and bridge the communication gap between the government and the citizens.

For instance, the USA government has given much priority to social media believing that it has the potentials of breaking communication barrier and boosting relationship with the Americans.

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The question is, how far has Nigeria gone in the area of using social media to communicate and engage her citizens?

However, the Public Sector Performance on Social Media Report by Instinct Wave, a media , event and consulting firm, confirms that some public agencies and parastatals are not doing enough in terms of embracing the social media.

According to the firm, the report drew conclusions on the amount of followers and likes they have on their Twitter Accounts, Facebook pages, Instagram followership, Youtube Subscribers, existing Linkedln accounts for staff and how they share relevant service information to the Nigerian public, likewise their feedback mechanism.

Independence National Electoral Commission (INEC) is the most visible government agency in Nigeria on social media platforms. INEC has 726, 000 followers on Twitter, 266, 151 likes on Facebook and 37, 000 followers on Instagram.  For Engagement, and Reach Engagement level,  INEC has 60 percent on Facebook,  85 percent on Twiiter,  30 percent on Instagram.

The Nigerian Police Force (NPF) ranks second, with 406,  000 followers on Twitter,  510, 661 likes on Facebook,  2, 836 on Facebook,  2, 836 on Instagram,  224 subscribers on Youtube, and 908 followers on LinkedIn.

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On Engagement Level and Reach, Facebook 70 percent, Twitter 60 percent, Youtube 30 percent ,   LinkedIn 5 percent,  Instagram 60 percent.

Meanwhile, the Federal Road Safety Corps (FRSC) ranks third according to the report. FRSC has 203, 000 followers on Twitter, 290, 247 likes on Facebook, 2, 626 followers on Instagram,  1, 011 followers on LinkedIn.

The 12 page report which will be available soon implies that social media applications have been averagely accepted in public sector in Nigeria.

However, the acceptance and broader adoption of sophisticated tactics that go beyond information and education paradigm, such as true engagement or networking strategies are still at the infancy.

However,  despite embracing the use of social media platforms,  the agencies and parastatals sector face the challenge such as leveraging the energy of the new generation,  and use to drive a new positive culture that supports high performance,  poor engagement,  poor capacity building on social media knowledge,  duplication of social media platforms and creating a non social media platforms.

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Unveiling the report to journalists in Lagos,  Akin Naphtal,  CEO, InstinctWave Group Africa, said the public sector engagement with Nigerians on social media platforms remains very minimal, emphasising that much attention should be tailored towards social media,  as this remains the most effective way to engage people.

He lamented that most of the decisions makers from the public sectors claim to be investing on social media so as to have a reputable online presence but haven’t started practicing what they have preached.

“Most times, we realised that some of these government agencies organizing events on how to go digital without them finding it deem to even deploy social media.

“Why are we talking about digital economy when the government is not ready to engage the people,” he asked.

He explained that the thrust behind this report is revealed the mechanisms that have been adopted by the public sectors and how they have used social media over the years.

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“The perception of the citizenry is bound to shift with this report.  There would be adequate information to justify the reasons for communication gap and how information should be disseminated” Instinct Wave boss noted.

Other issues as spelt out in the report include, lack of understanding of generating rightful and engaging content; lack of sharing best practices with private sector initiative; lack of strategy and innovation of social media tools; poor knowledge of engaging and connecting with the right audience, management and analysis of social media accounts and overview of feedbacks.

 

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E-Business

Nigeria Leads Africa in Online Gambling Regulation – GCI

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Nigeria has emerged as one of Africa’s most regulated online gambling markets, even as illegal operators continue to dominate the continent, according to a new report by Gaming Compliance International (GCI).

Nigeria Leads Africa in Online Gambling Regulation - GCI

The report, the first comprehensive assessment of online gambling across all 54 African countries, showed that Africa’s online gambling Gross Gaming Revenue (GGR) reached $23 billion in 2025.

However, only $5.2 billion (23 per cent) was generated by licensed operators, while $17.8 billion (77 per cent) remained in the unregulated market.

In West Africa, total online gambling revenue rose to $4.8 billion in 2025 from $4.3 billion in 2024. Of the 2025 figure, regulated operators accounted for $1.5 billion (31 per cent), while $3.3 billion (69 per cent) flowed to unlicensed platforms, highlighting the region’s persistent enforcement challenges.

Nigeria stood out as the region’s strongest performer, recording the lowest unregulated market share at 56 per cent, compared with the West African average of 69 per cent and the African average of 77 per cent.

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The study also found that online gambling participation across Africa increased from 198 million people (13 per cent of the population) in 2024 to 215 million (14 per cent) in 2025.

Despite this growth, GCI estimated that illegal operators deprived African governments of about $3.55 billion in tax revenue in 2025. The number of unlicensed gambling platforms targeting African consumers also rose to 4,129, up from 3,644 in 2024.

Commenting on the findings, Matt Holt, chief executive officer, GCI, said the report provides regulators with the first continent-wide benchmark for strengthening oversight and consumer protection.

Ismail Vali, president, GCI, urged governments to develop competitive and well-regulated markets that encourage consumers to patronise licensed operators, boost public revenue and attract greater investment.

Online gambling in Nigeria is regulated by the Nation Lottery Regulatory Commission.

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Kaspersky Warns Mobile‑data Buyers about Scammers Posing as Telecoms Operators

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At the height of the Northern Hemisphere tourist season, demand for communications and mobile Internet services rises sharply. Kaspersky’s security experts have uncovered scams that target anyone purchasing mobile connections or SIM cards worldwide.

Fraudsters create counterfeit websites that look like the portals of major regional and international telecom providers to trick users into revealing their phone numbers, personal details or banking information.

Kaspersky is sharing several examples of these fake login pages that mimic legitimate telecom operator sites and giving recommendations on how not to be deceived.

In the first case, scammers exploit the brand name of an international telecommunications company operating services in Asia, Africa and Europe. Fake authentication pages encourage users to put in their phone number and credentials.

While the first example shows the different design, the second scam site closely mimics the original log in page, making it hard for users to tell the difference and spot a fake. Entering authentication or payment data on fraudulent web sites may result in money or data loss and become a reason for more frequent spam and fraudulent calls.

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Another example is a scam page which poses as another international communications company, working in North Africa, the Middle East and Southeast Asia. In this scheme scammers encourage users to top up their mobile data/Internet plans by entering their personal information and bank cards details.

Kaspersky experts have also identified a scam when cyber criminals suggest users enter their personal data to check and pay a bill inquiry. Such scam schemes are usually aimed at gaining victims’ personal data for further fraud or account hacking and stealing money.

“Because of the active use of AI, scammers can now create fake pages with ever increasing accuracy and speed, targeting the most popular user interest areas. We constantly see scams revolving around sports events, music concerts, seasonal sales and holidays. Unfortunately, the telecoms industry is no exception.

To keep your data and money safe, be vigilant when purchasing mobile or Internet plans online. Using an eSIM – purchased through an official app – is one way to avoid fake telecom sites, as it eliminates the need to enter personal details on questionable web pages.

If you’re unsure about a site’s legitimacy, search for the brand name directly in a search engine and enable a security solution that blocks phishing links for you,” comments Tatyana Kulikova, cybersecurity expert at Kaspersky.

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NITDA, NAWOJ Partner to Advance Women’s Digital Inclusion, Digital Literacy

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In a strategic push to bridge the gender digital divide, the National Information Technology Development Agency (NITDA) has partnered with the Nigeria Association of Women Journalists (NAWOJ) to advance women’s digital inclusion and drive the nation’s transformation agenda.

NITDA, NAWOJ Partner to Advance Women's Digital Inclusion, Digital Literacy

Dr Aristotle Onumo and some NITDA staff, pose for a group photograph with the President of the National Association of Women Journalists (NAWOJ), Comrade Aisha Ibrahim, and members of the delegation following a strategic engagement at the Agency’s Headquarters in Abuja.

The partnership was cemented during a courtesy visit to NITDA Director General, Kashifu Inuwa, CCIE, by a NAWOJ delegation led by National President Comrade Aishatu Ibrahim, who introduced the agency to the forthcoming Women in Security (WINSEC) Summit & Awards 2026.

Inuwa, represented by Dr. Aristotle Onumo, the Director of the Stakeholders Management and Partnerships Department, assured the association that NITDA would not only participate in the conference, but also support the success of the conference.

Inuwa hailed the NAWOJ for creating a platform for peacebuilding, dialogue on security and women’s inclusion, which he described as one of the critical areas NITDA is focused on to ensure that more women obtain digital literacy and skills under the National Gender Inclusive Strategy.

Beyond NITDA’s plan to participate in the conference, the DG noted that a robust partnership between the organisations would engender meaningful opportunities and initiatives through which many more women can access digital literacy.

“Inclusivity is the key to everything we do at NITDA. We clearly defined that 40 per cent of our programmes must recognise the issue of gender. We ensure that women are adequately represented and positioned to benefit greatly from the programmes that we organise in the agency.

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“We graciously accept to participate actively in that conference. Apart from acquiring skills among journalists themselves, partnership with NAWOJ will also serve as a platform through which we can also reach out to various women’s groups across the federation,” Inuwa said.

Earlier, Comrade Ibrahim commended the DG for his visionary and transformational leadership which has continued to position NITDA as the catalyst for Nigeria’s digital economy through its various programmes.

She explained that the Women in Security (WINSEC) Summit and Awards 2026 is an initiative of NAWOJ designed to promote collaboration among government institutions, security agencies, technology experts, the media, and other stakeholders to address contemporary security challenges.

According to Comrade Ibrahim, the association also aims to recognise outstanding individuals and institutions that have demonstrated excellence in security, governance, and innovation while fostering meaningful dialogue on the role of technology in building a safer and more resilient Nigeria.

“We deeply appreciate your exemplary leadership, passion for innovation, and unwavering commitment to building a digitally empowered Nigeria. We respectfully invite the agency to partner with NAWOJ in making this landmark initiative a success.

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“We look forward to establishing a long-term partnership with NITDA that will empower women journalists with cutting-edge digital skills, support digital inclusion and contribute to innovation, digital literacy, and human capital development,” the NAWOJ president added.

Both organisations expressed optimism that the meeting would lay a solid foundation for a rewarding partnership agreement with specific and clearly defined objectives that will support digital inclusion and contribute to innovation, digital literacy, and human capital development.

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