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InstinctWave’s Report Shows Government Agencies Unresponsive to Social Media

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The campaign for government parastatals and other public institutions in Nigeria to embrace digitization is yet to be replicated in practical terms or fully implemented.

The major aspect of digitization is the social media. It remains the platform that has become a critical contributing factor to successful businesses and government, mostly in advanced countries.

Due to the knowledge gap and the inability to be proactive with social media enough, the public sector still remain at the lowest cadre in terms of using social media to engage Nigerians.

With social media platforms like Facebook, Youtube, LinkedIn and others, most developed nations are using it as a vehicle to drive engagement and bridge the communication gap between the government and the citizens.

For instance, the USA government has given much priority to social media believing that it has the potentials of breaking communication barrier and boosting relationship with the Americans.

The question is, how far has Nigeria gone in the area of using social media to communicate and engage her citizens?

However, the Public Sector Performance on Social Media Report by Instinct Wave, a media , event and consulting firm, confirms that some public agencies and parastatals are not doing enough in terms of embracing the social media.

According to the firm, the report drew conclusions on the amount of followers and likes they have on their Twitter Accounts, Facebook pages, Instagram followership, Youtube Subscribers, existing Linkedln accounts for staff and how they share relevant service information to the Nigerian public, likewise their feedback mechanism.

Independence National Electoral Commission (INEC) is the most visible government agency in Nigeria on social media platforms. INEC has 726, 000 followers on Twitter, 266, 151 likes on Facebook and 37, 000 followers on Instagram.  For Engagement, and Reach Engagement level,  INEC has 60 percent on Facebook,  85 percent on Twiiter,  30 percent on Instagram.

The Nigerian Police Force (NPF) ranks second, with 406,  000 followers on Twitter,  510, 661 likes on Facebook,  2, 836 on Facebook,  2, 836 on Instagram,  224 subscribers on Youtube, and 908 followers on LinkedIn.

On Engagement Level and Reach, Facebook 70 percent, Twitter 60 percent, Youtube 30 percent ,   LinkedIn 5 percent,  Instagram 60 percent.

Meanwhile, the Federal Road Safety Corps (FRSC) ranks third according to the report. FRSC has 203, 000 followers on Twitter, 290, 247 likes on Facebook, 2, 626 followers on Instagram,  1, 011 followers on LinkedIn.

The 12 page report which will be available soon implies that social media applications have been averagely accepted in public sector in Nigeria.

However, the acceptance and broader adoption of sophisticated tactics that go beyond information and education paradigm, such as true engagement or networking strategies are still at the infancy.

However,  despite embracing the use of social media platforms,  the agencies and parastatals sector face the challenge such as leveraging the energy of the new generation,  and use to drive a new positive culture that supports high performance,  poor engagement,  poor capacity building on social media knowledge,  duplication of social media platforms and creating a non social media platforms.

Unveiling the report to journalists in Lagos,  Akin Naphtal,  CEO, InstinctWave Group Africa, said the public sector engagement with Nigerians on social media platforms remains very minimal, emphasising that much attention should be tailored towards social media,  as this remains the most effective way to engage people.

He lamented that most of the decisions makers from the public sectors claim to be investing on social media so as to have a reputable online presence but haven’t started practicing what they have preached.

“Most times, we realised that some of these government agencies organizing events on how to go digital without them finding it deem to even deploy social media.

“Why are we talking about digital economy when the government is not ready to engage the people,” he asked.

He explained that the thrust behind this report is revealed the mechanisms that have been adopted by the public sectors and how they have used social media over the years.

“The perception of the citizenry is bound to shift with this report.  There would be adequate information to justify the reasons for communication gap and how information should be disseminated” Instinct Wave boss noted.

Other issues as spelt out in the report include, lack of understanding of generating rightful and engaging content; lack of sharing best practices with private sector initiative; lack of strategy and innovation of social media tools; poor knowledge of engaging and connecting with the right audience, management and analysis of social media accounts and overview of feedbacks.

 


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E-Business

FG Unveils ePharmacy Platform to Regulate Digital Pharmaceutical Services

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Federal government has inaugurated the Electronic Pharmacy Regulation Platform (E-Pharmacy) to enhance the safety of online healthcare services.

FG Unveils ePharmacy Platform to Regulate Digital Pharmaceutical Services

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The platform, championed by the Pharmacy Council of Nigeria (PCN), is designed to regulate digital pharmaceutical services and improve public health outcomes.

Inaugurating the platform, Prof. Ali Pate, coordinating minister of Health and Social Welfare, said the initiative signified Nigeria’s commitment to building a world-class regulatory environment.

Pate noted that pharmacy regulation had faced significant challenges for over three decades but expressed optimism that the new platform would strengthen oversight and accountability.

He said the initiative would enable evidence-based monitoring of pharmaceutical practices while supporting innovation and investment in the health sector.

“This launch is a testament to our collective commitment to advancing technology in the service of health, safety and human dignity.

“It is a decisive step to ensure that pharmaceutical practice in Nigeria aligns with national and global health priorities, reflecting the realities of the 21st century.

“It enables the country to adopt evidence-based approaches to monitoring and protecting public health while supporting innovation and investment,” he said.

The minister added that the platform would help establish a safe, accessible and well-regulated national e-pharmacy ecosystem driven by digital technology.

Earlier, Alhaji Ibrahim Ahmed, registrar/chief executive officer of PCN, said the need to regulate online pharmacy operations became more urgent during the COVID-19 pandemic.

Ahmed said the pandemic accelerated the adoption of digital tools and e-commerce in healthcare, exposing longstanding inefficiencies in pharmaceutical supply chains, particularly in Africa and Nigeria.

“This has led to the increasing adoption of digitised distribution of essential medicines through cost-effective and technology-enabled models.

“For decades, PCN has regulated pharmacy education, training, practice and business in Nigeria. However, as the world shifts towards digital solutions, access to medicines has evolved.

“The Electronic Pharmacy Regulations 2026 provide a comprehensive legal and technical framework for the registration, licensing, operation and oversight of digital pharmaceutical services,” he said.

He added that the framework would ensure that ethical standards and patient safety are not compromised in the delivery of online pharmaceutical services.


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Flutterwave Targets Anambra as South-East Tech Hub

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Olugbenga Agboola, CEO, Flutterwave, has announced plans to establish Anambra State as the company’s hub for Nigeria’s South East, leveraging a fresh banking license from the Central Bank of Nigeria (CBN) to boost local fintech and businesses.

Flutterwave Targets Anambra as South-East Tech Hub

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Agboola made the disclosure yesterday in Awka during a meeting with Anambra tech community leaders, hosted alongside Dr. Stanley Uzochukwu, CEO, Stanel Group and proprietor, Delborough Hotel.

He highlighted Flutterwave’s status as Africa’s leading payment system, born in Nigeria, with infrastructure powering companies nationwide.

“We want Anambra to be our hub for the entire South East,” Agboola said. “We’ll deploy our systems, fees, infrastructure, and POS terminals to every small business and large firm here, making our services the top consumer choice.”

Agboola pledged a massive impact program for Anambra entrepreneurs to foster global platforms from the state, enabled by the new license for faster growth.

For a decade, Flutterwave has facilitated payments, but now aims to empower South East businesses through partnerships, POS access, loans, and value for SMEs.

“We’re partnering on a huge impact program launching soon—impacting the tech community with technology, financing, and lending to create more millionaires from this city,” he added.


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NESREA, ACMTI, Others Launch Carbon Utilisation Initiative in Nigeria

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The National Environmental Standards and Regulations Enforcement Agency (NESREA), in collaboration with the Africa Carbon Management Technology & Innovation (ACMTI) and the Clean Energy Ministerial Carbon Capture, Utilisation and Storage Initiative (CEM-CCUS), has launched a Carbon Capture, Utilisation and Storage (CCUS) Initiative Platform in Nigeria.

Speaking at the launch in Port Harcourt, Rivers State, Prof. Innocent Barikor, the Director-General of NESREA, described the project as a major milestone in Nigeria’s journey toward environmental sustainability, climate resilience, and industrial transformation.

Barikor explained that the CCUS solution provides an economically viable pathway for industrial decarbonisation by enabling the capture, storage, and utilisation of carbon in sectors such as beverage production, cement manufacturing, chemicals and fuels, enhanced oil recovery, and agriculture.

“We need to reduce carbon in the atmosphere to acceptable levels. Its utilisation offers opportunities to capture and store carbon and deploy it for industrial purposes. We are building a circular economy—turning environmental challenges into economic opportunities in line with regulatory provisions,” he said.

He noted that the CCUS Platform is a collaborative ecosystem designed to bring together key stakeholders, including government institutions, industry leaders, academia, technology developers, development partners, and investors.

Also speaking, the Vice-Chancellor of the University of Port Harcourt, Prof. Owunari Georgewill, commended NESREA for the initiative, describing it as a practical mechanism for coordination, innovation, and action toward Nigeria’s 2035 climate targets and broader energy transition goals.

He added that the university is well-positioned to host the CCUS initiative, noting that its Energy Technology Institute has developed credible expertise in energy transition-related fields critical to the success of CCUS in Nigeria.

On his part, the Coordinator of ACMTI and Facilitator of the Carbon Technology Innovation Platform (CTIP), Dr. Richard Victor Osu, said the vision is to position Nigeria as a regional leader in carbon management technologies while contributing meaningfully to Africa’s climate commitments and global decarbonisation efforts.

Osu explained that Port Harcourt was selected due to its potential as a CCUS hub, adding that the platform will focus on advancing research and innovation, building technical capacity, promoting public-private partnerships, attracting investment, and fostering collaboration with international research and technology partners.

Juho Lipponen of the CEM-CCUS Initiative assured that the organisation would support Nigeria in prioritising CCUS in clean energy discussions, strengthening carbon management deployment programmes, boosting partnerships, facilitating financing solutions, and promoting positive narratives around carbon utilisation.

The event attracted participants from the United States, France, Brazil, Canada, the United Arab Emirates, and the United Kingdom, who shared insights on the initiative.

Also in attendance were representatives of the National Oil Spill Detection and Response Agency (NOSDRA), the National Council on Climate Change (NCCC), the Nigeria Upstream Petroleum Regulatory Commission (NUPRC), the Rivers State Ministry of Environment, as well as private sector stakeholders and development partners.


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